The marketing industry has changed over the years as everyone has to pivot and adapt as technology advances. They went from advertisements and promotions in newspapers or flyers to promotions through the internet, especially social media. It doesn’t stop there. The internet has been improving, changing, and adapting as time passes.Have you ever wondered what marketing strategy you should be using? How can you utilize social media to promote your business or products? How do marketing and sales work together?In this episode, we have Michelle LeBlanc. She is the founder of Drop and Hook, a social media and content marketing firm. Michelle talks about the marketing industry, social media, and content marketing.  Episode Timestamps:0:20 – Favorite tools to run your business1:21 – Being in the Marketing Industry and the History of Drop and Hook4:32 – Personal Branding7:09 – Responsible social media posting9:42 – Marketing and Sales12:34 – Getting started with social media15:06 – Tips for social media17:13 – The ROI question Quotes:“I think one thing that has been positive about technology becoming more accessible is marketing automation technology and things like that. For sales professionals, it is an opportunity to see something that helps them in their day-to-day life.”“I think knowing your audience is the most important thing I would suggest to anybody starting fresh and not sure where to go.”“You can look at what other people have done as content and bring your unique expertise to it.” Links and Resources:Check out Michelle LeBlanc on:Website: https://www.leblancly.com/LinkedIn: https://www.linkedin.com/in/michelleanneleblanc/Twitter: https://twitter.com/LeBlanclyInstagram: https://www.instagram.com/leblancly/ Get in touch with drop & hook at https://www.dropandhookcontent.com/, or check their socials:Facebook: https://www.facebook.com/DropHookContent/Instagram: https://www.instagram.com/dropandhookcontent/LinkedIn: https://www.linkedin.com/company/dropandhookcontent/Twitter: https://twitter.com/DropHookContentFeedback? Ideas for a future episode? Shoot us a text here to let us know.-----------------------------------------THANK YOU TO OUR SPONSORS! SPI Logistics has been a Day 1 supporter of this podcast which is why we're proud to promote them in every episode. During that time, we've gotten to know the team and their agents to confidently say they are the best home for freight agents in North America for 40 years and counting. Listen to past episodes to hear why. CargoRex is the search engine for the logistics industry—connecting LSPs with the right tools, services, events, and creators to explore, discover, and evolve. Digital Dispatch manages and maximizes your #1 sales tool with a website that establishes trust and builds rock-solid relationships with your leads and customers.