Everything is Logistics

Blythe Brumleve

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A podcast for the thinkers in freight. Everything is Logistics is hosted by Blythe Brumleve and we're telling the stories behind how your favorite stuff (and people!) get from point A to B.  Industry topics include freight, logistics, transportation, maritime, warehousing, intermodal, and trucking along with the intersection of technology and marketing within the industry. 123k downloads and rated as a top 5% podcast out of all industries and growing. Follow along to stay curious and become a better thinker in freight. 

How I Used AI to Decode Tariff Chaos

Tariff news changes by the hour, and freight pros can’t afford to fall behind. In this solo episode, Blythe shares how she used AI tools to get smart on global trade policy fast and prep for a talk on tariffs with real confidence. From building a research system to generating a podcast from her notes, Blythe walks through the AI workflows that helped her synthesize thousands of data points, spot trends, and understand what global trade shifts actually mean for the industry. Key takeaways: Tariff

Apr 24, • 1:01:01

How Tariff Shifts Are Rewriting the E-Commerce Logistics Playbook

From de minimis drama to geopolitical trade shakeups, tariffs are doing more than raising prices, they're forcing a full rewrite of how e-commerce logistics gets done. Harshida Acharya, Chief Strategy Officer at Fulfillment IQ and host of the eCOM Logistics Podcast, joins the show to explain what these policy changes really mean for brands. If you’re still relying on one warehouse, one fulfillment model, or one country, consider this your wake-up call.Key Takeaways:Tariff shifts and de minimis c

Apr 22, • 52:22

How Logistics Veterans Should Be Thinking About AI with David Bell

AI is being hyped as the magic bullet for supply chains—but what happens when your infrastructure isn’t ready to support it? In this episode, Blythe Brumleve chats with David Bell, CEO of Cloneops.ai, about the cold, hard realities of deploying AI in logistics. From unreliable data pipelines to the complexity of nearshoring, David breaks down what’s broken, what’s fixable, and what’s still wildly misunderstood.Whether you're trying to optimize costs or just figure out how to prep your backend sy

Apr 15, • 50:46

Strong Opinions in Logistics with Jenn Morris

Many people in logistics shy away from giving their opinions online. But Jennifer Morris founded her company Ship Happens to do the exact opposite–by giving opinions online that help other SMBs from shipping headaches. Jenn joins the show to talk about her more than 20 years in logistics, how brokerage sales strategies are different for women, and which logistics company would make for a great reality show.LINKS:Jenn's LinkedInJenn on the PODcast Asset BasedWATCH THE FULL EPISODE HEREFeedback? I

Apr 8, • 1:21:12

Securing Supply Chains in the Era of AI

When AI enters the supply chain, your biggest threat might not be a hacker—it might be a rogue Excel sheet buried deep in your processes. In this panel from Manifest, Blythe moderates an insightful discussion with data security leaders on what it really takes to secure supply chains in an AI-powered world. From hallucinating large language models to ecosystem-wide vulnerabilities, this episode is packed with honest perspectives you won’t hear on a sales deck.Panelists included:Mike Polich, Head

Apr 1, • 35:38

Port Chaos, Tech Tension, and Tariff Drama with The Maritime Professor

Why does it feel like U.S. ports are stuck in the past while the rest of the world is fully automated? This episode with Lauren Beagen—lawyer, founder of The Maritime Professor®, and host of By Land and By Sea—dives into why maritime regulations matter, what tech labor negotiations are really about, and how tariffs are a lot more about vibes than rules. From dock safety to global competitiveness, we explore the big-picture forces shaping the future of port operations and maritime shipping. Key t

Mar 27, • 1:04:25

The $315 Billion Visibility Gap with Rene Alvarenga of Kaleris

If you've ever asked “Where’s my container?”—this episode is for you. Rene Alvarenga, Senior Director of Product Management at Kaleris, breaks down why visibility is still one of supply chain's biggest unsolved problems. Backed by data from a new report with maritime research firm Thetius, this conversation unpacks the massive disconnect between what terminals think they’re delivering and what shippers actually experience.Key takeaways: • 87% of terminals think they offer great visibility—but on

Mar 25, • 22:17

Fighting Cargo Crime with AI

Cargo thieves aren’t just stealing freight—they’re outpacing traditional security methods with fraudulent carriers, fake BOLs, and even high-speed heists. Cargo theft has surged 50% year-over-year, leaving shippers and brokers scrambling for protection. But while criminals are getting smarter, so is technology. On this episode of Everything is Logistics, Jonathan Ryan, CPTO of Overhaul, reveals how AI and machine learning are helping companies prevent theft before it happens. Key Takeaways: Carg

Mar 20, • 32:38

Why 90% of Warehouses Are Still Manual

Warehouse robotics is evolving fast, yet 90% of warehouses still don’t use automation. Why? Despite the rise of AI, autonomous mobile robots (AMRs), and drone-based inventory tracking, most operations remain stuck in outdated, manual processes. The real challenge isn’t just cost—it’s about knowledge gaps, change management, and finding the right tech fit. In this episode of Everything is Logistics, host Blythe Brumleve sits down with Kevin Lawton, host of The New Warehouse Podcast, to break down

Mar 18, • 30:18

AI-Powered Freight: How CloneOps Is Changing Broker Operations with Roger Boza

Freight brokers waste hours on missed calls and rate negotiations. What if AI could handle those conversations instantly?Roger Boza, Chief Technology Advisor at CloneOps, explains how AI-powered voice agents are transforming brokerage operations. From real-time rate negotiations to eliminating phone call bottlenecks, Boza breaks down how AI streamlines freight without replacing human brokers.Key Topics Covered:• Agentic AI vs. Automation – What’s the difference?• AI-powered phone conversations –

Mar 13, • 29:05

Stopping Freight Fraud with Highway

Freight fraud is escalating at an alarming rate. Cargo theft, double brokering, and identity fraud have increased by 500% year over year​, leaving brokers and carriers struggling to stay ahead. In this episode of Everything is Logistics, host Blythe Brumleve sits down with Reid Clements of Highway to discuss how identity verification technology is preventing fraud before it happens. Key Topics: The biggest fraud threats in freight today How criminals are buying fake MC numbers for as little as $

Mar 11, • 23:35

Women Leading Logistics: AI, Innovation, and the Future of Supply Chain

The logistics industry is changing fast, and women are leading the charge. In this episode of Everything is Logistics, host Blythe moderates a dynamic panel from Manifest 2025 featuring:✅ Grace Sharkey (FreightWaves) - Media expert covering supply chain trends ✅ Oana Jinga (Dexory) - Bringing AI & robotics into warehousing ✅ Nathalie Lallet (Uber Freight) - Driving tech partnerships in logistics ✅ Rachel Levy (Brooklinen) - Supply chain executive with decades of experience Topics include: 🔹 AI,

Mar 6, • 37:43

The Hidden Data Powering Global Logistics – Simon Vandemoortele, CEO of GeoPostCodes

Ever wondered how global logistics companies keep track of millions of postal codes, city divisions, and ports worldwide? In this episode of Everything is Logistics, we sit down with Simon Vandemoortele, CEO of GeoPostCodes, to discuss how structured, AI-powered location data is revolutionizing freight, sustainability tracking, and supply chain efficiency. 🔹 How GeoPostCodes maintains the most comprehensive location data set in the world 🔹 Why U.S. companies struggle with international postal

Mar 4, • 20:36

Manifest Takeaways and CargoRex Launch Lessons

The squad is back from Manifest and we’ve got some takeaways to share from all of our conversations from the podcast booth to the expo floor. Also in the show, Blythe talks about the week after launching CargoRex and the lessons we’re already learning along with platform improvements we’re shipping.LINKS:CargoRexRobotics, Data, and Optimization with Dexory’s Oana JingaTAKEAWAYS:Autotech Ventures: Unusual Faces in Las VegasRyder: Humanoids in Warehouses  The Future of WorkBlackberry Radar: Unlock

Feb 21, • 54:59

Unearthing the Future of Freight: The CargoRex Journey Begins

Tired of searching for logistics solutions across scattered platforms? In this episode of Everything is Logistics, Blythe announces CargoRex, a groundbreaking new logistics hub that combines deep industry insights, privacy-first analytics, and a collaborative platform for professionals and creators.She discusses the challenges of navigating the fragmented industry landscape and how CargoRex aims to simplify the process. Whether you're in freight, tech, or just love seeing big ideas take shape, y

Feb 10, • 1:06:37

From Engineer to Freight Agency Owner

Angelo Fruci grew up as a cousin to fellow logistics podcaster Chris Jolly. But it would take years later for the two to team up to start their own freight agency with none other than our favorite, SPI Logistics. Learn about that journey from engineer to freight agency owner while also picking up some sales and marketing tips along the way.LINKS:Angelo's LinkedInSPI's Freight Agent GuideSPI’s Secrets to Building a Successful Freight Agent CareerWATCH THE FULL EPISODE HEREFeedback? Ideas for a fu

Jan 16, • 53:33

How to Make Trucking Great Again with Kevin Rutherford

Kevin Rutherford is host of the popular show and movement, Let’s Truck, and he’s back on the pod to talk about how to make trucking great again in 2025. In this episode, we’re covering the importance of a healthy body and mind that leads to a more successful trucking career. And you’ll need that healthy body and mind to be able to handle the stress of broker transparency, truck parking, and other industry drama. Kevin helps us solve it all and it’s the perfect episode to kick off the New Year.LI

Jan 14, • 1:41:21

The Challenges of South American Logistics

In this episode, we focus on South American logistics, sharing crazy stories from the "Road of Death" where truck drivers dodge landslides, cross rivers on rickety pontoon boats, and take showers in mountain waterfalls just to deliver their cargo. Blythe and Grace Sharkey unpack China's ambitious power play in South America, revealing how their new mega-port in Peru and planned infrastructure projects could reshape global trade routes and potentially sideline the Panama Canal. They also bring at

Jan 9, • 1:00:42

The Best of NASA and Space Logistics

Join us for a special compilation episode featuring the best of our 2024 NASA and space logistics coverage. We dive into three exciting topics: how NASA handles deep space supply chains, the science behind growing food in space, and an exciting conversation with Inversion Space about building orbital warehouses.From autonomous docking to space-grown lettuce to delivering cargo anywhere on Earth within an hour, these stories highlight how the final frontier is becoming the next revolution in logi

Jan 7, • 2:05:22

Best Freight Sales Strategies and Marketing Insights

Get ready for a freight sales crash course with insights from the best of 2024 packed into one mega-episode. Learn how to master cold calls, build trust with shippers, and use AI tools to create standout content. Join Blythe as she chats with industry leaders like Stephan Mathis and the Freight360 team about adapting sales strategies for the current market. If you want to crush it in freight sales for 2025, this is your must-listen episode!LINKS:A Freight Sales Masterclass with MoLo Co-Founder S

Jan 2, • 4:11:22

Top 4 Favorite Episodes of 2024

Looking back at 2024, our goal was to capture some of the most fascinating stories from across the logistics industry. Before rolling into 2025, we've compiled four of our favorite episodes of the year into one.This includes Sal Mercogliano's analysis of how global conflicts impact supply chains, plus a deep dive into the workhorses of waterways - tugboats and barges. The compilation episode also includes an exploration of Great Lakes shipping and Michigan's natural resources, alongside highligh

Dec 26, 2024 • 5:02:38

Freight Tech Unveiled: Innovations Transforming Logistics

Get a crash course in the tech transforming global supply chains, from warehouse drones to AI-powered optimization, with three can't-miss conversations from industry innovators. Metafora’s Chief Growth Officer Ryan Schreiber dives into the realities of AI implementation, LoadPartner Co-founder Garrett Allen breaks down what AI means for logistics teams, and Gnosis Freight CTO Jake Hoffman reveals how better visibility is reshaping container shipping. Their expert insights cut through the hype to

Dec 24, 2024 • 2:27:14

Importing is Not for Cowards with Maersk’s Janet Labuda

Janet Labuda spent more than 30 years in U.S. Customs before leading up Customs and Trades Issues at Maersk Customs Services. She joins the podcast to talk about how to build a compliance department alongside AI in order to keep your company ahead of regulations, tariffs, and more. It’s a fun conversation for the folks who (like me) only have experience with Customs by watching the TV show To Catch a Smuggler (which is also referenced a lot in this episode). Hope you enjoy the convo as much as I

Dec 19, 2024 • 1:10:41

How Cargo Crime Could Cost Your Business $200K This Year

Cargo thieves are making off with an average of $200k per heist these days, and that's just the tip of the iceberg. In this episode of Everything is Logistics, Grace Sharkey is back to discuss how tech is becoming both the weapon and shield in the fight against cargo crime. She and Blythe dive into the crazy world of freight fraud, from Brazilian crime rings recruiting kids to the latest tools brokers are using to fight back.WATCH THE FULL EPISODE HEREFeedback? Ideas for a future episode? Shoot

Dec 17, 2024 • 33:49

How Manifest Conference Uses Influencer Marketing

The Manifest conference has dominated the logistics industry since its 2022 inception. In this episode, the Preside of Manifest Courtney Muller joins the show to talk about how they strategize their content on a variety of fronts to include a strong influencer strategy.LINKS:Courtney's LinkedIn Manifest The Future of Supply Chain & LogisticsManifest LinkedInWATCH THE FULL EPISODE HEREFeedback? Ideas for a future episode? Shoot us a text here to let us know.---------------------------------------

Dec 12, 2024 • 52:38

Pioneering the Freight Agent Movement with SPI Logistics CEO Mitch Helten

SPI Logistics has been helping freight agents for more than 40 years and CEO Mitch Helten joins the show to talk about how they helped to pioneer what a freight agent program SHOULD look like. From the early days of process mapping via spreadsheets, to building their own SaaS, and then the technology hub they have today, Mitch breaks down how SPI builds on their partnerships at every level and continues to see that evolve for 2025.LINKS:Mitch's LinkedInSPI's WebsiteSPI’s Secrets to Building a Su

Dec 10, 2024 • 57:01

Why the Right TMS Is Key for Freight Brokers in 2025

In today's turbulent freight market, finding the right TMS can make or break a brokerage's success. In this episode of Everything is Logistics, Blythe speaks with Tai Software CEO Walter "Mitch" Mitchell about how freight brokers can leverage technology to grow their business in 2025. They cover everything from combating email overload to embracing AI, while emphasizing the importance of taking time to think strategically about business operations.LINKS:Tai Software Website8 Areas to Improve You

Dec 5, 2024 • 48:57

Freight Friends: State of Cargo Crime, South American Logistics, and Wicked Dolls

Grace Sharkey is back with Blythe Brumleve for another episode of Freight Friends as we head towards the end of 2024. This episode covers the State of Cargo Crime, South American Logistics, the packaging drama of Wicked dolls, and a Freightwaves F3 recap. LINKS:Grace's LinktreeLogistics Girlie LinkedInSupply Chain Gals LinkedInAsset Locator v1.0 ReleaseIntent Data and the Future of Logistics Marketing with Kara Brown

Dec 3, 2024 • 2:52:34

Building Warehouses in Space with Inversion

In a recent episode, we talked about a company trying to build the next shipping container and since y’all liked that episode so much, we got the CEO of Inversion Space to come on and talk about how their company is creating the next supply chain, all in space.LINKS:Inversion Space WebsiteInversion Space TwitterInversion Space LinkedInJustin Fiaschetti LinkedInWATCH THE FULL EPISODE HEREFeedback? Ideas for a future episode? Shoot us a text here to let us know.------------------------------------

Nov 26, 2024 • 55:53

TMSA Study Unveils Winning Freight Marketing Strategies

Struggling with sales goals and questioning your marketing strategy? The latest TMSA benchmarking study shows an alarming shift in freight marketing, with companies failing to retain customers not because of pricing but because they can't grow alongside their clients' needs. In this episode of Everything is Logistics, Blythe and Grace Sharkey discuss how freight marketers are totally sleeping on direct mail, which produces way better engagement rates than digital channels - we're talking 80-90%

Nov 21, 2024 • 1:15:04

How Icebreaker Ships Are Creating New Shipping Routes

The Arctic is melting, and a new shipping superhighway is emerging. In this episode, Blythe and Grace Sharkey explore how the melting Arctic and the Northwest Passage could revolutionize global trade by providing a faster route than the Panama Canal. They also examine the geopolitical dynamics, with Russia dominating the icebreaker race with 41 ships, including nuclear-powered ones, while the U.S. lags behind with just two. WATCH THE FULL EPISODEFeedback? Ideas for a future episode? Shoot us a t

Nov 19, 2024 • 34:02

The Best Freight Sales Tips From Reddit

Need a fresh take on freight sales that actually works?In this episode of Everything is Logistics, Blythe digs through Reddit's freight broker community to uncover some surprisingly effective tips - from showing up at manufacturers' doors to building a killer social media presence. She shares real stories from pros in the field who are ditching the spray-and-pray approach and finding success by getting personal with their prospects.LINKS:Reddit Sub for Freight BrokersWATCH THE FULL EPISODE HEREF

Nov 14, 2024 • 42:05

How Hadrian is Trying to Fix American Manufacturing

The future of American manufacturing isn't about bringing back old factories – it's about building smarter ones. In this episode of Everything is Logistics, Blythe shares how Hadrian, an innovative automation company, is revolutionizing American manufacturing by bridging generations of expertise. By focusing on high-precision aerospace parts (think rockets and satellites), they're not just bringing manufacturing back to the US – they're making it faster, cheaper, and more advanced than ever befo

Nov 12, 2024 • 32:52

How Shippers Are Thinking About Their Supply Chain

On this podcast, we're used to hearing the broker's or the carrier's point of view. But in this episode, we're showcasing a conversation held at the ECC Conference with two shippers, one in restaurant equipment and the other in electrical systems, who share their experience in trying to solve their supply chain challenges since 2020. The ECC Conference was held in Colorado Springs at the Broadmoor and I was honored to participate in the panel alongside Phil Stephenson of Avail Infrastructure Sol

Nov 7, 2024 • 1:07:15

Freight Friends: Icebreaker Ships, Marketing Budgets, and Hurricane Preparedness

Ever wonder how cargo ships navigate through the Arctic ice or why some companies keep losing their best customers? Grace Sharkey is back with her monthly appearance on EiL, and in this episode, she and Blythe tackle everything from nuclear-powered icebreaker ships breaking through the Arctic to why freight companies might be totally missing the mark on keeping their best customers happy. The pair discuss fresh marketing data that shows how the industry is evolving and wrap things up with a stor

Nov 5, 2024 • 1:55:54

From Driver to Freight Agent

Your expertise in a field is often earned through years of trial and error. But for Jennifer Lynn Harris, she has used this experience to take her career from answering phones at a freight forwarding company to managing her team of drivers and becoming a freight agent for SPI Logistics. In this episode, Jennifer shares her journey in hopes it can help others realize the value of experience, pushing through tough times, and ultimately finding success in your work.LINKS:Jennifer's LinkedInFreight

Oct 31, 2024 • 36:13

Why You Are Wasting Time in Meetings

Companies waste a staggering $37 billion every year on pointless meetings. In this episode of Everything is Logistics, Blythe tackles why this happens and shares how companies like Shopify are fighting back. She breaks down the science behind why we waste so much time in meetings and offers practical tips for declining invites without burning bridges. Based on her own experience, she shares her no-meetings-Monday rule and other strategies to take back control of your calendar.LINKS:Meetings Are

Oct 29, 2024 • 30:45

How Drones Can Help Warehouse Inventory Counts with GatherAI

More than 90 percent of US warehouses use no form of robotics technology and with that, a lot of manual labor is dependent on a workforce and roles that are tough to consistently fill… But GatherAI and their CEO Sankalp Arora hope to change that with his software approach to combining drones to help as a companion to the warehouse worker. In this episode, we chat with Sankalp on how he and his team developed this software to use alongside drones to help warehouse managers, and its workers accura

Oct 15, 2024 • 37:29

The Logisitcs of Chocolate, Snacks, and Popcorn Buckets

Ever wonder why your favorite snacks are getting harder to find? In this episode, we explore the movie theater popcorn buckets hype and the global chocolate crisis that's shaking up your candy aisle. From Dune-inspired containers that went viral to skyrocketing cocoa prices, we discuss the surprising logistics behind your snacks and how they're adapting to a changing market.LINKS:ERP Failure Case Study – Hershey’sWATCH THE FULL EPISODE HEREFeedback? Ideas for a future episode? Shoot us a text he

Oct 8, 2024 • 27:12

Drifting Ducks and Floating Phones: Lost Cargo's Unexpected Journeys

Ever wonder what happens to cargo lost at sea? In this episode, we discuss the wild world of floating freight, from 28,000 rubber duckies teaching us about ocean currents to Garfield phones mysteriously washing up on French beaches for decades. Blythe and Grace explore bizarre incidents like Lego pieces still appearing on English coasts and a British pilot's emergency landing on a Spanish cargo ship, touching on salvage rights and environmental impacts. While these lost cargo stories are certain

Oct 3, 2024 • 22:41

Makeup Logistics and Lipstick's Long-Haul Journey

Ever wondered about the journey your favorite makeup product takes before it lands in your makeup bag?In this episode, we're pulling back the curtain on the global and complex supply chain of makeup. From overseas manufacturing to the challenges of quality assurance, customs clearance, and the race against expiration dates, we'll explore how your beauty essentials make it from the factory to your front door.In our first segment, we'll navigate the world of makeup production and distribution, unc

Oct 1, 2024 • 34:23

How Inversion Space is Building the Next Shipping Container

In this episode of Everything is Logistics, we're discussing an innovative new startup that wants to turn space into the next big shipping lane. Grace Sharkey and Blythe explore Inversion Space, a company planning to drop packages from orbit in under an hour - yeah, you heard that right! They talk about their plans for space warehouses, debate the challenges of space logistics, and wonder if one-hour delivery from orbit could actually become a thing.LINKS:Grace’s LinktreeSpace Logistics Episodes

Sep 26, 2024 • 36:54

From Broker to Freight Agent Boss with SPI’s Playbook

In this episode of Everything is Logistics, discuss one of the biggest decisions a freight broker can make: becoming a freight agent. But hold on, the next crucial choice? Figuring out which company to join. We’re bringing you a special compilation of conversations with the leadership team at SPI Logistics, our long-time sponsor, covering everything a potential freight agent needs to know—from accounts payable to marketing and tech support.LINKS:The 2024 Freight Agent Playbook with SPI Logistics

Sep 24, 2024 • 3:03:51

Underrated Modes of Shipping: Tugs, Barges, and Canals

Ever wondered how that giant TV made its way to your living room? Spoiler alert: it might've hitched a ride on a barge! In this episode of "Everything is Logistics," Blythe dives into the unsung heroes of shipping: tugboats, barges, and canals. Teaming up with Grace Sharkey, they're exploring the ins and outs of these often-overlooked workhorses of the waterways, revealing their crucial role in global transportation.Links: Grace’s Linktree Tugboat mug on Everything is Logistics Freight Friends:

Sep 19, 2024 • 1:17:51

Freight Friends: Holiday Retail Trends, Nike Marketing Struggles, and Temu Imports

Grace Sharkey is back with her monthly appearance on EiL, and in this episode, she and Blythe tackle holiday retail trends and Nike's marketing missteps. They explore the addictive nature of Temu shopping and debate the value of creative versus data-driven strategies. They also discuss Inversion Space's ambitious plan to create orbital warehouses, raising questions about the future of global logistics and space regulations.LINKS:Grace’s LinktreeNike: An Epic Saga of Value DestructionSpace Logist

Sep 17, 2024 • 2:19:03

The Weird Logistics of Succulents, Sand, and Magnets

In this episode of Everything is Logistics, we discuss the fascinating and often unexpected challenges in shipping succulents, sand, and magnets. We're talking plant smuggling, sand stealing, and magnet mayhem - yeah, you read that right. Learn how millennials are driving a black market for succulents, how beach sand is vanishing for concrete, and why your package of magnets might end up stuck to the side of a UPS truck.LINKS:Succulent Smuggling and The Logistics Behind ItLogistics of Sand and W

Sep 12, 2024 • 17:45

The Logistics of SHEIN: From Imports to Influencers

In this episode of Everything is Logistics, we dig into the e-commerce scene and why SHEIN is at the center of the conversation, with SHEIN and Temu making up a whopping 30% of all e-commerce shipments coming through the West Coast.Grace Sharkey and I also chat about the flood of these tax-free shipments and how customs and border folks are scrambling to keep up. Plus, we’ll take a closer look at SHEIN's business practices on the retail and influencer side.LINKS:Freight Friends: Surviving Confer

Sep 10, 2024 • 44:03

The Incredible Technology Powering Trimble Maps

Many of us take for granted the ability to pull up a map app and it tells us the quickest route from Point A to B. Now imagine you’re a truck driver and you have to factor in weather conditions, dock loading locations, available hours at shipping facilities, the dimensions of your truck, etc… All of these factors and more can impact the efficiency of a driver and their deliveries. This is why we have Trimble Transportation’s Director of Strategic Accounts, Dwanye Lazarre, on the show to talk abo

Sep 5, 2024 • 47:20

The Logistics of a Football Season

Did you know that Jacksonville’s status as a trade hub played a big role in landing the city an NFL team? Trade in Northeast Florida dates back to the 1500s, which eventually led to the establishment of JAXPORT and the NFL awarding a franchise to Jacksonville. In this episode, we’re exploring the logistics behind getting a team and what it takes to manage game day, the season, and even the aftermath of a championship win or loss. We’re pulling together segments from past episodes so you can kick

Sep 3, 2024 • 42:07

BTS of a NASA + SpaceX Launch

During our two-day NASA Tour, host Blythe Brumleve assumed that one episode (this one) would be sufficient. But considering we had enough content to make this episode 5 of the NASA Series, this is the one where we’re showing the BTS of what goes into a launch, favorite moments from creating this series, and the NASA goodie bag.NASA SERIES LINKS:NASA Series: Building Space InfrastructureNASA Series: Shipping Weather Satellites to SpaceNASA Series – How to Grow Food in SpaceNASA Series – Deep Spac

Aug 29, 2024 • 1:07:19

NASA Series: Building Space Infrastructure

In episode 4 of our NASA Series, host Blythe Brumleve explores the manufacturing and construction happening on Earth for items destined to build new infrastructure in space. This episode highlights the innovations that will soon leave our orbit and contribute to the future of space exploration.NASA SERIES LINKS:NASA Series: Shipping Weather Satellites to SpaceNASA Series – How to Grow Food in SpaceNASA Series – Deep Space EPISODE LINKS:GOES-U SpacecraftNASA’s Barge Pegasus3D-printed engine by In

Aug 27, 2024 • 1:25:47

How I'd Plan My Freight Marketing for the Rest of 2024

In this episode of Everything is Logistics, Blythe dives into freight marketing's changing landscape. She explores the boom in logistics content creators and talks about finding the sweet spot between quality and quantity. Blythe also gets into the nitty-gritty of analytics reports and Google's search shakeups. To top it off, she introduces a new marketing template that's perfect for small teams looking to step up their content game.LINKS:Digital Dispatch WebsiteWATCH THE FULL EPISODE HEREFeedba

Aug 22, 2024 • 1:16:55

NASA Series: Shipping Weather Satellites to Space

In episode three of our NASA Series, we’re talking about the goal of this mission: to manufacture and ship a weather satellite to space but more importantly, be able to collect data to help the accuracy of weather forecasting that impacts every single person here on earth. After all, “Money spent on space stays on earth” and missions like GOESU help save lives and prevent/prepare for disasters. In this episode, we’re going to be talking about the why behind this mission, what goes into weather f

