The CPG Guys

Peter V.S. Bond & Sri Rajagopalan

Boost

Boost

CPG & FMCG eCommerce industry icon Sri Rajagopalan & consumer loyalty guru Peter V.S. Bond explore how brands and retailers understand and engage with consumers in-store, online and everywhere in between. http://cpgguys.com 

Everything Artificial Intelligence with Applied Intelligence's Imteaz Ahamed

The CPGGUYS are joined in this episode straight from Sydney, Australia by Imteaz Ahamed, founder and CEO of an artificial intelligence platform called Applied Intelligence. This episode is contextual for the CPG industry and covers many topics related to what YOU as a listener - either from a brand or retailer are faced with today.Find Imteaz Ahamed on Linkedin at : https://www.linkedin.com/in/imteaza/Find Applied Intelligence on Linkedin at : https://www.linkedin.com/company/applied-intelligenc

Apr 16, • 49:03

Community Grocery Retail In the Digital Age with IGA’s Michael La Kier

The CPG Guys are joined by Michael La Kier, Vice President Brand Development at the Independent Grocers Alliance (IGA) the largest affiliation of independent grocers in the U.S. andaround the world, boasting 2,500 U.S. stores and 7,500+ globally. This episode was recorded at the 2025 Commerce Media Brand Summit produced by WB Research.Find Michael on LinkedIn at: https://www.linkedin.com/in/michaellakier/Find IGA on LinkedIn at: https://www.linkedin.com/company/iga-inc./Find IGA online at: https

Apr 12, • 34:07

What's Brewing in Omnichannel with illycaffè's Cristian Arcangeli

In this episode, the CPG Guys are joined by Cristian Arcangeli, Vice President of Omnichannel and Customer Experience at illycaffè, an Italian family business, founded in Trieste in 1933 and committed to offering the greatest coffee to the world.Find Cristian on LinkedIn at: https://www.linkedin.com/in/carcangeli/ Find illycaffè on LinkedIn at: https://www.linkedin.com/company/illycaffe/Find Illycaffè online at: https://www.illy.com/en-usApply to join the Cornell retail media program https://eco

Apr 9, • 41:50

Benchmarking Retail Media Networks with The Path to Purchase Institute’s Cyndi Loza

The CPG Guys welcome the senior editor of the Path to Purchase Institute, Cyndi Loza, to discuss the latest retail media networks benchmarking report produced by them and the results. Some outcomes will surprise you, some are a confirmation and some retail media networks have missed the opportunity completely.Apply to join the Cornell retail media program https://ecornell.cornell.edu/certificates/marketing/retail-media-strategy/Find Cyndi Loza on Linkedin: https://www.linkedin.com/in/cyndiloza/F

Apr 5, • 47:27

ABC's of a Startup Brand Launch with Doughlicious founder Kathryn Bricken

The CPG Guys are joined in this episode by the founder of Doughlicious - the London dough company. Indulgent, yet healthy cookies - yes, that's whipping up treats in her kitchen to becoming London’s cookie queen, Kathryn Bricken turned her American baking magic into a sweet success story. Her legendary homemade cookies, crafted with clean, premium ingredients and free from artificial nasties, sparked such a frenzy among friends—who begged for her secret dough to bake at home—that she knew she ha

Apr 3, • 42:59

Shoptalk 2025 Recap With The CPG Guys

The CPGGUYS cover the recently concluded Shoptalk spring 2025 from Las Vegas. What a show! Besides our opening networking reception, we had a chance to meet up with many brands, retailers and of course all our sponsors. This episode is collectively sponsored by Epsilon, Dunnhumby, Osmos, Apply to join the Cornell retail media program https://ecornell.cornell.edu/certificates/marketing/retail-media-strategy/Find Sri Rajagopalan on Linkedin at : https://www.linkedin.com/in/sri-rajagopalan-09a0062/

Apr 1, • 54:37

Alanna McDonald - GM, Mars Pet Nutrition & Today's Category Growth Models

The CPGGUYS are joined in this episode by NA GM for Mars Pet Nutrition - Alanna McDonald. With brands such as L'Oreal & Procter & Gamble in her background, we knew this would be a solid foundational discussion on ways to think through today's category shaping trends and opportunities. This episode was shot LIVE at New York City at their office.Apply to join the Cornell retail media program https://ecornell.cornell.edu/certificates/marketing/retail-media-strategy/Find Alanna on Linkedin at : http

Mar 29, • 27:10

Brand Commercial Growth with Sargento’s GM Erin Price

The CPGGUYS are joined in this episode by Sargento Foods General Manager, Erin Price. She is a General manager with significant experience in strategic planning, marketing, communications and brand management at leading CPG firms like General Mills, Johnson & Johnson & spectrum brands.Apply to join the Cornell retail media program https://ecornell.cornell.edu/certificates/marketing/retail-media-strategy/Follow Erin Price on Linkedin at : https://www.linkedin.com/in/erin-price-5199008/Fol

Mar 26, • 47:56

Consumer Motivations With NielsenIQ’s COO Tracey Massey

The CPG Guys are joined in this episode by Tracey Massey, Chief Operating Officer at NielsenIQ, the world’s leading consumer intelligence company, delivering the most complete understanding of consumer buying behavior and revealing new pathways to growth. NIQ combined with GfK in 2023, bringing together the two industry leaders with unparalleled global reach. Today NIQ has operations in 95+ countries representing 97% of the world’s GDP. With a holistic retail read and the most comprehensive cons

Mar 22, • 47:06

The Intersection of Data & Media with Canadian Tire’s Simone Lumsden

The CPG Guys are joined in this episode by Simone Lumsden, SVP of Triangle Loyalty & Retail Media at Canadian Tire Corporation, Limited (“CTC”), one of Canada’s most admired and trusted companies that includes a retail segment, a financial services division and CT REIT. Their retail business is led by Canadian Tire, which provides Canadians with products for life in Canada across its Living, Playing, Fixing, Automotive and Seasonal & Gardening categories. Party City, PartSource and Gas+ are key

Mar 19, • 43:55

Women In Retail Media Collective join The CPG Guys

The CPG Guys are joined in this episode by Emma Helsloot and Ana Laura Zain - cofounders of the Women in Retail Media Collective. Their mission :Connect, grow, and lead via a community designed to empower women to shape the future of retail media. Find Emma Helsloot on Linkedin here: https://www.linkedin.com/in/emma-helsloot-78767a64/Find Ana Laura Zain on Linkedin here: https://www.linkedin.com/in/analaurazain/Find WRMC on Linkedin here: https://www.linkedin.com/company/women-in-retail-media-co

Mar 15, • 41:20

Live from Commerce Media Brand Summit with Bayer's Chelsey Alexander

In this episode, the CPG Guys are joined by Chelsey Alexander, Vice President, Emerging Digital Platforms at Bayer Consumer Health. The episode was recorded in Atlanta GA at the Commerce Brand Media Summit in March 2025.Follow Chelsey Alexander on LinkedIn at: https://www.linkedin.com/in/chelsey-alexander-a3269757/Follow Bayer on LinkedIn at: https://www.linkedin.com/company/bayer/Follow Bayer online at: https://www.bayer.com/en/personal-health/better-health-for-allChelsey answers these question

Mar 12, • 41:31

The CPG Guys February 2025 Industry Rank Punditry

The CPGGUYS Sri Rajagopalan & Peter VS Bond muse the month that passed by. February means CAGNY - the annual Wall St analyst conference (Consumer Analyst Group of NY). Here, we got to meet several of the financial analysts and were able to discuss and learn what 2025 holds for us in the CPG industry.Find Sri Rajagopalan on Linkedin here : https://www.linkedin.com/in/sri-rajagopalan-09a0062/Find Peter VS Bond on Linkedin here : https://www.linkedin.com/in/pvsbond/Find the CPGGUYS on Linkedin

Mar 9, • 1:01:13

Customer First Decisions with Kellanova CCO Carrie Sander

In this episode, the CPG guys speak with Carrie Sander, Chief Customer Officer at Kellanova, formerly the snacks division of The Kellogg Company.Find Carrie on LinkedIn at: http://linkedin.com/in/carrie-sander-b634b04Find Kellanova on LinkedIn at: https://www.linkedin.com/company/kellanova/Find Kellanova online at: https://www.kellanova.com/us/en/home.htmlCarrie answers these questions:You’ve spent almost the entirety of your professional career with the same company. What were some of the speci

Mar 5, • 45:39

Leadership with Sam's Club's EVP & CXO Diana Marshall

The CPGGUYS were joined live at CES during the annual show in Las Vegas by Sam's club Chief experience officer & EVP - Diana Marshall. This is a leadership class for vendors on how to be successful at Sam's club and her own leadership of people, data and MAP. This is the first episode of Women's month. In March, we will feature the amazing female leaders who have shaped the CPG industry and Omnichannel retail.**NOTE : at the time of this recording, Diana's title was Chief

Mar 1, • 45:55

Live from CAGNY 2025 with RBC Capital Markets' Nik Modi

The CPG Guys interview RBC Capital Markets' Managing Director Nik Modi at the 2025 Consumer Analyst Group of New York conference in Orlando FL.Follow Nik Modi on LinkedIn at: https://www.linkedin.com/in/nik-modi-675926/Follow RBC Capital Markets on LinkedIn at: https://www.linkedin.com/company/rbc-capital-markets/Follow RBC Capital online at: https://www.rbccm.com/en/Nik’s thoughts heading into CAGNY: https://drive.google.com/file/d/1YiOhWzZWjMiBSkfd_JB3HXWcEeCjj7IV/view?usp=drivesdkWe Ask

Feb 25, • 46:48

The CPG Industry CAGNY 2025 Recap

In this episode, the CPG Guys analyze the 2025 Consumer Analyst Group of New York (CAGNY) conference.To learn more about CAGNY, click here: https://consumeranalystgroupny.com/To access all of the CAGNY presentations, click here: https://drive.google.com/drive/folders/10E493RGHHjB3nwV7-Ga-t-RPCdLm719R?usp=drive_linkLA fire relief : https://www.directrelief.org/ (always research before giving)Apply to join the Cornell retail media program https://ecornell.cornell.edu/certificates/marketing/retail-

Feb 24, • 49:55

THE OMNIES -The 2024 CPGGUYS Omnichannel Awards with NielsenIQ

This special episode of The CPGGUYS features four guests - the WINNERS of our 2024 Omnichannel awards - 'The OMNIES'. The Omnies recognizes a select few every year that have dedicated a career to evolving from brick & mortar to being truly omnichannel and championing it in the industry. Our four winners this past year have done exactly that. Our sincere CONGRATS to Doug Jossem from Walmart Connect, Tonya Douglas from Giant Foods (part of the ADUSA family), Cely Moreno from PepsiCo

Feb 22, • 48:00

Scaling Better For You Brands with Nature's Bakery CEO Steve Gardiner

The CPGGUYS are joined in this episode by the CEO of Nature's Bakery - Steve Gardiner. He has previously held roles in commercial leadership at Henkel and PepsiCo. We personally love the portfolio and the Fig bars are our favorite. As such, this was both a fun and informative discussion. Find Steve on Linkedin at : https://www.linkedin.com/in/steve-gardiner-6092b11/Find Nature's bakery on Linkedin at : https://www.linkedin.com/company/nature-s-bakery/Find Nature's bakery online at

Feb 20, • 50:51

The Big Picture with Danone's Christian Stammkoetter

This is a special episode from our partner podcast - The FMCG Guys. They recently had Christian Stammkoetter, who is Danone’s President AMEA (Asia Middle East Africa) and Member of the Executive Committee. He joins Efrain and Daniel to speak about how, in the course of his career, has worked on multi-billion mergers, moved geographies, led teams, grown as a leader and developed a reliable routine to manage frequent long-haul travel.Find Christian Stamkoetter on Linkedin at : https://www.linkedin

Feb 15, • 54:07

Super Bowl 2025 Ads Recap

In this episode, the CPG Guys review all of the television ads that played in Super Bowl 59, February 9, 2025.This episode is sponsored by Recess - 'helps CPG brands connect with their key retail shoppers, delivering experiential sampling in high-impact locations like gyms, colleges and community events to drive trial and conversion. Now integrated into retail media leading to measurable in-store sales.'LA fire relief : https://www.directrelief.org/ (always research before giving)Apply

Feb 10, • 1:00:40

Live from Chile at Walmart Connect's Accelerate Supplier Summit with PVSB

PVSB himself is the guest in this episode as the tables are turned and he is interviewed by Lucas Barros, Head of Walmart Connect Chile.This episode was recorded in December 2024 at the Walmart Chile Accelerate Suppliers Summit.Find Lucas Barros on LinkedIn here: https://www.linkedin.com/in/lucas-barros-631955103/Find Walmart Connect Chile on Linkedin here: https://www.linkedin.com/company/walmart-connect/Find Walmart Connect Chile online here: https://walmartconnect.cl/CPG Guys Website: http://

Feb 8, • 40:50

Retail Media Executive Education May 2025 with Cornell University's Dan Hooker

The CPG Guys are joined in this episode with Cornell University executive director for the food industry programming and faculty at the Johnson School of Management to discuss the first Executive Education programming on retail media offered May 5-8 at New York City. This program has been carefully designed in partnership with us at the CPGGUYS. Sri Rajagopalan has a decade plus experience of omnichannel retail and is an OG and pioneer of retail media. Partnering with the CPGGUYS for day 4 is mo

