In this episode of Everything is Logistics, Blythe explains the reasons behind her decision to separate her podcast from her web design company, Digital Dispatch. She discusses the need for better communication with clients, upgrading her financial acumen, and streamlining processes to maintain profitability and sustainability.QUOTES:"I went through and I wrote down every part of the process for onboarding, off-boarding, what happens during lead conversations, what happens when somebody becomes a customer, what happens when they move into an active opportunity. I ripped it all down and built it back up from the ashes of those flames from the previous processes." - Blythe Brumleve"I'm a process junkie, and I would not be able to figure out my prices, I would not be able to develop a stronger financial acumen, if I didn't take all of my processes and just tear them down and start almost from like a zero-based budgeting perspective, but start as zero-base processing perspective." - Blythe Brumleve"I thought if I was giving a fair price to me 10 years ago, me then, that was good enough. And that shouldn't be good enough. But I was creating this perception of myself and of my work and of my business, that I was cheap." - Blythe Brumleve"If you never hear from me, it's a good thing; everything is running smoothly. If you hear from me, things are a little shaky. The problem is that my tech team does a really great job. So the clients never heard from me. And that was a gap in our communications." - Blythe BrumleveLINKS:Digital Dispatch WebsiteWATCH THE FULL EPISODE HEREFeedback? Ideas for a future episode? Shoot us a text here to let us know.-----------------------------------------THANK YOU TO OUR SPONSORS! SPI Logistics has been a Day 1 supporter of this podcast which is why we're proud to promote them in every episode. During that time, we've gotten to know the team and their agents to confidently say they are the best home for freight agents in North America for 40 years and counting. Listen to past episodes to hear why. CargoRex is the search engine for the logistics industry—connecting LSPs with the right tools, services, events, and creators to explore, discover, and evolve. Digital Dispatch manages and maximizes your #1 sales tool with a website that establishes trust and builds rock-solid relationships with your leads and customers.