Aug 20, 2024 • 1:52:59

How Switching TMS Helped SIO Logistics Grow to Nearly $100M Brokerage

When a 3PL chooses a TMS, that decision can make or break the company. In this interview, Blythe Brumleve chats with CEO of SIO Logistics Ali Shafi on the purchasing process he went through to switch his TMS, what ultimately led him to pick Tai Software, and what life is like for operations after the switch.LINKS:SIO LogisticsAli's LinkedInWATCH THE FULL EPISODE HEREFeedback? Ideas for a future episode? Shoot us a text here to let us know.---------------------------------------------THANK YOU TO

Aug 15, 2024 • 40:11

NASA Series: How to Grow Food in Space

In part two of our NASA series, Blythe speaks with Matthew Mickens, NASA Horticulturalist, about how scientists are tackling the challenges of growing crops in microgravity, from specialized hydroponic systems to light recipe experiments. They also talk about the psychological benefits fresh produce provides for astronauts and how Earth-bound vertical farming draws inspiration from space research.LINKS:Growing Beyond Earth ProgramMatthew's LinkedInWATCH THE FULL EPISODE HEREFeedback? Ideas for a

Aug 13, 2024 • 32:24

Building a Book of Business in a Down Market

Business types will be the first ones to tell you that there are always opportunities in a down market. This is why I'm pumped to share this conversation with SPI Freight Agent, Michael Gray. After spending years on the carrier and technology side of things, Michael made the jump to becoming a freight agent and earning business in a down market. If you're looking for positive inspiration in this current freight market, Michael is a good one to get that advice from. LINKS:Michael's LinkedInSPI Fr

Aug 8, 2024 • 1:24:12

NASA Series: Deep Space Logistics

In part one of our NASA series, Blythe speaks with Matt Wittal about the challenges of resupplying spacecraft beyond Earth orbit, including autonomous docking, lunar dust mitigation, and radiation protection. They also discuss how NASA is adapting air cargo techniques for space and establishing new supply chains to the Moon and beyond. This is just a glimpse into the complex logistics of space exploration and the innovative solutions being developed. More deep space logistics topics will be cove

Aug 6, 2024 • 43:31

Hunters, Farmers, and CRMs: Evolving the Logistics Sales Role

In this episode of Everything is Logistics, Blythe speaks with Holly LaBoda from Logistics Luminaries Live! They explore the challenges of implementing CRM systems in logistics companies and strategies for encouraging adoption among seasoned salespeople. Holly offers advice on creating a balanced sales team with both "hunters" and "farmers," and discusses the importance of aligning commercial strategy with team structure. She also shares tips on crafting effective cold calls and the underutilize

Jul 11, 2024 • 37:45

Freight Friends: Space Logistics, Shipping Canals, and Fighting Food Fraud in Our Supply Chain

Grace Sharkey is back with her monthly appearance on EiL, and in this episode, she and Blythe are talking about space logistics, NASA, and food fraud, as well as Grace's experience attending a recent Samsara conference where asset tracking was the highlight of the event.LINKS: Grace’s LinktreeCracking the Code: Intent Data and the Future of Logistics Marketing with Kara BrownArchimedes and a Boat Lift: the Falkirk WheelThe Rise of the Building Material DistributorsWATCH THE FULL EPISODE HEREFeed

Jul 9, 2024 • 2:00:37

Navigating the New American Dream with Chris Jolly The Freight Coach

In this episode of Everything is Logistics, Blythe speaks with Chris Jolly, aka The Freight Coach. They discuss Jolly's motivation to become an entrepreneur after feeling unfulfilled in the corporate world. He shares his mindset shift from chasing vanity metrics to focusing on creating genuine impact. Jolly also reflects on the challenges of changing people's negative perceptions of freight brokers.LINKS:Chris' LinkedInFeedback? Ideas for a future episode? Shoot us a text here to let us know.---

Jul 4, 2024 • 1:12:27

Cracking the Code: Intent Data and the Future of Logistics Marketing

In this episode of Everything is Logistics, Blythe speaks with Kara Brown, CEO of Lead Coverage. They discuss the importance of intent data in modern marketing strategies for supply chain companies. Kara explains how her company helps clients identify and act on buying signals, emphasizing the need for persistent follow-up and targeted messaging. She shares insights on measuring marketing success through volume, velocity, and value metrics, and stresses the importance of marketers understanding

Jul 2, 2024 • 47:50

The Biggest Marketing and Sales Takeaways from TMSA's Elevate Conference

In this episode of Everything is Logistics, we're recapping takeaways from TMSA in New Orleans, held from June 5-7, 2024. Recorded live, this roundtable discussion features insights from an in-house marketer, a marketing agency leader, and a company founder, offering valuable perspectives on marketing and sales strategy.GUESTS:Aaron Dunn: Director of Sales & Marketing, PDQ America, and Co-Host of  Trucking for Millennials podcastLeigh Sauter: Director of Operations & Strategy, Virago MarketingKa

Jun 27, 2024 • 1:27:29

Resilience in Your Supplier Relationships with Suppeco

In this episode of Everything is Logistics, Blythe speaks with Sheldon Mydat, CEO and Founder at Suppeco. They discuss the importance of relationship-driven resilience in procurement, and how Suppeco's platform facilitates collaboration and transparency between suppliers and customers. Mydat explains how the platform incorporates live data, automation, and AI to provide actionable insights and streamline processes. He also shares his journey of launching Suppeco during the COVID-19 pandemic and

Jun 25, 2024 • 1:18:07

The Podcaster's Playbook: Insights from a Decade Behind the Mic

In this episode of Everything is Logistics, Blythe reflects on her podcasting journey and the importance of being a lifelong learner. She discusses leveraging online resources, understanding business fundamentals, and reverse-engineering successful content strategies to help your podcast stand the test of time.QUESTIONS ASKED:What was your entry into podcasting and podcast production?What is your educational background? And has it been helpful in your endeavors?What is the most helpful skill you

Jun 20, 2024 • 57:02

Using a Podcast to Create Relationships with Freight Agent Dave Gulas

In this episode of Everything is Logistics, Blythe speaks with Dave Gulas, a former pharmaceutical sales executive who co-founded EZDC 3PL, an e-commerce fulfillment company. Dave talks about pivoting to the logistics industry during the COVID-19 boom, partnering with SPI Logistics as a freight agent, and the value of networking and building relationships. He also offers insights into his content marketing strategy and the impact of his "Beyond Fulfillment" podcast.QUOTES:"If you just start and

Jun 18, 2024 • 41:51

Where Freight Marketing Goes Wrong with Virago's Jennie Malafarina

In this episode we're talking with Jennie Malafarina, CEO of Virago Marketing on the common pitfalls companies make with freight marketing, including failing to research their target market, using overused stock imagery, and neglecting to embrace new channels like podcasting. Malafarina stresses the importance of building a personal brand and shares insights into creating a strategic revenue generation plan.LINKS:Jennie's LinkedInViraago Marketing's WebsiteEd Burns' Post on ImagesJennie's new Fr

Jun 13, 2024 • 1:07:01

Why I Separated Digital Dispatch and the Everything is Logistics Podcast

In this episode of Everything is Logistics, Blythe explains the reasons behind her decision to separate her podcast from her web design company, Digital Dispatch. She discusses the need for better communication with clients, upgrading her financial acumen, and streamlining processes to maintain profitability and sustainability.QUOTES:"I went through and I wrote down every part of the process for onboarding, off-boarding, what happens during lead conversations, what happens when somebody becomes

Jun 11, 2024 • 54:16

Delivering Innovation with DHL's Jennifer Miller

In this episode of Everything is Logistics, Blythe speaks with Jennifer Miller, Vice President Integrated Transportation at DHL Supply Chain. They discuss DHL's history as a parcel delivery pioneer, its evolution into a global logistics powerhouse, and its early adoption of digital technologies. Jennifer shares insights into DHL's use of robotics, AI, and sustainable vehicles to drive innovation and meet evolving customer needs.QUOTES:"When you have men and women in an organization, you're inher

Jun 6, 2024 • 47:38

Freight Friends: Tugboats, Barges, and Uber Freight's Carrier Summit Recap

Join Grace Sharkey and Blythe for the latest installment of Freight Friends, where they give some love to the unsung modes of shipping: tugboats and barges. Grace also gives us insight into Uber's third annual Carrier Summit, and gals close out the show by talking about the illegal ivory supply chain, Hubble Network, and good freight marketing. QUOTES:"Conventionally, tugboat captains move close to the assisted vessel to be able to grab the messenger line from the assisted vessels troops, often

Jun 4, 2024 • 2:16:25

Robotics, Data, and Optimization with Dexory's Oana Jinga

In this episode, Blythe and Oana Jinga, Co-Founder and Chief Commercial and Product Officer at Dexory, discuss the company's tall, autonomous robotics solution that collects granular data from warehouses to create a dynamic digital twin environment. Jinga shares insights on leveraging this data for optimization, consolidating product locations, identifying discrepancies with WMS systems, and orchestrating other robotics operations.LINKS:Oana's LinkedInDexory's WebsiteQUOTES:"The way we look at a

May 30, 2024 • 45:28

Why This Freight Agent Only Hires Family

In this episode of Everything is Logistics, we talk with Steve Burroughs, agency owner at SPI Logistics, who exclusively hires family members to work at his freight agency. Hear how this approach has shaped the dynamics of his business, from maintaining work-life balance to building a resilient and loyal team. Steve shares personal anecdotes and lessons learned from integrating family into his professional world and navigating the intricacies of the freight market.LINKS:Steve's LinkedInSPI Logis

May 23, 2024 • 1:13:56

From Intern to CEO with uShip's Heather Hoover-Salomon

In this episode of Everything is Logistics, Blythe speaks with Heather Hoover-Salomon, CEO of uShip, about her journey from a PR intern to leading the 20-year-old company. She discusses writing an unsent resignation letter that changed her career trajectory, advocating for customers, embracing AI, and encouraging women in logistics. Heather also explores navigating entrepreneurial challenges, leveraging data for streamlined solutions, promoting diversity in male-dominated industries, and using s

May 21, 2024 • 59:11

The Container Operating System with Gnosis Freight

In this episode of Everything is Logistics, Blythe speaks with Jake Hoffman, CTO of Gnosis Freight, about container visibility and execution in global supply chains. He explains how Gnosis provides a "container operating system" that connects disparate data sources to give shippers real-time visibility and enable automated execution. Jake also discusses overcoming imposter syndrome when tackling unsolved supply chain data challenges, the importance of managing supply chain exceptions,

May 16, 2024 • 56:10

Freight Broker Training and Content Marketing Strategy with Freight 360

In this episode, Nate Cross and Ben Kowalski, creators of the Freight Broker Basics course and the Freight 360 podcast, share their insights on content marketing, freight broker training, and balancing work with side projects. They offer valuable tips on prospecting, follow-up processes, cold-calling techniques, and how AI tools like ChatGPT can aid brokers. The two also cover challenges new brokers face, creating authentic content, effective marketing emails, and advice for managing personal br

May 14, 2024 • 1:22:55

Alibaba's tools for cross border shipping and global sourcing with Yikun Shao

In this episode, Blythe and Yikun Shao, Head of North America Supply Chain at Alibaba.com, discuss how the platform helps small and medium businesses with global sourcing and logistics. Shao highlights Alibaba's AI tools like language translation, image generation for product design, and logistics marketplace. He also details educational resources on trade compliance, managing cross-border shipping challenges, and navigating customs regulations.LINKS:Yikun's LinkedInAlibaba.comQUOTES:&

May 9, 2024 • 44:20

100 Years of Transportation Marketing and Sales

In this episode, Blythe and Jennifer Karpus-Romain, the Executive Director of the Transportation Marketing & Sales Association (TMSA), discuss the organization's 100-year history, digital transformation, and the upcoming ELEVATE 2024 conference in New Orleans from June 9-11, 2024. Jennifer also shares insights into TMSA's marketing strategies, award programs, and educational content designed to help logistics professionals enhance their marketing and sales skills. LINKS:Jennifer&ap

May 7, 2024 • 1:00:48

The 2024 Freight Agent Playbook with SPI Logistics

In this episode, Mike Mikulik, VP of Marketing and Sales at SPI Logistics, offers an insider's perspective on the freight agent model. He and Blythe discuss topics like commission structures, technology tools, carrier vetting, and effective sales strategies. Whether you're considering becoming a freight agent or want to improve your current operations, this episode provides the information needed to navigate and thrive in the competitive logistics industry.LINKS:Mike's LinkedInEma

May 2, 2024 • 47:38

Freight Friends: The State of Freight, Warehouse Drones, and Snack Production Logistics

Join Grace Sharkey and Blythe for the latest installment of Freight Friends, where they unpack the current state of the freight market and its economic drivers. Discover cutting-edge business ideas like using drones to streamline warehouse inventory, leveraging digital twin technology for optimizing manufacturing, and implementing AI-driven phone systems for smoother logistics operations. Plus, don't miss their exploration of the logistics behind the diverse flavors in the booming snack ind

Apr 30, 2024 • 2:01:37

From Nuclear Power to Logistics Software: The ProShip Story

In this episode, Justin Cramer, co-founder of ProShip, and Blythe discuss what it's like managing thousands of parcel shipments daily. He explains his transition from the Navy to logistics software, handling peak seasons across industries, and integrating carrier compliance updates. The episode also explores separating systems of record, the onboarding process for enterprise shippers, and how AI could enhance predictive transit time estimates based on weather, events, and other data.LINKS:J

Apr 25, 2024 • 53:13

Automating Annoying Phone Calls in Freight with Happyrobot

In this episode, Blythe speaks with Pablo Palafox, CEO of Happyrobot, about using AI-powered voice assistants to automate repetitive tasks in freight operations. They discuss Pablo's background in industrial engineering and computer science, and how Happy Robot's technology can free up logistics teams to focus on higher-value work, improving efficiency and customer service.LINKS:Pablo's LinkedInHappyrobot's websiteEmail HappyrobotWATCH THE FULL EPISODEFeedback? Ideas for a fu

Apr 23, 2024 • 1:01:31

Great Lakes Shipping and Michigan's Natural Resources with Rust Belt Kid

In this episode of Everything is Logistics, Blythe speaks with Jack Zwart, the shipping manager at GatorBar, a manufacturer of composite rebar in Michigan's Upper Peninsula. He shares information on the history and importance of the Rust Belt, the role of the Great Lakes in raw material shipping, and the value of building personal relationships with carriers. Jack also explains how he stumbled into his manufacturing role, the unique transportation challenges faced by rural Midwest shippers,

Apr 16, 2024 • 59:18

Freight Friends: The Chocolate Crisis, Changing Retail Landscape, and Truck Advertising

Grace Sharkey and Blythe are back with another episode of Freight Friends! This time the duo addresses the evolving retail landscape, including Shein's supply chain services and Amazon's "Just Walk Out" technology halt. They also discuss the Baltimore bridge collapse and the rise of online misinformation, covering a range of timely logistics and supply chain topics.LINKS:Grace's Linktree FightingForTruckers.comHow to reverse image searchFormula1 chief appalled to find hi

Apr 11, 2024 • 1:55:25

Happy Accidents with Greenscreens CEO Dawn Salvucci-Favier

In this episode, Blythe speaks with Greenscreens CEO and Chief Product Officer Dawn Salvucci-Favier about her transition from administrative assistant to freight tech innovator. Dawn discusses the evolution of freight brokerages, TMS systems, and the power of predictive pricing using AI and machine learning. She also shares insights into the changing freight landscape and strategies driving successful freight tech companies.LINKS: Dawn's Email: dawn@greenscreens.ai Dawn's LinkedInGreen

Apr 9, 2024 • 1:31:29

Maritime Roundup: Experts Detail the Legal, Journalism, Data, and Merchant Mariner POV

In this episode, we're going to examine the maritime sector's impact on global trade after the Baltimore Bridge collapse. In this roundup, we're featuring conversations with a TikTok-famous merchant mariner Gabby Salazar, who defies industry norms; Chris Cook, who uses data to track grain shipments through Ukraine; maritime attorney Lauren Beagan, explaining the complexities of maritime law; and Nick Chubb, showcasing how technology streamlines ancient shipping practices.Whether y

Apr 4, 2024 • 2:54:17

How Inefficient Processes Hold Your Freight Brokerage Back

In this episode, Blythe and Sean McGillicuddy, Chief Revenue Officer at Tai Software, explore how inefficient processes can hold back freight brokerages. Sean shares valuable advice on optimizing operations, leveraging data and analytics, and developing a strong brand identity to attract and retain customers. He also discusses auditing processes, utilizing TMS analytics, balancing marketing/sales efforts, implementing AI/automation, and understanding modern buyers' needs - all aimed at help

Apr 2, 2024 • 55:02

A Crash Course in Freight AI with Garrett Allen

In this episode, Blythe discusses the world of AI in freight with Garrett Allen, the co-founder of LoadPartner. Garrett discusses the current state of AI and how businesses can prepare for AI adoption. He also explains how AI can enhance logistics operations, addresses concerns about job displacement, and discusses the future of AI across the industry. LINKS:Podcast: Will LoadPartner AI Replace Trucking Industry Check Calls? w/ Garrett AllenGarrett on XGarrett's LinkedInLoardPartner LinkedI

Mar 28, 2024 • 1:10:18

Building a Digital Marketplace for Equipment with REPOWR

In this episode, Blythe speaks with Jake Battles, VP of Business Development and Sales at REPOWR, about how his company has built a digital marketplace for renting trailers and equipment. Jake explains the challenges of trailer utilization, REPOWR's innovative solution, and how it benefits carriers and shippers alike. He also highlights pioneering approaches that increase supply chain flexibility and efficiency through intelligent trailer-sharing.LINKS: Jake's LinkedInREPOWR LinkedInRE

Mar 26, 2024 • 55:55

How to Promote Your Company with Marina Mayer

In this episode, Blythe speaks with Marina Mayer, the Editor-in-Chief of Food Logistics and Supply & Demand Chain Executive, about her journey in the logistics industry. Marina discusses the importance of promoting women in supply chain, the challenges of editorial planning, and her advice for independent creators. She also provides insights into her favorite tools, books, and logistics facts, and provides valuable perspectives for those passionate about supply chain, content creation, and g

Mar 21, 2024 • 28:27

Leveling Up Your Freight Sales Strategy

This episode features a discussion between Blythe and Holly LaBoda from "Logistics Luminaries Live!" focusing on leveling up freight sales strategy. Topics include bridging the gap between marketing and sales, leveraging content creation for customer engagement, the power of storytelling, and using AI tools to enhance sales processes. This episode provides valuable takeaways for logistics professionals seeking to improve their sales approach, align marketing efforts, and effectively co

Mar 19, 2024 • 33:27

Manifest Panel: How Is True Visibility Achieved?

This episode highlights a panel discussion moderated by Blythe, from Manifest: The Future of Supply Chain & Logistics, focusing on the topic of "Multimodal Shipping & International Growth: How is True Visibility Achieved?" Panelists included: Charlie Cunnion, VP, Supply Chain & Customer Service, CMPC Forest Productions NAJim McCullen, CIO, Century Supply Chain SolutionsAndrew Petrisin, Supply Chain Advisor, U.S. Department of Transportation Peter Weis, CIO, SVP Supply Chain

Mar 14, 2024 • 39:29

Women Transforming Logistics with Ryder's Kristy Killingbeck

In this episode, Blythe and Kristy Killingbeck, VP of Supply Chain Operations at Ryder, discuss evolving shipper expectations, the push for automation like AGVs, navigating the labor landscape across the U.S., and her perspective on mentorship for women in supply chain leadership roles. Kristy also describes what it's like to manage 40 facilities and a $1 billion freight book for major CPG brands.LINKS:Ryder's WebsiteKristy's LinkedInWATCH THE FULL EPISODE HEREFeedback? Ideas for

Mar 12, 2024 • 28:46

Advancing Freight Tech with Ryan Schreiber

In this episode, Blythe and Ryan Schreiber, the Chief Growth Officer at Metafora, discuss AI readiness, integrating data sources, developing a strong data strategy, and identifying specific business use cases. Drawing from his diverse background spanning freight brokerage to tech startups, Ryan also offers practical advice for companies looking to successfully implement AI and extract meaningful insights from their data. LINKS:Ryan's LinkedInMetafora's websiteWATCH FULL EPISODE HEREFee

Mar 7, 2024 • 29:10

Freight Friends: The Makeup Supply Chain, Automating Manufacturing, and Freight Broker Advice

Grace Sharkey and Blythe Brumleve are back with another episode of Freight Friends! This time the duo discusses ISO Technologies releasing service awards for carriers, advice for freight brokerages, automating manufacturing, and the supply chain of makeup. LINKS:Grace’s LinktreeSisters of the Road: Inside a cross-country tour spotlighting 40 truckers during Women’s History MonthLive From Northwest Arkansas: A Conversation with Shelley SimpsonHBO's Lovecraft Country Contains a Crucial Histor

Mar 5, 2024 • 2:04:53

Building a Logistics Technology Lab with Ryder's Nate Robert

In this episode, Blythe and Nate Robert, founder of logistics startup Baton, discuss how his company was acquired by Ryder to build out their new Silicon Valley-based technology lab. The goal of the 40-person lab consisting of engineers, designers, and product managers is to solve pain points identified through engagement with Ryder operators. This includes tackling the driver efficiency issue of only 6.5 productive hours out of an 11-hour driving day.LINKS:Ryder's WebsitePress Release: Ryd

Feb 27, 2024 • 33:50

The Most Interesting Things We Saw at Manifest

Grace Sharkey is back for a special live edition of Freight Friends recorded during Manifest: The Future of Supply Chain and Logistics in Las Vegas. Discussed on the show are the latest visibility technology and the problems that still need to be solved to achieve true end-to-end solutions, along with some of our favorite booths and trade show marketing on the 500-square-foot expo floor. Also, shout out to Zehl Logistics for hosting us at their podcast booth, which was a genius way of getting fo

Feb 22, 2024 • 48:42

How To Approach Website Redesigns

In this episode, Blythe explains how to organize a website redesign project into phases based on priority, starting with an MVP launch before adding other features. Listeners are presented with tips for gathering the necessary "ingredients" ahead of time - such as detailed page outlines, text, images, bios, etc. - to make development smoother. Other audience takeaways include strategies for getting stakeholder buy-in early, while also limiting feedback rounds later to avoid getting der

Feb 20, 2024 • 56:14

How Relay Payments Fights Fraud and Fosters Relationships

In this episode, Blythe discusses fighting fraud and the value of great customer service with Meghann Erhart, EVP at Relay Payments. She emphasizes customer service rooted in empathy, honed through over 15 years in the industry and firsthand experiences with drivers. Meghann also stresses the importance of kindness and fostering strong relationships within the freight community.LINKS:Relay Payments' WebsiteMeghann's LinkedInWATCH THE FULL EPISODE HEREFeedback? Ideas for a future episod

Feb 15, 2024 • 59:34

A Freight Sales Masterclass with MoLo Co-Founder Stephan Mathis

In this episode, Blythe discusses the art of freight sales with 15-year industry veteran and former MoLo cofounder, Stephan Mathis. He shares tips on building trust and long-term partnerships, overcoming adversity to strengthen relationships, leveraging storytelling and reviews to stand out, and developing a personal brand on LinkedIn, as well as providing more invaluable advice for new and experienced brokers alike.  Overall, this episode serves as a masterclass on setting a brokerage up for lo

Feb 13, 2024 • 1:18:47

What It Takes to Make It in the Freight Brokerage Business

In this episode, Blythe interviews Anita Bassi, Vice President of People and Operations at  SPI Logistics. They discuss her career journey in the freight industry, the day-to-day challenges freight agents face, and the unique way SPI supports its agents through technology assistance and proactive fraud prevention to reduce turnover and cultivate enduring partnerships. Anita also emphasizes the importance of networking and continual career development for freight agents to stay competitive, as we

Feb 8, 2024 • 38:11

Freight Friends: Freight Drama, Building Personal Brand, and Logistics of Magnets and Flowers

Grace Sharkey and Blythe Brumleve are back with another episode of Freight Friends! This time the duo discusses the ongoing legal cage match between Project44 and FourKites that could set new precedents around corporate libel laws. They also focus on relationship-building over product-pushing to stand out among the 33% rise in freight brokers vying for business. Other takeaways include fascinating details about the logistics process, like magnetizing metals for industrial uses and shipping plane

Feb 6, 2024 • 1:14:42

The Future of Freight Broker Software

In this episode of Everything is Logistics, host Blythe Brumleve and Walter "Mitch" Mitchell, CEO of Tai Software, discuss logistics innovations that will revolutionize operations and accounting workflows for freight brokers in 2024 and beyond. Mitch highlights automation and AI breakthroughs that slash manual tasks by up to 90% while making shipments more profitable. He also shares best practices for system migrations, untangling carrier relationships, and using data to gain competiti

Feb 1, 2024 • 56:09

Quick Website and Marketing Wins in 2024

In this episode of the "Everything Is Logistics" podcast, host Blythe Brumleve discusses quick website wins and improvements for 2024, building on a previous episode from 2023. She emphasizes the importance of owning your website as a key platform you control, unlike social media and using it to build trust and facilitate conversions. The goal is to craft an experience where visitors easily find social channels, convert to leads or book sales meetings.Feedback? Ideas for a future episo

Jan 30, 2024 • 50:02

How the Manifest Conference Doubled Attendance

Manifest is one of the fastest-growing supply chain conferences, more than doubling attendance within just a couple years. In this episode, host Blythe Brumleve interviews Senior Vice President of Partnerships at Manifest/Connective, Dan Reiss, about what has fueled this explosive growth. He explains how Manifest differentiated itself from other logistics events by focusing on the latest technologies across the entire supply chain, not just freight and logistics operations. By curating innovativ

Jan 25, 2024 • 44:36

How War Affects Global Shipping with Sal Mercogliano

This episode features Sal Mercogliano, the mastermind behind the "What is Going On With Shipping" YouTube channel. He discusses global shipping's evolution dating back to WWII times, delving into its impact on local store prices, international trade policies, and the world's fascination with logistics. From conflicts like the Russia-Ukraine and Red Sea crises to supply chain strategies, Sal's insights shed light on the domino effect of shipping delays, offering a fresh p

Jan 23, 2024 • 1:38:03

How Freight Companies Are Managing Their 2024 Marketing Budgets

Today, I wanted to share an episode I recorded for Charlie Pesti, the logistics PR extraordinaire. Moderated by John Monarch, the discussion centers around how freight companies are managing their 2024 marketing budgets. Panelists include Steve Bonadio, VP of Global Marketing at Tive Inc., Clara Flaherty, Co-Founder and Head of Growth at CarrierSource, and Gemma Fiorentino, CEO of Consono, and myself. Together, we provide a comprehensive analysis of the latest market report, surveying decision-m

Jan 11, 2024 • 1:02:10

What Do Truckers Want? Insights from Drive My Way's Beth Potratz

This episode features Beth Potratz, founder and CEO of Drive My Way, discussing driver recruiting, retention, and helping drivers find fulfilling jobs. She explains what drivers want today, and how carriers can better communicate with and support drivers through feedback loops. Providing valuable perspectives on improving the driver experience, she also discusses personalized recruiting platforms and nurturing driver relationships.LINKS:Beth Potratz LinkedInDrive My Way WebsiteWATCH THE FULL EPI

Jan 9, 2024 • 52:54

Cargo Crimes and Disaster Logistics

In this episode, we're covering one of the more fascinating topics in all of supply chain - crime, fraud, and disasters. Grace Sharkey also makes her debut in the best of compilation because we cover cargo crime in each one of our monthly episodes. Meanwhile, the other portion of this compilation revolves around Disaster Logistics - where we have some of the best and brightest in logistics trying to optimize recovery efforts during some extremely challenging situations.These episodes will p