Feb 5, • 46:32

Brand Retail Media Spend Sentiments from CES LIVE with CVS Media Exchange’s Parbs Dhariwal and Andrew Lipsman

The CPGGUYS host Parbinder Dhariwal - VP of CVS Media Exchange and Andrew Lipsman from Media, Ads + Commerce for a LIVE fireside chat while at CES. This discussion is all about the latest retail media budget sentiment executed by Andrew and CPGGUYS surveying brands and retailers and where we stand in the industry.Find Andrew Lipsman on Linkedin at : https://www.linkedin.com/in/andrew-lipsman-10b2162/ Find Media, Ads + commerce on Linkedin at : https://www.linkedin.com/company/media-ads-commerce/

Feb 2, • 41:37

The Annual FMI mid winter conference and its relevance to the food industry with Mark Baum - CCO at FMI

The CPGGUYS are joined in this episode by FMI CCO Mark Baum. FMI, the food industry association, provides leadership to retailers and wholesalers of food, beverage, and consumer products, along with their manufacturer/supplier trading partners, by facilitating growth and collaboration, and promoting their role in feeding families and enriching lives.Find Mark Baum on Linkedin at : https://www.linkedin.com/in/mark-baum-28b8822/Find FMI on Linkedin at : https://www.linkedin.com/company/fmithefoodi

Jan 29, • 53:44

Retail Media Measurement Leadership with Albertsons Media Collective’s Liz Roche

The CPGGUYS are joined in this episode by Liz Roche, VP for media and measurement at Albertson's media collective. AMC was the amongst the first to work with IAB to establish metrics and measurement standards. Claire Wyatt is replaced by Liz, and we spoke to her day one on the job - yes, we mean day one, week one at CES live.Find Liz Roche on Linkedin at : https://www.linkedin.com/in/eroche1/Find AMC on Linkedin at : https://www.linkedin.com/company/albertsons-media-collective/Find AMC onli

Jan 25, • 42:51

Board Seats CEOs & C-suite Recruitment with Spencer Stuart’s Greg Welch

The CPG Guys feature a special episode that our very own Sri Rajagopalan hosted with his Thinkblue partner Manish Sharma & Greg Welch - partner at Spencer Stuart in the executive practice. They had a discussion on how board seats, CEO's, and C-suite leaders are found and placed at the world's largest market cap brands. Find Greg Welch on Linkedin at : https://www.linkedin.com/in/gwwelch/ Find Spencer Stuart on Linkedin at : https://www.linkedin.com/company/spencer-stuart/posts/?fee

Jan 22, • 50:46

The Role of Private Label in Driving Brand Retail Media Investment with Omnicom Commerce's Jacquelyn Baker

The CPG Guys are joined in this episode by Jacquelyn Baker, CEO of Omnicom Commerce, a Flywheel Commerce company. Omnicom Commerce consists of Tracy Locke, Hagarth & TPN agencies.Specializing in designing compelling brand experiences for both owned andthird- party (3P) retail environments, Omnicom Commerce blends brand building with commerce, driving discovery, loyalty, and conversion to help brands scale effectively.Follow Jacquelyn Baker on LinkedIn at: https://www.linkedin.com/in/jacquely

Jan 15, • 37:21

Omnichannel Success in Fresh & Baked with Bimbo Bakeries’ Omar Haque

The CPG Guys are joined in this episode by Omar Haque, VP & GM of omnichannel at Bimbo bakeries. He is a CPG executive with over 20 years of experience across all things digital – CPG, eCommerce, DTC, Online Grocery, Retail Media, Omnichannel. Over the last 12+ years, first at Colgate Palmolive and now at Bimbo Bakeries, he's been shaping the online future of CPG/FMCG, by focusing on new Shopper & Consumer Experiences, Customer Engagement and Strategy Execution. Find Omar Haque on L

Jan 11, • 44:49

Shaping food policy and retail industry advocacy with FMI CCO Mark Baum

The CPGGUYS are joined in this episode by FMI CCO Mark Baum. FMI, the food industry association, provides leadership to retailers and wholesalers of food, beverage, and consumer products, along with their manufacturer/supplier trading partners, by facilitating growth and collaboration, and promoting their role in feeding families and enriching lives.Find Mark Baum on Linkedin at : https://www.linkedin.com/in/mark-baum-28b8822/Find FMI on Linkedin at : https://www.linkedin.com/company/fmithefoodi

Jan 8, • 53:44

The Age of Immersive Commerce with 5 New Digital’s Michael Zakkour - Part 2

The CPG Guys are joined in this episode by Michael Zakkour, Founder & Chief Strategist of 5 New Digital, a consulting firm that focuses on short-term engagements that empower our clients to quickly break down the walls between online and offline commerce to reimagine how retail, D2C, technology, supply chain, content, and consumption must work together.Follow Michael Zakkour on LinkedIn at: https://www.linkedin.com/in/michael-zakkour-150b865/Follow 5 New Digital on LinkedIn at: https://www.l

Jan 4, • 56:18

The Age of Immersive Commerce with 5 New Digital’s Michael Zakkour - Part 1

The CPG Guys are joined in this episode by Michael Zakkour, Founder & Chief Strategist of 5 New Digital, a consulting firm that focuses on short-term engagements that empower our clients to quickly break down the walls between online and offline commerce to reimagine how retail, D2C, technology, supply chain, content, and consumption must work together.Follow Michael Zakkour on LinkedIn at: https://www.linkedin.com/in/michael-zakkour-150b865/Follow 5 New Digital on LinkedIn at: https://www.l

Jan 1, • 49:38

2024 Omnichannel Retail Recap with Flywheel's Emma Irwin

The CPG Guys are joined in this episode by Emma Irwin from Flywheel digital to recap all things omnichannel & retail in 2024. Emma is also host of the podcast 'Commerce collective'.Find Emma Irwin on Linkedin: https://www.linkedin.com/in/emma-irwin-b950a397/Find Flywheel on Linkedin: https://www.linkedin.com/company/flywheel-digital/posts/?feedView=allFind Flywheel online: https://www.flywheeldigital.com/Find the 'Commerce collective' podcast: https://podcasts.apple.com/u

Dec 28, 2024 • 1:00:14

Retail Media 2024 recap with Andrew Lipsman - Media, Ads + Commerce

The CPGGUYS are joined in this episode by industry analyst Andrew Lipsman. With a decade plus of observing and analyzing the omnichannel market and retail transformation, he is arguably one of the most revered analysts of our time. We have a deep dialogue on the year that passed us by and who the retail media winners were and how they ascended to leadership.Follow Andrew Lipsman on Linkedin : https://www.linkedin.com/in/andrew-lipsman-10b2162/Follow Media, Ads and Commerce on Linkedin : https://

Dec 25, 2024 • 44:04

Retail Media & Measurement Standards with IAB's Jeff Bustos

The CPGGUYS are joined in this episode by Jeff Bustos, VP of measurement addressability. This episode takes on the questions on the industry of what's the latest on retail media, is it growing and is standardization and metrics a way of life now?Find Jeff Bustos on Linkedin here: https://www.linkedin.com/in/bustosjeffrey/ Find IAB on Linkedin here  https://www.linkedin.com/company/iab/ Find IAB online here: https://www.iab.com/To register for the CPG industry's first exec ed program on

Dec 21, 2024 • 45:46

Social Media Masterclass with Acorn's Hunter Poole

The CPGGUYS are joined in this episode by Hunter Poole, VP of brand partnerships with Acorn - a social media partnerships agency. Hunter discusses today's social media vehicles, their roles for brands and where we are as an industry with digital leadership in this space.Follow Hunter Poole on Linkedin : https://www.linkedin.com/in/hunterpoole/Follow Acorn on Linkedin : https://www.linkedin.com/company/acorn-an-influence-company/Find Acorn online : https://acorninfluence.com/To register for

Dec 14, 2024 • 58:02

Talking Today's Leadership, Earnings Releases and M&A with Brittain Ladd

The CPG Guys are joined by independent consultant Brittain Ladd. This is Britain's 3rd appearance on the show. We recorded this on Dec 10 and this is about as real time a topics and an episode could be.Follow Brittain Ladd at : https://www.linkedin.com/in/brittainladdFollow and subscribe to 'No retreat, no surrender' : https://www.linkedin.com/newsletters/no-retreat-no-surrender-6929753812693901312/To register for the CPG industry's first exec ed program on retail media at Co

Dec 11, 2024 • 51:00

Live from Groceryshop With Henkel’s Karen Satterlie, Pacvue’s Melissa Burdick & 84.51’s Barbara Connors

The CPG Guys are joined by Karen Satterlie, Director of eCommerce Marketing & Shopper Marketing at Henkel, Melissa Burdick, president of Pacvue & Barbara Connors, VP Strategy & Acceleration at 84.51 a division of Kroger. The episode was recorded in Las Vegas at Groceryshop 2024.This episode is sponsored by 84.51.Follow Karen Satterlie on LinkedIn here: https://www.linkedin.com/in/karensatterlie/Follow Melissa Burdick on LinkedIn here: https://www.linkedin.com/in/melissaburdick/Follow

Dec 7, 2024 • 35:28

Live from Walmart Marketplace Seller Summit with Walmart’s Mike Mosser

The CPG Guys are joined in this episode by Michael Mosser, VP of Categories at Walmart Marketplace, Sarah Ray CEO or Arbitrage Ave & Charles Leslie CEO or Side Hustle Network.This episode from recorded at the 2024 Walmart Marketplace Seller Summit.Follow Michael Mosser on LinkedIn here: https://www.linkedin.com/in/michaelmosser/Follow Walmart Marketplace on LinkedIn here: https://www.linkedin.com/company/walmart-marketplace/Follow Walmart Marketplace online here: https://marketplace.walmart.

Dec 4, 2024 • 34:54

Live from unBoxed 2024 with Amazon's Nancy Winé & Jenny Burke

The CPG Guys are joined in this episode by Nancy Winé Head of Grocery at Amazon Ads & Jenny Burke, Director Global Video strategy & GTM at Amazon Ads. This episode was recorded in Austin TX at Amazon unBoxed.Follow Nancy Winé on LinkedIn here: https://www.linkedin.com/in/nancy-wine-6518689a/Follow Jenny Burke on LinkedIn here: https://www.linkedin.com/in/jenny-burke-9859173/Follow Amazon Ads on LinkedIn here: https://www.linkedin.com/showcase/amazon-ads-partners/Follow Amazon Ads online

Nov 27, 2024 • 25:16

Building Brand Connections to Consumers With Kimberly-Clark’s Stacie Medley and Epsilon’s Meggie Giancola

The CPG Guys are joined by Stacie Medley, Sr Director of Integrated Media & Agency Relations at Kimberly-Clark & Meggie Giancola, SVP of CPG at Epsilon.This episode is sponsored by Epsilon.Follow Stacie Medley on LinkedIn here: https://www.linkedin.com/in/stacie-medley-6529507/Follow Kimberly-Clark on LinkedIn here: https://www.linkedin.com/company/kimberly-clark/Follow Meggie Giancola on LinkedIn here: https://www.linkedin.com/in/meggie-giancola/Follow Epsilon on LinkedIn here: https://

Nov 23, 2024 • 1:07:33

Live from Groceryshop with Ahold Delhaize USA's Melissa Emerich

The CPG Guys are joined in this episode by Melissa Emerich, Chief of Staff + Director of Strategy & Revenue for AD Retail Media at Ahold Delhaize USA. This episode was recorded on the Techtalks Stage at Groceryshop 2024.Follow Melissa on LinkedIn here: https://www.linkedin.com/in/melissa-emerich-25707536/Follow AD USA Retail Media on LinkedIn here: https://www.linkedin.com/company/ad-retail-media-usa/about/Follow AD USA Retail Media Online here: https://www.adretailmedia.com/p/1Melissa answe

Nov 20, 2024 • 29:00

Retail Media Leadership in Canada with Loblaw's Lauren Steinberg

The CPG Guys are joined by Lauren Steinberg, SVP of Media, Loyalty & Digital at Loblaw Companies Limited, Canada’s food and pharmacy leader, the nation’s largest retailer, and the majority unit holder of Choice Properties Real Estate Investment Trust. Loblaw – and its portfolio of grocery, health and beauty, financial services and apparel businesses – provides Canadians with an unparalleled mix of value, assortment and convenience, and offers Canadians two of the country’s most recognized br

Nov 16, 2024 • 59:17

Winning Consumer Attention with RR Donnelley's Lisa Pruett & Hans Fischmann

The CPG Guys are joined by RR Donnelley's Lisa Pruett, President of Packaging & Labels and Hans Fischmann, VP & General Manager of nCountR, an innovative advertising platform designed to enhance customer experiences in physical retail stores. By combining digital programmatic advertising with in-store merchandising and advanced technology, nCountR creates engaging experiences right where customers make their purchases.Follow Lisa Pruett on LinkedIn here: https://www.linkedin.com/in/

Nov 13, 2024 • 48:20

Convenience Channel Retail Media with NexChapter's Art Sebastian and Bridg's Jared Luskin & Neil Murphy

