Couple of social media stats for y'all: 10% of Twitter users create 92% of all tweetsAnd only 21% of us adults are on TwitterBut over the last few weeks, Twitter has become THE place for freight news to break, trend, or go viral. I’ve historically used Twitter as a place for sports and entertainment. And when I worked at a 3PL years ago, we had an account on the platform as early as 2010. But the freight twitter world of 2010 compared to what it is now is completely different and exciting all at the same time. Is having a Twitter profile right for your business? Only you can really make that call. But in this episode, I’m going to break down how one freight exec is using it and how some of those strategies might work for you, too. Flexport’s CEO Ryan Peterson Twitter ThreadCheck out these shows next: The hidden power of subject matter interviewsGetting creative with The Freight Coach Chris JollyFeedback? Ideas for a future episode? Shoot us a text here to let us know.-----------------------------------------THANK YOU TO OUR SPONSORS! SPI Logistics has been a Day 1 supporter of this podcast which is why we're proud to promote them in every episode. During that time, we've gotten to know the team and their agents to confidently say they are the best home for freight agents in North America for 40 years and counting. Listen to past episodes to hear why. CargoRex is the search engine for the logistics industry—connecting LSPs with the right tools, services, events, and creators to explore, discover, and evolve. Digital Dispatch manages and maximizes your #1 sales tool with a website that establishes trust and builds rock-solid relationships with your leads and customers.