Jan 5, 2024 • 3:04:35

How These Freight Creators Leveled Up

It's that time of the year when the days between Thanksgiving and the New Year feel like one giant blur. But it's also a time to think about the things you want to get done in 2024. So what better way to get a handle on what to be thinking about than a mega episode of this year's best shows? In this episode, we're highlighting the creators in freight that appeared on the pod in 2023. Freight creators have grown tremendously since COVID and I firmly believe that we are still o

Jan 2, 2024 • 5:47:40

Logistics Meets Love at CLDA's Final Mile Forum

This episode explores the insights and expertise of Jason Burns, an industry expert and president of the Customized Logistics and Delivery Association (CLDA). Learn about the final mile logistics industry, the CLDA, their upcoming conference, and how the last mile keeps the wheels of commerce moving. The discussion provides valuable details about the CLDA's Final Mile Forum event happening in February 2024.LINKS:CLDA WebsiteCLDA’s FMF (Use code DD200 for a $200 discount off your cart total

Dec 28, 2023 • 49:04

Our Most Popular Freight Broker Podcasts of 2023

It's that time of the year when the days between Thanksgiving and the New Year feels like one giant blur. But it's also a time to think about the things you want to get done in 2024. So what better way to get a handle on what to be thinking about than a mega episode of this year's best shows? In this episode, we're covering the top brokerage episodes with guests that serve a variety of roles from freight agents and founders up to the C-suite with episodes covering technology,

Dec 21, 2023 • 3:36:26

The Most Important Trucking Stories in 2023

It's that time of the year when the days between Thanksgiving and the New Year feel like one giant blur. But it's also a time to think about the things you want to get done in 2024. So what better way to get a handle on what to be thinking about than a mega episode of this year's best shows? In this episode, we're covering the trucking segment with heavy hitters who don't shy away from opinions on topics like health, driver recruiting, technology, and what carriers can l

Dec 19, 2023 • 4:09:09

Top Freight Marketing Episodes of 2023

The holiday season is a blurry time of year when we start to think about goals for the new year. This mega episode compiles the year's best freight marketing podcasts to grasp industry trends, how AI is disrupting workflows, and measuring ROI. Curated episodes play in order of value but are time-stamped to jump around. Thank you for supporting this independent podcast in its first year. While these best-of episodes air, 2024’s content calendar will be finalized with lots of new freight mark

Dec 14, 2023 • 2:58:09

Freight Tech Landscape, Elon vs. Iger, and Being a Woman in Freight

Grace Sharkey and Blythe Brumleve are back with another episode of Freight Friends! This time the duo dish on freight tech innovations, the top 25 freight tech companies, Elon Musk telling off Disney's CEO, and being a woman in the male-dominated freight industry. They also discuss unsanitary makeup return practices at retailers like TJ Maxx and how global shipping mishaps have scattered toys and phones across beaches for decades. Their candid debates and insights on pressing industry topic

Dec 12, 2023 • 2:02:47

Automating Customer Support in Freight with AI

In this interview, Mike Zayonc, co-founder of Kodif, discusses how AI can transform customer support in freight through automation to improve productivity. He explains how his company's CX and Support automation platform's AI tools increase productivity by 40% by deflecting repetitive requests and resolving issues instantly. Mike also shares advice on preparing data now through APIs and recording calls to leverage AI in the future when it becomes more accurate than humans for automatin

Dec 7, 2023 • 47:24

The Future of Freight Insurance with Loadsure

This episode provides an insightful look into freight insurance from industry expert, Jim Heide, co-founder of Loadsure. It covers important topics like Lloyds of London, dynamic pricing, fraud prevention tools, autonomous vehicles, and more. Listen to learn how insurance is evolving to better serve shippers and brokers in today's complex freight environment.LINKS:Jim's LinkedInLoadsure WebsiteWATCH THE FULL EPISODE HEREFeedback? Ideas for a future episode? Shoot us a text here to let

Dec 5, 2023 • 50:50

Combatting the Truck Parking Shortage in America

This episode discusses the truck parking shortage in America with Evan Shelley, CEO of Truck Parking Club. He explains why there's a lack of parking spots for truck drivers, how long this has been an issue, whether it's the government or private sector's responsibility to solve it, and how his company's marketplace app connects drivers to businesses with extra parking capacity. Listen to learn about this major logistics challenge and hear more about Truck Parking Club's

Nov 30, 2023 • 29:01

How Yard Management Solutions Streamline Operations

In a new episode of Everything is Logistics, hosts Blythe Brumleve sits down with two yard management technology experts, Colin Mansfield and Severiano Carnera, to discuss how technology can help streamline operations, prevent waste, and improve the driver experience. They share how Yard Management Solutions and process automation can drive major efficiencies and cost savings for companies.LINKS:Yard Management Solutions WebsiteColin's LinkedInSeveriano's LinkedInWATCH THE FULL EPISODE

Nov 28, 2023 • 46:48

How This Freight Agent Uses Content Marketing

This episode features Nathan Cheney, founder of Supply Chaney, discussing his experience in logistics, starting a freight agency, and creating educational YouTube content. He shares insights on improving supply chain processes, building company culture, marketing B2B content, and more. He also adds his thoughts on creating efficient content workflows and choosing the right metrics to focus on.LINKS:Nathan Cheney LinkedInSupply Chaney WebsiteSupply Chaney YouTubeWork Wear SafetyWATCH THE FULL EPI

Nov 23, 2023 • 58:04

Solving Logistics Problems with the Right Technology

This episode provides insightful perspectives on logistics technology from Brian Glick, a technology leader with over 25 years of experience. He discusses AI, Internet of Things, integrating systems, and key considerations for implementing new tech. He also provides valuable advice on leveraging technology to solve logistics problems and drive business value.LINKS:Brian Glick on LinkedInConnecting the world’s supply chain data with Brian GlickChain.ioChain.io Case StudiesChain.io on LinkedInChai

Nov 21, 2023 • 1:00:38

MacroPoint Founder Talks Freight Tech's Evolution at Descartes

This episode features Dan Cicerchi, GM of Transportation Management Solutions at Descartes, discussing freight tech innovation, relationship building, and learnings from his experience co-founding MacroPoint. He provides insights on supply chain visibility, actionable data, and advice for startups on focusing on customer needs and profitability. He also shares his perspective on tech's role in logistics.LINKS:Dan's LinkedIn: https://www.linkedin.com/in/dancicerchiDescartes' Linked

Nov 16, 2023 • 30:15

Lessons from 15 Years at TQL with Chris Fields

Chris Fields, the VP of Sales at Zelh Logistics, discusses his 15 years of experience at TQL and the evolution of the freight brokerage industry. He provides insight into where he thinks the future of freight brokerage is headed based on his experience and touches on topics such as outsourcing models, hiring practices, carrier relationships, and adapting to change.LINKS:Chris' LinkedInZelh Logistics websiteArmchair Attorney Breaks Down Convoy and TQL Freight DramaWATCH THE FULL EPISODE HERE

Nov 14, 2023 • 33:46

A Realistic Content Marketing Strategy for Trucking Companies

In this episode recorded for the Tenney Group, Blythe Brumleve shares her journey into freight marketing, starting as an executive assistant who was handed the keys to run marketing for a $140 million logistics company. She discusses creating content that solves customer problems, being consistent, and why most companies fail at content marketing. She also gives tips on planning content and talks sports. LINKS: Tenney Group WebsiteTenney Group YouTubeFull Video: Should Trucking Companies Start a

Nov 9, 2023 • 26:39

Freight Friends: Previewing F3, Logistics Girlie, Cargo Crime Uptick, and Logistics of Tinned Fish

Grace Sharkey and Blythe Brumleve are back with another episode of Freight Friends! This time the duo is previewing Freightwaves' F3 conference and discussing Grace's new venture, Logistics Girlie. Plus the two discuss the uptick in cargo crimes along with prevention tips plus the logistics of Barbie SUVs and tinned fish!LINKS:Grace’s LinktreeF3 EventThe Great Train Robbery: Everything We Know So Far  Video: Why Americans Fell Out Of Love With Canned Tuna Two Sustainable Brands Riding

Nov 6, 2023 • 1:53:26

Armchair Attorney Breaks Down Convoy and TQL Freight Drama

This episode covers legal issues affecting the freight industry like the TQ Hell lawsuit and examines the downfall of Convoy. It also discusses trends like automation and explores pop culture topics that connect to logistics. Listen to gain insight into freight industry news, trends, and drama from legal expert and "Armchair Attorney" Matthew Leffler.LINKS:Armchair Attorney WebsiteMatthew's LinkedInMatthew's TwitterMatthew's TikTokWATCH THE FULL EPISODE HEREFeedback? Ide

Nov 2, 2023 • 1:42:07

Accounts Payable Tips for Freight Agents

This episode features an interview with Taryn Reeves, the head of the AP department at SPI Logistics. She provides an insightful look into the inner workings of freight accounting, detailing how her team processes invoices and resolves common issues that arise. Listeners will gain valuable perspective on building strong relationships between brokers/agents and accounting to ensure smooth operations.LINKS:Freight Agent GuideTaryn's LinkedInSPI WebsiteWATCH THE FULL EPISODE HEREFeedback? Idea

Oct 31, 2023 • 46:30

Navigating Supply Chain Management Trends for 2024

Blythe Brumleve joins Eric Kimberling on the Transformation Ground Control podcast to discuss supply chain trends for 2024, including the impacts of changing consumer behavior, technology adoption, AI integration, overcoming supply chain challenges, and career opportunities within the industry. She provides insightful perspectives on navigating an ever-evolving landscape.LINKS: Eric Kimberling - Digital Transformation YouTube ChannelEric's LinkedInWATCH THE FULL PODCAST EPISODE HEREFeedback

Oct 26, 2023 • 1:05:02

Marketing Playbook for 3PLs and Carriers in 2024

This episode shares advice for 3PLs and carriers on how to streamline marketing heading into 2024. Blythe Brumleve covers strategies like cutting outdated PPC campaigns, ensuring your website looks modern, leveraging AI tools for content creation, and investing more in social media. She provides practical tips to help freight companies get the most out of marketing budgets.WATCH THE FULL EPISODE HEREFeedback? Ideas for a future episode? Shoot us a text here to let us know.-----------------------

Oct 24, 2023 • 29:20

Freightwaves Now Roundup: Marketing and Strategy in an AI world

In another edition of our Freightwaves Now roundup, we're collecting previous appearances on the show and combining them all into one super episode. In these clips, we're covering marketing and strategy topics including structuring your marketing department, using AI tools like ChatGPT and Otter.ai, and creating non-traditional marketing content when strapped for time. LINKS:FreightWaves Youtube ChannelPast FreightWaves NOW Episodes:What should your marketing department look like in 20

Oct 19, 2023 • 40:17

Freight Friends: Surviving Conference Season, Cybersecurity, plus Logistics of Whales

This fun and engaging Freight Friends podcast episode covers conference survival tips, favorite business ideas in freight, cargo crime trends, and fascinating logistics stories. Hosts Blythe Brumleve and Grace Sharkey also discuss ELD hacks, Drake's merch model, shipping whale sharks cross-country, and more. Listeners will enjoy the hosts' passion for the industry and learn something new throughout this entertaining discussion.LINKS:Grace’s Linktree Israel-Hamas War and Its impact on S

Oct 17, 2023 • 1:54:10

CRM for Freight Brokerages That Your Team Will Love

This episode provides valuable insights for freight brokers on getting sales teams to adopt CRM. Josh Lyles, founder of Salesdash CRM, shares tips on customizing CRMs to fit freight workflows, involving managers to drive adoption, and using data to fuel marketing and sales initiatives. Listen to learn how CRM can boost broker productivity.LINKS:Salesdash CRM Website: https://salesdashcrm.com/Josh's LinkedIn: https://www.linkedin.com/in/joshlyles/Salesdash CRM YouTube: https://www.youtube.co

Oct 12, 2023 • 50:11

Key Findings from Fictiv's 2023 Manufacturing Report

Vinny Licata of Fictiv discusses the state of manufacturing and how logistics teams can prepare for the market. He covers key findings from Fictiv's 2023 State of Manufacturing Report including the engineer talent shortage, AI adoption, and companies prioritizing speed and innovation. Listen to gain insight into manufacturing trends and how logistics enables product development.LINKS:State of Manufacturing Report 2023Vinny's LinkedInFictiv YouTube WATCH THE FULL EPISODE HEREFeedback? I

Oct 10, 2023 • 36:37

Freight Marketing and Sales Strategies to Close Out 2023

This episode features a conversation with Blythe Brumleve,  Bill Priestley, and Kevin Hill about marketing and sales strategies for freight companies to survive 2023 and thrive in 2024. They discuss approaches like focusing on customer needs, picking the right marketing platforms, embracing challenges, and monitoring sales activity and attitude. Listen to gain insights into planning, budgeting, and mindset shifts to drive growth despite economic headwinds.LINKS:Episode: How to Start Incorporatin

Oct 5, 2023 • 26:33

Navigating Disruption in the Rice Supply Chain

This episode discusses the global rice supply chain and India's ban on non-basmati rice exports. Pawan Joshi of e2open provides insights into how this ban affects over 40% of the global rice trade and how the market is reacting. He explains the complexities of the rice supply chain and emphasizes the need for resiliency and visibility to turn disruptions into opportunities. Listen to gain perspective on this major rice export disruption.LINKS:Pawan Joshi LinkedIn: https://www.linkedin.com/i

Oct 3, 2023 • 55:03

Logistics in Disaster Response: Getting Supplies Where They're Needed Most

This episode explores how logistics organizations coordinate disaster relief efforts before, during, and after crises like hurricanes and wildfires. Learn from Emilee Martichenko, the Communications Coordinator at American Logistics Aid Network (ALAN), how nonprofits like the American Logistics Aid Network bridge the gap between relief supply needs and donations to effectively get supplies to impacted communities. The conversation provides insight into an often overlooked but critical component

Sep 26, 2023 • 52:38

The Future of Freight is Digital: Insights from Cargobot CEO Fernando Correa

This episode features Fernando Correa, CEO of Cargobot, discussing how he is using technology and innovation to simplify freight transactions between shippers and carriers in Latin America, North America, and Europe. He provides insights into market expansion, cultural differences, and his vision to create complete transparency in freight through digitalization. Listen to learn how data and relationships are transforming the industry.LINKS:Fernando's LinkedInCargobot LinkedInCargobot Websit

Sep 21, 2023 • 1:16:35

The Origin of Please Advise Hats and Discord Communities with Reed Loustalot

Reed Loustalot, founder of LOST FR8, joins to discuss building community and technology in freight. He talks about starting the 'please advise' hat trend, growing an engaged Discord group, and his vision to enable rapid product iteration for logistics. Listen to learn how Reed is fostering unique conversations and driving innovation in the industry.LINKS:LOST FR8 WebsiteReed's LinkedIn"Please Advise"WATCH THE FULL EPISODE HEREFeedback? Ideas for a future episode? Shoot u

Sep 19, 2023 • 1:18:28

Where Freight Marketing Money is Wasted, Flexport CEO Shakeup, and the Logistics of Christmas Trees

In the latest episode of Freight Friends with Grace Sharkey, we're talking about the big Flexport CEO shakeup, where freight marketing money is obscenely wasted, the logistics of Christmas Trees, and how rubber duckies taught us about ocean shipping currents.LINKS: Grace’s linktreeBrittany at Traylor TranspoOrderfulTruckstop TweetsDave Portnoy TweetFlexport NewsIsometric TechnologiesBook: "Ducky"WATCH THE FULL EPISODE HEREFeedback? Ideas for a future episode? Shoot us a text here

Sep 14, 2023 • 1:01:37

Podcast Movement 2023: Key Takeaways for Growing Your Show

This episode recaps the key takeaways from Podcast Movement 2023, one of the world's largest podcasting conferences. The hosts share actionable advice on growing your audience, building relationships, improving audio quality, leveraging video, and more. Listen to gain valuable insights from industry experts on how to improve your podcast, whether you're just starting out or are a seasoned podcaster.LINKS:Podcast Movement 2022WATCH THE FULL VIDEO HEREFeedback? Ideas for a future episode

Sep 7, 2023 • 1:19:57

Closing More Logistics Leads with Kara Brown [rebroadcast]

Are you looking to boost your marketing game in freight and logistics? Don't miss the newest episode of Everything is Logistics where host Blythe Brumleve interviews supply chain marketing expert Kara Brown. They dive into proven tactics to generate more leads, close more deals, and make your marketing efforts pay off. Kara shares specific strategies including how to leverage LinkedIn, pick the right marketing tech stack, generate warm leads, and much more. Tune in now to get actionable tip

Sep 5, 2023 • 48:13

TextLocate's Ryan Rogers on Leveraging Tech for Better Freight Tracking

Ryan Rogers, founder and CEO of TextLocate, joins the podcast to discuss simplifying freight tracking through SMS technology. Hear how Ryan launched TextLocate to empower drivers and streamline communication between drivers, brokers, and shippers. Ryan shares insights on procurement, startup strategies, and leveraging technology to combat fraud and inefficiency in freight. Listen to learn how this innovative solution enhances visibility and collaboration in the supply chain.LINKS:Ryan's Lin

Aug 29, 2023 • 48:58

Warehousing Trends and Podcast Marketing with Kevin Lawton

Kevin Lawton of The New Warehouse podcast shares his origin story from warehouse manager to podcaster. He discusses the growth of robotics in warehousing, overcoming employee skepticism, marketing tips like leveraging conferences, and building your personal brand through podcasting. Listen to gain insight on warehouses and podcasting.LINKS:The New WarehouseKevin's LinkedInPodcastWatch the Full Episode HereFeedback? Ideas for a future episode? Shoot us a text here to let us know.------------

Aug 24, 2023 • 1:19:22

The Trucker Tools Vision with CEO Kary Jablonski

This episode features Kary Jablonski, CEO of Trucker Tools, talking about building a carrier relationship management platform for the freight industry. She discusses Trucker Tools' origins, growth, partnerships, and products helping small fleets and owner-operators compete through technology. Listen to learn how Trucker Tools is driving digital freight bookings and combating fraud in freight.LINKS:Kary's LinkedInTrucker Tool's WebsiteWatch This Episode on YouTubeFeedback? Ideas fo

Aug 22, 2023 • 37:04

FreightX is so back

Fascinated by the social and media giants of today, Grace Sharkey and Blythe Brumleve are shining a light on the freight communities growing on X (read: Twitter) and Discord. Plus Dave Portnoy buying Barstool back for $1, war-time CEOs, best hustles in freight, cargo crime, and our fav 'logistics of' stories for the month of August.Links:Grace’s Linktree MIT Study ReferencedLost Fr8 DiscordWatch This Episode on YouTubeFeedback? Ideas for a future episode? Shoot us a text here to let us

Aug 17, 2023 • 1:58:25

From Intern to Freight Agent: Tynan Guthrie's Journey to Building His Book of Business

This episode follows freight agent Tynan Guthrie's journey, from interning for free to build experience, to working under veteran agents, to growing his own book of business. Tynan shares advice on cold calling, using AI for marketing, and working with family. He emphasizes the entrepreneurial possibilities within freight brokering.LINKS: Connect with Tynan on LinkedinListen to more freight agent episodes on our websiteWatch this episode on YouTubeFeedback? Ideas for a future episode? Shoot

Aug 15, 2023 • 42:48

What freight companies can learn from the Yellow bankruptcy with Adam Wingfield

Today we are joined by none other than Adam Wingfield, founder of Innovative Logistics Group, who shares his engaging journey from being a truck driver to a business owner and educator. Our conversation takes a deep dive into the implications of the Yellow freight bankruptcy, shedding light on the deregulation of the freight industry, the impact of COVID, labor issues, and the intriguing role of social media in their public battle with the Teamsters. We also cast a critical eye on the necessity

Aug 9, 2023 • 1:14:41

How these freight executives think about AI

This insightful episode explores how freight executives at companies like Redwood Logistics, Maersk, Commtrex, ONIdeas, and more think about implementing AI tools like chatGPT into their workflows. The host shares audio clips of conversations with supply chain leaders about the opportunities and challenges of using AI for marketing, operations and more in the logistics space.Watch this episode on YouTubeFeedback? Ideas for a future episode? Shoot us a text here to let us know.-------------------

Aug 4, 2023 • 57:51

Building Truck N Hustle to 144k Subscribers with Rahmel Wattley

Rahmel Wattley discusses starting Truck N Hustle as a passion project, growing it into a multimedia empire, transitioning to on-location video interviews, and using positivity and opportunity to build community in transportation. He and Blythe Brumleve explore leveraging partnerships, using AI tools, and creating crossover content.LINKS: SAVE 15% off your ticket to FreightFest by using our code EIL15Subscribe to Truck N Hustle on Youtube and follow the podcastConnect with Rahmel on LinkedinWATCH

Aug 2, 2023 • 1:30:06

Two AI Tools That Save Me Hours Every Week

Our latest episode explores how AI tools like Otter.ai and Opus Clips can transform workflows and marketing for bootstrapped businesses. Learn how I use these tools daily to optimize content creation, transcription, and more - saving time and money while gaining a competitive edge. We also discuss resilient strategies like maintaining a survival mindset and having multiple income sources to navigate unpredictable economic landscapes and challenges like the Yellow crisis. Don't miss this vit

Jul 27, 2023 • 1:19:50

From Wheels to Wellness: Kevin Rutherford’s Take on the Trucking Industry

What if you could understand the intricacies of the trucking industry from its challenges to its future prospects? Fasten your seatbelts as we take a ride through Kevin Rutherford’s journey from being an owner-operator to becoming the CEO of Let’s Truck. Through his personal saga, we explore the importance of cost control, the genesis of his software company, to hosting a radio show, and eventually launching Let’s Truck. We shift gears to discuss a critical yet often overlooked aspect of truckin

Jul 25, 2023 • 1:01:16

How AI and Robotics Are Powering Modern Warehouses with Nimble's Jonathan Briggs

Ever wondered how AI and robotics are revolutionizing the logistics industry? Our guest today, Jonathan Briggs, VP of Sales and Solutions at Nimble, shares his fascinating journey from unloading trucks at UPS to spearheading cutting-edge AI robotics technology at Nimble—where the company is leveraging AI to transform order picking, box packing, and decision-making, rapidly adapting to a volatile industry.Connect with Jonathan on LinkedinCheck out Nimble's websiteYOUTUBE: https://youtu.be/zV

Jul 20, 2023 • 1:00:49

Unlocking the Secrets of a Successful Freight Agent with Dino Del Grosso

Gear up to unlock the secrets of a successful freight agent as we host an inspiring chat with Dino Del Grosso, an esteemed agent at SPI Logistics. He unwraps his journey of transitioning into the freight world, revealing how he discovered a company that became his professional family. As Dino paints the vibrant picture of SPI's support-centric, family-oriented culture, it’s easy to see why he describes it as a place where agents truly thrive.But the conversation doesn't stop there. Din

Jul 18, 2023 • 28:10

Breaking Down the Logistics Industry Trends Report with CartonCloud

It's no secret that the entire logistics industry has seen its share of peaks and valleys--and now we have the data to prove it. In this special episode with CartonCloud COO Shaun Hagen, we're checking the pulse of this industry using their 2023 Logistics Index report that surveys 2,000 employees working in freight. Using these responses, we can get a better pulse-check around burning issues like environmental sustainability, staffing, and other stats, such as the alarmingly high numbe

Jul 13, 2023 • 49:08

Fast Fashion, Freight Rates and Conspiracies: Unraveling the Complexities

Ever wondered about the future of the supply chain and its intersection with the fast-paced world of fashion? Join us as we untangle these complex threads in a captivating conversation with our returning guest, Grace Sharkey from FreightWaves. We kick things off with a deep dive into the heart of the trucking market, discussing the potential fallout of current freight volumes, the rates carriers are charging, and how student loans could soon drastically affect spending. We also share insights fr

Jul 11, 2023 • 2:14:43

Exploring AI in Marketing, Personal Growth, and Diversity in the Workplace: Insights from Industry Experts LIVE at TMSA in Savannah

Who wouldn't want to accelerate mundane tasks, spark fresh ideas, and swiftly create content? Tune into our latest podcast episode where we, your hosts Trey Griggs and Blythe Brumleve, peel back the curtain on how ChatGPT and AI technologies are shaping the world of marketing and sales. We chat about the wonders of ChatGPT and Swell AI, and even guide you on creating large language models using your very own data sets. Rest assured, the conversation is not all tech. We pivot towards the sub

Jul 7, 2023 • 58:43

Unpacking the Savannah Bananas' Marketing Strategies and Insights from the TMSA Elevate Conference

In this episode, Blythe Brumleve shares her takeaways from the TMSA Elevate Conference. She discusses the innovative marketing strategies of the Savannah Bananas, a minor league baseball team, and the operational efficiency of the Port of Savannah. Blythe also shares her experience co-hosting a live show during the conference.What You Will Learn:Innovative marketing strategies from the Savannah Bananas.The importance of employee engagement and investment.The operational efficiency of the Port of

Jul 5, 2023 • 52:45

The Freight Agent Trenches with Warren Debiak

Ready to seize control of your financial future? Tempted to trade security for the thrill of running your own freight agent business? Join me for an enlightening conversation with Warren Debiak, freight agent business owner at SPI Logistics. Warren provides a raw account of his journey into the freight world, shedding light on the fear, triumph, and the simmering question of job security versus risk-taking. We also delve into the heart of the heated debate over the relevance of cold calls in thi

Jun 30, 2023 • 30:26

Overworked Marketers, Proving ROI, and Debunking Video View Myths

While some marketing departments can grow in a tough economy, the reality is when times get tough, most marketing budgets are slashed. So what to do when you feel overworked and unsure if you're headed in the right direction? You have a 'come to Jesus' moment where you have to look realistically at the stats that matter and put them into perspective relative to your overall business goals.That's our main focus in today's solo show as a breakdown of measuring success in t

Jun 22, 2023 • 55:08

Taking Your Freight Company Global with Worldwide Logistics Group

The CEO of Worldwide Logistics Group, Joe Monaghan, joins the show to talk about the evolution of his company as they celebrate their 25th anniversary. From expanding their first office from New Jersey to Hong Kong, Worldwide Logistics Group now operates in dozens of countries all over the world by helping their clients overcome complex shipping challenges.  In this episode, Joe and Blythe talk about the evolution of his logistics company, how freight moves throughout the world, and trying to ma

Jun 20, 2023 • 31:30

The Death of Legacy Media and What Creators Can Do About It

More than half of all Google searches end without a click.Millennials and Gen-Z are using TikTok to search instead of a big search engine. And these trends were happening long before the mass adoption of AI. Couple that with the extreme popularity of ChatGPT, which has been the fastest company to hit 100 million users in our history, and Google has been brought kicking and screaming into the AI arms race with their new Generative Search product. This is just one of the many ways the attention ec

Jun 15, 2023 • 58:26

Spotting Misinformation, Freight Tech Trends, Stolen Sand, and Orca Revenge

Grace Sharkey is back for another edition of Freight Freinds, where we talk about how we try to spot scams and misinformation online and how you can do it too. We also get into Grace's story on three emerging freight tech trends, our favorite 'logistics of' stories, and finally, our favorite conspiracy theories at the moment. LINKSConnect with Grace and scope her workThree emerging trends in freight techAmazon's show The FeedMyCarrierBarbie Pink running outStolen Sand Logisti

Jun 13, 2023 • 1:32:40

Trucking's Biggest Problems and How to Solve Them with Mike Lombard

Send us a Text Message.In this episode of Everything is Logistics, host Blythe Brumleve interviews Mike Lombard, owner-operator of Lombard Trucking, about the good, bad, and ugly of the trucking industry. Lombard shares his family's history in the business and his personal journey to becoming a driver. They discuss the challenges facing drivers in the supply chain industry, including the impact of the pandemic and perceived driver shortage talking points that lead to misinformation about th

Jun 8, 2023 • 1:37:15

What Does Real Success in Podcasting Look Like?