The CPG Guys are joined by Art Sebastian, Founder & CEO of NexChapter, Jared Luskin, Head of Platform & Media Partnerships at Bridg and Neil Murphy, Chief Revenue Officer at Bridg.Bridg is a data and audience platform built exclusively for brick and mortar retailers and their CPG partners that powers retail media success. The platform solves a longstanding challenge – identifying and targeting in-store customers that aren't part of loyalty or rewards programs – using their exclusive

Nov 9, 2024 • 33:44

Multi-Touch Attribution Measurement with Amazon’s Paula Despins

The CPG Guys are joined by Paula Despins, VP of Campaign Measurement, Planning & Amazon Marketing Cloud at Amazon Ads.This episode was recorded in Austin Texas during the annual Amazon unBoxed event.Follow Paula Despins on LinkedIn at: https://www.linkedin.com/in/paula-despins-4274a78/Follow Amazon Ads on LinkedIn at: https://www.linkedin.com/showcase/amazonadvertising/Follow Amazon Ads online at: https://advertising.amazon.com/We asked Paul these questions:1) Amazon Ads Measurement Strategy

Nov 6, 2024 • 31:34

Retail Media Insights With FMI’s Mark Baum and NielsenIQ’s Liz Buchanan

The CPG Guys are joined in this episode by Mark Baum, Chief Collaboration Officer at FMI, the Food Industry Association and Liz Buchanan, North America President of NielsenIQ. FMI & NielsenIQ are collectively performing a joint research along with Thinkblue LLC - a consulting powerhouse that includes our co-host Sri, on the latest in retail media. They are interviewing brands, retailers and service providers to determine where this RMN topic evolves. The firest iteration of results is to be

Nov 2, 2024 • 1:07:00

Building Your Content Future with Contentful's Gabriel Dillon

The CPGGUYS are joined in this episode by Gabriel Dillon,  bringing you the ongoing value proposition of contentful. He is the Principal, Strategic Alliance Manager, and is back at Contentful after a stint and ninetailed, bringing his expertise in personalization and testing to the world's largest composable content ecosystem. Before this, he led partnerships at Ninetailed. He also founded a Y Combinator-backed startup, successfully scaling it with top-tier venture capital. Gabriel was Algo

Oct 31, 2024 • 44:03

Omnichannel High Engagement Loyalty Platforms with TCC Global's Rick Swinkels

The CPG Guys are joined in this episode by Rick Swinkels, CEO of TCC, which creates high participation, high engagement loyalty campaigns and platforms that influence, recognise and reward shopper behaviour in-store and online.An industry leader for more than 30 years, active in 70 countries and over 8,000 campaigns successfully delivered.This episode is sponsored by TCC Global.Follow Rick on LinkedIn at: https://www.linkedin.com/in/rickswinkelsFollow TCC Global on LinkedIn at: https://www.linke

Oct 30, 2024 • 46:59

Connected Stores with Instacart's David McIntosh

The CPG Guys are joined in this episode by David McIntosh, Chief Connected Stores Officer at Instacart, the leading grocery technology company in North America, works with grocers and retailers to transform how people shop. The company partners with more than 1,500 national, regional, and local retail banners to facilitate online shopping, delivery and pickup services from more than 85,000 stores across North America on the Instacart Marketplace.Follow David on LinkedIn at: https://www.linkedin.

Oct 29, 2024 • 45:27

ERP makes it's Debut with DOSS' Wiley Jones

The CPG GUYS are joined in this episode by Wiley Jones, Co-founder and CEO of Doss, ARP—a lightweight ERP system focused on building tools for teams that work in the real world. Wiley has worked in product design and hardware engineering at companies like Athelas and Verkada. From designing toys in factories in China to leading hardware projects for medical devices in Silicon Valley, Wiley has been in the trenches of creating physical products and moving them along the supply chain. Discover ho

Oct 26, 2024 • 51:45

Amazon unBoxed 2024 Recap

Sri speaks with PVSB about his recent trip to Austin TX where he attended the 2024 Amazon unBoxed conference which showcases all of the new advertising capabilities being introduced by the world’s leading retail media platform.#fullfunnel #retailmedia #unBoxed2024For the Cornell University Retail Media Strategy Program, click hereFor The path to purchase institute omni shopper awards sponsorship : email contact@cpgguys.com or click hereFor the Drug Store News issues summit HBC awards : email con

Oct 23, 2024 • 48:50

Marketing Mix Effectiveness Leadership with NielsenIQ

The CPGGUYS are joined in this episode by 3 leaders from NielsenIQ to discuss modern Marketing Effectiveness as today’s consumer is fragmented across channels, has traded to private label in many categories for opening price points and is omnichannelretail in nature. The consumer is picky in terms of choices and has a plethora of choices both online and offline.This episode is sponsored by NielsenIQ Find Bianca Piluso on Linkedin at : https://www.linkedin.com/in/biancapiluso/ Find Michael Mandat

Oct 19, 2024 • 48:57

Groceryshop 2024 Recap

In this episode, the CPG Guys recap their recent trip to the 2024 Groceryshop conference.For The path to purchase institute omni shopper awards sponsorship : email contact@cpgguys.com or click hereFor the Drug Store News issues summit HBC awards : email contact@cpgguys.com or click hereFor the Cornell Retail Media Strategy Executive Education program, click hereCPG Guys Website: http://CPGguys.comFMCG Guys Website: http://FMCGguys.comCPG Scoop Website: http://CPGscoop.comRhea Raj’s Website: http

Oct 17, 2024 • 44:11

From Walmart Luminate to Scintilla with Walmart Data Ventures SVP Mark Hardy

The CPGGUYS are joined in this episode by Mark Hardy, SVP of Walmart Data Ventures. WDV recently announced the impending renaming of the Walmart Luminate platform to Scintilla. Data is the most valuable commodity today to build consumer trust and loyalty. Take business growth, with targeted consumer profiles and preferences, personalization is actually possible anchored on data.Find Mark Hardy on Linkedin here.Find Walmart Data Ventures on Linkedin here. Find Walmart Data Ventures online here. H

Oct 12, 2024 • 39:49

Customer Personalization, Retail Media and Unified ID's with RR Donnelley's Matt Tilley

The CPGGUYS are joined in this episode by Matt Tilley, the Vice President of Growth Marketing for RR Donnelley, a trusted global provider of marketing, packaging, print and supply chain solutions that elevate engagement across the complete customer journey. He works behind the scenes crafting marketing campaigns and on stages and screens presenting or conducting interviews.This episode is sponsored by RR Donnelley.Find Matt Tilley on Linkedin at : https://www.linkedin.com/in/matthewjtilley/Find

Oct 9, 2024 • 49:28

Integrating Store Planning, Merchandising, Sales & Marketing with 345 Global’s Mark Edwards & Think Blue’s Parag Shah

The CPG Guys are joined in this episode by Mark Edwards, founder & CEO of 345 Global, which markets store planning, merchandising, sales & marketing into one cloud-based platform. Also, Parag Shah Chief Growth Officer at Think Blue.This episode is sponsored by 345 Global.Follow Mark Edward on LinkedIn at: https://www.linkedin.com/in/mark-edwards-51713b4/Follow 345 Global on LinkedIn at: https://www.linkedin.com/company/345global/Follow 345 Global Online at: https://www.345.global/Follow

Oct 5, 2024 • 47:45

Streaming TV Media - CTV's Latest with Roku's Jake Piasecki

The CPGGUYS are joined in this episode by Jake Piasecki from none other than streaming TV and content leader Roku. The Roku team will be on the ground at Groceryshop in Las Vegas October 7th-9th to answer all your streaming TV questions. Drop Jake a note directly on LinkedIn to get in touch. Roku has been on the show 2 years ago in 2022 and since then a lot of advancements at Roku as well as streaming media have happened. He is head of the cpg, Health & wellness and insurance vertical at Rok

Oct 3, 2024 • 57:40

It's all Content Experiences with Jonathan Phillips from Contentful

The CPGGUYS are joined in this episode by Jonathan Phillips (or JP), Senior Manager of Solution Engineering at Contentful. a company on the mission of ‘content : from anywhere to everywhere and to rapidly build experiences customers crave.’ Simply put, content is now a hot hot topic. This is episode 2, episode 1 with them was released with Yann from VML and Nicole from Contentful. Be sure to go to www.cpgguys.com or your favorite platform and search for cpgguys podcast Yann or Nicole.This episod

Oct 1, 2024 • 48:47

Consumer Loyalty, Data & Partnerships with Epsilon’s Dave Peterson

The CPGGUYS are joined in this episode by Dave Peterson, GM & global head of retail media at Epsilon, where he is responsible for unifying Epsilon’s global retail media assets and teams to accelerate retailer and brand adoption of the company’s unified retail media platform around the world.This episode is sponsored by Epsilon.Find Dave on Linkedin at: https://www.linkedin.com/in/david-peterson-56b0511/Find Epsilon on Linkedin at: https://www.linkedin.com/company/epsilon/Find Epsilon online

Sep 28, 2024 • 56:15

Corporate Success leads to Entrepreneurial Leadership with Sheila Narayanan

The CPGGUYS are joined in this episode by Sheila Narayanan, founder of Simply Masala - a corporate career than spanned decades at GE, Rolls Royce, Mastercard, Readers Digest and even the Cub Scout, pivoted to starting a grassroots made at home, Indian meal cooking kit of spices.Find Sheila on Linkedin at : https://www.linkedin.com/in/sheilanarayanan/ Find Simply masala on Linkedin at : https://www.linkedin.com/company/simplymasala/ Find Simply masala online at : https://www.simplymasala.com/ For

Sep 25, 2024 • 50:04

The Transaction Moment with ADUSA's Bobby Watts and Rokt's Stephen Rivera

The CPGGUYS are joined in this episode by Bobby Watts, SVP AD Media of ADUSA and Stephen Rivera from ROKT. The discussion is all about user experience, path to purchase journey's and personalization.This episode is sponsored by ROKT.Find Bobby Watts on Linkedin at: https://www.linkedin.com/in/bobby-watts-48571b74/ Find ADUSA on Linkedin at: https://www.linkedin.com/company/ahold-delhaize-usa/ Find Stephen Rivera on Linkedin at: https://www.linkedin.com/in/stephen-rivera-25495b27/ Find ROKT

Sep 21, 2024 • 41:45

Winning Strategies in Retail Media Performance Marketing with Glanbia’s Jamie Williams

The CPGGUYS are joined in this episode by Jamie Williams, Sr Mgr. Media at Glanbia nutrition. This is a discussion anchored on retail media, especially Amazon ad management and measurement. Find Jamie Williams on Linkedin at: https://www.linkedin.com/in/jamiestrothmann/Find Glanbia nutrition on Linkedin at: https://www.linkedin.com/company/glanbiaperformancenutrition/Find Glanbia nutrition online at: https://www.glanbianutritionals.com/enHere's what we asked her : 1. Before joining Glanbia,

Sep 19, 2024 • 46:35

Omnichannel Mastery with Kettle & Fire's Niccolo Gloazzo

The CPGGUYS are joined in this episode by Niccolo Gloazzo from Kettle & Fire who represents one the fastest growing bone broths in the category. We met Niccolo at shoptalk Barcelona out in Spain and a casual conversation led to a podcast on omnichannel leadership and what's needed for today's media mastery including winning and retaining customers and households.Find Niccolo Gloazzo's on Linkedin at: https://www.linkedin.com/in/nicogloazzo/Find Kettle & Fire on Linkedin at

Sep 17, 2024 • 39:57

Consumer Marketing Excellence with RR Donnelley's Courtney McCants

The CPGGUYS are joined in this episode by Courtney McCants, Director of digital product sales, emerging tech at RR Donnelley. She  is driven by a passion for innovative solutions and emerging technologies, and spearheads RRD’s Emerging Technology Product sales team. With 15 years of experience in media and advertising, Courtney has partnered with retailers and CPGs to craft strategies that authentically enhance customer value across the purchase journey and diverse advertising channels. Her team

Sep 14, 2024 • 49:48

Global Media Connect with Uber’s Paul Wright

The CPGGUYS are joined in this episode by Paul Wright, head of international at Uber advertising. This episode originated during Shoptalk Europe back in June at Barcelona. Needless to say, the last 4 years have seen a whirlwind change in retail media across the board. I’m talking 60+ RMN’s in the US, huge media budget shifts to sales and lower funnel but yet instore media not penetrated at all. In Europe, in store media has been RMN for a while. We thought why not learn more about international

Sep 12, 2024 • 38:23

Engaging and Personalized Shopper Journey Content with Yann Gautier from VML and Nicole France from Contentful

The CPGGUYS are joined in this episode by Yann Gautier from VML and Nicole France from Contentful. Today’s CPG landscape has accelerated a decade in the last 4 years since the beginning of the pandemic as far as omnichannel retail is concerned. One of the areas that requires profound transformation is engaging customer content. AI is at the forefront making the possibility of significantly scaling personalized messages in content possible in minutes. Today, we talk to two guests from one such co

