The question I was asked the most while on the road was, "How do I start?" This question was asked mostly by folks who know marketing is important but don't have a dedicated employee to handle the tasks. And if they try to tackle it, it's usually the thing that's put on the back burner first. Couple this with marketing agencies as a whole struggling with hiring as folks try to avoid agency burnout by going in-house.So if you're too busy to handle it yourself and marketing agencies as a business structure are struggling to retain talent, how do you start?That's what we're covering in today's episode. Connect with Blythe via her website or on Linkedin, YouTube, and TikTokWhy Short Form Video Isn’t a FadFeedback? Ideas for a future episode? Shoot us a text here to let us know.-----------------------------------------THANK YOU TO OUR SPONSORS! SPI Logistics has been a Day 1 supporter of this podcast which is why we're proud to promote them in every episode. During that time, we've gotten to know the team and their agents to confidently say they are the best home for freight agents in North America for 40 years and counting. Listen to past episodes to hear why. CargoRex is the search engine for the logistics industry—connecting LSPs with the right tools, services, events, and creators to explore, discover, and evolve. Digital Dispatch manages and maximizes your #1 sales tool with a website that establishes trust and builds rock-solid relationships with your leads and customers.