Did you know over 90% of all podcasts never make it past 10 episodes?Or how about this--Did you know if you're podcast episode gets 50 plays, you're in the top half of all podcasters?It seems as if there is a giant misunderstanding over what is perceived as successful in podcasting and in this special episode, we're breaking down what REAL success looks like for veteran and aspiring podcasters. As a background and in addition to hosting the Everything is Logistics podcast, I cofou

Jun 6, 2023 • 1:25:37

The Evolution of the TMSA: A Century of Marketing and Sales in Transportation

The Transportation Marketing and Sales Association (TMSA) has been around for nearly 100 years, and with their upcoming flagship event, Elevate, happening in just a couple of weeks, we've got TMSA's executive director Jennifer Karpus-Romain on the show to talk all about it along with what prospective members can gain from joining the  TMSA. LINKS: Get your tickets to TMSA ElevateConnect with Jen on LinkedInListen to 6 things learned from last year's TMSA eventWHAT YOU'LL LEAR

Jun 2, 2023 • 1:18:16

The Freight Agent Trenches with Steve Burroughs

Recording live from Vancouver, SPI freight agent Steve Burroughs joins the show to discuss the challenges and perks of working with family. Steve shares how he and his wife started working together and eventually brought on their children and daughter-in-law to work for their company. He admits that working with family can be difficult and requires many humbling lessons, but emphasizes the positive benefits of the family dynamic in the workplace. Connect with Steve on LinkedinWHAT YOU'LL LE

May 31, 2023 • 35:23

The Relationship Between Venture Capital and Logistics with Auto Tech Ventures

In this episode of Everything is Logistics, host Blythe Brumleve talks about venture capital and logistics to Burak Cendek, partner at Auto Tech Ventures. The conversation covers the investment strategy and cultural aspects of VCs, specifically in the freight industry. Cendek shares his journey from growing up in Turkey and coming to the United States for college to working in engineering and eventually venture capital. The episode highlights the importance of understanding the unique challenges

May 25, 2023 • 46:29

How to Start Incorporating AI In Your Work and Creating 'Why Buy' Cold Email Campaigns

Getting business in a tight market is challenging but sending 10k cold emails and expecting to get a decent response should be grounds to have you thrown in jail.Ok, that last part was a little dramatic, but we live in interesting times.These interesting times include massive layoffs and cutbacks which has any normal person feeling a little nervous.So how do we prepare and strategize during a challenging time?By sending cold emails that don't suck.Most cold emails suck because of the lazine

May 23, 2023 • 50:07

How Transfix Breaks Down the Sales and Marketing Silos with Carly Gunby

Blythe Brumleve is joined by Carly Gunby, who at the time of recording was VP of Sales Strategy and Marketing at TransFix, but has since been promoted to VP of Shipper Success and Sales--which deserves a big congrats! On this episode of Everything is Logistics, Carly discusses the growing relationship between digital freight brokerages and traditional freight brokerages. Carly is a Jacksonville resident, a FSU graduate and Jacksonville Jaguars fan, who despite having an Art History degree, stumb

May 19, 2023 • 42:05

How Pitney Bowes Refines Their E-Commerce Operations with Stephanie Cannon

In this episode of Everything is Logistics, host Blythe Brumleve interviews Stephanie Cannon, SVP at Pitney Bowes, about her background in logistics and how she fell in love with the industry. Cannon shares that she started as an industrial engineer in college and landed her first co-op job with UPS, which ultimately led to a full-time job offer and participation in their management trainee program. She discusses the importance of understanding all facets of a logistics company and the value of

May 18, 2023 • 36:51

Freight Friends on How the Attention Economy is Changing, Taylor Swift Concert Logistics, and More

In this episode, Grace Sharkey and the host discuss the new era of media, including the recent shake-ups in the legacy media world and the influencer economy. They also introduce a couple of new segments to the podcast, including discussions on their favorite logistics stories of the month and intriguing conspiracy theories. The episode ends with a roundup of the latest freight tech and media stories from Grace.LINKS:Instagram influencers are getting jobs and legacy media is dyingBritney Spears

May 16, 2023 • 1:30:17

Using Social Media to Grow Your Brokerage Business and Personal Brand

In this episode of "Everything is Logistics host Blythe Brumleve welcomes CEO of Scale Logistics, Shay Lynn Dixon, to discuss using social media to grow your brokerage business and personal media brand. They chat about their personal histories in the logistics industry and how they got to where they are today. Dixon shares how she started in the industry and how her previous job taught her the basic skill set that she needed for her current business. The episode emphasizes the importance of

May 11, 2023 • 1:06:36

The State of Logistics Podcasting with Joe Lynch

Blythe Brumleve welcomes Joe Lynch, host of The Logistics of Logistics podcast, to discuss the state of podcasting in the freight industry. They talk about the growing popularity of podcasts in the logistics industry and how podcasting can be a helpful tool for professionals to stay up-to-date on industry trends and insights. They also discuss the challenges of starting and maintaining a podcast and offer tips for success. Overall, it's a lively conversation between two industry veterans wh

May 9, 2023 • 1:06:55

The World of E-Commerce and Fulfillment with GEODIS e-Logistics

On this episode of Everything is Logistics, host Blythe Brumleve welcomes Reed Loeffel, manager of merchant acquisition and strategy at GEODIS e-Logistics, to discuss the world of e-commerce and fulfillment. Blythe and Reed reminisce about meeting at the Manifest logistics conference and discuss the infamous GEODIS puppy lounge sponsorship that garnered lots of attention. The conversation touches on the latest trends in e-commerce, the challenges of fulfillment in a fast-paced industry, and how

May 2, 2023 • 56:03

Breaking Down the Middle Mile with CloudSort CEO Derek Szopa

In this episode of "Everything is Logistics," host Blythe Brumleve interviews Derek Szopa, CEO of CloudSort, about the middle mile in logistics. They discuss Szopa's background in the Marine Corps and how it has helped shape his career in the corporate world. Szopa emphasizes the importance of being resourceful with limited resources, which is a key aspect of small-unit leadership in the military. The conversation highlights the need for more attention and innovation in the middle

Apr 27, 2023 • 36:19

The Fascinating and Frustrating Aspects of Cargo Crime

In this episode of Everything is Logistics, Blythe Brumleve interviews Ron Greene, the VP of biz development at Overhaul, about the world of cargo crime. Greene discusses his experience in cargo risk management and how his company works with various industries to mitigate the risk of cargo theft. They also talk about the importance of establishing risk protocols and recovery systems in case theft does occur. This episode is a must-listen for anyone interested in the fascinating and frustrating w

Apr 25, 2023 • 44:55

The Role of IT in a 3PL with Eze Peralta

In this episode of Everything is Logistics, Blythe Brumleve interviews Ezequiel (Eze) Peralta, the VP of Technology at SPI Logistics, about the role of IT in 3PL. Eze talks about his early background in technology and databases, including creating software for his own small businesses. He then goes on to describe his work with SPI Logistics on developing data warehouses and analytics solutions. The discussion highlights the importance of investing in IT infrastructure for 3PLs and the significan

Apr 20, 2023 • 1:02:29

Mental Models, Highway Care, and Retailers Battling Tight Markets with Grace Sharkey

In this episode of Everything is Logistics, host Blythe Brumleve and guest Grace Sharkey of FreightWave discuss mental models, an interstate healthcare network for truck drivers, import reports, and how retailers are coping with a tightening market and a wacky economy. They also briefly discuss the drama surrounding Meghan Markle and the royal family. Tune in to hear their insights on all these topics.LINKS: Connect with Grace and scope her workInterstate HealthMarch Import ReportTIME STAMPS: [0

Apr 18, 2023 • 59:03

Fighting for Freight Brokers with TIA's CEO Anne Reinke

In this episode of Everything is Logistics, host Blythe Brumley interviews Ann Rinkie, the President and CEO of the Transportation Intermediaries Association (TIA). They discuss their shared love for football and Reinke's career background, including her 16 years with CSX in government affairs before moving into the brokerage world. The episode focuses on the role of TIA and the importance of logistics in transportation.LINKSConnect with Anne Reinke on LinkedinRegister for TIA's 2023 C

Apr 13, 2023 • 55:38

The State of Warehousing in 2023 with Wagner Logistics

In this episode of "Everything is Logistics," host Blythe Brumleve interviews Joe Oliaro, VP of Sales and Chief Real Estate Officer at Wagner Logistics, about the state of warehousing. Oliaro outlines his company's history and growth, which has been primarily focused on contract logistics in support of manufacturing groups, as well as their current size and expansion plans. The conversation covers topics such as technology in warehousing, labor shortages, and the impact of e-comme

Apr 11, 2023 • 41:51

The Schneider Evolution with CCO Erin Van Zeeland

On this episode of Everything is Logistics, host Blythe Brumleve interviews Erin Van Zeeland, the chief commercial officer, SVP and GM of logistics at Schneider about the evolution of the logistics industry and the company. Erin shares her story of how Schneider recruited her from Penn State and introduced her to the world of logistics. They also discuss the value of staying with a company long-term, despite the common belief that employees should constantly be seeking new opportunities. As some

Apr 6, 2023 • 45:04

The Evolution of Last Mile and Customer Expectations with Guru Rao of nuVizz

In this episode of Everything is Logistics, host Blythe Brumleve speaks with Guru Rao, CEO of nuVizz, about the evolution of last mile delivery and customer expectations. They discuss how software and technology like digital twin are helping companies adapt to faster delivery speeds and complex carrier partnerships in today's logistics landscape. Listen to learn how the industry is changing and how nuVizz helps businesses tackle last mile challenges.LINKS:Connect with Guru Rao on LinkedinCh

Apr 4, 2023 • 57:01

Building the Most Badass Event in Logistics: The Manifest Story

In this episode of Everything is Logistics, host Blythe Brumleve welcomes Courtney Muller, the President at Manifest and Chief Corporate Development Officer at Connective, to talk about building the most badass event in logistics. In the conversation, we cover the strategy behind building not only knowledge-based discussions but also experiences that bring out the conversation naturally among strangers--which is a major key when networking with folks you might not see all that often. Have we men

Mar 31, 2023 • 48:33

Recruiting the Non-Conformists for Executive Supply-Chain Roles

In this episode of Everything is Logistics, host Blythe Brumleve speaks with Heidi Hoffman, partner at ON Partners, about their strategy of recruiting when it comes to procurement and sustainability in the supply chain industry. During the convo, they discuss the importance of nonconformity and how it can lead to innovative solutions. Hoffman explains her approach to recruitment and finding the best candidates, not just based on traditional qualifications but also considering strategic mindset a

Mar 28, 2023 • 39:06

Building a Marketplace for Rail Logistics with Martin Lew of Commtrex

On this episode of Everything is Logistics, host Blythe Brumlve welcomes Martin Lew, CEO of Commtrex, to discuss the future of rail logistics. Martin's background as a former commodity trader at JP Morgan gives insight into the relationship between logistics and finance due to his experience trading physical and financial coal and navigating cap and trade programs with clients. The conversation highlights the challenges and opportunities facing the rail industry, from infrastructure investm

Mar 24, 2023 • 1:01:32

OpenAI, Freight Layoffs, and TikTok Ban with Grace Sharkey

In this episode of "Everything is Logistics," host Blythe Brumleve and guest Grace Sharkey discuss various topics related to freight and technology. They cover AI's dominating presence in the news, recent layoffs in the freight industry, and the possibility of TikTok getting banned. LINKS: Connect with Grace and scope her workThomas' AI segmentTIME STAMPS: [00:01:42] AI advancements dominating industry.[00:03:54] The marketing strategy of AI.[00:07:25] AI and Data-driven deci

Mar 22, 2023 • 50:43

The Disaster Logistics Going On In Turkey and Syria

Retired four star Admiral Craig Faller joined the podcast to discuss the logistics and supply chain challenges that the earthquakes inflicted on Turkey and Syria. He highlighted the work of relief teams that are rapidly responding to a natural disaster, rescuing victims, and accounting for survivors. He also discussed the different logistical operations in place before the disaster, such as freight trucks and cargo ships, as well as the infrastructure and communication issues caused by the disas

Mar 21, 2023 • 38:30

How to Measure Emissions in Transportation with Trax Technologies

This episode discusses how companies can measure and reduce transportation emissions. Josh Belk explains the 3 scopes for emissions reporting and why large companies are now focused on this. He outlines how Tracks' transportation management platform helps calculate emissions across modes and regions to optimize networks. Listen to learn practical steps companies can take to be more environmentally sustainable.LINKS: Connect with Josh Bouk on LinkedinCheck out Trax Tech websiteTIME STAMPS: [

Mar 20, 2023 • 46:13

Freight Marketing Questions: How to Put it All Together

In this episode, we're covering a question submitted by a podcast listener who's a freight broker seeking advice on how to create a marketing plan with two different websites and no social media presence. Host Blythe Brumleve suggests focusing both websites on a specific niche and using cold emailing to reach potential customers. She also recommends verifying email lists to ensure they are legitimate before using them for marketing purposes, plus the reasoning behind each of these stra

Mar 17, 2023 • 20:41

Building Internet Connections in Extreme Environments

Ever looked at a tunnel, construction site, or warehouse and wondered how bad the internet signal must be? Well, if you want a good one, it's probably going to be powered by the folks over at Rajant who specialize in setting all that up. Rajant's Director of Sales Todd Rigby joined the show to talk about how to build internet and communication networks in some of the toughest environments using wireless mesh systems. If you're used to working outside, this is a good conversation o

Mar 16, 2023 • 49:12

The Freight Agent Trenches with Brad Clarke

This episode features freight broker Brad Clarke sharing tips on building a successful brokerage business, including the benefits of partnering with an agency like SBI Logistics for support. He provides valuable insights on communicating with carriers and customers, avoiding double brokering schemes, and leveraging email marketing. Listen to gain practical advice on starting or growing your freight brokerage.Watch The Full Episode Here---------------------------------------------THANK YOU TO OUR

Mar 14, 2023 • 50:13

Building a TMS for Freight Brokers with Tai Software

"Youth and enthusiasm is probably what got me started on it." That's a quote by the CEO of Tai Software "Mitch" Mitchell when asked how someone wakes up one day and decides to build a TMS for freight brokerages. But after years in logistics and a background in computer science,  he was the perfect person to do it. Today he joins the show to talk all about it. QUOTABLES: 1. "Youth and enthusiasm is probably what got me started on it."2. "You got to balance

Mar 10, 2023 • 40:59

The SaaS Strategy with Redwood Logistics' Christina Ryan

Redwood Logistics may be one of the top freight companies in the world but the software ecosystem they're building is right on par with being some of the best offerings in all of supply chain. Not only do they have a proprietary set of software but they're the first to offer Logistics Software as a Service, aka LPass, which is the ability to plug into the same software logistics companies are already using in order to supercharge their tech stack. Joining the show to talk about all of

Mar 8, 2023 • 35:13

The Power of Choice for Enterprise Fleets with Platform Science

Platform Science has been around for years and rarely makes a podcast appearance but we were lucky to have a conversation with Luke Wachtel at Manifest: The Future of Logistics.Luke,  SVP of Transportation and Logistics at Platform Science, joins the podcast to discuss the world of connected fleets and the technology that powers them.  Platform Science seeks to provide an app store-like experience for fleets, wherein fleets can have choice and access to the most recent technology advances with e

Mar 3, 2023 • 43:03

What's Going On in Freight Tech with Grace Sharkey

The freight tech space can feel overwhelming at times with what software to invest in, what software is bullsh*t, and what software is yet to come. That's why we've got podcast favorite and conference bestie Grace Sharkey back on the show to break down what you need to know when it comes to what's going on in the freight tech world. LINKSConnect with Grace Sharkey on LinkedinSupport Spartan Strong after the tragic events at MSU Shipbob dramaTIME STAMPS: 7:12 What's on the way

Feb 23, 2023 • 41:42

Mitigating Panic Buying and Overstocks In the Healthcare Supply Chain

Since the start of the pandemic, there has been massive volatility in the healthcare product supply chain, beginning with panic buying and overstock, followed by need-based purchases that have dropped off, and now spiking demand and out of stocks.In this episode, Matt Bolden, Director of Product Marketing at Kinsa, breaks down the health analytics that help brands and retailers better optimize their supply chains. Kinsa is a data insights business that gives customers the ability to determine wh

Feb 21, 2023 • 29:35

Maersk: What Innovating a 100 Year Old Company Looks Like

Erez Agamoni, Senior Vice President of Innovation and Strategic Growth in North America at Maersk, the world's largest shipping container company, is the guest of this episode of Everything is Logistics. Maersk has 700 ships in its fleet and handles one out of every five containers shipped by sea. Erez talks about how he came to work for Maersk, his wide and varied career, including working for an airline, a forwarding company, and IT companies, and how Maersk is innovating and transforming

Feb 17, 2023 • 46:28

Shipper POV: Rethinking the Furniture Supply Chain with Fernish

While at Manifest: The Future of Logistics we were able to score some rad interviews and one of them we are bringing you today with a focus on the shipper point of view. Fernish lets you rent, rent-to-own and buy single pieces of furniture and decor to full-room designs in bite-sized monthly payments for however long you’d like and in this episode we're chatting with the company's President and COO, Kristin Toth.In this convo, we're covering: How the furniture company has been abl

Feb 15, 2023 • 39:13

Super Bowl Marketing and Google Enters the AI Arms Race

The biggest marketing event of the year is here in Super Bowl 57. So we're breaking down some fun stats and commercials surrounding the big game. In addition to Super Bowl marketing, we're also diving into Google's answer to the Microsoft + ChatGPT partnership with their new AI tool, Bard. It's a terrible name but it does signify the new information era we've entered with the first of many big names joining the AI arms race. Google's answer to ChatGPT, BardTiktok&ap

Feb 10, 2023 • 51:06

Creating a conference strategy with Grace Sharkey and Lars Ward

Jump to the 2:44 minute mark to skip the initial laughter that surrounds a conference conversation between myself and good friends Grace Sharkey of Freightwaves and Lars Ward of Freightvana. Once we get to the 3-minute ish mark of the show, we settle into a great discussion defining how each of us approaches a conference. We cover strategies such as: What are you doing before the conference?Where are the best conversations happening during the conference?And how do you tackle your post-conferenc

Feb 8, 2023 • 42:01

The Math of Logistics Marketing with Kara Brown

In this episode, host Blythe Brumleve invites Kara Brown, CEO of Lead Coverage - a marketing logistics agency - to dive deep into why it's important for marketers to know their math. Connect with Kara Brown on LinkedinCheck out Lead Coverage TIME STAMPS: 00:04:27 Use data to measure ROI.00:06:20 Invest in marketing technology.00:12:37 Track interested buyers quickly.00:19:26 Try new things to succeed.00:23:48 Post regularly and engage.00:32:29 Don't take cold calls lightly.00:39:03 Tra

Feb 2, 2023 • 48:13

How to Become a Freight Agent with SPI Logistics

In this episode of Everything is Logistics, host Blythe Brumleve interviews Mike Mikulik, the vice president of sales and operations at SPI logistics. Mikulik talks about his experience in logistics over the past 20 years and how he moved from the international side of things to domestic transportation. He explains the difference between a freight agent and freight brokers, the unique opportunity to be your own boss while minimizing financial risks, and the questions you should be asking if you&

Jan 31, 2023 • 34:36

Warm selling and quick wins missing from 90% of logistics websites

In today's show, we're diving into two big topics: the art of the warm sell and quick website wins. The art of the warm sell is pulled from our weekly appearance on Freightwaves Now and covers how social media can be a digital handshake that pays off at in-person events. Then we get into some quick website wins that I'd estimate 90% of the freight industry is missing from their respective sites. Freightwaves Now interview on YouTubeFeedback? Ideas for a future episode? Shoot us a

Jan 27, 2023 • 39:53

Connecting the world's supply chain data with Brian Glick

One of the bigger issues in supply chain and logistics is that each sector tends to operate in a silo. And that's no different in the supply chain technology sphere, either. That's why Brian Glick set out to start Chain.io to help connect each part of the supply chain journey with integrations specifically built on established processes. In addition to integration talk, we also get into the overall freight tech landscape, it's strengths, weaknesses, and if someone like Elon Musk i

Jan 24, 2023 • 56:35

Embracing the conductor mindset with marketing, ChatGPT, and takeaways from Freightwaves' Sales and Marketing Summit

As the sales and marketing world continues to expand in freight, we're going to make sure we cover a few different topics that can help you optimize your marketing plan. Today's show topics include: Takeaways from the Freightwaves Sales and Marketing SummitChatGPT and prompts to help you use that tool betterEmbracing the conductor mindset in marketingLinks mentioned during the show: Lars from Freightvana Digital Dispatch/Cyberly episodeWatch replays from Freightwaves Sales and Marketin

Jan 19, 2023 • 52:25

The Challenging Freight with SiLo Logistics

“The most fulfilling part of the job is taking the challenging freight that nobody else wants."That’s what Luke Hilko, Co-Founder of SiLo Logistics, said in the latest Everything is Logistics podcast. Tackling the challenges in logistics isn’t just what they do. It’s how the company was founded and continues to operate. Daring to launch in the early summer of 2020, Luke and the team bet big on in-person collaboration as a necessity for a modern brokerage to operate, and it’s worked—Quite we

Jan 17, 2023 • 44:30

Complete Guide To Launching Your Podcast in 2023

More than 90% of all podcasts never make it past 10 episodes. That's a scary stat but as podcasting continues to grow in listenership and adoption, I'm going to break down the key things you need to plan to make sure you get past that episode mark and more. In this episode, I'm going to break down the following steps:Determine the type of show you want to have: Consider the purpose of your podcast and the format that will best serve your audience.Consider the personal ROI of the p

Jan 13, 2023 • 49:43

Four-time CMO Rachel Meranus talks Transfix's 2022 rebrand and building a high-performance marketing team

Rachel Meranus started out in public relations but found her way into marketing during the course of her career. She has held the position of chief marketing officer (CMO) four times and is now the chief revenue and marketing officer at Transfix. During this discussion, she covers her time as Chief Marketing Officer, the rebranding of Transfix 2022, as well as the process of constructing a high-performance marketing team.Shippers and carriers are able to interact with one another and have their

Jan 10, 2023 • 44:13

Three things to watch for in freight marketing in 2023

In the podcast "Everything is Logistics", the host talks about three important things to keep an eye on in freight marketing in 2023: AI tools, content remixing, and influencer marketing. TAKEAWAYS: AI tools, such as ChatGPT, will significantly change the role of marketers and it is important to learn and use these tools in order to stay competitive.Content remixing involves creating shorter pieces of content from longer form content and sharing them on various social media channels to

Jan 5, 2023 • 40:33

What a Shipper Wants [best of]

In today's show, we’re doing something new where we pick the best interviews from the industry’s thought leaders and create a mashup of these episodes so you can listen over a period of time. That way if you want a crash course in say….autonomous trucks or what shippers want out of their 3PL partnership, you can listen to one long-form episode instead of having to dig through our library. All of these episodes are from within the last year, so hopefully, the insights from these folks will h

Dec 31, 2022 • 1:10:10

Freight Broker Training and Marketing To Use in 2023 [best of]

In today's show, we’re doing something new where we pick the best interviews from the industry’s thought leaders and create a mashup of these episodes so you can listen over a period of time. That way if you want a crash course in say….autonomous trucks or what shippers want out of their 3PL partnership, you can listen to one long-form episode instead of having to dig through our library. All of these episodes are from within the last year, so hopefully, the insights from these folks will h

Dec 30, 2022 • 2:14:21

The Coolest Innovations for 3PLs [best of]

In today's show, we’re doing something new where we pick the best interviews from the industry’s thought leaders and create a mashup of these episodes so you can listen over a period of time. That way if you want a crash course in say….autonomous trucks or what shippers want out of their 3PL partnership, you can listen to one long-form episode instead of having to dig through our library. All of these episodes are from within the last year, so hopefully, the insights from these folks will h

Dec 29, 2022 • 1:20:14

SaaS and Cybersecurity in Freight [best of]

In today's show, we’re doing something new where we pick the best interviews from the industry’s thought leaders and create a mashup of these episodes so you can listen over a period of time. That way if you want a crash course in say….autonomous trucks or what shippers want out of their 3PL partnership, you can listen to one long-form episode instead of having to dig through our library. All of these episodes are from within the last year, so hopefully, the insights from these folks will h

Dec 28, 2022 • 2:10:16

Content Marketing Ideas From These Top 3PLs [best of]

In today's show, we’re doing something new where we pick the best interviews from the industry’s thought leaders and create a mashup of these episodes so you can listen over a period of time. That way if you want a crash course in say….autonomous trucks or what shippers want out of their 3PL partnership, you can listen to one long-form episode instead of having to dig through our library. All of these episodes are from within the last year, so hopefully, the insights from these folks will h

Dec 27, 2022 • 2:15:21

AI and Automation in Trucking [best of]

In today's show, we’re doing something new where we pick the best interviews from the industry’s thought leaders and create a mashup of these episodes so you can listen over a period of time. That way if you want a crash course in say….autonomous trucks or what shippers want out of their 3PL partnership, you can listen to one long-form episode instead of having to dig through our library. All of these episodes are from within the last year, so hopefully, the insights from these folks will h

Dec 23, 2022 • 1:01:02

What's New and Noteworthy in Trucking [best of]

In today's show, we’re doing something new where we pick the best interviews from the industry’s thought leaders and create a mashup of these episodes so you can listen over a period of time. That way if you want a crash course in say….autonomous trucks or what shippers want out of their 3PL partnership, you can listen to one long-form episode instead of having to dig through our library. All of these episodes are from within the last year, so hopefully, the insights from these folks will h

Dec 22, 2022 • 1:06:46

Content Marketing Ideas From These Top Trucking Companies [best of]

In today's show, we’re doing something new where we pick the best interviews from the industry’s thought leaders and create a mashup of these episodes so you can listen over a period of time. That way if you want a crash course in say….autonomous trucks or what shippers want out of their 3PL partnership, you can listen to one long-form episode instead of having to dig through our library. All of these episodes are from within the last year, so hopefully, the insights from these folks will h

Dec 21, 2022 • 1:22:46

The Best Business Tips For Managing Your Trucking Company [best of]

In today's show, we’re doing something new where we pick the best interviews from the industry’s thought leaders and create a mashup of these episodes so you can listen over a period of time. That way if you want a crash course in say….autonomous trucks or what shippers want out of their 3PL partnership, you can listen to one long-form episode instead of having to dig through our library. All of these episodes are from within the last year, so hopefully, the insights from these folks will h

Dec 19, 2022 • 47:44

How Leaders Can Upgrade Their Content and Conference Strategies

Trying to schedule guests in December is a nightmare. So to avoid that headache and keep you up to date all the good things going on, we're creating a best-of roundup from appearances on Freightwaves Now. In this episode, FW Now hosts Kaylee Nix and Anthony Smith ask me about: How To Create a Conference StrategyHow Effective Leaders Can Maximize Their ContentFeedback? Ideas for a future episode? Shoot us a text here to let us know.---------------------------------------------THANK YOU TO OU

Dec 18, 2022 • 22:57

A Crash Course in Freight Marketing

In today's show, we’re doing something new where we pick the best segments from the last year so you can get a crash course in freight marketing. These episodes are all from within the last year, so hopefully, the insights from these segments will help you map out what your next year looks like.Want to skip to a topic directly? Simply use the time stamps listed below. This show's segments are from these episodes: 00:58 Freight Tech's Digital Marketing Strategy13:33 How the Top 3PL

Dec 16, 2022 • 1:54:20

Trimming the Fat from Marketing Gluttony

Trying to schedule guests in December is a nightmare. So to avoid that headache and keep you up to date all the good things going on, we're creating a best-of roundup from appearances on Freightwaves Now. In this episode, FW Now hosts Kaylee Nix and Anthony Smith ask me about: Marketing Trends for Logistics CompaniesWhy Marketing Needs to Be LeanerFeedback? Ideas for a future episode? Shoot us a text here to let us know.---------------------------------------------THANK YOU TO OUR SPONSORS!