Sep 10, 2024 • 58:54

Inflation and Private Label with NielsenIQ's Steve Zurek

The CPGGUYS are joined in this episode by Steve Zurek, VP of thought leadership at NielsenIQ. Sri and Steve have a debate and dialogue on private label leadership, the current inflationary trends and the display pressure of the store environment and a reality check on what's really true at retail vs sensationalizing the outcomes.Find Steve Zurek on Linkedin at : https://www.linkedin.com/in/stevezurek/Find NielsenIQ on Linkedin at : https://www.linkedin.com/company/nielseniq/Find NielsenIQ o

Sep 7, 2024 • 51:12

AI and Digital Creative with CreativeX CEO - Anastasia Leng

THE CPGGUYS are joined in this episode LIVE from the Cannes Lions international festival of creativity at the Amazon pod - by Anastasia Leng, CEO of CreativeX. It's a conversation centered around the immense power of AI and how digital creative is changing by the hour. We are joined by special guest Ajay Sharma, VP at Bayer, who has also been our special guest interviewer on a previous episode with Nicole Vinson from Kellanova.Find Anastasia Leng on Linkedin : https://www.linkedin.com/in/al

Sep 5, 2024 • 21:47

Retail Media Today and Raising the Bar with IAB's Jeff Bustos

The CPGGUYS are joined in this episode by Jeff Bustos, VP Measurement addressability data to discuss retail media performance and standards. Jeff has spent a lifetime in media greatness and is the absolute authority to hold brands and retailer accountable on this journey.Find Jeff Bustos on Linkedin at: https://www.linkedin.com/in/bustosjeffrey/Find IAB on Linkedin at: https://www.linkedin.com/company/iab/Find IAB online at: https://www.iab.com/Here's what we asked him : 1. Your career span

Sep 3, 2024 • 36:38

The Big Shift with Flywheel's Patrick Miller

The CPG Guys are joined in this episode by Patrick Miller, co-founder of Flywheel, a division of Omnicom. Joining Peter to co-host the program is Flywheel's Jacqui Dynowski. Patrick discusses "The Big Shift" white paper which he co-wrote with Katie Box.Follow Patrick Miller on LinkedIn at: https://www.linkedin.com/in/patrickgmiller/Follow Flywheel on LinkedIn at: https://www.linkedin.com/company/flywheel-digital/ Follow Jacqui Dynowski on LinkedIn at: https://www.linkedin.com/in/j

Aug 29, 2024 • 35:42

Daily Wellness with Mend Nutrition's Eziah Syed

The CPGGUYS talk to Eziah Syed, co-founder & CEO of Mend Nutrition. Mend's mission is 'We have come together to make a positive impact on human health by developing nature powered, science backed formulas customized for each stage of the healing journey.'.Follow Eziah Syed on Linkedin at : https://www.linkedin.com/in/eziah/Follow Mend on Linkedin at : https://www.linkedin.com/company/mend-nutrition/posts/?feedView=allFollow Mend online at : https://mend.me/.Here's what we

Aug 27, 2024 • 53:05

Connected Commerce with Omnicom Media Group’s Joanna O’Connell & Flywheel’s Xian Wang

The CPG Guys are joined in this episode by Joanna O’Connell, Chief Intelligence Officer at Omnicom Media Group & Xian Wang, VP of Retail Insights at Flywheel. Joining PVSB in the hosting seats is Jacqui Dynowski of Flywheel.Follow Joanna O’Connell on LikedIn at: https://www.linkedin.com/in/joannao2/Follow Xian Wang on LinkedIn at: https://www.linkedin.com/in/xian-w-4221b3b/Follow Jacqui Dynowski on LinkedIn at: https://www.linkedin.com/in/jacqueline-dynowski/Download the new “Connected Comme

Aug 24, 2024 • 55:03

Building an eCommerce Center of Excellence with Nestlé's Neel Arora

The CPG Guys are joined by Neel Arora, Global Head of eCommerce at Nestlé, the world's largest food & beverage consumer goods manufacturer. Joining PVSB in co-hosting this episode is FMCG Guys host Daniel Torres Dwyer.Follow Neel on LinkedIn at: https://www.linkedin.com/in/neel-arora-60912130/Follow Nestlé on LinkedIn at: https://www.linkedin.com/company/nestle-s-a-/Follow Nestlé online at: https://www.nestle.com/Listen to Neel's first episode of the CPG Guys podcast: http://cgguys

Aug 22, 2024 • 36:52

Live From Cannes Lions with Mondelez's Meghan Johnson & 84.51's Cara Pratt

The CPGGUYS are joined in this episode shot LIVE from the KPM/84.51 Cabana at Cannes Lions international festival of creativity at Cannes, France.We are joined by Cara Pratt, SVP and head of Kroger precision marketing, and Meghan Johnson, head of consumer experience and media at Mondelez international.Find Cara Pratt on Linkedin : https://www.linkedin.com/in/cara-pratt-2429614/Find Meghan Johnson on Linkedin : https://www.linkedin.com/in/megataps/Find 84.51 on Linkedin : https://www.linkedin.com

Aug 20, 2024 • 37:59

The Power of Independent Grocery Retailers with IGA’s Michael La Kier

The CPG Guys are joined in this episode by Michael La Kier, VP of Brand Development at Independent Grocers Association, Inc. (IGA), the largest affiliation of independent grocers in the U.S. and around the world, boasting 1,700 U.S. stores and 6,200+ globally.Follow Michael La Kier on LinkedIn at: https://www.linkedin.com/in/michaellakier/Follow IGA on LinkedIn at: https://www.linkedin.com/company/iga-inc./Follow IGA online at: https://corporate.iga.com/Michael answers these questions:What is IG

Aug 17, 2024 • 44:58

Brand Growth in the Digital Era With Kellanova’s Nicole Vinson

The CPG Guys are joined in this episode by Nicole Vinson, VP Global Digital, Media & Omni Shopper Experience at Kellanova. This episode was recorded at the Cannes Lions International Festival of Creativity. Ajay Sharma, VP of eCommerce & Omnichannel at Bayer guest hosted this episode.Follow Nicole Vinson on LinkedIn at: https://www.linkedin.com/in/nicolevinsonFollow Kellanova on LinkedIn at: https://www.linkedin.com/company/kellanova/Follow Kellanova online at: http://kellanova.comFollow

Aug 15, 2024 • 39:56

Leader’s Leap with Remarkable Retail’s Steve Dennis

The CPG Guys are joined in this episode by Steve Dennis, author of “Leaders Leap - Transforming Your company at the Speed of Disruption” and host of the Remarkable Retail Podcast.Follow Steve Dennis on LinkedIn at: https://www.linkedin.com/in/stevenpdennis/Purchase Leaders Leap on Amazon: https://a.co/d/j8kHQ6MListene to the Remarkable Retail podcast on Spotify: https://open.spotify.com/show/5br8q17fDMJx6mmpuTw9SX?si=5MT-PFjGRS270lve23N4_ASteve answers these questions:Shift happens. What shifted

Aug 13, 2024 • 54:31

Affordable Grocery Delivery With Buncha’s Bharat Pulgam

The CPGGUYS are joined in this episode by Bharat Pulgam, co-founder & CEO of affordable last mile delivery service - Buncha. Buncha is a 'milk-man' type delivery service now operating in Colorado & Minnesota and fast expanding. For $3.45 per delivery, this is about the lowest cost we are experiencing in the marketplace.Find Bharat Pulgam on Linkedin at : https://www.linkedin.com/in/bpulgam/Find Buncha on Linkedin at : https://www.linkedin.com/company/gobuncha/Find Buncha online

Aug 10, 2024 • 42:50

Growth Oriented Brand Marketing with Kimberly-Clark's Luke Kigel

The CPGGUYS are joined in this episode by Luke Kigel - VP of digital marketing & consumer experiences at Kimberly-Clark. Connect with Luke Kigel on Linkedin : https://www.linkedin.com/in/lukekigel/Connect with Kimberly-Clark on Linkedin : https://www.linkedin.com/company/kimberly-clark/Connect with Kimberly-Clark online : https://www.kimberly-clark.com/en-usThis discussion is all about modern marketing and catering to today's digitally influenced consumer and what skillsets are required

Aug 8, 2024 • 45:07

Live at Cannes Lions with Amazon's Jeff Cohen

THE CPGGUYS are joined in this episode by Jeff Cohen, tech evangelist for Amazon ads. We did this LIVE from the Amazon port podcast studio at Cannes Lions international festival of creativity at Cannes, France.Find Jeff on Linkedin at : https://www.linkedin.com/in/jeffreycohen/Find Amazon on Linkedin at : https://www.linkedin.com/company/amazon/Find Amazon ads online at : https://advertising.amazon.com/This discussion is about career leadership and how it is to work at Amazon day to day. Here&ap

Aug 6, 2024 • 36:59

NielsenIQ Services for Emerging Brands with Kenny Juskowiak

The CPGGUYS are joined in this episode by Kenny Juskowiak, MD for emerging brands. Our discussion was recorded LIVE at NielsenIQ's annual c360 conference in May 2024. We discussed NielsenIQ's offerings and services for startup and emerging brands.This episode is sponsored by NielsenIQ.Find Kenny Juskowiak on Linkedin : https://www.linkedin.com/in/kenny-juskowiak/Find NielsenIQ on Linkedin : https://www.linkedin.com/company/nielseniq/Find NielsenIQ online : https://nielseniq.com/global/

Aug 3, 2024 • 36:37

Live at Cannes Lions with Walmart's Seth Dallaire

In our 400th episode, the CPG Guys are joined by Seth Dallaire, Chief Revenue Officer at Walmart. The episode was recorded at the Cannes Lions International Festival of Creativity. This episode is sponsored by the 2024 DSN Issue Summit, December 4 in New York City. To learn more, visit: https://events.drugstorenews.com/issuesummit Seth answers these questions:Welcome back, since we last had you, Walmart connect, Walmart Data Ventures, and Walmart plus are on a great ride. If you look back at the

Jul 30, 2024 • 1:03:40

The 411 on TikTok Shops with Flywheel's Deren Baker & Molly O'Bryen

The CPG Guys are joined in this episode by Deren Baker CEO of Flywheel Ventures and Molly O'Bryen Sr. Director, Head of TikTok Shops at Flywheel Ventures, part of the Flywheel Commerce Network.Follow Deren on LinkedIn at: https://www.linkedin.com/in/derenbaker/ Follow Molly on LinkedIn at: https://www.linkedin.com/in/molly-o-bryen-3a050147/ eMail Molly at: molly.obryen@flywheeldigital.comRead Flywheel's new White Paper "The Big Shift" at: https://www.flywheeldigital.com/guide

Jul 27, 2024 • 32:40

LIVE at Cannes Lions - AI & User Experiences with Amazon's Jay Richman

The CPG Guys are joined in this episode by Jay Richman, VP of product & technology for Amazon. This episode was recorded LIVE at Cannes, France during the Cannes Lions festival of creativity in June 2024. Customer obsession, experimenting with new technology are at the core of Amazon. In this episode, we discuss everything from today's artificial intelligence trends to user experience improvements and of course creativity.Follow Jay Richman on LinkedIn at: https://www.linkedin.com/in/jr

Jul 24, 2024 • 34:04

Self-Service Programmatic with Albertsons Media Collective's Evan Hovorka & LiveRamp's Lori Johnshoy

The CPG Guys are joined in this episode by Evan Hovorka, VP of Product & Innovation at Albertsons Media Collective & Lori Johnshoy, Head of Global Retail, Media Network & CPG Industry Strategy at LiveRamp, the data collaboration platform for the world’s most innovative companies. A leader in consumer privacy, data ethics, and foundational identity, LiveRamp sets the new standard for building a connected customer view with unmatched clarity and context while protecting brand and consu

Jul 20, 2024 • 50:37

Building Brand Loyalty Through Retail Media with Walmart Connect's Ryan Mayward & Omnicom Commerce Group's Jacquelyn Baker

This episode was recorded at the Cannes Lions International Festival of Creativity with a live audience. The CPG Guys were joined by Ryan Mayward, SVP of Sales at Walmart Connect and Jacquelyn Baker, CEO of Omnicom Commerce Group, part of the Flywheel Commerce Network.Follow Ryan Mayward on LinkedIn at: https://www.linkedin.com/in/ryan-mayward-b67458/Follow Walmart Connect online at: https://www.walmartconnect.com/Follow Jacquelyn Baker on LinkedIn at: https://www.linkedin.com/in/jacquelyn-baker

Jul 17, 2024 • 33:17

Coalition Retail Media with Giant Eagle's Joell Robinson & Bridg's Neil Murphy

The CPG Guys are joined in this episode by Joell Robinson, Senior Director for Retail Media Sales & Activation at Giant Eagle & Neil Murphy Chief Revenue Officer at Bridg, a division of Cardlytics.This episode is sponsored by Bridg.Follow Joell Robinson on LinkedIn at: https://www.linkedin.com/in/joellguglielmo/       Follow Leap Retail Media Network online at: https://www.leapmediagroup.comFollow Neil Murphy on LinkedIn at: https://www.linkedin.com/in/neil-murphy-49b940?Follow Rippl Med

