This episode features a conversation with Blythe Brumleve,  Bill Priestley, and Kevin Hill about marketing and sales strategies for freight companies to survive 2023 and thrive in 2024. They discuss approaches like focusing on customer needs, picking the right marketing platforms, embracing challenges, and monitoring sales activity and attitude. Listen to gain insights into planning, budgeting, and mindset shifts to drive growth despite economic headwinds.LINKS:Episode: How to Start Incorporating AI In Your Work and Creating ‘Why Buy’ Cold Email CampaignsBill Priestley LinkedInKevin Hill LinkedInWATCH THE FREIGHTWAVES EPISODE HEREFeedback? Ideas for a future episode? Shoot us a text here to let us know.-----------------------------------------THANK YOU TO OUR SPONSORS! SPI Logistics has been a Day 1 supporter of this podcast which is why we're proud to promote them in every episode. During that time, we've gotten to know the team and their agents to confidently say they are the best home for freight agents in North America for 40 years and counting. Listen to past episodes to hear why. CargoRex is the search engine for the logistics industry—connecting LSPs with the right tools, services, events, and creators to explore, discover, and evolve. Digital Dispatch manages and maximizes your #1 sales tool with a website that establishes trust and builds rock-solid relationships with your leads and customers.