The Transportation Marketing and Sales Association has been around for nearly 100-years and it's safe to see they've seen a lot of evolution over that time. How does an association continue to evolve especially in the world of digital marketing and sales? TMSA's Executive Director Jennifer Karpus-Romain joins the show to tell us how she’s revamping a nearly century-old association to bring it into the modern age. Check out TMSA Level Up ConferenceFollow the TMSA on Linkedin, Facebook, and TwitterConnect with Jennifer Karpus-Romain on Linkedin and TwitterListen to these shows next: Content Marketing Strategy in Freight5 tips for building your in-house media programContent marketing lessons from Mr. BeastSearch by topic and check out all our past episodes of the Digital Dispatch podcast—right on our website.Feedback? Ideas for a future episode? Shoot us a text here to let us know.-----------------------------------------THANK YOU TO OUR SPONSORS! SPI Logistics has been a Day 1 supporter of this podcast which is why we're proud to promote them in every episode. During that time, we've gotten to know the team and their agents to confidently say they are the best home for freight agents in North America for 40 years and counting. Listen to past episodes to hear why. CargoRex is the search engine for the logistics industry—connecting LSPs with the right tools, services, events, and creators to explore, discover, and evolve. Digital Dispatch manages and maximizes your #1 sales tool with a website that establishes trust and builds rock-solid relationships with your leads and customers.