In this episode of Everything is Logistics, Blythe speaks with Heather Hoover-Salomon, CEO of uShip, about her journey from a PR intern to leading the 20-year-old company. She discusses writing an unsent resignation letter that changed her career trajectory, advocating for customers, embracing AI, and encouraging women in logistics. Heather also explores navigating entrepreneurial challenges, leveraging data for streamlined solutions, promoting diversity in male-dominated industries, and using strategic communication to drive organizational change.QUOTES:"Did I really want to leave? No. But it helped me clearly articulate and put on paper, what the roadblock is, what I want to do about it, and then clearly articulate alright, what am I going to go back and talk to my senior leadership about and really make the case that we need to drive change here in order for our business to be sustainable in order for us to earn the right to continue to innovate in areas outside of our core business." "Week one was all communication to the company: here's what's happening, here's why. Here's the plan- just giving confidence, lots of meetings with lots of people internally, and then communicating the plan and the way forward." - Heather Hoover-Salomon (on her first week as CEO)LINKS:Heather's LinkedInuShip's WebsitePowertofly InterviewuShip on Shipping WarsWATCH THE FULL EPISODE HEREFeedback? Ideas for a future episode? Shoot us a text here to let us know.-----------------------------------------THANK YOU TO OUR SPONSORS! SPI Logistics has been a Day 1 supporter of this podcast which is why we're proud to promote them in every episode. During that time, we've gotten to know the team and their agents to confidently say they are the best home for freight agents in North America for 40 years and counting. Listen to past episodes to hear why. CargoRex is the search engine for the logistics industry—connecting LSPs with the right tools, services, events, and creators to explore, discover, and evolve. Digital Dispatch manages and maximizes your #1 sales tool with a website that establishes trust and builds rock-solid relationships with your leads and customers.