Jul 13, 2024 • 34:42

Enabling Full Funnel Beauty Care Media with Sephora's Marco Steinsieck

The CPG Guys are joined in this episode by Marco Steinsieck, Head of Sephora Media Network, the retail media division of Sephora, a global omnichannel beauty care retailer.Follow Marco Steinsieck on LinkedIn at: https://www.linkedin.com/in/marcosteinsieck/Follow Sephora on LinkedIn at: https://www.linkedin.com/company/sephora/Follow Sephora online at: https://www.inside-sephora.com/en/about-sephora                                                Marco answers these questions:Can you share some hi

Jul 10, 2024 • 40:10

Modern Consumerism and Retail Media with Mindshare’s Jeff Malmad

The CPG Guys are joined in this episode by Jeff Malmad, global head of commerce at Mindshare. He is also the host of our weekly programming on Tuesday's - the retail media minute. Jeff's previous episode can be found here and is one of our top performing episodes of all time to the day : 'the ABC's of retail media' https://podcasts.apple.com/ca/podcast/the-abcs-of-retail-media-with-mindshares-jeff-malmad/id1517335575?i=1000567672015Follow Jeff Malmad on LinkedIn at: http

Jul 6, 2024 • 39:37

Digital Shopping Experiences with Albertsons' Jill Pavlovich

The CPG Guys are joined in this episode by Jill Pavlovich, SVP of Digital Shopping Experiences at Albertsons Companies.Follow Jill Pavlovich on LinkedIn at: https://www.linkedin.com/in/jill-pavlovich/ Follow Albertsons Companies on LinkedIn at: https://www.linkedin.com/company/albertsons/ Follow Albertsons Companies online at: https://www.albertsonscompanies.com/ Jill answers these questions:Would you share with us some of the most relevant ones that you feel shaped your career to this point whe

Jul 3, 2024 • 39:23

AI-Based Salesforce Automation with Spring Global's Conor Keane & Andre Souza

The CPG Guys are joined in this episode by Conor Keane CEO and Andre Souza Head of Data Science at Spring Global,  a company renowned for its engineering excellence in CPG salesforce automation software.This episode is sponsored by Spring Global.Follow Conor on LinkedIn at: https://www.linkedin.com/in/conor-keane-1aaa6/Follow Andre on LinkedIn at: https://www.linkedin.com/in/andr%C3%A9-luiz-ara%C3%BAjo-de-souza-b8b766115/Follow Spring Global on LinkedIn at: https://www.linkedin.com/company/sprin

Jun 29, 2024 • 41:54

Cannes Lions 2024 Recap

Sri & PVSB recap the highlights & insights from their trip to the 2024 Cannes Lion Festival of Creativity.Follow Cannes Lions on LinkedIn at: https://www.linkedin.com/company/cannes-lions-international-advertising-festival/Follow Cannes Lions online at: https://www.canneslions.com/CPG Guys Website: http://CPGguys.comFMCG Guys Website: http://FMCGguys.comCPG Scoop Website: http://CPGscoop.comNextUp Website: http://NextUpisnow.org/cpgguysRetailWit Website: http://retailwit.comRhea Raj’s We

Jun 26, 2024 • 54:18

Building HBC Loyalty with Walgreens Advertising Group's Abi Subramanian

The CPG Guys are joined in this episode by Abi Subramanian, Group VP of Customer Loyalty, Marketing at the Walgreens Advertising Group.Follow Abi Subramanian on LinkedIn at: https://www.linkedin.com/in/abishake/Follow Walgreens advertising group on LinkedIn at: https://www.linkedin.com/company/walgreens/Abi answers the following questions :1. Welcome back, since we last had you, here you are at Walgreens. What are your early observations on Walgreens RMN?2. How have your past experiences at Sam’

Jun 22, 2024 • 53:21

Applied Intelligence for CPG Brands with Reckitt's Imteaz Ahamed

The CPG Guys are joined in this episode by Imteaz Ahamed, Director of Performance Marketing, Nutrition at Reckitt & Host of the Applied Intelligence Podcast.This episode was recorded at the Cannes Lions Festival of Creativity.Follow Imteaz on LinkedIn at: https://www.linkedin.com/in/imteaza/ Subscribe to the Applied Intelligence podcast on Apple or SpotifyCPG Guys Website: http://CPGguys.comFMCG Guys Website: http://FMCGguys.comCPG Scoop Website: http://CPGscoop.comNextUp Website: http://Nex

Jun 19, 2024 • 43:21

Omnichannel Supply Chain & Last Mile Delivery with Brittain Ladd

The CPG Guys are joined in this episode by Brittain Ladd, an independent supply chain consultant working with the world's largest brands and retailers. He is very popular for his M&A predictions and ability to accurately stay connected with modern trends.Follow Brittain Ladd on LinkedIn at: https://www.linkedin.com/in/brittainladd/Brittain answers these questions:1. Your career began in the United States Marine Corps where you served as a Tank Commander before reenlisting into the Infan

Jun 15, 2024 • 56:36

Shoptalk Europe Omnichannel Retail Recap with The FMCG Guys & The CPG Guys

The CPG Guys and FMCG Guys collaboratively recap the recently concluded Shoptalk Europe conference. Sri Rajagopalan & Daniel Torres Dwyer attended the conference LIVE and are interviewed by CPGGUYS co-host Peter VS Bond as he digs deep on trends, retail participation and what's next.Follow Sri Rajagopalan on Linkedin : https://www.linkedin.com/in/sri-rajagopalan-09a0062/ Follow Daniel Torres Dwyer on Linkedin : https://www.linkedin.com/in/danieltorresdwyer/ CPG Guys Website: http://CPGg

Jun 12, 2024 • 57:10

The Evolution of Retail Media with Walmart Connect’s Doug Jossem

The CPG Guys are joined in this episode by Doug Jossem, Head of Food at Walmart Connect, the retail media arm of Walmart.Follow Doug Jossem on LinkedIn at: https://www.linkedin.com/in/doug-jossem-2595574/Follow Walmart Connect on LinkedIn at: https://www.linkedin.com/company/walmart-connect/Follow Walmart Connect online at:  http://walmartconnect.com Doug answers these questions:Take us through the years of your career development from CNN, Yahoo, Twitter, Comedy Central to WMC head of food. Any

Jun 8, 2024 • 46:45

Marketing Iconic Snacking Brands with Kellanova's Julie Bowerman

The CPG Guys are joined in this episode by Julie Bowerman, Chief Marketing Officer at Kellanova, a leading company in global snacking, international cereal and noodles, and North America frozen foods, with iconic, world-class brands and strong underlying growth momentum and profitability.Follow Julie Bowerman on LinkedIn at: https://www.linkedin.com/in/juliebowerman/ Follow Kellanova on LinkedIn at: https://www.linkedin.com/company/kellanova/Follow Kellanova online at: https://www.kellanova.com/

Jun 5, 2024 • 41:10

Talking Loyalty with ibotta's Chris Jensen

The CPG Guys are joined in this episode by the cheif revenue officer of ibotta, Chris Jensen. ibotta is a leading performance marketing platform that has delivered more than $1.8 billion in cumulative rewards to its users. Launched in 2012, ibotta has more than 50 million downloads, is one of the most frequently used shopping platforms in the United States, and offers cash back on purchases on more than 3,000 leading brands and retail partners.This episode is sponsored by ibotta.Follow Chris Jen

Jun 1, 2024 • 40:53

Omnichannel Retail with Media, Ads + Commerce's Andrew Lipsman

The CPG Guys are joined in this episode by Andrew Lipsman, an independent analyst and founder of  media, ads + commerce. Andrew is ex-marketer and the author of many a report on which many have made investment decisions over the last few years on their ecommerce and omnichannel retail investment budgets.Follow Andrew Lipsman on Linkedin at : https://www.linkedin.com/in/andrew-lipsman-10b2162/Follow Media, Ads + Commerce on Linkedin at : https://www.linkedin.com/company/media-ads-commerce/Here&ap

May 29, 2024 • 44:37

Consumer 360 Recap with NielsenIQ's Liz Buchanan

The CPG Guys are joined in this episode by Liz Buchanan, President, North America at NielsenIQ, the world’s leading consumer intelligence company, delivering the most complete understanding of consumer buying behavior and full retail  tracking/measurement while revealing new pathways to growth.This episode is sponsored by NielsenIQ.Follow Liz Buchanan on LinkedIn at: Follow NielsenIQ on LinkedIn at: Follow NielsenIQ online at: Liz & Sri recap the key learnings from NIQ's recent Consumer

May 25, 2024 • 54:11

The Full View with NielsenIQ's Kim Cox

The CPG Guys are joined in this episode by Kim Cox, Managing Director for North America eCommerce at NielsenIQ, the world’s leading consumer intelligence company, delivering the most complete understanding of consumer buying behavior and full retail  tracking/measurement while revealing new pathways to growth.This episode is sponsored by NielsenIQFollow Kim Cox on LinkedIn at: https://www.linkedin.com/in/kim-cox-nielsenFollow NielsenIQ on LinkedIn at: https://www.linkedin.com/company/nielseniq/F

May 22, 2024 • 33:54

Retail Media Audiences with DGMN's Molly Hjelm, PepsiCo's Cely Moreno & The Trade Desk's Ellen Mulryan

The CPG Guys are joined in this episode by Molly Hjelm, Head of Ad Sales at Dollar General Media Network, Cely Moreno-Mosier, Sr Director of Omnichannel Marketing & Retail Media Partnerships at Pepsico & Ellen Mulryan, Sr Director of Retail Data Partnerships at The Trade DeskFollow Molly Hjelm on LinkedIn at: https://www.linkedin.com/in/mollyhjelm/ Follow Cely Moreno-Mosier on LinkedIn at: https://www.linkedin.com/in/cely99/ Follow Ellen Mulryan on LinkedIn at: https://www.linkedin.com/i

May 18, 2024 • 46:59

Media Spend Management with MIO Marketplaces' Sean Halter

The CPG Guys are joined in this episode by Sean Halter, Founder & CEO of MIO marketplace,  your one stop shop for brand, agency and providers. With a concept of a 'campfire' meetup between CMO's, Agencies and providers, MIO is your solution for comprehensive, cross platform media spend management. Sean is also the host of the show 'CMO suite' found on all major podcast platforms.Follow Sean Halter on LinkedIn at: https://www.linkedin.com/in/seanhalter/Follow MIO mark

May 15, 2024 • 47:36

Brand Revival with Eagle Foods' Cindy Blum

The CPG Guys are joined in this episode by Cindy Blum, Vice President of Marketing at Eagle Family Foods,  a leading producer and marketer of canned sweetened condensed milk and evaporated milk products which also  branched into deliciously awesome retail snack foods. Follow Cindy Blum on LinkedIn at: https://www.linkedin.com/in/blumcindy/ Follow Eagle Foods on LinkedIn at: https://www.linkedin.com/company/eagle-family-foods-group-llc/Follow Eagle Foods online at: https://www.eaglefoods.com/Cind

Apr 26, 2024 • 53:52

Wh-The-Tech with Nestlé Purina's Padma Hari & Maesa's Oshiya Savur

In this episode, the CPG Guys speak with Padma Hari, Chief Digital Officer at Nestlé Purina & Oshiya Savur, Chief Brand & Marketing Officer at Maesa. Both co-host the "Wh-The-Tech" podcast.Subscribe to the "Wh-The-Tech" podcast: Apple  SpotifyFollow Padma on LinkedIn at: https://www.linkedin.com/in/padma-hari/ Follow Oshiya on LinkedIn at: https://www.linkedin.com/in/oshiya-savur/Padma & Oshiya answered these questions:Please walk us through pivotal roles in your

Apr 24, 2024 • 1:03:32

Cookieless Identity Resolution with Bridg’s Neil Murphy

The CPG Guys are joined for this episode by Neil Murphy, Chief Revenue Officer at Bridg, a data and audience platform built exclusively for brick and mortar retailers and their CPG partners that powers retail media success. The platform solves a longstanding challenge – identifying and targeting in-store customers that aren't part of loyalty or rewards programs – using our exclusive offline resolution capabilities and clients' point of sale (POS) data. This episode is sponsored by Brid

Apr 20, 2024 • 47:20

Q1 2024 State of the Industry with Sri & PVSB

Sri & PVSB use this episode to riff on the state of the omnichannel industry and current topics:What's the latest perspective on retail media with a new name for The Dome depot media? It just doesn’t slow down, does it?Is it really return to store? Is traffic back and does focus really need to now be back in store?Is ecommerce slowing down for real? Is the giant growth phase now over? You work everyday in this space, what do you think?What’s the latest on social commerce and influencer

Apr 17, 2024 • 50:49

Modernizing In-Store Marketing With Grocery TV’s Marlow Nickell

In this episode, the CPG Guys speak with Marlow Nickell, Co-Founder & CEO of Grocery TV, an in-store retail media network with over 21,000 displays in grocery stores across the U.S. and over 200 retail partners. Retailers partner with Grocery TV to connect their in-store retail media strategy, engage with shoppers, and generate incremental revenue. Follow Marlow Nickell on LinkedIn at: https://www.linkedin.com/in/marlow-nickell/Follow Grocery TV on LinkedIn at: https://www.linkedin.com/compa