Dec 13, 2022 • 22:57

Cold Emailing and Spotting Scams Online

Trying to schedule guests in December is a nightmare. So to avoid that headache and keep you up to date all the good things going on, we're creating a best-of roundup from appearances on Freightwaves Now. In this episode, FW Now hosts Kaylee Nix and Anthony Smith ask me about: How to Spot a ScamThe Right and Wrong Ways to Cold EmailFeedback? Ideas for a future episode? Shoot us a text here to let us know.---------------------------------------------THANK YOU TO OUR SPONSORS!Are you experien

Dec 8, 2022 • 22:12

How Marketing Has Changed Since 2020

Trying to schedule guests in December is a nightmare. So to avoid that headache and keep you up to date all the good things going on, we're creating a best-of roundup from appearances on Freightwaves Now. In this episode, FW Now hosts ask me about: Why Gen Z Isn't Using Google Search AnymoreAnalyzing Mark ZuckerbergThe TikTok EffectFeedback? Ideas for a future episode? Shoot us a text here to let us know.---------------------------------------------THANK YOU TO OUR SPONSORS!Are you exp

Dec 6, 2022 • 36:16

The Little Known Parts of Marketing

Trying to schedule guests in December is a nightmare. So to avoid that headache and keep you up to date all the good things going on, we're creating a best-of roundup from appearances on Freightwaves Now. In this episode, FW Now hosts Kaylee Nix and Anthony Smith ask me about: Marketing Dark SideLatest Shifts in Podcasting How to stop overcomplicating marketing and just get startedFeedback? Ideas for a future episode? Shoot us a text here to let us know.-------------------------------------

Dec 2, 2022 • 31:32

Content is for Closers Interview

Adam Vazquez is the host of the popular marketing show, Content is For Closers. A little while back he was kind enough to invite me on his show to talk about my journey into logistics and how I've used content marketing throughout my career. Content is something I've created since I was a little girl so it's incredibly humbling to be recognized by folks like Adam, who also serves as partner at Heard--a content marketing agency helping businesses create content that doesn't su

Nov 30, 2022 • 35:39

The Logistics of the Internet

Did you know that the technology that powers the internet today was developed over a hundred years ago?In today's episode, we're breaking down the logistics of the internet. Some of the things we're describing in this show are visually based, so if you want to watch those clips, I've got them linked below. Internet cable mapWhat is Y2KHow wifi worksThe new space raceFeedback? Ideas for a future episode? Shoot us a text here to let us know.-------------------------------------

Nov 24, 2022 • 11:07

Telling Founder Stories in Freight with Nate Shutes

It takes a special kind of person to start a new venture. Whether it’s a podcast, new business, with VC funding, or without, taking a leap of faith requires a certain amount of fearlessness that create some of the best stories. The Bootstrapper’s Guide to Logistics is hosted by podcaster Nate Shutes and on today’s show, he’s breaking down the process of starting his own show and the common threads he’s able to weave together by talking to so many founders in freight. Connect with Nate Shutes on

Nov 22, 2022 • 24:05

How Dooner Creates an Insane Amount of Content for Freightwaves

In today’s episode, we’re focusing on content and how it’s been used in the freight industry to sell a variety of products and services. For years, content felt like an afterthought and not the primary communication it is today therefore the perfect guest to speak on this evolution is none other than Tim Dooner, host and producer of WHAT THE TRUCK?!?Episode Timestamps:01:01 – Seeing The Opportunity Evolve into Creating Content05:08 – Freightwaves Above Other Competitors' Current Media Space

Nov 17, 2022 • 52:30

The Art of Return Logistics with Hafback

What’s your process regarding the products that come back from customers? How's the customer going to initiate the return? Are you set up and able to handle it when they come back? What are you going to do with them? Are you paired up with another e-commerce platform or returns warehouse that will be dedicated to handling that for you?Just in the US, 6 billion pounds worth of returns is thrown away each year because the channels for these things aren't that strong, and the merchants do

Nov 15, 2022 • 20:57

Must-Have Tools for One-Person Marketing Teams

As a one-person marketing team for more than a decade, I’ve tried a lot of software and tools that were supposed to change my life. But after a lot of time and money spent on tools that didn’t live up to their promise, I’m breaking down my tried and tested tools that could hopefully save you from that time and money wasted. Timestamps:0:00 – Tools for One-Person Team1:51 – Click Up and its use as a project management tool4:34 – Google Docs6:47 – Active Campaign for automation9:06 – copy.ai11:11

Nov 10, 2022 • 17:19

What I've Learned After Hosting 30+ Websites

Your website is the only thing that can sell for you 24/7. So in this episode, I’m highlighting the things I’ve learned after hosting and managing 30+ websites so you can have a better handle on your #1 sales tool. Episode Timestamps:00:39 – Hosting 02:50 – Content Delivery Network03:37 – A Show Called Behind the Attraction04:12 – SSL certificate.05:55 – WordPress websites07:09 – Two Types of Agencies or Companies09:29 – Microsites11:17 - Google Analytics and Search Console12:08 - Start With Soc

Nov 3, 2022 • 16:21

Cold Calls and Content with Cargo Margo

In this episode, Cargo Margo, the sales director at NFI Industries, talks about her reason for starting a show and its return on investment. As a sales director, she also talks about her typical day, the evolving relationship between marketing and sales, and the platforms to choose when starting a business from scratch.Connect with Margo Waldie on LinkedinFollow the Cargo Margo show on LinkedinEpisode Timestamps:00:33 – Deciding to Start a Show02:10 – Tips or Takeaways Working with a Coach02:53

Oct 28, 2022 • 24:10

Starting a Freight Marketing Agency with Michelle LeBlanc

The marketing industry has changed over the years as everyone has to pivot and adapt as technology advances. They went from advertisements and promotions in newspapers or flyers to promotions through the internet, especially social media. It doesn’t stop there. The internet has been improving, changing, and adapting as time passes.Have you ever wondered what marketing strategy you should be using? How can you utilize social media to promote your business or products? How do marketing and sales w

Oct 25, 2022 • 22:19

Turning Your Content Marketing Into a Profit Center

The world is now run with content—whether it’s “meme warfare,” following the trends, or signing up the most famous celebrities, people consume content more than ever. That’s why brands have shifted their marketing strategies from bread-and-butter television advertisements, magazines, or posters, to social media platforms where billions of people gather together in a single or multi-platform. You now see unknown brands suddenly shoot up in popularity because they created content so catchy and pro

Oct 20, 2022 • 19:06

How to Get Online Reviews with CarrierSource

In this episode, we have invited Rob Light, founder and CEO of Carrier Source. Their goal is to give carriers a better marketing environment by providing a service that collects actual human reviews to ensure the benefits of the reviews. In today’s episode, Rob will talk about how Carrier Source started, the processes made, and the advantages it serves for freight carriers.How Rob Started Carrier Source[1:41]Carrier Source collects reviews of freight carriers from shippers and brokers. The reaso

Oct 18, 2022 • 18:58

Disney Logistics: How The Happiest Place on Earth Creates Magic

Have you ever been to Disney? Do you remember how you felt when you were there for the first time? We see our favorite characters, theme parks, movies, stores, and places to shop. But think outside the box. The Disney Corporation is a world made up of ideas from one man who wanted to change the world through entertainment. The truth is that we can enjoy Walt's ideas now because of how well the supply chain works. Businesses must think outside the box when it comes to their supply chain oper

Oct 13, 2022 • 19:37

How WeatherOptics Can Help Trucking Plan Better Routes

In this episode, we have invited Scott Pecoriello, founder and CEO of WeatherOptics, a weather intelligence company founded on the premise that weather forecasts alone do not give value but impact forecasts that influence decision-making. He has led the initiative to integrate consumer, corporate, utility, and weather data to rethink how WeatherOptics can improve business perspectives on the weather. In today's episode, Scott discusses how you can use their platform to improve logistics and

Oct 11, 2022 • 14:30

Biggest Stories in Freight with Thomas Wasson

In this episode, we have invited Thomas Wasson. He is an Enterprise Trucking Carrier Expert at FreightWaves with a focus on news commentary, analysis, and trucking insights. Prior to that, he worked as an Account Executive at aifleet, Arrive Logistics, and for 5 years at U.S. Express with a focus on fleet management, load planning, freight analysis, and truckload network architecture. He earned an MBA in 2020 from the University of Tennessee-Chattanooga and a Bachelor of Political Science in 201

Oct 6, 2022 • 19:27

Leaving Sports for Logistics

In this episode,  Blythe Brumleve was invited on the show Joz Bytes. Hosted by Chris Joslyn of CJ Solutions Group and iLevel Logistics, we get into a great discussion on how similar sports marketing and logistics marketing have become and what ultimately led Blythe to leave the world of sports broadcasting and pursue logistics marketing and media. SHOW NOTES:How Blythe Started[3:56]Blythe started a blog about sports, entertainment, and the like focusing on women called GuysGirl.com. At the same

Oct 3, 2022 • 39:54

Will AI Replace White-Collar Workers?

For years we’ve been told about AI, robotics, and automation taking over blue-collar jobs. But with the latest advancements in AI software, it could be white-collar jobs that are replaced more quickly. What does this mean for creators and artists? We’re breaking it down in today’s episode. See more of our shows around the topic of artificial intelligence over on Digital DispatchEverything is Logistics is hosted by Blythe Brumleve, founder of Digital Dispatch where we help freight companies get o

Oct 1, 2022 • 18:43

Previewing Manifest: The Future of Logistics 2023

Manifest: The Future of Logistics was first held in January 2022 as one of the first big industry-wide events that made me go, "Wow, this industry actually feels like something modern and fresh." They had puppy lounges, autonomous trucks, rad conference swag, and even a concert by Ludacris. It created a major FOMO event across the logistics industry so when it came time to start mentally prepping for the fall and winter slate of conferences, the Manifest conference for 2023 was already

Sep 29, 2022 • 12:51

Why the Smartest Companies Prioritize Marketing Operations

If you like revenue, you should be prioritizing marketing operations—aka MOPs. So let’s talk about what MOPs includes:  At its core, it’s about helping the company scale efficiently using data, people, and processes. Skills that a great marketing ops person has: Understanding people (and thus understanding the buyer’s journey)What should (and more importantly, shouldn’t) be automatedWhat channels to be active onBeing able to look at the landscape of the business and its industry, what’s driving

Sep 24, 2022 • 11:54

Supply Chain Strategy for 2022 and Beyond

Everything is Logistics host Blythe Brumleve was invited on a recent podcast to talk about the future of supply chain and logistics. Eric is the founder and CEO of Third Stage Consulting, a firm focused on helping clients define and implement their digital strategies and digital transformations. In this talk, you'll learn about Blythe's journey into the freight industry, the technological advances, and the rise in content creation for an industry that was largely an afterthought before

Sep 19, 2022 • 1:02:35

Mark Zuckerberg's Metaverse Plans

Meta founder and CEO Mark Zuckerberg joined Joe Rogan's podcast for a 3-hour conversation and it was fascinating.You might be asking yourself: Who cares?He’s one of the most powerful people on the planetWho also controls a platform used by billions of people(1.9 billion daily active users) And at the flip of a switch can control the flow of information………..and he *never* does interviews like this and never for this long.On a FW Now appearance, I talked about how Zuck thinks about content mo

Sep 15, 2022 • 13:51

How Fantasy Football Saved Yahoo

Fantasy football has been around since the early 60’s when initial rules were invented by Oakland Raiders staffers and a reporter. By 1989, over a million people took up the hobby. Hell, even when I first started playing in our decade-old fantasy league, we calculated our scores by hand using the Monday morning sports page.But did you know that it’s because of fantasy football that has made Yahoo stay relevant far past its prime?A quick recap of the company which is essentially all you need to k

Sep 13, 2022 • 6:17

Making the Switch from Trucker to Creator

When Freightwaves first launched 'Back the Truck Up' the main goal was to bring a central place of news and social media content directly onto one site. Powered by truckers and industry vets, Justin Martin was one of the first trucker→creators who jumped at the chance to stay home instead of being on the road for weeks, sometimes months, at a time. Justin joins the show to talk about his transition from trucker to creator, the dynamics of taking care of your drivers, and what companies

Sep 12, 2022 • 20:38

Great 8 Pillars of ROI-Driven Marketing with SyncShow

I first met Nadine Nocero from Sync Show while at the TMSA conference in Orlando, Florida at the Gaylor Resort's "lazy" river that seemed to go 30mph. But it was that conversation about digital marketing that told me I needed to get her on the show and she's coming in sharing her Great 8 Pillars of ROI-Driven Marketing. Connect with Nadine Nocero on Linkedin and her company Sync ShowEverything is Logistics is hosted by Blythe Brumleve, founder of Digital Dispatch where we hel

Sep 6, 2022 • 17:56

How To Spy On Your Competition

In a previous episode, we talked about economic espionage when the British found several ways to "take without asking" in China regarding their tea-making practices. But in this episode, we're bringing it to the modern day by telling you how to spy on your own competition using all of the digital media tools available at your disposal. Everything is Logistics is hosted by Blythe Brumleve, founder of Digital Dispatch where we help freight companies get online and grow. Check out ou

Sep 4, 2022 • 11:58

Economic espionage: How China is the Origin of English Black Tea

90 percent of US tea is folks drinking black tea. But did you know the reason Americans drink so much black tea stems from the decisions by the British Naval Fleet?Economic espionage has been going on for centuries. So in today’s episode, we’re talking about how the British spied on China in the 17th Century helping them learn how to cultivate and sell black tea.  Curiosity Stream Return of the Trade Wars episodeEverything is Logistics is hosted by Blythe Brumleve, founder of Digital Dispatch wh

Sep 2, 2022 • 8:49

What To Consider Before Making a Career Change

The Great Resignation brought about the biggest employment movement since Henry Ford created the modern work day consisting of 8 hours at work, 8 hours at home, and 8 hours of sleep. So as we enter Q4 two years into this mad new world, CEO Wasim Munayyer is joining the show to talk about what's next for the hiring world, if now is the time to make a career change, and how work from home has changed employment forever. Connect with Wasim Munayyer on LinkedIn*Note: The Munayyer Group is a spo

Aug 31, 2022 • 19:23

The Problem with SEO Strategy in Freight

Most SEO strategy in freight stinks. So in this episode, we're going to break down why the current system isn't working, what to do if you've already invested in organic SEO, and what strategies you should implement instead to get the leads your sales team really wants. Flexport’s top supply chain influencersEverything is Logistics is hosted by Blythe Brumleve, founder of Digital Dispatch where we help freight companies get online and grow. Check out our top shows to fix your webs

Aug 29, 2022 • 14:04

How $5 Per Month Can Keep Your Trucking Company Thriving

When you first start running a trucking company, handling the business and admin side of things is relatively simple. But when you start growing and adding more trucks to your fleet, it becomes extremely challenging to manage the necessary paperwork the government requires to keep you operating in good standing. In today's show, we're talking to FleetDrive360's COO Nic Sallis about how his company helps your company stay compliant and running for as little as $5 per month. Everyth

Aug 26, 2022 • 15:20

Lord of the Rings Logistics with Matthew Leffler Armchair Attorney

For as long as freight has been around, there have been legal issues needing to be rectified. And even if the story doesn’t directly impact our side of the business world, there are undoubtedly downstream effects that ultimately will affect how you do your job. That’s why we have Matthew Leffler joining the show to break down the biggest legal issues in freight. Plus we’re going to nerd out on the logistics of The Lord of the Rings. Connect with Mathew Leffler of Armchair Attorney on Linkedin, T

Aug 26, 2022 • 39:29

Study Reveals Marketing Ideas That Shippers Won't Hate

One of the top-three podcast episodes we've ever published was a 2020 study revealing the tactics sales teams need to adopt to approach shippers. The reason this episode was so popular is that it's one of the few resources carriers and brokers have with communication and marketing preferences straight from the mouths of 100 shippers. The study by Logistics Marketing Advisors is released every two years so in today's episode, we're reviewing allllllll the things brokers and ca

Aug 23, 2022 • 20:45

Accounting Tips For Your Trucking Company

If you’re like me, hearing the word "accounting” is enough to make you want to take a nap. But this aspect of running a freight company is vitally important to keeping your business open and running smoothly. In today's show, we’re talking to the folks who help us optimize the unsexy parts of running a freight company with DeNisha Gray from TranspoCFO to talk about accounting best practices for your trucking company.Connect with DeNisha Gray on LinkedinCheck out TranspoCFO on Instagram

Aug 20, 2022 • 16:25

How to Market Your Company Like a Sports Team

How to market your company like a sports teamMost of us think of B2B marketing as "boring." Especially in the world of logistics where many marketing campaigns are just copycats and snoozefest. Because I have a background in freight and sports, I'd like to share 4 tips from sports to spice up your bland marketing plans. Links from the show: Savannah Bananas customer researchBills Season Ticket Holder giftsRaiders Season Ticket Holder giftsShop Box FoxEverything is Logistics is hos

Aug 16, 2022 • 15:17

The Logistics of Getting a Football Team

The logistics of getting an NFL teamWhen the city of Jacksonville was awarded an NFL franchise, many folks believed it was a fly-by-night decision. But it was a plan decades in the making. On this episode, we're breaking down all the relationship-building and chess moves made by a group of leaders in Jacksonville who saw a bigger picture for the city. They laid the groundwork that eventually brought an NFL team to town and how it's impacted the community now that the Jaguars have induc

Aug 14, 2022 • 14:58

The Story of JAXPORT

The story of JAXPORTHave you ever wondered how a city gets a port? Who maintains it? What happens after a port is constructed? We're answering all of those questions on today's episode with Chelsea Kavanagh, Senior Director of Communications at JAXPORT where they handle an impressive amount of freight spanning across several terminals. Show Links: Connect with JAXPORT’s Chelsea Kavanagh on LinkedInCheck out JAXPORT on Instagram, Linkedin and their websiteEverything is Logistics is host

Aug 12, 2022 • 27:08

Getting access to benefits packages in trucking

Send us a Text Message.Offering benefits in the trucking industry is usually reserved for big companies. But Zach Swartzendruber is aiming to change that with his family-run operation, Benefits for Trucking. No matter if you're a single person LLC or a small fleet, Zach has spent the better part of his life making sure that you have access to health benefits. In this episode, Zach is breaking down all the things that businesses and self-employed folks need to know before they start explorin

Aug 9, 2022 • 16:02

The Biggest Marketing Challenges in Freight

Marketing and sales in freight are having a challenging time. Not only are we facing a recession and coming to grips with new B2B buying methods but these our roles are becoming more demanding with a limited budget. How are freight companies managing these challenges? That's why we have Sol de Naples founder Jill Schmieg on the show to break down how her clients are combatting the challenges every small marketing team is currently facing. From hiring to responsibility, Jill breaks down the

Aug 7, 2022 • 19:01

Freight Tech's Digital Marketing Strategy

In our previous episodes, we’ve covered the digital marketing tactics for the nation’s top 3PLs and carriers—but what about the freight tech space?Freight tech arguably has a stronger focus on media, marketing, and its website so we’re going to analyze some of the companies at the top so the SMBs can learn how to replicate their strategies.Freightwaves Freight Tech Top 25 of 2022Everything is Logistics is hosted by Blythe Brumleve, founder of Digital Dispatch where we help freight companies get

Aug 4, 2022 • 19:58

The Government Contracting Side of Trucking

For a lot of us who work in freight, we know about the relationship between carriers, shippers, and brokers. But very few talk about the government contracting side of freight--which can be incredibly demanding but also lucrative.Joining us for a second time is the amazing Melanie Patterson who is the Founder and Managing Director of Team Integrity Knowledge Center she's going to break down the in's and out's of the government contracting side of freight and how carriers can get i

Aug 2, 2022 • 14:24

How a Logistics Recruiting Agency Works with Munayyer Group

For two years we've heard about the evolution of work with workers largely dictating the new terms. But as the economy continues to evolve what does the current job landscape look like? Is now a good time to be looking for a job? How do you develop a relationship with a recruiter? All of these questions and more as we chat with Wasim Munayyer, CEO and owner of the Munayyer Group, who helps logistics and technology companies find talent. Connect with Wasim Munayyer on LinkedIn. Everything is

Jul 31, 2022 • 15:28

The Logistics of Lipstick

You might have witnessed a viral video going around that showed a man in the jungle harvesting tiny beatles into a red paste. Turns out that red paste is used to make red lipstick and is also the main ingredient for red food coloring. In today's episode, we're diving into that process of lipstick making along with the challenges lipstick brands are facing on the manufacturing and distribution side of things---which plays right into another fun fact you'll learn which is the Lipsti

Jul 29, 2022 • 12:12

How the Top 3PLs Treat Digital Marketing

On last week’s show we talked about the digital marketing strategies for the top carriers in the US–so this week we’re doing the same for 3PLs. By looking at their websites and social media, we can get a good idea of how these companies strategize their marketing efforts so you can apply what works for you to your own company.Armstrong and Associates Top 3PLs ListHow the top carriers treat digital marketingEverything is Logistics is hosted by Blythe Brumleve, founder of Digital Dispatch where we

Jul 27, 2022 • 16:30

How Rocket Shipping Tackles Content Marketing

Rocket Shipping CEO Gabe Pankonin joins the show to talk about the nuances of LTL shipping, crappy TMS systems, and how the company is diving head-first into TikTok and content marketing. Connect with Gabe Pankonin on LinkedinFollow Rocket Shipping on TikTok, Linkedin and their website. Everything is Logistics is hosted by Blythe Brumleve, founder of Digital Dispatch where we help freight companies get online and grow. Check out our top shows to fix your website and fix your marketing. Alternati

Jul 26, 2022 • 28:31

How Odyssey Logistics thinks about global marketing strategy

Most logistics companies are blessed to have one person in charge of marketing. But at Odyssey Logistics, their marketing department is not only thriving--but growing. That's why we're excited to have Eileen Curran, Odyssey's VP of Marketing Communications, on the show to talk about how the company embraces storytelling and evolving strategies in order to increase brand awareness around the company's global initiatives. Whether you're a one-person marketing team or on a

Jul 24, 2022 • 30:48

How the Best Trucking Companies Treat Digital Marketing

There are plenty of logistics data points that industry folks love to analyze but why are there so few data points when it comes to freight marketing? Well, in today’s show we’re changing that with a first look into how 20 of the top carriers in freight treat their website and digital marketing efforts–and how your company can replicate these same tactics.Everything is Logistics is hosted by Blythe Brumleve, founder of Digital Dispatch where we help freight companies get online and grow. Check o

Jul 21, 2022 • 19:54

Trucking Social Media Strategies with Magnum Transportation

Trucking Social Media Strategies with Magnum Transportation Social media has been around since the mid-2000s but it's still widely considered a "new" trend in freight. Magnum Transportation and its rockstar marketing manager, Katie McPherson, are proof of the benefits of having a creative and results-driven social strategy. Katie was at the Transportation Marketing and Sales Association's annual conference and she was kind enough to share some of those strategies with us.Conn

Jul 17, 2022 • 36:53

The Story Behind Hirschbach's Graffiti-Style Branding

The Story Behind Hirschbach's Graffiti-Style BrandingThe Hirschbach tagline is "not your typical trucking company" and when you see one of their trucks driving down the road, you know exactly what I'm talking about. From their trucks to the company building, Hirschbach uses graffiti-style branding that draws attention in all the right ways but it's how they value their drivers that keeps that attention from wandering elsewhere.Established in 1935 with more than 85 years

Jul 14, 2022 • 35:46

What a Shipper Wants with The Produce Industry Podcast

What a Shipper Wants with The Produce Industry PodcastMost of us in shipping know how complex the busy produce season can be. Which is why many freight brokers go above and beyond to try to reach those shippers. In this episode, we're talking with citrus farm owner turned shipper turned podcaster on the complexities of shipping produce, what brokers need to know before reaching out to customers. and how The Produce Industry Podcast is making moves throughout the industry. Connect with host

Jul 12, 2022 • 27:30

How to recession-proof your marketing

In this Freightwaves Now mashup, I'm sharing 4 different clips from previous appearances discussing how freight companies can prepare their marketing plans now should a recession hit our industry hard. It's not all doom and gloom but if the last two years have taught us anything, it's that we gotta be scrappy and prioritize what's going to move the needle. Everything is Logistics is hosted by Blythe Brumleve, founder of Digital Dispatch where we help freight companies get onl

Jul 7, 2022 • 40:45

Where is the logistics industry headed?

