Aaron Dunn is the sales and marketing director for PDQ America and cohost for their popular 'Trucking for Millennials' podcast. As a former outsider turned insider, Aaron's journey into the trucking industry has been built on gathering a deep understanding of the audience he's trying to reach without attempting to sell them to death.In fact, the popular podcast has been around for over a year now and rarely requests anything from its audience.In this interview, Aaron explains why a brand-first approach is intentional on their part, the perceived ROI of podcasting, the power of the internet for freight sales, and avoiding the pre-post purgatory before publishing your own content.What You'll Learn In This Episode:Balancing industry talk and watercooler conversations in your marketingAaron's experience as a podcaster before he joined PDQ AmericaAvoiding the pre-post purgatory of publishing new contentHow the Trucking for Millennials podcast got startedHow podcasting has affected the company's operations and elevated their internal staffThe power of the internet and how it can help sales with their researchThings Aaron hates: Linkedin post tagging, messenger botsWhere to Find Aaron's Work:InstagramFacebookLinkedInTrucking for Millennials podcastStrong Com podcast~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~Where to Find Digital Dispatch & Blythe:  LinkedinYouTubeInstagramPinterestTikTokDigital Dispatch websiteFreight School Playbook Courses:Crafting Your Content Marketing PlanManaging Your Content Distribution PlanCreating an Internal VideoFeedback? Ideas for a future episode? Shoot us a text here to let us know.-----------------------------------------THANK YOU TO OUR SPONSORS! SPI Logistics has been a Day 1 supporter of this podcast which is why we're proud to promote them in every episode. During that time, we've gotten to know the team and their agents to confidently say they are the best home for freight agents in North America for 40 years and counting. Listen to past episodes to hear why. CargoRex is the search engine for the logistics industry—connecting LSPs with the right tools, services, events, and creators to explore, discover, and evolve. Digital Dispatch manages and maximizes your #1 sales tool with a website that establishes trust and builds rock-solid relationships with your leads and customers.