This episode features Nathan Cheney, founder of Supply Chaney, discussing his experience in logistics, starting a freight agency, and creating educational YouTube content. He shares insights on improving supply chain processes, building company culture, marketing B2B content, and more. He also adds his thoughts on creating efficient content workflows and choosing the right metrics to focus on.LINKS:Nathan Cheney LinkedInSupply Chaney WebsiteSupply Chaney YouTubeWork Wear SafetyWATCH THE FULL EPISODE HEREFeedback? Ideas for a future episode? Shoot us a text here to let us know.-----------------------------------------THANK YOU TO OUR SPONSORS! SPI Logistics has been a Day 1 supporter of this podcast which is why we're proud to promote them in every episode. During that time, we've gotten to know the team and their agents to confidently say they are the best home for freight agents in North America for 40 years and counting. Listen to past episodes to hear why. CargoRex is the search engine for the logistics industry—connecting LSPs with the right tools, services, events, and creators to explore, discover, and evolve. Digital Dispatch manages and maximizes your #1 sales tool with a website that establishes trust and builds rock-solid relationships with your leads and customers.