Do you struggle with what to post and why?Maybe this framework can help…The KLT method is a content marketing framework to take big ideas and turn them into an actionable plan.How does the concept work?Think about how often you post, what you post, and what category it would fall into these:70% of your content is Knowledge20% of your content is about what your brand Likes and what Life is like10% is about Trust (AKA vulnerability)This gives your audience a good idea of the insights they can expect:to learn from youwhat makes you tickhow you've learned the insights you're about to teach or help them withBy using the KLT method it will help shape your storytelling into something that’s useful for your customers while also showing off how you and your company are different.Keep in mind this is a framework for channeling ideas and putting those ideas into buckets of action for your social, email, etc…It can even help with your website copy.I break down the reasoning for this formula and framework into today's episode to explain it a little more. Hope this all helps to organize those thoughts!Check out these shows next: How did you hear about us?How freight companies can build in-house content teamsFixing your shady email listFeedback? Ideas for a future episode? Shoot us a text here to let us know.-----------------------------------------THANK YOU TO OUR SPONSORS! SPI Logistics has been a Day 1 supporter of this podcast which is why we're proud to promote them in every episode. During that time, we've gotten to know the team and their agents to confidently say they are the best home for freight agents in North America for 40 years and counting. Listen to past episodes to hear why. CargoRex is the search engine for the logistics industry—connecting LSPs with the right tools, services, events, and creators to explore, discover, and evolve. Digital Dispatch manages and maximizes your #1 sales tool with a website that establishes trust and builds rock-solid relationships with your leads and customers.