There's a lot of doubt running rampant in the markets but as logistics professionals--staying on top of those moments that can shift consumer behavior can mean the survival of your company. And what better way to stay on top of those shifts than to hear insight from some of the top companies like Loadsmart, Drive My Way, Transfix, and Knichel Logistics. The executives in this episode include: Kathleen Kaag, VP Marketing, LoadSmartBeth Potratz, CEO, and Co-founder, DriveMyWayKristy Knichel,

Jul 5, 2022 • 1:02:45

BTS of the 'Everything is Logistics' podcast name change

Welcome to the new show name, Everything Is Logistics!In this episode, I'm breaking down the how's and the why's of this new name change so you know why the hell new podcast show art popped up without warning. So come take a peek behind the curtain of the rebranding of the Digital Dispatch podcast into Everything is Logistics. We're talking about all the reasonings behind the decision, how you can avoid some of these same mistakes, and what you can expect from the show in the

Jun 28, 2022 • 27:44

Grace Sharkey's One-Woman Content Marketing Strategy

I don't know how else to say it but Grace Sharkey is legitimately one of the most hard-working people in all of freight. She writes. She hosts shows. She also cohosts and does guest appearances on shows like Cyberly. And when she's not doing all of that, she's hosting a radio show 5 days a week. How does this former freight broker turned c-suite leader now creator do it all? Well, she breaks it down for us in this interview live from Freightwaves The Future of Supply Chain. Follow

Jun 23, 2022 • 27:16

Prepping For Cybersecurity Threats

Every day it feels like we hear about a new cyber security attack affecting every part of our daily lives and how we work. But how are companies treating security threats and what can we do to prevent future attacks? Cybersecurity expert James McQuiggan joins the show to break down what we do for prevention and how to recover quickly when, not if, a cyber-attack affects your company.. Connect with James on social media and follow his workDigital Dispatch helps the one-person marketing team flour

Jun 21, 2022 • 45:00

Shipping Brine Shrimp with Mary O'Connell

Shipping Brine Shrimp with Mary O'ConnellIn our ongoing road series, Blythe sits down with Freightwaves creator and host, Mary O'Connell at The Future of Supply Chain conference. Mary was a freight broker for years who joined Freightwaves and created the show and email newsletter, Check Call. In this episode, she shares her journey into freight, the wild 3PL stories she gets to share, and even how her sister is exploring the logistics of brine shrimp. It's a super fun conversation

Jun 16, 2022 • 41:33

Logistics Marketing Trends After TMSA's Annual Conference

The Transportation Marketing and Sales Association held its annual conference in early June so after attending, I thought I'd share some of my top takeaways from talking to everyone from CMO's to the front-line marketers. In fairness, this was my first TMSA event and I had no idea what to expect. But everything from the location to the conversations blew me away.  I don't feel like I'm so alone as a freight marketer anymore and that is exactly what the TMSA provides--a commun

Jun 12, 2022 • 29:59

Making Marketing Analytics Actionable

Internet marketing as been around since…well….the internet. And for years we’ve been told to use certain tools because of the powerful data it provides. But too often we set these reports up, and have them sent to our inboxes, only to say to ourselves, “That’s great but what do I do now?” That’s what we’re diving into with today’s show by helping to make sense of the next steps after you look at your marketing analytics. Listen to these shows next: How freight companies should treat SEOHow to st

Jun 9, 2022 • 19:42

Preventing Cargo Crime with Overhaul

One of the more fascinating areas of freight is covering the crime aspect. Just think of hit shows and movies--you tend to notice most of the crime is being committed around a port, using semi-trucks, and sometimes, getting caught in the process. But how do you stop cargo crime from ever happening to begin with? By using intelligent analytics and analysts to manage risk mitigation. And that's exactly what Karin Stevens, EVP, Chief Marketing and Product at Overhaul is telling us about on tod

Jun 7, 2022 • 15:29

Twitter vs. LinkedIn with Freightwaves CEO Craig Fuller

In a year of creating roadshows, we but none quite like the episode we have for you today… While recording live at Freightwaves’ Future of Supply Chain, we invited Freightewaves CEO Craig Fuller on the show and he did not disappoint. Included in the global supply chain conversation, we discuss the evolving geopolitical struggles that will lead to a surge in US-based manufacturing. While that’s interesting by itself, the real star conversation of the show is Craig’s disdain for LinkedIn and prais

Jun 3, 2022 • 27:00

Email Marketing Lessons from Shipstarter

Ken Kowal of Shipstarter has been creating content for freight companies for more than 10 years. One of his strongest offerings is email marketing so he's joining the show to list the ways you can improve your email marketing and overall content marketing strategy. Connect with Ken Kowal on Linkedin and his company, ShipStarterDigital Dispatch helps the one-person marketing team flourish. Check out our top shows to fix your website and fix your marketing. Alternatively, you can search by to

Jun 2, 2022 • 18:59

TikTok for 3PLs with Logistoks

TikTok for 3PLs with LogistoksSara Graham started her TikTok on a whim and has amassed more than 13k followers sharing industry news and 3PL market conditions.She joins the show today to talk about how other brokers can get started on Tiktok with tips and strategies to hit the ground running. Connect with Sara Graham on TikTok and LinkedInCheck out NFI Industries websiteListen to these shows next: How to get started on TikTokFreightvana’s Sales and Marketing Tips for 3PLsUsing social media to co

May 31, 2022 • 18:00

The Logistics of Tequila

In honor of Cinco de Mayo, we took the time to dive into some fun facts about the logistics of tequila and are now giving it to you for summertime enjoyment. Learn where it came from, how the agave plant is harvested, how to pick out quality tequila and why you should be sipping, not shooting it. Listen to more of our "Logistics of" series: The wild story of Succulent SmugglingThe logistics of championship merchandiseThe logistics of the NFLThe logistics of Mother’s Day flowersThe logi

May 27, 2022 • 9:19

Farm to Table Delivery Software with GetSwift

It's no secret the pandemic changed a lot about our daily lives and that includes how and what products we purchase. Delivery apps have exploded but one area that was missing from those apps is a delivery solution for local farmers to sell direct to consumers utilizing the internet. Well, the platform GetSwift has changed all that and after using their platform for local produce and meat deliveries, I invited Tommy and Robert from Get Swift on the show to talk about their mission to solve t

May 26, 2022 • 13:28

How to Start Working with Freightfluencers

We talk about the power of content marketing on this show nonstop and a lot of that conversation centers around video. But what if you don’t like being on camera? That’s where the power of UGC and freightfluencers comes into play. So in this episode, I'm gonna tell ya how to start using influencers in the freight industry aka freightfluencers. Listen to these shows next: Retention is the new recruitingHow to work with Trucking InfluencersDigital Dispatch helps the one-person marketing team

May 24, 2022 • 15:50

Follow This 4-Part Simplified Marketing Plan

With no shortage of advice roaming around the internet, it can be challenging to sort through the pathway to start marketing your freight company online. So in this episode, we're breaking down a simplified approach to marketing your freight company online. Listen to these shows next: Google My Business’ Free Call TrackingAI Tools to Help the One-Person Marketing TeamArtificial Intelligence in MarketingHow to work with trucking influencersMaking trucking cool again with Adam WingfieldTrucki

May 20, 2022 • 10:25

Creating an Ethical Company Culture

Emily Miner is a senior advisor for LRN Corporation, an E&C advisory and education company -- 50% of their clients are in the manufacturing space. They focus on ethics and compliance but have broadened to do fascinating research on how manufacturers can create more sustainable cultures that build employee loyalty and entice people to choose to work in the industrial space.According to the National Association of Manufacturers, 2.1 million jobs in the industry could go unfilled by 2030. This

May 19, 2022 • 21:33

Synergy Diesel Efficiency with ExxonMobil

Have you ever wondered how a fuel company gets the word out about a new offering? Well, Austin Johansen, Fleet Sales and Marketing Manager for ExxonMobil joins the show to tell us how they got (and continue) to get the word out to carriers and fleet owners about their new Synergy Diesel Efficient program--and the big cost savings the program provides.Connect with Austin Johansen on LinkedinVisit the ExxonMobil websiteCheck out these shows next: How to save old trucks with Edison MotorsTargeting

May 17, 2022 • 14:25

Transportation Marketing and Sales Association

The Transportation Marketing and Sales Association has been around for nearly 100-years and it's safe to see they've seen a lot of evolution over that time. How does an association continue to evolve especially in the world of digital marketing and sales? TMSA's Executive Director Jennifer Karpus-Romain joins the show to tell us how she’s revamping a nearly century-old association to bring it into the modern age. Check out TMSA Level Up ConferenceFollow the TMSA on Linkedin, Faceb

May 12, 2022 • 16:04

6 Ways To Master Content Distribution

ready to upload. just need to find a good schedule date to publish6 Steps to Master Content Distribution in FreightWe all know content marketing is important, but if you’re kicking your feet up after you hit publish, then you’re doing it all wrong. In today’s show, we’re breaking down how to master the distribution side of content marketing to make sure all of your hard work doesn’t go unnoticed. Listen to these shows next: Content Marketing Strategy in Freight5 tips for building your in-house m

May 10, 2022 • 26:00

Freight Photos That Don't Suck

A powerful quote that’s always stood out to me in marketing is, “The creative is the variable to success.” So today I’m teaching freight companies how to stop using those terrible photoshop images and instead, give tips on how to hire a photographer and source stock images that don’t suck.Places to find free freight images and videos: Pixabay — Unsplash — Pexels — Photopin — CoverrListen to these shows next: How to stop annoying your website visitorsThe Most Important Thing You Can Add To Your W

May 6, 2022 • 19:30

Medical Shipping with Pearl Trans

Medical Shipping with Pearl TransWhen I first started looking for logistics companies on social media, one of the first ones that stood out was Pearl Trans. Their purple branding and the modern approach appealed to me so I gave them a follow. Fast forward a handful of years and I get the pleasure of interviewing the company's CEO and founder, Lorena Camargo. Lorena joins the show to talk about how she approached branding her company in logistics and the intricacies of medical shipments. Con

May 5, 2022 • 18:51

Branding Your Freight Company

Since tradeshows were put on hold in 2020, the majority of the logistics community was forced to network online. But over the last two years, we've been able to witness a rise in personal branding and freight marketing. Therefore it was rad to be invited back on Kinectic's The Logistics of Marketing webinar series to talk about branding and everything that goes into that part of your marketing strategy. Also on this episode is Paul-Bernard Jaroslawski, owner and creator of the popular

May 3, 2022 • 1:05:13

BTS of Freightwaves Events with Haley Fazio

Have you ever wondered what goes into the massive production that is a Freightwaves Virtual or Live event? Well, the woman in charge of making sure those events happen joins the show to talk all about it. Haley Fazio is giving us the behind-the-scenes look at what it's taken to move the infamous in-person Freightwaves events to virtual--which will evolve into a hybrid approach. Come May of 2022, Freightwaves is set to bring their first in-person conference back since 2019 and Haley is dishi

Apr 29, 2022 • 16:14

How To Stop Annoying Your Website Visitors

When we build online, the last thing we want to do is annoy the very people we’re trying to attract. So in today’s show, we’re talking about the ways you’re annoying your website visitors so you can create a pathway to conversion. Listen to these shows next: The Most Important Thing You Can Add To Your Website TODAYWebsite and Marketing Must-Haves for 2022Marketing and Website Design for Small Fleets and Owner-OperatorsThe Costly Mistakes You’re Making With Your WebsiteSearch by topic and check

Apr 27, 2022 • 15:30

Can Elon Musk Fix The Content Moderation Problem?

Free speech is an essential part of a functioning democracy and with billionaire Elon Musk's bid to purchase Twitter--the platform where that free speech should be taking place--we're exploring the little-known and difficult to deal with problem of content moderation.It’s never been easier to create content online. But with millions of uploads every second of the day, and an influx of spam and bot tactics on the rise, today's episode is diving into the difficulties of content mode

Apr 25, 2022 • 22:52

What to Know Before You Outsource Your Marketing with Hawke Media

We speak a lot on this show about helping the one-person marketing teams. But I believe it's important to also learn from the other big marketing agencies, too. In this episode, we're joined by Hawke Media founder and author Erik Huberman. His agency helps companies outsource their marketing--and it's working like crazy. With locations all over the globe, they've been able to help more than 3,000 companies establish and exceed their marketing goals. Erik joins the show to tal

Apr 21, 2022 • 24:00

How Loadsmart is Adding Automation to Freight

Loadsmart is a freight tech company that's been operating since 2014 with a big API focus-especially with TMS platforms. For those unaware, API is essentially a data connection between two sources that usually has the goal of making a process more streamlined. With how fragmented many sectors of our supply chain have and currently still are--adopting more AI use cases could have a profound benefit. Loadsmart is using more and more AI technology and applying it to freight in order to automat

Apr 19, 2022 • 24:59

The Logistics of Calypso Lemonade

Are you a big lemonade person?What about juice in general?Well if you fall into either of those categories or just a fan of company success stories--then I've got a good one for ya today with the logistics of Calypso Lemonade. In this episode, John Jares, COO of Calypso Lemonade joins the show to talk about the growth and transportation strategy of the 20-year-old brand. Check out some of these other fun facts from the Calypso team: In June, Calypso reported a more than 50% sales increase d

Apr 14, 2022 • 29:56

From Merchant Mariner to Maritime Tech Advisor

Nick Chubb (not the running back) was a former merchant mariner who witnessed firsthand the inefficiencies of the maritime industry. After realizing how much he could help combat the challenges of innovation and data sharing, he founded and currently serves as the managing director at Thetius--a research and technology advisory firm to the maritime industry. Show links: Check out Thetius websiteFollow Nick Chubb on LinkedinListen to these shows next: Maritime Marketing with Spire’s Kevin NaakaoT

Apr 12, 2022 • 22:57

Locomation Explains How Lidar in Trucking Works

This is our 4th episode talking about all of the new technology in trucking--especially when it comes to autonomous vehicles. But what's the story behind what's powering the ability to use these trucks on highways without sacrificing safety? A key aspect to getting more autonomous vehicles on the road to help with supply chain challenges is a technology called Lidar--which I've known about for a while because of the possibilities and discoveries made while using Lidar in archeolog

Apr 10, 2022 • 24:31

The New Mainstream Media: Content Marketing Lessons from Mr. Beast

Best practices. We hear that phrase a lot and on the internet and there’s no shortage of advice on the topic… in any industry. But have you taken the time to study not just what people say about best practices but how they actually get it done?For today's episode, we're covering content marketing lessons from YouTuber, Mr. Beast. He was recently on an episode of the Joe Rogan podcast and it was a nearly 3-hour masterclass on content marketing, using your voice to help others and so man

Apr 7, 2022 • 15:49

Shipper Explains What He Wished He Knew Before Working With a 3PL

In this episode, we're breaking down a tweet thread posted by a popcorn shipper revealing what he wished he knew about working with a 3PL before he started working with them. Which is great insight for any brokers out there looking to ease concerns for a prospect before, during, and after the sale. I've got the Twitter thread linked below along with a few other episodes I think y'all would find beneficial. Since this is a quick episode today, feel free to check out the other shows

Apr 5, 2022 • 11:37

Growing a Freight Brokerage with Liz Wayne of Able Transport Solutions

Running a successful freight brokerage is hard. And trying to find good talent is even harder. But Liz Wayne of Able Transport Solutions is making it look easy. In this episode, we're talking to Liz about how she's growing her brokerage business while also balancing the role of TIA board member and their Women in Logistics initiative. Check out Able Transport Solutions websiteConnect with Liz Wayne on LinkedinCheck out TIA Conference websiteListen to these shows next: Freight broker tr

Apr 3, 2022 • 20:43

How to Save Old Trucks with Edison Motors

One of my favorite interviews to date is with today's guest Chace Barber of Edison Motors who’s creating an electric kit to help older logging/construction trucks convert to hybrid electric.These kits are cheaper for owner-operators and SMB carriers to save on diesel, get more mileage out of their current truck, and help Mother Nature—all at the same time.Chace's ideas and building in public on TikTok has helped him to amass more than 700 THOUSAND followers.Follow Chace Barber on TikTo

Mar 31, 2022 • 28:30

Getting More Women into Web3 with VenusVerse

NFT’s, crypto, and the metaverse---yep we're talking about web3 again. In today’s episode, we’re chatting with one of the co-founders of VenusVerse–which is an online educational platform, incubator, and NFT collection dedicated to getting more women into the Web3 space. Now if you haven't caught my previous episodes on Web3 and the metaverse, it's a topic that keeps drawing me into it. It feels like a new digital wild west and I'm not sure if I should be going after the gold

Mar 29, 2022 • 42:00

The Puppy Interview with Matt Barr of GEODIS' e-Logistics Brand

Depending on your affinity for dogs, you may want to hit pause, check the show notes, and open up the YouTube link to watch this particular episode instead of listening. Why? Because I'm joined by Matt Barr- Senior Director of Product Strategy at e-Logistics, a GEODIS brand and we're conducting this interview while half a dozen puppies crawl all over us. Yes, I did just say that puppies were crawling all over us during this entire conversation about the growth of e-commerce and how the

Mar 25, 2022 • 11:18

How Wingcopter is Planning Medical Deliveries via Drone

Imagine you're building a much-needed hospital in a rural area or simply, want to provide medications to an area too remote for regular deliveries. Historically--this has been an incredible challenge. But if the drone company Wingcopter has any say--they'll help to address the need for regular and speedy medical supply shipments.In this episode, I'm joined by the company's co-founder and Chief Services Officer, Ansgar Kadura, on how Wingcopter is planning medical deliveries i

Mar 23, 2022 • 10:47

Freightvana's Sales and Marketing Tips for 3PLs

We know content marketing is an important part of the strategy of helping you stand out from your competitors. So when the newish company Freightvana came onto the scene they knew they wanted to hit the ground running with a social and branding strategy to help them raise brand awareness. And it’s worked like a charm. On today’s show is a lengthy conversation with Freightvana’s VP of Business Development Lars Ward. Having an extensive background in sales, Lars sheds some light on how quickly the

Mar 20, 2022 • 39:31

Charting Your Own Sales Path with Trey Griggs

I've talked a lot about how the logistics community on Linkedin has really grown since COVID. Think about it: we were used to networking live at conferences and when that was taken away--the need to connect only grew stronger. That's why I was excited to finally meet sales one of those staples from that community live and in-person, Mr. Trey Griggs.In this episode, I've got Trey telling us all about how he got into the world of sales and as a former coach, what he hopes to bring t

Mar 18, 2022 • 48:58

Content Marketing Strategy in Freight

In today's episode, I'm sharing a conversation with two of the best creators in freight--and also previous Digital Dispatch podcast guests, Chris Jolly and Nick Dangles. Jolly and I were asked by Nick to join his series on The Logistics of Marketing to talk about what goes into our content process. It's a candid discussion on how we started, how we reinvest and continue to evolve---plus how we think about content marketing in the world of freight. Follow Kinectic, the hosts of The

Mar 14, 2022 • 1:04:56

How Rahmel Wattley Upgraded Truck N' Hustle's Content Game

There are few in trucking that create more high-quality and high-value content than Rahmel Wattley. He's the creator and host of Truck N' Hustle--a top-rated video podcast helping entrepreneurs get into the trucking industry and grow their operations. What I love about Rahmel is not only does he fly out to each of his interviews to conduct them in-person, with his own broadcasting equipment, but he covers all aspects of trucking in addition to semi-trucks, with every interview he condu

Mar 11, 2022 • 27:57

5 Tips for Building Your In-House Media Program

As more and more talent gets scooped up by freight tech companies–the media space is growing. Therefore companies should be making the choice to build their own internal media program or get left behind. In this episode,  I'm breaking down 5 tips on how to start a media program within your company. You don't need a huge staff or a huge budget. But you do need to invest in learning about a high-level strategy before you get an in-house media program started.Listen to these shows next: G

Mar 9, 2022 • 23:56

Rethinking Supply Chains with Brian Aoaeh

If you spend any time on Twitter, especially on the VC or supply chain side of things, you’ve likely seen the insights of Brian Aoaeh. He coined the term, “The World is a Supply Chain” and he doesn’t just coin terms, he invests them too. With a large portion of their portfolio focusing on female and POC founder-led businesses, his company Refashioned, champions companies refashioning supply chains. Brian joins the show to talk about these companies, his passions, and how he’s investing in a bett

Mar 7, 2022 • 32:30

Targeting the Autonomous Middle-Mile with Gatik

When we talk about autonomous vehicles--it's usually referencing the first or the last mile. But what about the middle-mile part of a product's supply chain journey?That's what the company Gatik hopes to solve and Head of Operations Brad Garrett was kind enough to join me to talk about just that. In this episode, Brad is going to break down why Gatik chose to focus on the middle-mile and the current state of the autonomous part of the trucking journey. Check out the Gatik Website

Mar 4, 2022 • 8:12

Conference Swag That Doesn't Suck

If you've followed the Cyberly content or my social feeds, you know I won't shut up about Manifest: The Future of Logistics conference that was held in Vegas back at the end of January. Well, I got news for you because I still have a shit load of content to publish from that event--but until then I wanted to share with you all the cool swag I saw at the first big conference since COVID originally hit. Which side note: Did you ever think you'd miss conference swag? I actually did.

Mar 2, 2022 • 17:34

Making Sense of Economics and Freight With Anthony Smith

If you've watched Freightwaves content for any length of time then you've probably seen host Anthony Smith speaking what at times can sound like a foreign language. You see, Anthony is usually one of the smartest guys in the room, and when he starts breaking down complex economic systems, how it ties into freight lanes and using acronyms I typically have to Google--I realized we gotta get him on the show to find out what all this shit means. Connect with Anthony Smith on LinkedinSearch

Feb 28, 2022 • 25:34

How Podcasting Helps Valley Trucking Insurance Raise Brand Awareness

I’ve told you the story about Rick Larkin over at BCB Transport using safety content to help recruit drivers and lower his insurance premiums. But what about a trucking insurance firm using its podcast to tell stories and raise brand awareness? In this episode, Cameron Pechia, owner of Valley Trucking Insurance and co-host of Get a Load of This podcast. He’s sharing how starting the podcast has led to a greater effort in community building for his company which not only helps folks find out abou

Feb 24, 2022 • 15:20

The State of Autonomous Vehicles with Kodiak Robotics, Plus, and Embark Trucks

You’ve likely heard of autonomous vehicles in the news when it comes to a lot of firsts–but how has AV technology improved in the last couple of years when it comes to the evolution of driver’s role in the vehicle, safety, and future adoption by carriers?In this episode, I’m bringing you a panel I hosted in January at Manifest: The Future of Logistics. The talk explored the reality of autonomous trucking with some of the best leaders in the AV space which include: CEO and co-founder Don Burnette

Feb 22, 2022 • 37:14

Getting Started on Tiktok with AdLeaks’ Luke Kostka

There are so many things to be aware of when it comes to social media that jumping in can feel like a part-time job. That's why creators like Luke Kostka and Blythe Brumleve are chatting about the steps to take to get started on platforms like TikTok, rev things up, and finally, keep it from becoming overwhelming. Follow Luke from AdLeaks on TiktokCheck out the AdLeaks websiteSearch by topic and check out all our past episodes of the Digital Dispatch podcast—right on our website.Feedback? I

Feb 18, 2022 • 20:01

How Lina Acosta Embraced the Pivot at GLT Logistics

I love seeing women out here serving in executive roles inside of logistics companies. Which is why it was a no-brainer to get the CMO of GLT Logistics, Lina Acosta, on the show.In this episode, Lina is breaking down how she helped her company embrace video as a key marketing strategy during COVID that led to not only increased brand awareness, but increased educational focus for her coworkers and raising money for charities. Check out GLT Logistics websiteConnect with Lina Acosta on LinkedinSea

Feb 16, 2022 • 23:41

Starting a Company Linkedin Strategy

Little Finger from Game of Thrones famously said, “chaos is a ladder” and the last two years have felt like complete chaos.But through all that comes opportunity–and today we’re talking about where your company can seize opportunity through Linkedin and embracing the pivot.Search by topic and check out all our past episodes of the Digital Dispatch podcast—right on our website.Feedback? Ideas for a future episode? Shoot us a text here to let us know.---------------------------------------------TH

Feb 15, 2022 • 21:08

Fewer Spreadsheets and Better Relationships with Transfix Jonathan Rojas

When the first quarter rolls around, folks start thinking about their health from both a personal and a financial standpoint. That’s why today’s show is going to be a fun one because we’re talking with Jonathan Rojas on how carriers can use Transfix software to stay loaded and avoid those soul-sucking spreadsheets. In this episode, Jonathan is breaking down ways for carriers to get their time back in the day so they can spend it on developing relationships and earning more business. Work-life ba

Feb 2, 2022 • 15:06

Healthier Choices for Truckers with Mark Manera

I don’t think I have to tell y’all that trying to eat healthy on the road is a challenge. Now imagine your job is to be on the road. All. The. Time. You have little body movement and when you do have to move around, the work is strenuous. That’s what our nation’s truck drivers are facing on a daily basis and it’s time we start addressing it. In this episode, we’re breaking down a new focus for our nation’s truck drivers–diet and exercise on the road. That’s why I invited Dr. Mark Manera on the s

Jan 27, 2022 • 17:31

The Logistics of Championship Merchandise

Most of us are probably aware that two different sets of championship gear are printed prior to the pivotal game. And after that game, the winning team is given their respective merch while the losing team's gear is donated to a foreign country.But what does this process look like for the days leading up to the big game and how is that same merch sent to fans within hours of their team winning?In this episode, we’re gonna break down the logistics of championship merchandise for the players,

Jan 25, 2022 • 12:06

The History of Shipping with Sal Mercogliano

You’ve likely heard the phrase “if you don’t study history, you’re doomed to repeat it.” So why has much of the shipping world operated in a silo, where we’re just chugging along, making the same mistakes, and not learning from each other? That’s what we’re diving into today with maritime history professor Sal Mercogliano as well as where we stand in the marketing world. After all, the history of shipping is the history of the world and a good marketer needs to know this historical perspective c

Jan 20, 2022 • 40:31

How to Get Attention in 2022

It's a common phrase in sales to say "the riches are in the niches."But what if I told you that the same can be said about marketing?In this episode, I'm going to break down some recent studies that can help you not only reach your target audience on the platforms they're already hanging out--but also how to use their own verbiage to earn their trust and keep their attention in 2022 and beyond. Connect with Blythe via her website or on Linkedin, YouTube, and TikTokTiktok

Jan 18, 2022 • 17:56

NFT’s, Futurism, and Fascinating Start-Ups with Nasjaq

I love talking to brilliant people. And despite what you may have heard about nothing but dancing videos on TikTok, some of the most brilliant people I’ve stumbled upon on that app are educators talking about futuristic concepts. That’s today’s guest in a nutshell because we’ve got one of my favorite creators in Nasjac coming on the show.  It's one of those episodes where I feel like a 5th grader asking super basic questions but kudos to jack for making me not feel like an idiot while askin

Jan 10, 2022 • 34:04

AI Tools to Help One Person Marketing Team

Countless companies in freight have a one-person marketing team. And that lonely marketer probably has other roles on top of handling an increasingly demanding digital world. But what if I told you that there are AI tools that exist ~today~ that can help the one-person marketer get back hours in their workday? We’re talking about copy writing tools to help with everything from social media captions to blog posts. Video personas powered by AI that will be your on-camera talent when no one else in

Jan 5, 2022 • 15:32

How Freight Companies Should Treat SEO in 2022

The holidays are a time where most office work slows down–rightfully so. But it’s also an opportunity to catch up on some content and strategies when you have the extra bandwidth. One of those strategies is SEO—also known as search engine optimization. It’s been around since the inception of the internet but like most marketing tactics in freight, it took a long time to find adoption. The problem with this is what I’m seeing now are companies that are deploying tactics that are past their prime

Jan 3, 2022 • 18:20

How Shay Dixon Uses Social Media To Connect with Carriers and Shippers

For the first episode of Cyberly back in March of 2021, I felt it was really important to highlight the folks who are out here killing the content game. So it was a no-brainer to invite Shay Dixon, CEO of Allegiant Logistics on the show.Shay is one of my favorite follows on social media because she genuinely cares. She cares about her business, her employees, her family, helping others grow–and she shows it all over her social media with Instagram, Tiktok, Linkedin, and more. She drops so many g

Dec 29, 2021 • 40:31

Freightwaves’ Tim Dooner and The Power of Curiosity [rebroadcast]

In today’s episode, I want to share a rebroadcast of an interview with a man who seems to never sleep–Tim Dooner of Freightwaves. While I've been a podcaster since 2014, I didn’t start this particular podcast you’re listening to now until November of 2020. You see, from a broadcasting perspective, I come from the sports and entertainment world–that was my side gig while working in marketing at an asset-based 3PL full time.  So when I started up a b2b marketing podcast, I wasn’t sure if I co

Dec 27, 2021 • 1:14:00

Bing-Worthy Supply Chain Podcasts

There's no doubt that 2021 is the year that supply chain went mainstream. Juggernauts like the New York Times hired their first-ever beat reporter to cover the industry while Morgan Stanely just released their first supply chain-themed podcast. However, one podcast that hasn’t been afraid to dive into the global supply chain is Bloomberg’s Odd Lots podcast. For the last year and a half, hosts Joe Weisenthal and Tracy Alloway have been exploring and deepening their knowledge on everything fr

Dec 24, 2021 • 16:39

Freight Broker Training That Isn’t a Scam

A couple of weeks ago I was on a call with a prospect who was looking for help with her marketing. She had paid for a freight broker training course where she would be able to work under the company’s MC # when the training was completed. Only when she was done with the training, the course owner ghosted her and she was left without a pathway forward. This was heartbreaking because very few people can afford to drop a couple grand on a training course that doesn’t lead to an actual job. So I pos

Dec 22, 2021 • 27:06

Website and Marketing Must-Have's for 2022

Planning for your business goals, especially the marketing of those goals, can become overwhelming really quickly. And with the pace that our digital world has rapidly changed--it can be tough to know which tactics and tools to invest in and more importantly, which ones to steer clear from. That’s why I’m bringing on one of my good friends, Kyle MacNaught, who's the director of marketing over at FreightPlus, to talk through our marketing and website must-haves for 2022. Connect with Kyle Ma

Dec 16, 2021 • 43:51

Organize Your Content Marketing With the KLT Method

Do you struggle with what to post and why?Maybe this framework can help…The KLT method is a content marketing framework to take big ideas and turn them into an actionable plan.How does the concept work?Think about how often you post, what you post, and what category it would fall into these:70% of your content is Knowledge20% of your content is about what your brand Likes and what Life is like10% is about Trust (AKA vulnerability)This gives your audience a good idea of the insights they can expe

