Blythe Brumleve welcomes Joe Lynch, host of The Logistics of Logistics podcast, to discuss the state of podcasting in the freight industry. They talk about the growing popularity of podcasts in the logistics industry and how podcasting can be a helpful tool for professionals to stay up-to-date on industry trends and insights. They also discuss the challenges of starting and maintaining a podcast and offer tips for success. Overall, it's a lively conversation between two industry veterans who are passionate about sharing knowledge and creating engaging content for their audiences.WHAT YOU'LL LEARN:The listener will learn about the state of podcasting in the freight industry, Joe's career journey from the automotive industry to the logistics industry, and the challenges and benefits of podcasting as a marketing tool. They will also hear about the importance of building relationships and engagement in podcasting, the challenges of creating YouTube content, and the potential convergence between YouTube and podcasting. LINKS:Connect with Joe Lynch on LinkedinFollow The Logistics of Logistics podcastTIMESTAMPS:[00:01:48] Joe's career background.[00:03:51] Starting a successful blog.[00:07:57] Podcasting during COVID lockdown.[00:10:54] High Failure Rate of Podcasts.[00:15:50] Picking podcast guests.[00:17:09] Evergreen content strategy.[00:23:14] Listener-funded podcasts.[00:24:49] Sponsored content authenticity.[00:28:39] How to make a bad podcast.[00:32:45] Successful entrepreneurs from humble beginnings.[00:36:05] Starting a Podcast.[00:38:12] The challenges of podcasting.[00:41:33] Collaborating with sponsors.[00:47:46] Podcasting and YouTube convergence.[00:48:23] Creating YouTube-friendly content.[00:52:32] The future of TikTok.[00:55:57] Trucking industry job improvement.[01:00:11] Podcasting and community building.[01:02:54] Warehousing company turnover.Feedback? Ideas for a future episode? Shoot us a text here to let us know.-----------------------------------------THANK YOU TO OUR SPONSORS! SPI Logistics has been a Day 1 supporter of this podcast which is why we're proud to promote them in every episode. During that time, we've gotten to know the team and their agents to confidently say they are the best home for freight agents in North America for 40 years and counting. Listen to past episodes to hear why. CargoRex is the search engine for the logistics industry—connecting LSPs with the right tools, services, events, and creators to explore, discover, and evolve. Digital Dispatch manages and maximizes your #1 sales tool with a website that establishes trust and builds rock-solid relationships with your leads and customers.