Apr 13, 2024 • 44:15

Media & Merchandising Integration with Roundel’s Matt Drzewicki

In this episode, the CPG Guys speak with Matt Drzewicki, Vice President of Partner Solutions at Roundel, the retail media arm of Target Corporation.Follow Matt Drzewicki on LinkedIn at: https://www.linkedin.com/in/matt-drzewicki-aa8712/Follow Roundel on LinkedIn at: https://www.linkedin.com/company/roundel/Follow Roundel online at: https://roundel.com/This episode is sponsored by the Cornell Omnichannel Leadership Program: https://ecornell.cornell.edu/certificates/financial-management/omnichanne

Apr 10, 2024 • 55:36

Retail Media Operations with iOPEX’s Naga Chakavarthy and Aperiam Ventures Joe Zawadzki

In this episode, the CPG Guys spoke with Naga Chakravarthy, CDO of iOPEX and their partner Joe Zawadzki, general partner at AperiamVventures.This episode is sponsored by iOPEXFollow Naga on LinkedIn at: https://www.linkedin.com/in/acnaga/Follow iOPEX on LinkedIn at: https://www.linkedin.com/company/iopex-technologies/Follow iOPEX online at: https://www.iopex.com/Follow Joe Zawadzki at : https://www.linkedin.com/in/jzawadzki/Here's what we asked Naga and Joe : 1.Joe: Let me start with you as

Apr 6, 2024 • 1:00:06

Standardization & Transparency in Retail Media with CVS Health's Parbinder Dhariwal

In this episode, the CPG Guys spoke with Parbinder Dhariwal, VP/CM of CVS Media Exchange, the Retail Media arm of CVS Health. This conversation transpired at RampUp, the data collaboration conference hosted by LiveRamp.Follow Parbinder Dhariwal on LinkedIn at: https://www.linkedin.com/in/parbinderdhariwal/Follow CVS Media Exchange on LinkedIn at: https://www.linkedin.com/company/cvsmediaexchange/Follow CVS Media Exchange online at: https://www.cvsmediaexchange.com/CPG Guys Website: http://CPGguy

Apr 1, 2024 • 19:01

Modern Trade Promotion Management With Vividly's Nikki McNeil

The CPG Guys are joined in this episode by Nikki McNeil, the co-founder of Vividly to discuss a more modern approach to one of the thorniest issues facing the CPG industry today - trade spend management.  Vividly's solution helps fast growing brands streamline their trade management, reduce the time and effort spent reconciling deductions and give them an accurate single source of truth to enable more effective measurement and allocation of trade dollars. Follow Nikki McNeil on LinkedIn at:

Mar 30, 2024 • 41:56

The Fundamentals of eCommerce with Jelmar's Valeria Shumaker

The CPG Guys are joined in this episode by Valeria Shumaker, Director of eCommerce at Jelmar LLC, manufacturer of CLR & Tarn-X brands. Follow Valeria Shumaker on LinkedIn at:  https://www.linkedin.com/in/valeriashumaker/Follow Jelmar on LinkedIn at: https://www.linkedin.com/company/jelmar/Follow Jelmar online at: https://clrbrands.com/Valeria answers these questions:Please walk us through pivotal roles in your professional career that have served you in preparing for your current role at Jel

Mar 27, 2024 • 48:23

Shoptalk 2024 Recap

The CPG Guys are joined by Justin Honaman, Host of the ContentCast podcast and Head of Worldwide CPG & Retail Go-To-Market at Amazon Web Services as they recap the key themes discussed at the 2024 Shoptalk Conference which took place in Las Vegas Sept 17-20, 2024.Follow Justin Honaman on LinkedIn at: https://www.linkedin.com/in/justinhonamanFollow The Contendercast podcast at: https://podcasts.apple.com/us/podcast/contendercast-with-justin-honaman/id1253179CPG Guys Website: http://CPGguys.co

Mar 25, 2024 • 57:12

In-store Shopper Identity Resolution With Bridg’s Neil Murphy

The CPG Guys are joined in this episode by Neil Murphy, Chief revenue Office of Bridg, a division of Cardlytics, a data and audience platform built exclusively for brick and mortar retailers and their CPG partners that powers retail media success. The platform solves a longstanding challenge – identifying and targeting in-store customers that aren't part of loyalty or rewards programs – using an exclusive offline resolution capabilities and clients' point of sale (POS) data. This episode is spon

Mar 23, 2024 • 44:02

Disruptive Retail Media with Hy-Vee's Kayla Winstead

The CPG Guys are joined in this episode by Kayla Winstead, VP of Retail Media at Hy-Vee, the Iowa-based grocery retailer with over 280 large-format grocery stores in 8 states. Hy-Vee's Retail Media Platform in known as Red Media.Follow Kayla Winstead on LinkedIn at: https://www.linkedin.com/in/kaylabasart/ Follow Hy-Vee on LinkedIn at: https://www.linkedin.com/company/hy-vee/ Follow Hy-Vee Red Media online at: https://www.hredmedia.com/Kayla answers these questions:Let’s start with a look a

Mar 20, 2024 • 55:50

Talking Technology with FMI's Doug Baker

The CPG Guys are joined in this episode by Doug Baker, VP of Industry Relations at the Food Marketing Institute. As the food industry association, FMI works with and on behalf of the entire industry to advance a safer, healthier and more efficient consumer food supply. FMI is a champion for the food industry and the issues that make a difference to our members’ fundamental mission of feeding and enriching society. The reach and impact of our work is extensive, ultimately touching the lives of ov

Mar 16, 2024 • 25:17

Affordable Last Mile Groceries Delivery with Buncha's Bharat Pulgam

The CPG Guys are joined in this episodee by Bharat Pulgam, Founder & CEO of Buncha, a last-mile technology company that uses W2 shoppers and refrigerated vehiclesto provide best in class service. With a unique batching system, Buncha is able to work with retailers to maximize deliveries in a reliable and efficient manner. What sets Buncha apart is commitment to quality, ensuring customer satisfaction in every interaction.This episode is sponsored by Buncha.Follow Bharat Pulgam on LinkedIn at

Mar 13, 2024 • 50:09

Command Your Brand with PriceSpider’s Brett Banner & Rae Guimond

We are partnering on today’s episode with Pricespider, who helps the world’s brands, big and small, to enrich the consumer journey and build long-lasting relationships with their shoppers, resulting in more revenue and higher profit margins. The CPG Guys are joined in this episode by SVP of strategy & Director of strategy for PriceSpider - Brett Banner & Rae Guimond.Follow Brett on LinkedIn at: https://www.linkedin.com/in/brettbanner/ Follow Rae on Linkedin at : https://www.linkedin.com/

Mar 9, 2024 • 53:16

Experiential Media with Recess’ Jack Shannon

The CPG Guys are joined in this episode by Jack Shannon - co founder and CEO of Recess.isFollow Jack on LinkedIn at: https://www.linkedin.com/in/shannonjack/Follow Recess online at http://recess.isJack answers these questions : 1. Would you walk our audience through your own experience in this space and how you got from graduating Indiana university with a finance degree into experiential marketing as CEO of Recess? Note this is about your career to date and YOU2. How did the company get founded

Mar 6, 2024 • 47:51

Using Science to Do Good with Consumer Reports’ Former Chief Scientific Officer James Dickerson

The CPG Guys are joined in this episode by James H. Dickerson, PhD, former Chief Scientific Officer at Consumer Reports.Follow James on LinkedIn at: https://www.linkedin.com/in/james-h-dickerson-phd/James answers these questions:Would you walk our audience through some of the pivotal professional experiences in your career that have led you to AMTIL?Can you share your most memorable experience during your tenure as Chief Scientific Officer at Consumer Reports?How did you navigate the balance bet

Feb 28, 2024 • 55:48

The Power of Clean Rooms As An Identity Solution with LiveRamp's Daniella Harkins

The CPG Guys welcome Daniella Harkins from LiveRamp to discuss the clean room revolution in identity - for both company-company and internal data connectivity.  We specifically focus on LiveRamp's recent acquisition of clean room specialist Habu and what that means for the future of identity-driven marketing.  LiveRamp enables companies and their partners to better connect, control, and activate data to transform customer experiences and generate more valuable business outcomes.This episode

Feb 24, 2024 • 46:06

Serial Entrepreneurism with Happy’s Craig Dubitsky

The CPG Guys are joined by Craig Dubitsky, a serial entrepreneur who created Eis Lip Blam, Hello oral care products and now happy Coffee (along with actor Robert Downey Jr.)Follow Craig on LinkedIn at: https://www.linkedin.com/in/craig-dubitskyFollow happy on LinkedIn at: https://www.linkedin.com/company/we-are-happy-products/Follow happy online at: https://www.happyproducts.com/We ask Craig these questions:Why don’t we start with when did the entrepreneurial spirit first take hold in your caree

Feb 17, 2024 • 54:08

Retail Media Trends Survey with P2PI's Cyndi Loza

The CPG Guys welcome Cyndi Loza, Managing Editor - Member Content at Path to Purchase Institute, which offers consumer product marketing executives and brandmanagers a holistic, 360-degree view of the shopper journey. Follow Cyndi on LinkedIn at: https://www.linkedin.com/in/cyndiloza/Follow Path to Purchase Institute on LinkedIn at: https://www.linkedin.com/company/the-path-to-purchase-institute/Follow Stride consumer partners online at:  https://p2pi.com/Here's what we asked Cyndi: Let’s s

Feb 9, 2024 • 32:37

Omnichannel Leadership with Cornell's Dan Hooker & Karan Girotra and Kellanova's Clare Galvão

The CPG Guys were joined for this episode by Karan Girotra, the Charles H. Dyson Family Professor of Management at Cornell University's SC Johnson School of Business, Dan Hooker, Senior Lecturer & Executive Education Program Director at the Cornell Johnson School plus Clare Galvão, Vice President of Customer & Channel Strategy at Kellanova.This episode is sponsored by The "Omnichannel Leadership Program" being hosted June 10-13, 2024 at the Cornell Tech campus in New York

Feb 3, 2024 • 42:10

CPG & Retail Conferences & Industry Events

The CPG Guys review 11 major industry conferences & events to help our audience understand the attendee archetypes, subjects and format to help them make judicious decisions about investing in these open industry venues for collaboration.For a more comprehensive list of industry events with descriptions, timing, location and marketing sites, visit: https://docs.google.com/spreadsheets/d/15Yr5wQlc5Luhp-3IRCjvmFYiyvCEG_wV6e_-82V1FsA/edit?usp=sharingEvents discussed:CESNRF Big ShowFMI Midwinter

Jan 31, 2024 • 57:41

Identity, Connectivity and Personalization With LiveRamp's Kevin Dunn

The CPG Guys welcome Kevin Dunn from LiveRamp to discuss the changing world f identity in personalized marketing, including LiveRamp's recent acquisition of clean room provider Habu. LiveRamp enables companies and their partners to better connect, control, and activate data to transform customer experiences and generate more valuable business outcomes.This episode is sponsored by LiveRamp.   Follow  Kevin Dunn on LinkedIn at :https://www.linkedin.com/in/kevdunn07/Follow LiveRamp on LinkedIn

Jan 27, 2024 • 48:29

Building a Midwest Beverage Business with Top Note's Mary Pellettieri

The CPG Guys are joined in this episode by Mary Pellettieri, co-founder and CEO of La Pavia Beverage Inc., maker of the Top Note Tonics brand of mid-calorie soft drinks and mixers.This episode is sponsored by the Cornell Johnson Graduate School of Management "Omnichannel Leadership Program" which is taking place June 10-13, 2024 at Cornell Tech in New York City. To learn more about the program, visit: https://ecornell.cornell.edu/omnichannel-leadership-program/?utm_source=cpg+guys&

Jan 24, 2024 • 46:40

Private Equity Market Condition for CPGs with Stride’s Sharon Fox

The CPG Guys welcome Sharon Fox, operating partner of Stride consumer partners.Stride Consumer partners is a private equity firm that specializes in partnering with talented and dynamic founders, entrepreneurs, and business leaders to build the next generation of great consumer brands. Follow Sharon on LinkedIn at: https://www.linkedin.com/in/sharon-fox-b979265/Follow Stride consumer partners on LinkedIn at: https://www.linkedin.com/company/stride-consumer-partners/Follow Stride consumer partner

Jan 20, 2024 • 42:11

CES 2024 Recap - Retail Media Rules

Sri & PVSB recap the highlights of their tip to Las Vegas for CES 2024.This episode is sponsored by Cornell University's Johnson School of Business "Omnichannel Leadership Program" being held June 10-13 at Cornell Tech in New York City. Learn more about the program here: http://tinyurl.com/cornellomniTopics they cover include:CES established as THE place where Retail Media rules the conversationWalmart Keynote - AI-enhanced home - The world’s largest retailer shares plans for

Jan 17, 2024 • 58:33

AI-Powered Automation for Operations with iOPEX's Shiva Ramani - did we say retail media ops?