Dec 14, 2021 • 14:53

Importance of Entrepreneurship Skills in Trucking

In today's episode, we're playing an interview I did on Get a Load of This podcast from Valley Truck Insurance. Cameron and Thomas were great to talk with on all things trucking and entrepreneurship—so if that's your thing, you should enjoy this episode as we break down those subjects plus a little background on how I got into the industry to begin with. Links from the show: Check out Get a Load of This podcast websiteGet a Load of This on Apple PodcastsValley Truck: Website | Fac

Dec 9, 2021 • 1:06:00

Retention Is The New Recruiting

There’s an awful lot of noise being made about the truck driver shortage. But like most things in life and politics--it’s usually much more nuanced than the surface-level discussions. This is what I discovered while in Texas giving a speech covering “Retention is the New Recruiting” which helps trucking companies use content marketing to ease their hiring woes. I’m breaking down multiple ways to use driver interviews to find any pain points you might be missing so you can stop those pain points

Dec 7, 2021 • 50:08

Marketing vs. Sales in Freight [rebroadcast]

It’s a common internal rivalry no matter the industry but the companies who are building for the long haul recognize these two super teams are much more powerful when they come together to tackle one thing: solve the problems of their audience. SONAR sales rep Kyle Taylor is back with me to discuss the perks and annoyances between each side in order to help the overall goals of the organization. What you’ll learn in this episode: Trusting the marketing department to be effective short term and l

Dec 2, 2021 • 1:03:15

How Freight Companies Can Build In-House Content Teams [rebroadcast]

Hiring a marketing agency is a large expense most companies can't afford to pay. I know this because I used to work at an agency, I operate one now, and I also know it was an uphill battle to get a large marketing budget buy-in from my exec team at a 3PL or carrier.So what are the options where you can still have content on your website and social channels that talk about all the cool things your company is doing that is also cost-effective? I'm about to break it down for you in this s

Nov 30, 2021 • 52:48

Wearable Tech Inside the Warehouse with Proglove

There’s a fascinating thing going on with robotics entering the workforce.One part of the population is terrified of them--rightfully so as there are some legitimate concerns. But the other side gets to enjoy the way cooler aspect of it--at least in my opinion, anyway. And that side is the wearables. In today’s episode, we’re talking with Ilhan Kolco of ProGlove who is helping us dive into wearable industrial technology that makes you feel like Ironman.Connect with IIhan Kolco on LinkedinVisit P

Nov 26, 2021 • 17:40

Marketing The Right Way with Flock Freight's Jeff Lerner

On a previous episode, I talked about how you fix that shady email list.Well on this episode we’re getting some extra insight from Flock Freight's VP of marketing Jeff Lerner on how he would tackle that same problem. We’re not only diving into how Jeff would handle an email list from questionable sources but also things like helping the sales and marketing department become more aligned, how Flock Freight is prioritizing people and the planet PLUS a good debate on if pineapple belongs on pi

Nov 23, 2021 • 18:39

How to fix your shady email list

Marketers and entrepreneurs have probably been faced with the temptation of obtaining emails and contact information for potential prospects. But what happens after you’ve pulled the trigger on that decision? How do you make sure that outreach doesn’t damage your brand but also gets your name in front of someone who may be interested in working with you? We’re breaking down how to fix that shady email list.Check out these shows next: New study reveals how sales teams should contact logistics lea

Nov 18, 2021 • 15:38

Sustainable Packaging and The Power of Educating a Niche Audience

The fun thing about doing a show in supply chain is the more you learn--the more you realize how much more there is still left to learn. That’s a lesson I was recently reminded of because of my next guest--whom I found on Tiktok educating his audience about a very specific topic:sustainable packagingHe’s amassed more than 73 THOUSAND FOLLOWERS…..talking about sustainable packaging. It’s wild right?!Today’s episode has our guest, Cory Connors of Landsberg Orora, teaching us a valuable lesson that

Nov 16, 2021 • 19:03

Lessons You Can Learn From Freight Twitter Going Viral

Couple of social media stats for y'all: 10% of Twitter users create 92% of all tweetsAnd only 21% of us adults are on TwitterBut over the last few weeks, Twitter has become THE place for freight news to break, trend, or go viral. I’ve historically used Twitter as a place for sports and entertainment. And when I worked at a 3PL years ago, we had an account on the platform as early as 2010. But the freight twitter world of 2010 compared to what it is now is completely different and exciting a

Nov 12, 2021 • 12:37

Maritime Marketing with Spire's Kevin Naakao

I’ve mentioned a few times on previous episodes about how freight has gone mainstream.But there’s still so much of the logistics process that I don’t fully grasp yet. And the maritime silo is one of them.By definition, the maritime industry is “everything connected to the sea or waterways throughout the world--especially in relation to navigation, shipping, and marine engineering." Which the definition itself doesn’t strike any level of excitement to everyday people---but it should.Because

Nov 11, 2021 • 38:46

The Most Important Thing You Can Add To Your Website TODAY

“How did you hear about us?”It’s a simple question but how many of us can answer what top two channels our customers heard about or follow us in? But what if I told you that adding a simple question to your website form or sales process will have the largest impact on how you’re choosing to spend your digital dollars?in this episode, I’m breaking down the single most important and cost-effective thing you can add to your marketing and sales mix TODAY. It costs less than $50 to add to your websit

Nov 10, 2021 • 9:06

Content for "Boring" Industries with Phoebe Noce of FlockFreight

We’ve been talking A LOT about getting back to basics. Talking to customers. Audience research. How to differentiate yourself from the competition. So it’s always really nice to talk to someone who just gets it--such as today’s guest Phoebe Noce who’s the director of marketing over at FreightFriend. Connect with Phoebe Noce on LinkedinFollow FreightFriend on LinkedinCheck out FreightFriend’s websiteCheck out these shows next: Google My Business UpdateHow To Conduct Audience Research with Amanda

Nov 5, 2021 • 33:14

Annual 3PL Study reveals how brokers can differentiate from their competitors

We’ve talked about the importance of research and knowing your customer’s pain points. Yet some companies, especially 3PLs,  don’t see the value in marketing because they feel like “everyone is just selling the same thing we are.”Well in a new 3PL study just released, we’ve got some key findings that will help you to differentiate yourself from your competitors based on what shippers really want.Download 2022 Annual 3PL StudyCheck out these shows next: The Important Role of Marketing Operations

Nov 2, 2021 • 14:10

A very beginner's look into the Metaverse

You may or may not have heard of the phrase “metaverse” but if you believe many influential tech people, it’s the future of how we live, play, and...work. We have bitcoin, the blockchain, crypto, and NFT’s with all of these technologies centered around what’s called Web3--the decentralized internet of the future.  Web3 is also theorized as the next step in our internet-connected lives. Right now these technologies are in their infancy stage but there are folks building the metaverse where each o

Oct 28, 2021 • 11:08

Cargo Ship Life With Merchant Mariner Gabby Salazar

You’ve likely seen all the cargo ships waiting to unload off the Port of LA but have you wondered what life is like onboard those ships? Gabby Salazar has amassed thousands and thousands of followers on Tiktok simply by showing what her life has been like since becoming a merchant mariner onboard ships like Maersk. In our interview, she tells us all the little things that are done before, during, and after a ship has been unloaded, where some of the most beautiful ports she’s visited and that ti

Oct 27, 2021 • 19:41

How Marketing Operations can point (and keep) you on the right path

Around this time of the year, most businesses are wondering, “Am I on the right track?” We’re planning our budgets and wondering where to invest and where to cut back. That’s where the power of marketing operations comes into play.Different from other marketing roles, the person in charge of ops should ideally be a dedicated position—but if you’re an entrepreneur or running a small team, it’s essential to know some key foundational skills that will help you invest in marketing where it makes the

Oct 26, 2021 • 15:40

Supply Chain Content Strategy with Sarah Barnes-Humphrey

Sarah Barnes-Humphrey has been covering the supply chain industry for the better part of the last decade by hosting Let’s Talk Supply Chain and several other shows She's also been working in the industry her entire life in addition to the content game so it was an honor to finally get her on the show. In this episode, she's giving her thoughts on the current state of the global supply chain as well as other topics such as strategic content marketing--something that she’s continuing to

Oct 25, 2021 • 19:04

Using Cloud Computing to Solve Supply Chain Problems with Microsoft's Ayman Hussain

In previous episodes, we’ve talked about AI in marketing and AI in the freight broker world but what about on the cloud computing side?That’s what today’s guest, Ayman Husain is here to talk about. He’s the director of intelligent cloud over at Microsoft and because of his experience in the consulting world, he’s bringing that deep level of problem-solving to customers in supply chain by helping them manage technology in a way that makes data actionable. Because we all know collecting data is ju

Oct 20, 2021 • 17:52

How AI Can Help Freight Brokers Manage Capacity with Lindsay Watt of Parade

In a previous episode, I spent some time talking about the AI tools that are in marketing but what about AI in freight? If you’re been curious about a different kind of technology entering the freight space, then today’s guest, Lindsay Watt, is sure to pique your interest. He’s the head of product over at Parade dot AI and they’re trying to solve one of the biggest problems for freight brokers and that’s the hated check call.Connect with Lindsay Watt of Parade.ai on LinkedinFollow Parade.ai on L

Oct 19, 2021 • 20:25

The Logistics of the NFL

As a former sports broadcaster, one thing has always rung true for me; I love game day. LOVE IT. It’s a chance to see my football family. Dress up in my team’s gear. Tailgate with my dad and best friends, and then hope by a 1 pm kickoff that God doesn’t hate my team today. And it turns out, the intricacies of game day, aka the logistics of it all, is a fascinating deep dive. Not just for games stateside but what it takes to have a whole ass team travel to London every year. Connect with Blythe v

Oct 16, 2021 • 15:22

Why the Global Supply Chain is a Mess

If 2020 was the year people became aware of the toilet paper supply chain, 2021's Christmas is when folks are going to be HIGHLY upset when the gifts they order won’t arrive on time. Why is this all happening and what can be done to fix the global supply chain mess? today's episode features best-selling author and host of Navigate B2B, Steve Ferreira. He’s breaking it all down for us so we as consumers can be better aware of what to expect this holiday season and leading into 2022. Con

Oct 15, 2021 • 21:44

Deep Fakes, Copy Bots, and How Artificial Intelligence Will Affect Creators

Many creatives have felt rather safe from the robot apocalypse that has already affected so many other industries. But with new artificial intelligence tools creeping their way into the creative arts market, soon it may be difficult to tell the difference between humans and robots when it comes to audio, video, or writing.Connect with Blythe via her website or on Linkedin, YouTube, and TikTokFeedback? Ideas for a future episode? Shoot us a text here to let us know.-------------------------------

Oct 13, 2021 • 13:08

6 Core Sales Principals with Forrest Dombrow

Today’s guest is Forrest Dumbrow—he’s the founder over at Solve Sales and has been in digital marketing for *17 years* With that many years of experience, you can bet he has some “learn from my mistakes” energy. Especially when it comes to a step that’s often overlooked like establishing a proper process for your sales and marketing. It's a friendly reminder that you may need to revisit if you hope to hit those 2021 sales goals. Show Links: Follow Forrest Dombrow on Linkedin along with his

Oct 12, 2021 • 16:32

Creating Buyer Personas That Don't Suck With Adrienne Barnes

How do we start with great marketing? That’s a question that plagues businesses and entrepreneurs all over the world at various stages of their life. But the consistent way to get to that answer lies with our customers and by having a deep understanding of who we’re targeting and why.Which is why bringing in our next guest is so timely….If you haven't started thinking about some loose plans for 2022, I’d suggest starting with this episode because Adrienne Barnes, founder of Best Buyer Peros

Oct 11, 2021 • 27:30

Planning Manifest: The Future of Logistics conference with Pam Simon

When any new product or event hits the scene, you typically see content and ads centered around “register for my event” or “reasons to attend X event” but i’ve noticed a more creative approach to enticing users to your conference is by previewing the subject matter experts before visitors make that call to drop thousands of dollars and time away from the office for an event or conference. That’s what originally drew me into an upcoming event called Manifest: The Future of Logistics. They have a

Oct 8, 2021 • 23:48

Why You Need a Driver Feedback Loop with Workhound CEO Max Farrell

We’ve been talking a lot about Truck Driver Appreciation but what we haven’t been talking about is the importance of a feedback loop from your actual drivers. We typically do feedback surveys for customers and leads. But most companies as a whole don’t do it for their internal employees--driver or not. So if you haven’t started up your own feedback loop process, it’s a good time to start--or at least budget for it in the future so you can know those happiness and frustration points of the job ye

Oct 6, 2021 • 20:14

Starting and Growing a Last Mile Fleet with Chris Bright

The last mile is a segment of shipping that has plagued many big logistics companies so as of late,  it’s often left to local shipping guys and gals to manage this aspect of delivery. One of those folks who’s managing it, and doing a damn good job of it, is Chris Bright. You might know him as Last Mile Legend on Instagram and he’s been so successful that he’s also now helping other folks get their own last-mile fleets started by following the moniker of “start small end big”Chris is a shining ex

Oct 1, 2021 • 20:19

Drivers Deserve More Than a Social Media Post

September has Truck Driver Appreciation Week and that means you’ve likely seen several posts on your social media feeds “Thanking a Trucker.”  But what are some ways you can do more than a social media post? We’re breaking down some campaigns being run by some of the bigger companies but also revealing exactly what truckers have previously said they want during this week and year-round. Show Links: Connect with Blythe via her website or on Linkedin, YouTube, and TikTokFeedback? Ideas for a futur

Sep 28, 2021 • 13:36

The New Era of Digital Marketing

iOS15 is here and with that, we enter a new era of digital marketing. Why? Because the data companies will be able to collect will be severely limited. Which makes it more important than ever to focus on building your first-party data collection process. So that's what we're covering in today's episode to make sure you're prepared for what's to come.Show Links: Connect with Blythe via her website or on Linkedin, YouTube, and TikTokListen to these shows next: The Role of

Sep 27, 2021 • 12:47

Making the Right Technology Choices with Mike Mulqueen

In this episode, we’re talking about the flood of technology that has hit the logistics market and how it can make or break a company should they choose the wrong provider. But how do you know what technology is right for your business? That’s what our guest Mike Mulqueen of JBF Consulting is breaking that all down today. Connect with Mike Mulqueen on LinkedinCheck out Mike’s website, JBF ConsultingFeedback? Ideas for a future episode? Shoot us a text here to let us know.------------------------

Sep 22, 2021 • 30:49

A Freight Family Affair with Burns Logistics

In this episode, we have Big Ed Burns and his son Ed Burns also joining the show to talk about bridging the gap between the family dynamics of running a business together--especially when you can combine the superpowers of the veteran leadership with new insights. Connect with Big Ed Burns and his son Ed on LinkedinCheck out Burns Logistics websiteConnect with Blythe via her website or on Linkedin, YouTube, and TikTokFeedback? Ideas for a future episode? Shoot us a text here to let us know.-----

Sep 21, 2021 • 29:19

The Entrepreneurship Mindset With Metromax’s Demarco Thomas [rebroadcast]

Owner of Metromax Dispatch, Metromax Solutions, and Metromax Express Demarco Thomas sits down with The Digital Dispatch podcast to talk about his entrepreneurship journey, why outsourcing in logistics is important, and the opportunities in the last-mile sector. Many of us in the logistics space weren’t born into it--we came into it by chance, fell in love with the opportunities, and were able to be that fresh pair of eyes on the inefficiencies. That’s the case for Metromax owner Demarco Thomas w

Sep 17, 2021 • 1:01:18

How to Make Freight Tech Your Asset with Sandy Vosk

In this episode, we’re talking about the introduction of technology to the freight industry and how making those choices can strengthen, or harm,  your overall business. Guiding us through this tech transition is Sandy Vosk of Advanced Technology Solutions to share his lengthy experience with how businesses can set themselves up for successConnect with Sandy Vosk on LinkedinCheck out Sandy’s website, Advanced Technology SolutionsFeedback? Ideas for a future episode? Shoot us a text here to let u

Sep 16, 2021 • 32:32

How to Start Your Digital Marketing Plan

The question I was asked the most while on the road was, "How do I start?" This question was asked mostly by folks who know marketing is important but don't have a dedicated employee to handle the tasks. And if they try to tackle it, it's usually the thing that's put on the back burner first. Couple this with marketing agencies as a whole struggling with hiring as folks try to avoid agency burnout by going in-house.So if you're too busy to handle it yourself and mar

Sep 14, 2021 • 23:30

Trucking’s Training Problem With Desiree Wood

In this episode, we’re talking with the founder of REAL Women in Trucking, Desiree Wood. She’s been a driver for years and is shining a light on where the industry needs to improve--and it’s not necessarily in recruiting--but in the retention and training portion of onboarding. She highlights A LOT of areas that most in the industry aren’t aware of--including myself. Follow Desiree on Twitter and LinkedinCheck out Real Women in Trucking websiteParadise Highway IMDB~~~~~~~~~~~~~~~~~~~~~~~~~~~Wher

Sep 8, 2021 • 38:12

How to Make Trucking Cool Again with Adam Wingfield

In this episode, we’re chatting with former driver and now owner of Innovative Logistics Group Adam Wingfield on the challenges of the perceived “driver shortage”. Adam breaks down how trucking has an image problem and the coolest aspects of the job aren’t being talked about enough. He drops a lot of gems in this convo so I hope you all enjoy it as much as I did. Follow Adam Wingfield on Instagram and LinkedinCheck out Innovative Logistics Group website~~~~~~~~~~~~~~~~~~~~~~~~~~~Where to Find Di

Sep 7, 2021 • 16:16

Content Creation with The Freight Coach Chris Jolly

In this episode, we’re sitting down with one of the more prolific creators in freight--Chris Jolly. In early 2020, he started creating content and hasn’t looked back since. His podcast, Coffee with the Freight Coach, is considered one of the tops in the industry and after this interview, it’s clear as day as to why. Follow Chris Jolly on Linkedin and InstagramSubscribe to Coffee with The Freight Coach podcast on Apple or Spotify.~~~~~~~~~~~~~~~~~~~~~~~~~~~Where to Find Digital Dispatch & Bly

Sep 3, 2021 • 37:15

Bonnie Plants, PCS Software, and Detmar Logistics On The Power of Collaboration

We hear the phrase “collaboration” all the time but what does it really mean when it comes to complex supply chains? CEO of PCS Software Chris Poelma, President of Detmar Logistics Matt Detmar, and Director of Supply Chain for Bonnie Plants Gabriel Parades joins me live in San Antonio to talk about how they’ve enhanced collaboration and technology with the learning lessons of 2020.Hope y’all enjoy….Matt Detmar on LinkedInDetmar Logistics on LinkedInChris Poelma on LinkedInPCS Software websiteGab

Sep 2, 2021 • 53:02

Lessons From Hitting Rock Bottom with Armstrong Transport’s CEO Brian Mann

In this episode, I’m chatting with a former colleague of mine--Brian Mann. He and I were working together at a 3PL here in Jacksonville before they suddenly shut down. That experience was traumatic for both of us--but it ultimately led to bigger and better things for us both. It was a nice full-circle experience for me to see how far both of us have come and he shares those lessons he learned the hard way and how they ultimately shape how he runs his company today. Follow Brian Mann on LinkedinC

Sep 1, 2021 • 21:18

How Three Freight Agents Found Their Path to Success

In this episode, we’ve got a panel discussion on what makes for a successful freight agent. This conversation was recorded while up in Charlotte attending the annual agent conference hosted by Armstrong Transport Group. Three agents, Tony Orton, Pamela Mitchell, and Rod Clark all join the show to talk about what they looked for in an agent partner, where they struggle the most, and how future freight agents can vet their next partner. Checkout Armstrong Transport Group’s website and follow them

Aug 30, 2021 • 30:43

The Role of a Marketing Architect with Amanda Natividad

The role of marketing within business continues to evolve and as we evolve, we need more and more expertise from the folks who have seen the process from all different angles.  That's why we have Sparktoro's Amanda Natividad joining the show to talk about her role as the company's Marketing Architect to take the experience she's learned throughout her career and apply it to a new company. Amanda is one of my favorite people to follow for her marketing perspective and in this

Aug 23, 2021 • 36:04

5 Steps to Embracing the Marketing Dark Side

A wise little green puppet once said, “the fear of loss is a path to the dark side.” But what if I told you embracing the marketing dark funnel is a pathway that leads to many abilities, none of which are unnatural?That’s our main topic for today as we dive into the world of how your audience ~really~ shares the content they enjoy. Whether it’s through screenshots, text messages, or a Slack channel--your audience is sharing content through what’s called the Marketing Dark Funnel. And we should e

Aug 20, 2021 • 15:06

ITS Logistics Patrick McFarland on the TMSA and Evolving in Marketing

Send us a Text Message.The TMSA has been around for decades and with that comes the need for evolution in how you attack your marketing. TMSA board member and Director of Marketing for ITS Logistics Patrick McFarland is joining the show to talk about the changes and challenges faced when deciding it's time to evolve your own marketing strategies. Patrick McFarland of ITS Logistics on Linkedin~~~~~~~~~~~~~~~~~~~~~~~~~~~Where to Find Digital Dispatch & Blythe:  Blythe's LinkedinYouTu

Aug 18, 2021 • 27:09

Running a Freight SaaS Startup in Miami with Cargologik’s CEO Miles Varghese

No one could have predicted Miami, Florida becoming the hottest scene for technology. But after 2020, Cargologik's CEO Miles Varghese is joining the show to tell us how he's now capitalizing on the growing networking and freight tech scene as Miami moves to become the new Silicon Valley. Follow CargoLogik on Linkedin, Facebook, and TwitterVisit CargoLogik’s website~~~~~~~~~~~~~~~~~~~~~~~~~~~Where to Find Digital Dispatch & Blythe:  Blythe's LinkedinYouTubeInstagramTikTokDigita

Aug 16, 2021 • 25:48

What Reality TV Can Teach Us About Brand Safety

Fans of the Bravo reality show Southern Charm probably already know what happened to our sweet Noami and her relationship with Metul that ended in a very public cheating scandal. But as fans of Noami started to rally to defend her betrayal at the hands of the ex, the social media mob started to swarm on Metul. So let's use this reality TV drama as a lesson in brand safety. Whether an employee or person closely associated with your brand/or company, you need to be ready for battle (aka a goo

Aug 13, 2021 • 14:22

Helping Entrepreneurs Succeed with Truck N' Hustle

Truck N' Hustle host and creator Rahmel Wattley is truly one of the gems of the industry. Not only is he helping bridge the educational gap between new folks entering the logistics space but he's one of just a few folks responsible for ushering in this content renaissance we've been seeing throughout trucking. Follow Truck N’ Hustle on YouTube, Instagram, Facebook, and TwitterVisit Truck N’ Hustle’s website~~~~~~~~~~~~~~~~~~~~~~~~~~~Where to Find Digital Dispatch & Blythe:  Bl

Aug 11, 2021 • 24:27

Marketing Reports The C-Suite Won’t Throw In the Trash

We’ve all been there--we’ve generated a report from a martech tool that makes us look GOOD by showing how many likes and comments the latest Instagram or Linkedin post got. And for a while, the novelty did matter. But as marketing has evolved and buying habits have changed, our education of what modern marketing is should evolve with it. Because with shrinking marketing budgets and the pressure from the C-suite, it’s never been more important for marketers to know what’s driving revenue but to a

Aug 9, 2021 • 20:55

The Hidden Power of Subject Matter Interviews

When a business decides they need a new website or want to start a new marketing campaign, most marketers will suggest starting with gathering insight from the experts within the company--also known as subject matter experts. But how do you put these SME’s in a position to give you the insight you need to do your job? That’s the main topic we’re diving into today as the insight you get from those interviews can help drive the rest of the marketing ship.Also part of the conversation is a buddy of

Aug 6, 2021 • 30:29

Employees Hold All the Power

During our Great Resignation episode, I discussed new research indicating the non-monetary reasons employees were and still are redefining their work experience.  This shift in mindset towards a greater work/life balance is driving companies to finally become flexible with their employment requirements including where and how often to work. So who better to give us insight from inside the trenches of hiring than Charlie Saffro--owner of CS Recruiting. In this episode, we’re going to talk about t

Aug 3, 2021 • 23:40

The Hidden Opportunities in Driver Retention

While attending a TSA event on driver retention, one of the common themes from the panel was how so many carriers are so focused on recruiting that they forget about retaining the good drivers they’ve already hired. So Danny Goff of Driver Reach joined the show to talk about where he sees opportunities for improvement from processes to relationship management. Connect with Danny Goff on LinkedinCheck out Driver Reach and their show, Taking the Hire Road ~~~~~~~~~~~~~~~~~~~~~~~~~~~Where to Find D

Aug 2, 2021 • 24:41

Making Your TMS Data Actionable with PCS Software

We all know the benefits software can give us and as more data and tech come into freight, who’s managing the flow of information making it accessible to all the parties who need it?And once that access to the information is given, how do we make that data actionable? Well, PCS Software is here to provide that solution with one central platform for all sectors of transportation to use and includes the carriers, the brokers, AND the shippers. Connect with Anthony Vitiello on Linkedin Check out an

Jul 30, 2021 • 19:55

The Value of Being Your Own First Customer with Duke.ai Marcus Cooksey

A great business idea often stems from your own personal experiences where you experienced a problem and developed your own solution to it. Only Marcus Cooksey took that one step further when he started his business, Duke.AI. Not only did he develop a solution he needed in his own trucking business, but he then saw the opportunity to help others in his same situation by helping folks recognize the hidden costs in a bad accounting process. Connect with Marcus Cooksey on LinkedinFollow Duke.ai on

Jul 29, 2021 • 22:13

Christmas in July with Retail Planning and AR Experiences

Remember during the 2020 holiday season we were all told “you better order those Christmas presents EARLY” ---well I don’t have to tell folks in logistics and supply chain that we’ve been in a perpetual holiday season ever since. So I thought it would be insightful to get the man in charge of retail coverage over at Freightwaves, Andrew Cox, on the show to talk about how retailers are prepping the upcoming season--in July.Follow Andrew Cox on LinkedinSubscribe to Andrew’s email, Point of Sale~~~

Jul 28, 2021 • 22:32

Why The Logistics Plan of the Tokyo Olympics Took 10 Years To Complete

The ethos of competition is better, faster, stronger. We see it in every aspect of business, life, and of course, sports.  More specifically The Olympic Games.And in 2020, where we saw what the world looked like without sports, we saw what a society looks like without rooting for a common goal. With all that said, it was interesting to dive into the logistics of the Tokyo Olympics and how that has evolved--and continues to evolve even days before the opening ceremonies. This story does pair well

Jul 26, 2021 • 20:43

New Research Reveals What Workers Want in 'The Great Resignation'

A big topic over the last few months has been the shift in power from companies doing the hiring to the workers having a renewed sense of achieving a better work/life balance. That’s the main topic for today’s show as we discuss the future of work by looking to our past, present, and future with numbers from a new report covering the State of Independence.Links from the show: The State of Independence report from Contra~~~~~~~~~~~~~~~~~~~~~~~~~~~Where to Find Digital Dispatch & Blythe:  Blyt

Jul 23, 2021 • 13:43

Women and The Assertive Backlash

I first learned about Sue Reynolds as I was watching one of her TikTok's referring to common phrases women tend to use in emails that give the perception that she’s lacking confidence in her work, what she’s stating, or what she’s requesting. In fact when women over-apologize in an email or use the word “just”--it’s subconsciously signaling that she wants to avoid any possible tension--also known as the assertive backlash. In today's episode, Sue is breaking down all the faux pas so wo

Jul 20, 2021 • 24:34

Leading in Logistics with Kristy Knichel

Kristy Knichel, the powerhouse herself of Knichel Logistics is joining the show to talk about taking over the family business, the power of networking, and why mentoring matters so much. Knichel Logistics website and LinkedinConnect with Kristy Knichel on Linkedin~~~~~~~~~~~~~~~~~~~~~~~~~~~Where to Find Digital Dispatch & Blythe:  Blythe's LinkedinYouTubeInstagramTikTokDigital Dispatch websiteGot something to say?Have a topic you'd like to see covered? Or a guest you want to hear o

Jul 16, 2021 • 16:58

Trucking for Millennials Hits 100 Episodes

If you've been thinking about starting a podcast in the trucking industry, there's no better place to learn than from the guys at PDQ America who just hit 100 episodes for their Trucking for Millennials podcast. Hear from hosts Aaron Dunn and Michael Clements as they share their perspectives on starting a podcast and keeping it going in hopes to hit more milestones. Subscribe/Follow Trucking for Millennials PodcastPDQ America’s website, Linkedin, YouTube, and InstagramConnect with Aaro

Jul 14, 2021 • 26:50

July’s Social Media News + Why Now Is The Time to Experiment

In today’s world, you’re thrown some breaking news multiple times….every single dayAnd for those of us in logistics marketing and sales, we’re trying to keep up with SO MUCH in addition to doing our daily work. So how do you keep up with all of this news and then use that knowledge to impact your own business? In today’s episode, I’m gonna show ya. Fav Logistics TikTok AccountsNFI--company history, driver safety, workplace cultureLogistoks--broker talk, questions, strategyTrucker Wazeer --if you

Jul 12, 2021 • 19:10

Must-Haves for Measuring Your Recruiting Efforts

About a month ago, I pulled together two interviews about working with trucking influencers to help your recruiting efforts--one interview focused on the business side of things while the other focused on the trucking side of the coin. That show titled “Pitfalls and Perks of Working With Trucking Influencers” is one episode you folks seemed to REALLY like so in today’s episode, we’re taking it one step further by looking at your marketing metrics, especially when it comes to driver recruiting st

Jul 8, 2021 • 19:30

Today’s Freight Tech and How It Fits Into Our Workday

Nick Dangles has been in brokerage for more than a decade but in 2020 he co-founded the company Kinectic with the goal of helping tech-focused business owners enter the logistics space.It's all for good reason because this slower-to-change industry has had more tech entering the scene and in order to keep up with the big guys--ya gotta invest. But where do you invest and what should be driving those purchasing decisions? Nick breaks it all down for us in this episode. Connect with Nick Dang

Jul 7, 2021 • 19:20

Why Now Is the Time To Start a Podcast

Podcasting has been trending towards a dominant medium for a few years now--which may make those who are on the fence about starting a show a tad bit nervous to take the plunge. But on today’s episode, I’m giving you some perspective and context around the latest podcasting stats to hopefully see the value in your own company show and encourage you to get started.Links from this show:Alban Brooke of Buzzsprout tweeting about his experience in the Facebook podcast additionBuzzsprout’s Latest Stat

Jul 6, 2021 • 17:09

Cybersecurity Basics Every Company Should Have

I shouldn’t have to tell you that cybersecurity is a growing concern in the logistics industry ~especially as veteran companies make the digital transition for most of their business processes~ but every day there seems to be a new cybersecurity issue affecting numerous parts of the supply chain. But since we do have to have this reminder, who better than Dan Foster of Stratus Grid to break it all down for us. Connect with Dan Foster on Linkedin and StratusGrid website Navy’s DV Embark Program~~

Jul 2, 2021 • 19:44

From Brokerage to Content Creator with Grace Sharkey

Grace Sharkey is one of those women that when you see her, she’s magnetic. This former in-house brokerage employee rose to the ranks to eventual CSO and has now found a new calling in creating content both in the written word and video. Follow Grace Sharkey on Linkedin and her work on Freightwaves~~~~~~~~~~~~~~~~~~~~~~~~~~~Where to Find Digital Dispatch & Blythe:  LinkedinYouTubeInstagramPinterestTikTokDigital Dispatch websiteGot something to say?Have a topic you'd like to see covered?

