In today’s episode, we’re focusing on content and how it’s been used in the freight industry to sell a variety of products and services. For years, content felt like an afterthought and not the primary communication it is today therefore the perfect guest to speak on this evolution is none other than Tim Dooner, host and producer of WHAT THE TRUCK?!?Episode Timestamps:01:01 – Seeing The Opportunity Evolve into Creating Content05:08 – Freightwaves Above Other Competitors' Current Media Space07:53 – A Way That A Guest Can Standout10:15 – Back The Truck Up13:27 – Biggest Mistake For Marketers14:17 – Doing Content By Yourself17:41 – Balancing Conversation 21:31 - A Dream Interview 23:36 - Getting Bandwidth Back  To Have A Great Show26:39 - Another Part of Contents To Dive In29:16 – Revamping Strategy32:50 - Utilizing TikTok37:10 – Advice For Sharing Your Voice45:13 - Preparing For Upcoming  Event Quotes:“Nothing's overnight; everything is a grind. And that's the first thing anyone should know before you get into creating content, this is a grind, and it can be very unrewarding. And often, you have to push yourself through it and get there.”“Podcasting is very intimate. I take my podcasts with me to the grocery store, and I take them to the gym or in the shower. It's a much different medium.”“It's easier for many folks to start with a partner, and we can bounce those ideas off and find a good group. I don't know that I ever would have started making content online if I didn't have a co-host.”Links and Resources:If you want to check out Back The Truck Up, visit: https://backthetruckup.com/Click the follow button to watch episodes of  WHAT THE TRUCK?!? Podcast.Find Dooner on Linkedin and TwitterFeedback? Ideas for a future episode? Shoot us a text here to let us know.-----------------------------------------THANK YOU TO OUR SPONSORS! SPI Logistics has been a Day 1 supporter of this podcast which is why we're proud to promote them in every episode. During that time, we've gotten to know the team and their agents to confidently say they are the best home for freight agents in North America for 40 years and counting. Listen to past episodes to hear why. CargoRex is the search engine for the logistics industry—connecting LSPs with the right tools, services, events, and creators to explore, discover, and evolve. Digital Dispatch manages and maximizes your #1 sales tool with a website that establishes trust and builds rock-solid relationships with your leads and customers.