It's a common phrase in sales to say "the riches are in the niches."But what if I told you that the same can be said about marketing?In this episode, I'm going to break down some recent studies that can help you not only reach your target audience on the platforms they're already hanging out--but also how to use their own verbiage to earn their trust and keep their attention in 2022 and beyond. Connect with Blythe via her website or on Linkedin, YouTube, and TikTokTiktok becomes the most popular domain of 2021Edelman’s new study covering Linkedin B2B buying statsFeedback? Ideas for a future episode? Shoot us a text here to let us know.-----------------------------------------THANK YOU TO OUR SPONSORS! SPI Logistics has been a Day 1 supporter of this podcast which is why we're proud to promote them in every episode. During that time, we've gotten to know the team and their agents to confidently say they are the best home for freight agents in North America for 40 years and counting. Listen to past episodes to hear why. CargoRex is the search engine for the logistics industry—connecting LSPs with the right tools, services, events, and creators to explore, discover, and evolve. Digital Dispatch manages and maximizes your #1 sales tool with a website that establishes trust and builds rock-solid relationships with your leads and customers.