The CPG Guys welcome Shiva Ramani, CEO at iOPEX Technologies, a new-generation business solutions provider offering optimized management and Automation services. Founded in 2009, the demand for their specialized optimization solutions has helped them grow to over 1,800 employees in ten years.But wait, they are actively the white label managed services provider for retail media publishers!!!!  This episode is sponsored by IOPEX Technologies.Follow Shiva on LinkedIn at: https://www.linkedin.com/in

Jan 13, 2024 • 55:34

Sellers Stories from Amazon Accelerate

The CPG Guys’s PVSB and Fresh 4 co-host Andrea K. Leigh of Allume Group speak with 3 Amazon Sellers at the 2023 Amazon Accelerate Conference in Seattle Washington. They speak about how selling through Amazon’s 3P marketplace has helped them grow their businesses.This episode is sponsored by Stratcache, the leader in in-store digital retail media solutions. Register to attend their NRF event "What's In-store for Retail Media" January 13, 2024 in NYC here: https://registration.exper

Jan 10, 2024 • 52:48

What's In Store For Retail Media Networks? A Conversation With STRATACACHE's Jonathan Rosen and Kevin Carbone

In this episode The CPG Guys are joined by Jonathan Rosen and Kevin Carbone from STRATACACHE  to discuss both the future of retail media networks in the physical store and the "What's In Store For Retail Media Networks" event coming up on January 13 in New York City.  This episode is sponsored by StratacacheRegister for the STRATACACHE/NRF event: https://nrfbigshow.nrf.com/special-programs/retail-media-networksFollow Jonathan on LinkedIn at: https://www.linkedin.com/in/jonathan-ro

Jan 6, 2024 • 38:21

Affordable Wellness Merchandising with Walmart’s Vinima Shekhar

The CPGGUYS talk to Vinima Shekhar - Vice president of wellness at Walmart on new beginnings in wellness with a new year 2024 upon us. Most of us set health goals as our #1 priority - what does that mean for Walmart? Find that and more in this episode....Follow Vinima on LinkedIn at: https://www.linkedin.com/in/vinima/Follow Walmart on LinkedIn at: https://www.linkedin.com/company/walmart/Follow Walmart online at: https://www.walmart.com/Here's what we asked Vinima : Take us through your ca

Jan 3, 2024 • 39:14

The Biggest Stories of 2023

In this Recap Episode, Sri & PVSB review what they consider to be the top CPG/Retail stores of 2023:The end of Boxed.comOmnicom & Albertsons Media Collective partners with trade deskPepsiCo redesigns logoGiant Eagle circulars March no, April yesKroger/Alb announce decision to sell over 400 stores to C&SWho owns Taco Tuesday? Taco John won over Taco Bell.No way Jose, Trade Joe’s very clear ECOMMERCE not a priorityInstacart adds AI component to search to allow flexibility with ask Inst

Dec 30, 2023 • 44:12

The 2023 OMNIES Awards

It’s our annual OMNIES Awards episode!Emcees:Andrea K. LeighMelissa BurdickBryan GildenbergSri RajagopalanPeter V.S. BondLiz Buchanan - NielsenIQ President, North AmericaMarta Bowles - NielsenIQ Chief Marketing OfficerAwards & Winners:Best eCommerce Retailer or Marketplace: KrogerBest Omnichannel Retailer or Marketplace: TargetBest Retail Site Functionality: SephoraBest Retail Mobile App: AmazonBest Retailer for Supplier Partnerships: WalmartBest Digitally-Forward CPG: PepsiCoBest DTC CPG Br

Dec 27, 2023 • 30:31

Natural OTC Healthcare with Organicare's Caroline Goodner

The CPG Guys welcome Caroline Goodner, co-founder & CEO of OrganiCare, whose mission it is to create all-natural and organic OTC healthcare products that are safe, effective, and simply better than the petrochemical-based industrial products used by most consumers today. Follow Caroline on LinkedIn at: https://www.linkedin.com/in/caroline-goodner-98b32/ Follow OrganiCare on LinkedIn at: https://www.linkedin.com/company/organicare-llc/Follow OrganiCare online at: https://www.organicare.com/He

Dec 23, 2023 • 37:00

Accelerating Growth Through Commercial Leadership with PepsiCo's Chad Matthews

The CPG Guys welcome Chad Matthews, Chief Commercial Officer at PepsiCo.Follow Chad on LinkedIn at: https://www.linkedin.com/in/chad-matthews-a4773711/Follow PepsiCo on LinkedIn at: https://www.linkedin.com/company/pepsico/Follow PepsiCo online at: http://pepsico.comHere's what we asked Chad : Chad - your career spans a couple decades in selling. From KAM to account leadership to region to SVP to CCO. Take us through the years, the valuable lessons you learned and how you got to this role.N

Dec 20, 2023 • 40:05

What’s More In-Store for Retail Media with Stratacache’s Ben Reynolds

The CPGGUYS are joined in this episode by Ben Reynolds, VP of Business Development for STRATACACHE, to discuss the future of in-store retail measurement.This episode is sponsored by Stratacache.Follow Ben on LinkedIn at; https://www.linkedin.com/in/benjaminrreynolds/Follow STRATACACHE on LinkedIn at:https://www.linkedin.com/company/stratacache/Follow Buzzballz online at: https://www.stratacache.com/en/Ben tackles these topics:You've been involved in retail media since it's inception wi

Dec 16, 2023 • 38:34

Spirited Marketing Through Digital Platforms with Buzzballz's Tracy Frisbie

The CPGGUYS are joined in this episode by Tracy Frisbie, EVP of Sales & Marketing at Southern Champion, manufacturer of the RTD cocktail brand BuzzBallz.Follow Tracy Frisbie on LinkedIn at; https://www.linkedin.com/in/tracy-frisbie-11044713/Follow BuzzBallz on LinkedIn at: https://www.linkedin.com/company/buzzballz/Follow Buzzballz online at: http://buzzballz.comTracy  answers these questions : After a successful career working for large scaled brands like PepsiCo and Constellation Brands, y

Dec 13, 2023 • 45:14

Building an Adult Beverage Challenger Brand with Flying Embers' Ben Galvin

The CPGGUYS are joined in this episode by Ben Galvin, VP of Sales, National Accounts at Flying Embers, a hand-crafted, alcohol beverage brand based in Ventura, California that develops great-tasting botanical brews with functional benefits. Follow Ben Galvin on LinkedIn at: https://www.linkedin.com/in/ben-galvin-a62aa35/Follow Flying Embers on LinkedIn at: https://www.linkedin.com/company/flying-embers/Follow Flying Embers online at:https://www.flyingembers.com/ Ben  answers these questions : Wo

Dec 9, 2023 • 46:36

Live from Groceryshop with Coca-Cola's Simon Miles

Simon Miles, VP of Global Omnichannel Customer Platforms at the Coca-Cola Company joins the CPG Guys in conversation at the recent Groceryshop industry conference in Las Vegas Nevada.Follow  Simon Miles on LinkedIn at: https://www.linkedin.com/in/simon-miles-727290/Follow Coca-Cola on LinkedIn at: https://www.linkedin.com/company/the-coca-cola-company/Follow Coca-Cola online at: https://www.coca-colacompany.com/Simon answers these questions:Retail media is a fast changing landscape and finally w

Dec 6, 2023 • 53:45

Building Omnichannel Capabilities with Bayer's Ajay Sharma

The CPGGUYS are joined in this episode by Ajay Sharma, North America VP of eCommerce & Omnichannel for Bayer Consumer Health, manufacturer of iconic brands like One-A-Day, Claritin, Alka-Seltzer, & Miralax.Follow Ajay Sharma on LinkedIn : https://www.linkedin.com/in/ajay-sharma-26900360/Follow Bayer on Linkedin :  https://www.linkedin.com/company/bayer/Follow Bayer online at: https://www.bayer.com/Ajay  answers these questions : Take us through your career journey from school in the UK t

Dec 2, 2023 • 49:49

Mobility Platform Media with Uber Advertising's Megan Ramm

It’s women's month on the CPGGGUYS. Every year in November we feature only female executives, startup founders and leaders from CPG brands and retail on the podcast. The CPG Guys, PVSB and Sri are joined in this episode by Megan Ramm, Head of CPG Partnerships of Uber advertising, a division of Uber Technologies.Follow Megan Ramm on LinkedIn at:  https://www.linkedin.com/in/meganpetrie/Follow Uber on LinkedIn at: https://www.linkedin.com/company/uber-com/Follow Uber advertising online at: ht

Nov 29, 2023 • 41:41

The State of Digital Commerce with House Harmon's Abi Harmon

It’s women's month on the CPGGGUYS. Every year in November we feature only female executives, startup founders and leaders from CPG brands and retail on the podcast.The CPG Guys speak to Abi Harmon, Founder & CEO of House Harmon, a commerce consultancy & Former CEO of Perpetua. This episode was recorded prior to Abi’s departure from Perpetua.Follow Abi on LinkedIn at: https://www.linkedin.com/in/abi-harmon/  CPG Guys Website: http://CPGguys.comFMCG Guys Website: http://FMCGguys.comC

Nov 25, 2023 • 49:13

Merchandising Excellence with Sam's Club's Megan Crozier

It’s women's month on the CPGGGUYS. Every year in November we feature only female executives, startup founders and leaders from CPG brands and retail on the podcast. The CPG Guys speak to Megan Crozier, Chief Merchant at Sam's Club, a division of Walmart.Follow Megan on LinkedIn at: https://www.linkedin.com/in/megan-crozier-b680094/Follow Sam's Club on LinkedIn at: https://www.linkedin.com/company/sam's-club/Follow Sam's Club online at: https://www.samsclub.com/Here&apos

Nov 22, 2023 • 42:30

Omnichannel Retail Leadership with Coca-Cola's Pamela Stewart

It’s women's month on the CPGGGUYS. Every year in November we feature only female executives, startup founders and leaders from CPG brands and retail on the podcast. This is episode one for the cpg guys women’s month 2023.The CPG Guys speak to our seventh guest to come from the iconic CPG manufacturer the Coca-Cola Company Pamela Stewart is the Chief Customer Officer for North America Retail.Follow Pamela on LinkedIn at: https://www.linkedin.com/in/pammiestewart/Follow Coca-Cola on LinkedIn

Nov 18, 2023 • 56:39

Demand Acceleration Through Consumer Insights with PepsiCo's Kate Garner

It’s women's month on the CPG Guys. Every year in November we feature only female executives, startup founders and leaders from CPG brands and retail on the podcast. This is episode four for the CPG Guys women’s month 2023.We’re happy to be formal sponsors of NextUp whose mission is to advance all women in business. We are giving away memberships to this prestigious network and organization so drop us a line at contact@cpgguys.com to learn more and take advantage of what NextUp has to offer

Nov 16, 2023 • 43:50

Leadership in Convenience Retail with PepsiCo's Marla Daudelin

It’s women's month on the CPG Guys. Every year in November we feature only female executives, startup founders and leaders from CPG brands and retail on the podcast. This is episode four for the CPG Guys women’s month 2023.We’re happy to be formal sponsors of NextUp whose mission is to advance all women in business. We are giving away memberships to this prestigious network and organization so drop us a line at contact@cpgguys.com to learn more and take advantage of what NextUp has to offer

Nov 11, 2023 • 54:59

Innovatively Marketing Venerable Brands with Tropicana Brands Group's Monica McGurk

It’s women's month on the CPG Guys. Every year in November we feature only female executives, startup founders and leaders from CPG brands and retail on the podcast. This is episode three for the CPG Guys women’s month 2023.We’re happy to be formal sponsors of NextUp whose mission is to advance all women in business. We are giving away memberships to this prestigious network and organization so drop us a line at contact@cpgguys.com to learn more and take advantage of what NextUp has to offe

Nov 8, 2023 • 49:00

Omnichannel Digital Leadership with Ahold Delhaize's Tonya Herring

It’s women's month on the CPGGGUYS. Every year in November we feature only female executives, startup founders and leaders from CPG brands and retail on the podcast. This is episode one for the cpg guys women’s month 2023.We’re happy to be formal sponsors of NextUp whose mission is to advance all women in business. We are giving away memberships to this prestigious network and organization so drop us a line at contact@cpgguys.com to learn more and take advantage of what NextUp has to offer.

Nov 4, 2023 • 42:22

Pursuing a Latticed Career with Coca-Cola’s Dagmar Boggs

It’s women's month on the CPGGGUYS. Every year in November we feature only female executives, startup founders and leaders from CPG brands and retail on the podcast. This is episode one for the cpg guys women’s month 2023.We’re happy to be formal sponsors of NextUp whose mission is to advance all women in business. We are giving away memberships to this prestigious network and organization so drop us a line at contact@cpgguys.com to learn more and take advantage of what NextUp has to offer.

