As more and more talent gets scooped up by freight tech companies–the media space is growing. Therefore companies should be making the choice to build their own internal media program or get left behind. In this episode,  I'm breaking down 5 tips on how to start a media program within your company. You don't need a huge staff or a huge budget. But you do need to invest in learning about a high-level strategy before you get an in-house media program started.Listen to these shows next: Getting attention in 2022Website + Marketing Must-Haves for 2022The Most Important Thing You Can Add To Your Website TODAYHow to Make Customer Interviews Your Secret Marketing WeaponCreating Buyer Personas That Don’t SuckAnd the role of marketing operations that helps to tie ROI in with the creative experiments you want to runSearch by topic and check out all our past episodes of the Digital Dispatch podcast—right on our website.Feedback? Ideas for a future episode? Shoot us a text here to let us know.-----------------------------------------THANK YOU TO OUR SPONSORS! SPI Logistics has been a Day 1 supporter of this podcast which is why we're proud to promote them in every episode. During that time, we've gotten to know the team and their agents to confidently say they are the best home for freight agents in North America for 40 years and counting. Listen to past episodes to hear why. CargoRex is the search engine for the logistics industry—connecting LSPs with the right tools, services, events, and creators to explore, discover, and evolve. Digital Dispatch manages and maximizes your #1 sales tool with a website that establishes trust and builds rock-solid relationships with your leads and customers.