Content marketing is always teaching us new tricks. This is why I wanted to share with you two segments from my recent co-hosting duties on Freightwaves' Put That Coffee Down. We talk about the Barstool Fund that's raising millions of dollars for small businesses and YouTuber Mr. Beast starting (and selling out) his own burger chain. But the lessons learned in these two examples address four fears most businesses have before they start creating videos and podcasts. Those fears usually are: fear of failuremetrics they can’t provelack of talentunnecessary quality standardsBy using influences from outside of the logistics industry, we can start to empower our teams to ditch the marketing metrics that no longer work and experiment with new creative content posted to where their target audience is already hanging out. Links from the show: Donate to the Barstool FundThe story behind YouTuber Mr. Beast and his burger launchWhere to Find Digital Dispatch & Blythe:  LinkedinYouTubeInstagramPinterestTikTokDigital Dispatch websiteDigital marketing courses for the logistics industry:  Freight School Playbook Got something to say?Have a topic you'd like to see covered? Or a guest you want to hear on the show? Fill out the tip submission form on the Digital Dispatch website. Feedback? Ideas for a future episode? Shoot us a text here to let us know.-----------------------------------------THANK YOU TO OUR SPONSORS! SPI Logistics has been a Day 1 supporter of this podcast which is why we're proud to promote them in every episode. During that time, we've gotten to know the team and their agents to confidently say they are the best home for freight agents in North America for 40 years and counting. Listen to past episodes to hear why. CargoRex is the search engine for the logistics industry—connecting LSPs with the right tools, services, events, and creators to explore, discover, and evolve. Digital Dispatch manages and maximizes your #1 sales tool with a website that establishes trust and builds rock-solid relationships with your leads and customers.