Eric over at Specialized Logistics is like a lot of 3PLs--they launched a website within the last few years, shot a few videos, and even tried their hand at some social media advertising. But after spending more than $5,000, they honestly didn't see much from any of those efforts. And I can speak from personal experience that THAT feeling can be realllllllly demoralizing. Now flash forward a bit and Eric ended up reaching out to book a call with me, where we got to talk about: Setting up your website flow before you invest in content or advertisingFinding the time to create content and managing it within the daily business operationsTackling SEO even if you're not a big companyHow to know where to spend your marketing budget and effortsBrainstorming what to talk about on social media AKA where your audience is already hanging outListen in on my complimentary consulting call with Eric for this new AMA series as we address some of the struggles for 3PLs as they're looking to attract new customers, recruit drivers, and run their business without completely losing a good work/life balance.SUBMIT YOUR AMA QUESTION→ https://digitaldispatch.io/podcast/~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~Where to Find Digital Dispatch & Blythe:  LinkedinYouTubeInstagramPinterestTikTokDigital Dispatch websiteFreight School Playbook Courses:Crafting Your Content Marketing PlanManaging Your Content Distribution PlanCreating an Internal Video or PodcastGot something to say?Have a topic you'd like to see covered? Or a guest you want to hear on the show? Fill out the tip submission form on the Digital Dispatch website. Feedback? Ideas for a future episode? Shoot us a text here to let us know.-----------------------------------------THANK YOU TO OUR SPONSORS! SPI Logistics has been a Day 1 supporter of this podcast which is why we're proud to promote them in every episode. During that time, we've gotten to know the team and their agents to confidently say they are the best home for freight agents in North America for 40 years and counting. Listen to past episodes to hear why. CargoRex is the search engine for the logistics industry—connecting LSPs with the right tools, services, events, and creators to explore, discover, and evolve. Digital Dispatch manages and maximizes your #1 sales tool with a website that establishes trust and builds rock-solid relationships with your leads and customers.