Jun 30, 2021 • 24:58

Maximizing the One-Person Marketing Team

The freelance and remote employee pool have grown tremendously over the last year, and with many people looking for greater flexibility when it comes to work/life balance, the great resignation has been happening and one-person or small marketing teams have the most to gain from this shift. So as an experienced one-person marketing team for more than a decade, I’m showing you how I get it all done and how you can replicate this process. ~~~~~~~~~~~~~~~~~~~~~~~~~~~Where to Find Digital Dispatch &

Jun 28, 2021 • 16:40

A Different Way to Save the Planet

Carbon is often seen as a dirty word when it comes to the desire to save the planet but what if we could utilize that source to create a cohesive environment from the soil to the animals we eat and the air we breathe? That’s the concept around Regenerative Ranching and Doniga Markegard is hoping to bring awareness to the idea that carbon doesn’t have to be our enemy. In Netflix’s documentary Kiss the Ground, many viewers were given their first glimpse of how the human species can utilize regener

Jun 25, 2021 • 16:50

Ladies Leadership Coalition with Nicole Glenn

Ever since connecting with her about a year ago on Linkedin, Nicole Glenn has been a woman in logistics that I’ve looked up to--so it was wonderful to finally get her a recent episode of Cyberly where we got to dive into:How the trucking industry sucked her in when she was just 18 years old and hasn’t left sinceFounding her company Candor Expedite and ultimately thriving during COVID by shifting company gearsHer passion for marketing and working to build other women up by launching the group Lad

Jun 23, 2021 • 22:39

Getting Strategic With Your Sales Plan

If you’ve spent any time on Logistics Linkedin, you’ve probably seen Michael Neme giving out free sales game that’s must-see material. That’s because he thinks in the long haul--not in the short term when it comes to his sales approach. If you’re working in any kind of sales role, not just on the brokerage side of logistics,  Michael helps you to think outside the box to ensure longevity plus prosperity. Hope you all enjoy this episode and come away with some really insightful sales tactics and

Jun 21, 2021 • 26:13

CEO Things with Melanie Patterson

If you’ve spent any time on trucking Instagram, you likely know who Melanie Patterson is. She’s got her Masters degree, she’s a former ER nurse, and CEO of several companies, so she’s got more than enough chops to now start another division to her trucking company, Integrity Transit, by launching a knowledge center to help clear the air about working in the logistics industry. It was so much fun to chat with Melanie and learn about her career and how she tackles so many different things--all wit

Jun 18, 2021 • 23:44

Why the Good Marketers Will Thrive in the Post-Privacy World

Have you received the notification while on an iPhone that asks your permission to be tracked?Well, those privacy pushes are going to become a greater focus for SOME  tech giants, which might have some ad tech vendors worried. But I’ll tell ya why this shouldn’t matter much to the marketers and sales teams out here doing things the right way. ~~~~~~~~~~~~~~~~~~~~~~~~~~~Where to Find Digital Dispatch & Blythe:  LinkedinYouTubeInstagramPinterestTikTokDigital Dispatch websiteGot something to sa

Jun 16, 2021 • 11:59

The Art and Science of Change with Meshach Weber

One of the pleasures of hosting this show is getting to talk to so many smart people. One of those folks is Meshach Weber of Loadsure. The way he tackles a marketing challenge from both an analytical and psychological perspective is fascinating to listen to. He’s also got one of the best Linkedin bios I’ve ever seen. Therefore I’m pumped for you guys to hear this interview with him from a recent Cyberly episode. Hope you all enjoy...Connect with him to instantly become smarter. Meshach Weber on

Jun 14, 2021 • 23:01

Facing the Fear of New Challenges

Jeremy Thone hosts a show for the company 3PL systems interviewing folks around the freight space and in this chat, he’s interviewing me where it feels like I’m having a beer with a buddy. We dive into A LOT. My start with Freightwaves, the political discourse on social media, the challenges of new platforms, and the evolution of communication. It was one of the best conversations I’ve had in a long time so I hope you enjoy it as much as I did…Links from the show:Connect with Jeremy Thone on Lin

Jun 10, 2021 • 1:04:11

Creating the Aha Moments In Your Marketing

CMO and CXO of Loadsure Meshach Weber is on today’s episode breaking down the psychological reasons behind our why in marketing. After spending more than a decade in freight tech, Meshach dives into how he started up the variety show ‘Third Thursday’ and why nurturing a community is so vital—all based on the science behind why we buy.I really enjoyed this convo with Meshach because he’s one of the rare brilliant minds in freight marketing and just listening to how tackles a challenge from an ana

Jun 8, 2021 • 22:57

Why Short Form Video Is Here To Stay

In this episode, I'm breaking down how drastically our attention spans have dropped and how your company can create short-form video to target this change without requiring a whole new content marketing strategy.~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~Where to Find Digital Dispatch & Blythe:  LinkedinYouTubeInstagramPinterestTikTokDigital Dispatch websiteGot something to say?Have a topic you'd like to see covered? Or a guest you want to hear on the show? Fill out the tip submission form

Jun 4, 2021 • 14:39

From Butcher Shop Owner to FedEx Influencer with Danny Catullo

Danny Catullo is a 3rd generation butcher in Cleveland Ohio who started selling his beef, poultry, and pork items online back in 2017. But after facing issues with high shipping prices and limited options, he got to work with FedEx where they developed a specialized box that allowed his products to be shipped all over the US. Just a few years later, Danny co-founded Perishable Shipping Solutions offering that same service to other business owners. And business is booming! We’re talking with Dann

Jun 1, 2021 • 36:00

Why You Should Stop Worrying About Vanity Marketing Numbers

Did you know that you could be scrolling through Facebook, see a video for a few seconds, never turn the sound on, and Facebook still counts that as a view in the video’s marketing metrics?This along with other common misinterpretations of data is what we’re diving into with today’s episode because I feel like we need to put some context around some marketing metrics--and why we should care about the right numbers, not the vanity ones. ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~Where to Find Digital Disp

May 26, 2021 • 20:09

How To Make Customer Interviews Your Secret Marketing Weapon

Katelyn Bourgoin once said, “Don’t sell me a new bed. Sell me a good night’s sleep so I can finally be that person that quits hitting snooze and can make that morning workout on time.”  That quote has stuck with me ever since and is a driving force in how I create copy for websites, video ideas, product copy, and more. Because understanding your customer at a deeper level is what drives the buying decisions of today and tomorrow. I got a chance to talk to Katelyn, owner of CustomerCamp.co about

May 24, 2021 • 36:55

Understanding The Power of Podcasting with Buzzsprout's Alban Brooke

Alban Brooke is the head of marketing over at Buzzsprout--which is one of the top podcast hosting companies in the world. They're also a fantastic resource for helpful content for any level podcaster--whether you're thinking about starting up your own or you have veteran experience. Super pumped to have Alban on a recent episode of Cyberly where he's breaking down all the important stats podcasters and creators should be made aware of. Including my favorite stat: that if your podc

May 21, 2021 • 46:26

The Costly Mistakes You’re Making With Your Website

One of the cool things about launching a podcast is you get connected with other podcasters fairly quickly---especially those who are in the same industry as you. That’s what happened when I joined Adrian Chapman, host of the Recruiting Stories Podcast, and we got to dive into how I got started in the logistics industry, the mistakes most companies make with their website, and the lessons I’ve learned the hard way in my marketing career. This was a great convo with Adrian and if you like this in

May 19, 2021 • 48:25

Pitfalls and Perks of Working With Trucking Influencers

Since social media’s inception, drivers have had an incredibly strong presence across all channels. Whether it’s Facebook, YouTube, Instagram, and now Tiktok, truckers dominate the space. So with recruiting and retention of drivers within the industry being an issue for a variety of factors, I always wondered why carriers and hiring firms don’t utilize influencers within the industry more.Now going back to the show topic….the phrase “influencer” might cause you to roll your eyes. But the quote/u

May 17, 2021 • 1:14:18

Creating Content For Your Drivers: A Masterclass From Rick Larkin

In this best-of clip from Cyberly, we're chatting with Rick Larkin who’s emptied an office to convert it into studio space. Rick owns BCB Transport with more than 300 trucks and what started out as a way to communicate safety updates to their drivers, that new studio space is now broadcasting live every single day with even bigger plans coming soon. Show Links: Check out the full show: YouTubePodcastBCB Live’s Programming ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~Where to Find Digital Dispatch

May 7, 2021 • 16:23

The State of Podcasting and How You Can Prepare For The Changes

The Jacksonville Podcasters Unite is a group that (pre-COVID) used to hold quarterly meetups in the North Florida area to talk about podcasting strategies for everyone from newbies to veterans. Since we haven’t been able to meet up in a while, my co-founder and I, Badr Milligan of The Short Box Podcast, held our first virtual meetup to talk about the current state of podcasting. Whether it’s the types of formats that make successful podcasts shine or how Spotify, Apple, and Facebook are releasin

Apr 30, 2021 • 1:38:56

3 Big Things with Shay Lynn Dixon of Allegiant Logistics

Shay Lynn Dixon is the CEO of Allegiant Logistics and the first guest on my new Freightwaves show, Cyberly. In this episode, I’m sharing three of my favorite moments from our recent chat and if you dig it, check out the links below to listen or watch the full episode as well as follow Shay on social media. Check out the full episode: YouTubePodcastLinks from the show:Follow Shay on InstagramConnect with Shay on LinkedinLearn more about why you should develop your processes before you invest in n

Apr 25, 2021 • 11:21

What is Cyberly?

When you’re given a new opportunity, you should give yourself permission to adjust to that new opportunity without being too hard on yourself. That’s what I’ve been struggling with ever since I started as a brand new host on Freightwaves TV with a live show called Cyberly. But after a few weeks in and trying to combat my perfectionist nature, I feel like I’m starting to hit a good groove. So in this show, I’m breaking down what you can expect on this podcast moving forward plus an interview on W

Apr 14, 2021 • 25:36

Marketing vs. Sales in Freight

It’s a common internal rivalry no matter the industry but the companies who are building for the long haul recognize these two super teams are much more powerful when they come together to tackle one thing: solve the problems of their audience. SONAR sales rep Kyle Taylor is back with me to discuss the perks and annoyances between each side in order to help the overall goals of the organization. What you’ll learn in this episode: Trusting the marketing department to be effective short term and l

Mar 29, 2021 • 1:03:15

The Power of Curiosity with Tim Dooner of Freightwaves’ What the Truck?!?

You know him as “Dooner” and probably have heard his name mentioned in some form or fashion amongst logistics media as a whole. And that’s because he’s been pulling a traditionally “boring” industry into the mainstream with his coverage on one of the top business podcasts in Apple~What the Truck?!?To produce great content you have to be inherently curious at a deep personal level. And then apply that curiosity every day while staying on top of the latest news. Dooner excels at both of these thin

Mar 22, 2021 • 1:13:52

How I Relaunched My Podcast

I’ve been a podcaster since 2014 but when I launched a new show in November of 2020—I took some very different steps after years of in~the~trenches knowledge. Check out everything I learned and the strategy behind these decisions so it can help you along your podcasting journey. Things You’ll Learn In This Episode: Finding the content you already gotUploading strategically before sharing with friends and familySubmitting your podcast to all of the available (and free!) directoriesHow to tell if

Mar 15, 2021 • 53:33

How The Attention Economy Is Evolving

The Attention Economy has always been powered by influencers but with new social media platforms giving the older ones a run for their money, we can start to see how that attention is evolving. In this show, I’m breaking down the latest storylines from the major players, which new sites you should be paying attention to, and how to leverage these moves in your business and marketing plans. All this plus Linkedin’s new Marketplaces platform, Google’s penalty to non-mobile websites, and a marketin

Mar 8, 2021 • 43:44

Overcoming The Excuses We Make That Prevent Us From Creating

From the seasoned vet to the rookie--we all have experienced some kind of fear when it comes to our creative content. And it's perfectly natural. On this show, Kyle MacNaught of Freight+ and I discuss the top four fears when it comes to creating content and how to push through them. Doing so will have you on that pathway to success in helping your customers and leads better understand the value you can provide to them. Links From The Show:How Freight Companies Can Build Their Own In-House C

Mar 1, 2021 • 23:35

Digital marketing tips for 3PL’s to attract new customers and drivers

Eric over at Specialized Logistics is like a lot of 3PLs--they launched a website within the last few years, shot a few videos, and even tried their hand at some social media advertising. But after spending more than $5,000, they honestly didn't see much from any of those efforts. And I can speak from personal experience that THAT feeling can be realllllllly demoralizing. Now flash forward a bit and Eric ended up reaching out to book a call with me, where we got to talk about: Setting up yo

Feb 22, 2021 • 28:47

Aaron Dunn On The Real ROI of Podcasting in Trucking

Aaron Dunn is the sales and marketing director for PDQ America and cohost for their popular 'Trucking for Millennials' podcast. As a former outsider turned insider, Aaron's journey into the trucking industry has been built on gathering a deep understanding of the audience he's trying to reach without attempting to sell them to death.In fact, the popular podcast has been around for over a year now and rarely requests anything from its audience.In this interview, Aaron explains

Feb 15, 2021 • 1:05:35

Starting a podcast? Listen in on our candid brainstorming session

Kyle Taylor is an on-air talent with the Freightwaves Sonar team but after wanting to try his hand in other content areas, he decided to start a separate podcast. Listen in on my chat with Kyle as we discuss show formats, distributing your content to social media, Linkedin annoyances, whether to go niche or go big and so much more.  Best part about this episode is that this is a very candid conversation from two folks who are in the trenches of creating content on a consistent basis. So if you’r

Feb 11, 2021 • 1:00:07

20 - Making spot market RFQs easier with Vendorflow

The Freightwaves Sales and Marketing Summit was held last week and for the folks that couldn't watch the entire day of content, I'm coming in with some of my biggest takeaways from the day and where you can watch some of my favorite interviews and fireside chats (including the one I cohosted!) which are all linked below in the show notes. Also in this week's show is a chat with Eric Rodriguez who's the CEO and co-founder of SaaS-based solution VendorFlow who helps streamline

Feb 1, 2021 • 1:00:52

19 - How Freight Companies Can Build Their Own In-House Content Teams

Hiring a marketing agency is a large expense most companies can't afford to pay. I know this because I used to work at an agency, I operate one now, and I also know it was an uphill battle to get a large marketing budget buy-in from my exec team at a 3PL or carrier. So what are the options where you can still have content on your website and social channels that talk about all the cool things your company is doing that is also cost-effective? I'm about to break it down for you in this

Jan 27, 2021 • 52:48

18 - Don't Get Kicked Off Mailchimp

Do you have email marketing on your to-do list? Or do you plan to set up some time to properly segment your emails knowing full-well you'll never actually get to it?*feels seen* Yeah--I'm right there with you. But it's that time of the year for prioritizing our new marketing efforts therefore consider this as your sign that email NEEDS to be at the top of that list. Your website and email list are the only two pieces of digital real estate that you'll ever own so in this epis

Jan 19, 2021 • 54:41

17 - What Barstool Sports and Mr.Beast Can Teach Us About Content Marketing

Content marketing is always teaching us new tricks. This is why I wanted to share with you two segments from my recent co-hosting duties on Freightwaves' Put That Coffee Down. We talk about the Barstool Fund that's raising millions of dollars for small businesses and YouTuber Mr. Beast starting (and selling out) his own burger chain. But the lessons learned in these two examples address four fears most businesses have before they start creating videos and podcasts. Those fears usually

Jan 11, 2021 • 27:54

16 - Study Reveals How Sales Teams Should Contact Logistics Leads

How do you prefer to do lead outreach?Cold calling? Email? Linkedin?On the recent Freightwaves ‘Put That Coffee Down’ Kevin Hill and I broke down a study from Logistics Marketing Advisors that surveyed 100 industry professionals on how they want to be contacted by the sales teams of 3PLs, carriers, and more. Using this info would help sales and marketing teams better align their goals in how they plan to tackle lead generation and nurturing--which is super helpful around this time of the year. A

Jan 4, 2021 • 26:26

15 - The Entrepreneurship Mindset With Metromax’s Demarco Thomas

Owner of Metromax Dispatch, Metromax Solutions, and Metromax Express Demarco Thomas sits down with The Digital Dispatch podcast to talk about his entrepreneurship journey, why outsourcing in logistics is important, and the opportunities in the last-mile sector. Many of us in the logistics space weren’t born into it--we came into it by chance, fell in love with the opportunities, and were able to be that fresh pair of eyes on the inefficiencies. That’s the case for Metromax owner Demarco Thomas w

Dec 27, 2020 • 1:01:18

14 - Making Testimonials a Priority with Carrier Source

In our Freight Marketing Mistakes webinar, I talked about how asking for testimonials is a crucial part of any business. But many carriers aren't proactive about requesting these so there are times when negative reviews seem to come more often than the positive counterpoints. Well, one company hopes to change all that with their new platform aiming to be the one-stop-shop for brokers and shippers to review carriers based on industry best practices. Carriers are able to create a profile page

Dec 21, 2020 • 27:49

13 - Stop posting boring truck photos with James Crowley

Getting good graphics and video for your brand is tough work--especially in the trucking industry when a lot of the marketing follows the same copy-cat model. But the managing partner of Texas Media Foundry James Crowley is hoping to change that. He knows a little something about this line of work as trucking videography and photography is what his company specializes in. In this interview, we’re talking with James about the power of captivating graphics, the challenges of growing on social medi

Dec 14, 2020 • 23:03

12 - Planning Your 2021 Marketing on Freightwaves' Put That Coffee Down

COVID disrupted numerous industries and marketing is no different. In this episode of Put That Coffee Down by Freightwaves, Digital Dispatch owner Blythe Brumleve talks about the strategies in B2B marketing that logistics companies should be taking advantage of.Watch the video of this show on YouTube.Where to Find Digital Dispatch & Blythe:  LinkedinYouTubeInstagramPinterestTikTokDigital Dispatch websiteDigital marketing courses for the logistics industry:  Freight School Playbook Got someth

Dec 7, 2020 • 31:41

11 - BCB Transport's CEO Rick Larkin on why inspirational mentors matter

Located just outside of Dallas, Texas, Rick Larkin is the CEO of BCB Transport. With near-perfect ratings on sites like Google and Facebook, BCB is known for how well they treat their drivers, promote safety, and reward performance.He was kind enough to join me along with lifelong friends, John Hearn, K-Boy, and father figure to them all, Mr. Richey. At 90 years old, Mr. Richey is quite an accomplished man and continues to live each day to the fullest. His positive vibes clearly feed off to his

Dec 4, 2020 • 25:45

10 - Your 'Book a Demo' Process is Probably Broken

Everyone wants ya to book a demo. But a good marketer gets a user to book a demo because they actually WANT to--not because a Facebook ad told them to. In this show, we're going to use real-world examples of some industry-specific "book a demo" options so you can get a feel of what's working in modern logistics marketing--and what isn't. Good Demo Examples:https://freightpath.io/ https://loadpilot.com/ https://www.shipstation.com/schedule-a-demo/ Where to Find Digital Di

Nov 23, 2020 • 25:48

9 - What I Learned After Launching Freight School Playbook

If you wait until everything is perfect, you waited too long. That's the ethos I tried to follow when launching a new training and courses website, Freight School Playbook. A training site that offers educational courses in the marketing and sales space is long overdue for the logistics industry. So I'm recapping what I learned during the launch and the improvements we're making the platform in hopes it can help you during your next launch. Where to Find Digital Dispatch & Bly

Nov 13, 2020 • 51:19

8 - Freight Marketing Mistakes and How To Avoid Them

This was my first webinar attempt which occurred during the initial launch week of Freight School Playbook, which you may or may not have noticed, is the presenting sponsor for this show. It’s also my quarantine goal come to life. I’ve always wanted to help other businesses through digital courses and what a perfect opportunity to pivot during a time where I wasn’t sure what the future held in store for….all of us. This webinar covers the important topics of some of the biggest marketing mistake

Nov 9, 2020 • 1:07:38

7 - What Joe Budden and Joe Rogan Can Teach Us About Podcasting

In the last few months, listeners and podcasters alike have been given a rare glimpse into the business side of big-time podcasters.Between Joe Rogan taking a $100-million dollar licensing deal in his Spotify move to Joe Budden documenting his divorce from the same platform, we're finally starting to learn some concrete methods on how the biggest creators in the game are treating contracts, ads, and expectations. Add on the drama behind 'Call Her Daddy' and the hosts' battle

Nov 9, 2020 • 1:25:30

6 - Why I Launched Freight School Playbook

A lot of projects were put on hold during the Covid quarantine. And while the lockdowns forced me to throw my 2020 content plan in the trash--it led to a new opportunity that seems to be evolving daily. Listen to the podcast I recorded to help launch Freight School Playbook--a membership community to help overwhelmed entrepreneurs, marketers, and sales departments in the trucking and logistics space by providing courses that cut through the digital media noise. Naturally, with any fluid project,

Nov 8, 2020 • 13:01

5 - Why You Should Be Protecting Your Social Media Content

TikTok’s rise in popularity isn’t without controversy.Some of that worry has been orchestrated by other big tech jealous of that growthOthers are worried for more geopolitical reasons.But for a lot of creators, like myself, Tiktok has been far and away the most enjoyable app in years.Especially during COVID--where it forced me to learn video editing on the fly and challenge myself on a new platform.I’m not alone as the app has skyrocketed in growth--and because the company’s owner, Bytedance is

Nov 7, 2020 • 25:43

4 - The Presentation Tips We Can Learn From Big-Time Virtual Events

If you're in business or sales, you've likely experienced an event/conference being outright canceled or turned into a virtual event.And while many of us roll our eyes at the mere thought of attending another Zoom call--the truth is virtual events are here to stay.So how do we make them not suck?In this episode, I'm diving into the key takeaways of what makes for a great virtual conference or event so you can apply those tips to your own meetup without, ya know, breaking social di

Nov 6, 2020 • 32:27

3 - How I Prepared For My First Conference Speech

Have you thought about your biggest career challenge? How did you prepare for it? What did you learn from it? Or is your biggest career challenge coming up that you’re looking for help on? I just faced this exact situation and I want to talk about the difficulties faced prepping for my first conference speech. So in this show and as we make the transition into more of an entrepreneurial lifestyle podcast, I wanted to talk about the difficulties, the highs, and the lows, of preparing for my first

Nov 6, 2020 • 44:00

2 - The Most Efficient Ways To Get Started With Podcasting

Podcasting is the fastest growing medium on the internet today with growth patterns that continue to point upward. Thus more and more advertising dollars are starting to pour in, which means more people are curious about starting up their own podcast. In this show, Blythe breaks down the most common questions asked at our podcaster meetups, the equipment you'll need to start your own show, and other tips that may help expedite the startup of your venture.Where to Find Digital Dispatch &

Nov 6, 2020 • 20:21

1 - Tanking is for losers with former Cincinnati Reds GM Brad Kullman

In my previous life, I was a sports broadcaster who had the honor of interviewing a variety of minds. One of those minds was former Cincinnati Reds GM Brad Kullman and author of Losing to Win and he believes he has the solution to avoid tanking in professional sports. In this remastered interview, we've diving into the psychological pros and cons of tanking in sports and how it can affect the mindset of any sports franchise for years to come. I believe these lessons are important across the

Nov 6, 2020 • 16:17

Intro: Stories about how stuff (and people!) get from point A to point B.

Telling the stories behind how stuff (and people!) get from point A to B. Hosted by Blythe Brumleve, a digital marketer passionate about demand marketing with more than a decade of experience in the logistics space. Where to Find Digital Dispatch & Blythe:  LinkedinYouTubeInstagramPinterestTikTokDigital Dispatch website Digital marketing courses for the logistics industry:  Freight School Playbook Got something to say? Have a topic you'd like to see covered? Or a guest you want to hear

Nov 5, 2020 • 1:26