In this episode of Everything is Logistics, Blythe speaks with Kara Brown, CEO of Lead Coverage. They discuss the importance of intent data in modern marketing strategies for supply chain companies. Kara explains how her company helps clients identify and act on buying signals, emphasizing the need for persistent follow-up and targeted messaging. She shares insights on measuring marketing success through volume, velocity, and value metrics, and stresses the importance of marketers understanding these numbers to secure a seat at the executive table.LINKS:Kara's LinkedInLeadCoverage's WebsiteFeedback? Ideas for a future episode? Shoot us a text here to let us know.-----------------------------------------THANK YOU TO OUR SPONSORS! SPI Logistics has been a Day 1 supporter of this podcast which is why we're proud to promote them in every episode. During that time, we've gotten to know the team and their agents to confidently say they are the best home for freight agents in North America for 40 years and counting. Listen to past episodes to hear why. CargoRex is the search engine for the logistics industry—connecting LSPs with the right tools, services, events, and creators to explore, discover, and evolve. Digital Dispatch manages and maximizes your #1 sales tool with a website that establishes trust and builds rock-solid relationships with your leads and customers.