Nov 1, 2023 • 53:07

Generating Insights from Consumer Reviews Through AI Tools with Yogi’s Gautam Kanumuru

The CPGGUYS are joined in this episode by Gautam Kanumuru, founder & CEO of Yogi. Updated in real-time, Yogi's easy-to-use AI-powered platform enables you to always make the right decision quickly and confidently.” So we have the CPGGUYS famous power word of 2023 to discuss today AI or artificial intelligence.This episode is sponsored by Yogi.Follow Gautam on Linkedin here : https://www.linkedin.com/in/gautam-kanumuru-7a393161/Follow Yogi on Linkedin here : https://www.linkedin.com/comp

Oct 28, 2023 • 46:09

Retail Media Evolution with Walmart Connect’s Ryan Mayward

The CPGGUYS are joined in this episode by .......Yes, we have for a repeat visit none other than Ryan Mayward who is Walmart Connect’s Senior Vice President of Retail Media Sales. He is responsible for leading the sales organization for Walmart Connect. His team partners with large and small Suppliers, Marketplace sellers, agencies, and API partners.Follow Ryan Mayward on LinkedIn : https://www.linkedin.com/in/ryan-mayward-b67458/Follow Walmart connect on Linkedin : https://www.linkedin.com/comp

Oct 25, 2023 • 45:49

Mobile Platform Leadership in an Omnichannel World with InMobi’s Kunal Nagpal

The CPGGUYS are joined by Kunal Nagpal, who serves as Chief Business Officer at InMobi, responsible for global business strategy, product management, enterprise partnerships and client success on the sell side. InMobi Exchange is a marketplace for buying and selling advertisements across apps that work with InMobi and Meson, a true publisher-first mediation platform was launched in 2022. Under Nagpal’s leadership, InMobi Exchange became the second largest in-app exchange platform in the industry

Oct 21, 2023 • 47:18

Omnichannel Retail with SpartanNash's Matt Van Gilder

The CPG Guys are joined in this episode by Matt Van Gilder, director of ecommerce and digital experiences at SpartanNash. Follow  Matt Van Gilder on LinkedIn at : https://www.linkedin.com/in/matthewvangilder/Follow SpartanNash on LinkedIn at: https://www.linkedin.com/company/spartannash/Follow SpartanNash online at: https://www.spartannash.com/This episode was recorded live at Las Vegas during groceyshop while Matt was visiting the conference. Matt answers these topics : SpartanNash of course is

Oct 18, 2023 • 46:35

Building Consumer Loyalty Through Mobile Platforms with Ibotta's Chris Jensen

The CPG Guys are joined in this episode by Chris Jensen, CRO of mobile loyalty rewards program Ibotta., a free cash back rewards web and mobile app that gives you real cash for everyday purchases when you shop. Ibotta provides thousands of ways for consumers to earn cash on their purchases by partnering with more than 2,700 brands and retailers. Ibotta also powers rewards programs for top retailers and makes its offer content available on a number of leading websites and apps through the Ibotta

Oct 14, 2023 • 37:36

Neutral Retail Media Measurement with Incremental's Dave Pollet and Skye Frontier

The CPG Guys are joined by Dave Pollet,  CEO and Skye Frontier, Chief Growth Officer for Incremental which helps brands unlock incremental growth through cross-channel predictive analytics with the Science of More.This episode is sponsored by Incremental.Follow Dave on LinkedIn at: https://www.linkedin.com/in/davidpollet/Follow Skye on LinkedIn at: https://www.linkedin.com/in/skyefrontier/Follow Incremenetal on LinkedIn at: https://www.linkedin.com/company/incrementalinc/ Follow Incremental onli

Oct 11, 2023 • 48:42

eCommerce Insights & Analytics with Mondelez's Alister Greenwood

The CPG Guys are joined by Alister Greenwood, Global Head of eCommerce Analytics & Insights at Mondelez International.Follow Alister on LinkedIn at: https://www.linkedin.com/in/alister-greenwood-2363b915/Follow Mondelez on LinkedIn at: https://www.linkedin.com/company/mondelezinternational/Follow Mondelez online at: https://www.mondelezinternational.comAlister answers the following questions:In the age of omnichannel, is the marketing funnel still applicable? How can brands create a seamless

Oct 7, 2023 • 46:32

Its All Artificial Intelligence aka AI with WorldQuant Predictive’s Rebecca Matthew & Dr. Thiam Lee

The CPG Guys are joined by Rebecca Mathew & Dr. Thiam Lee from WorldQuant Predictive.This episode is sponsored by WorldQuant Predictive.Follow Rebecca Mathew at : https://www.linkedin.com/in/rebeccamathew/Follow Dr. Thiam Lee at : https://www.linkedin.com/in/thiam-l-3125001/Follow World quant predictive at : https://www.linkedin.com/company/worldquant-predictive/They answer the following questions : 1. Rebecca, the word is everywhere - everyone says words like generative AI, there’s predicti

Oct 4, 2023 • 42:59

Talking Sustainability with NielsenIQ's Jim Presley

The CPG Guys are joined by Jim Presley, General Manager / SVP Total Wellness and Sustainability at NielsenIQ.Follow Jim on LinkedIn at: https://www.linkedin.com/in/jim-presley-0a17a55/Follow NielsenIQ on LinkedIn at: https://www.linkedin.com/company/nielseniq/Follow Nielsen IQ online at: https://nielseniq.com/global/en/Jim answers the following questions:Jim, your career spans the likes of Numerator, Altria & Catalina. Heading total wellness & sustainability for NIQ is a journey youre bu

Sep 30, 2023 • 46:49

Groceryshop '23 Recap with Allume Group's Andrea K. Leigh & Melissa Ardavany

PVSB is joined in this episode by Allume Group's CEO Andrea K. Leigh & VP of Operations Melissa Ardavany as they recap the recent 2023 Groceryshop industry event.Follow Andrea on LinkedIn at: https://www.linkedin.com/in/andreakleigh/ Follow Melissa on LinkedIn at: https://www.linkedin.com/in/melissa-ardavany/ Follow Allume Group on LinkedIn at: https://www.linkedin.com/company/allumegroup/ Follow Allume Group online at: http://allumegroup.comCPG Guys Website: http://CPGguys.comFMCG Guys

Sep 29, 2023 • 58:41

Global eCommerce Models with Nestlé's Neel Arora

The CPG Guys are joined by Neel Arora, Global Head of eCommerce at Nestlé, the world's largest food & beverage consumer goods manufacturer.Follow Neel on LinkedIn at: https://www.linkedin.com/in/neel-arora-60912130/Follow Nestlé on LinkedIn at: https://www.linkedin.com/company/nestle-s-a-/Follow Nestlé online at: https://www.nestle.com/Listen to Neel's colleague Veeral Shah on the CPG Guys at: http://cpgguys.com/veeralshahNeel answers the following questions:How are you thinking ab

Sep 27, 2023 • 44:57

Engaging Consumers through Last Mile Delivery with Shipt’s Katie Stratton

The CPG Guys are joined by Katie Stratton, Chief Growth Officer at Shipt which provides personal shopping and delivery and is available to 80% of households in more than 5,000 U.S. cities. Follow Katie Stratton on LinkedIn at: https://www.linkedin.com/in/katieserkinstrattonFollow Shipt on LinkedIn at: https://www.linkedin.com/company/shipt/Follow Shipt online at: http://shipt.com Katie answers the following questions:Can you tell us about your journey to becoming the Chief Growth Officer for Shi

Sep 23, 2023 • 37:12

Retail Media Innovation & Standardization with Sam’s Club MAP’s Lex Josephs

The CPG Guys are joined by Lex Josephs, VP/GM of Sam's Club Member Access Platform, the retail media division of Sam's Club, a unit of Walmart. MAP’s mission is to provide the most valuable and additive ads experience to our member. It's our member-first approach that differentiates us, along with the combination of our platform, our products, our people, our processes, and our first-party data.Follow Lex Josephs on LinkedIn at: https://www.linkedin.com/in/alexis-lex-josephs-b4486

Sep 18, 2023 • 45:27

Amazon Accelerate Recap with Allume Group's Andrea K. Leigh

PVSB and Fresh Four Co-Host Andrea K. Leigh, CEO of Allume Group, recap their impressions of the 2023 Amazon Accelerate Sellers Conference.Follow Andrea K. Leigh on LinkedIn at: https://www.linkedin.com/in/andreakleigh/ Follow Allume Group on LinkedIn at: https://www.linkedin.com/company/allumegroup/ Follow Allume Group online at: http://allumegroup.comCPG Guys Website: http://CPGguys.comFMCG Guys Website: http://FMCGguys.comCPG Scoop Website: http://CPGscoop.comNextUp Website: http://NextUpisno

Sep 16, 2023 • 52:45

Advertising to Rural Customers with Dollar General's Molly Hjelm

The CPG Guys are joined in this episode by Molly Hjelm, Head of Ad Sales at Dollar General Media Network, the retail media division of Dollar General.Follow  Molly Hjelm on LinkedIn at: https://www.linkedin.com/in/mollyhjelm/Follow Dollar General on LinkedIn at: https://www.linkedin.com/company/dollar-general/ Follow DGMN online at: https://www.dgmedianetwork.com/ Molly answers these questions:1)  Would you please highlight a few of the pivotal roles that you think most helped prepare you for yo

Sep 13, 2023 • 45:37

Digital Influence in the Omnichannel World with Coca-Cola's Walid Benchama

The CPG Guys are joined in this episode by Walid Benchama, Global Director of Shopper & Channel Insights at the Coca-Cola Company, Follow  Walid Benchama on LinkedIn at: https://www.linkedin.com/in/oualidbenchamaFollow Coca-Cola on LinkedIn at: https://www.linkedin.com/company/the-coca-cola-company/ Follow Coca-Cola online at: https://www.coca-colacompany.com/ Walid answers these questions:1)  Walid, your career journeys crosses countries and has both brand management and insights. Take us t

Sep 9, 2023 • 47:14

A Big Gulp of Retail Media with 7-Eleven's Ben Tienor

The CPG Guys are joined in this episode by Ben Tienor, Director of Gulp Media Network, the Retail Media division of 7-Eleven which is the world's largest convenience retailer with over 13,000 corporately-owned and franchised stores in North America.Follow  Ben Tienor on LinkedIn at: https://www.linkedin.com/in/bentienor/Follow 7-Eleven on LinkedIn at: https://www.linkedin.com/company/7-eleven/Ben answers these questions:1) Would you please highlight a few of the pivotal roles that you think

Sep 6, 2023 • 45:48

Premium Retail Media with John Lewis Partnership's Tom Langley

This episode was originally published on our sister podcast The FMCG Guys and features Tom Langley, head of retail media for John Lewis Partnership with includes the John Lewis department stores and Waitrose supermarkets.Follow  Tom Langley on LinkedIn at: https://www.linkedin.com/in/tom-langley01/Follow John Lewis Partnership on LinkedIn at: https://www.linkedin.com/company/john-lewis-partnership/Follow JLP Retail Media online at: https://waitrose.frontify.com/publicCPG Guys Website: http://CPG

Aug 30, 2023 • 51:07

Building Consumer Loyalty Through Mobile Platforms with Ibotta's Bryan Leach

The CPG Guys are joined in this episode by Bryan Leach, founder and CEO of mobile loyalty rewards program Ibotta., a free cash back rewards web and mobile app that gives you real cash for everyday purchases when you shop. Ibotta provides thousands of ways for consumers to earn cash on their purchases by partnering with more than 2,700 brands and retailers. Ibotta also powers rewards programs for top retailers and makes its offer content available on a number of leading websites and apps through

Aug 26, 2023 • 48:26

How Retail Media is Disrupting Marketing Structures with WARC’s Gregory Grudzinski

The CPG Guys are joined in this episode by Gregory Grudzinski, Head of Content for WARC Digital Commerce, an Ascential Company that has been helping marketers and strategists Make it “WARC” since 1985.Follow  Gregory Grudzinski on LinkedIn at: https://www.linkedin.com/in/grudzinski/Follow WARC on LinkedIn at: https://www.linkedin.com/company/warc/Follow WARC online at: http://warc.comFollow the Digital Shelf Institute on LinkedIn at: https://www.linkedin.com/company/digital-shelf-institute/Follo

Aug 23, 2023 • 55:55

Customer-Centric Analytics & Intelligence with Albertsons’ Lisa Kinney

The CPG Guys are joined in this episode by Lisa Kinney, VP Customer Analytics & Market Intelligence at Albertsons Companies, one of the largest food & drug retailers in the United States.Follow  Lisa Kinney on LinkedIn at: https://www.linkedin.com/in/lisa-kinney-4499b12/Follow Albertsons on LinkedIn at: https://www.linkedin.com/company/albertsons/Follow Albertsons online at: https://www.albertsonscompanies.com/Watch Lisa serve a Skyline Cheese Coney to Former First Lady Barbara Bush: htt

Aug 19, 2023 • 55:46

Championing Asia-Pacific Creators with Gold House’s Bing Chen & Jeremy Tran

Description : The CPG Guys are joined in this episode by Bing Chen & Jeremy Tran, co founder of the Asian focused impact VC - Gold House. This is a spirited conversation on being Asian in the workplace and career aspirations.Follow  Bing Chen on LinkedIn at: https://www.linkedin.com/in/bingchen/Follow  Jeremy Tran on LinkedIn at: https://www.linkedin.com/in/jeremytran/Follow Gold house on LinkedIn at: https://www.linkedin.com/company/goldhouseco/Follow Gold house online at: https://goldhouse

Aug 16, 2023 • 57:57

The Full View of Consumer Behavior with NIQ’s Liz Buchanan & Troy Treangen

The CPG Guys are joined in this episode by Liz Buchanan, and Troy Treangen, Head of Global Product & Platforms at NielsenIQ, the world’s leading consumer intelligence company, delivering the most complete understanding of consumer buying behavior and revealing new pathways to growth. This episode is sponsored by NielsenIQ.Follow  Liz Buchanan on LinkedIn at: https://www.linkedin.com/in/liz-buchanan-35b2007Follow  Troy Treangen on LinkedIn at: https://www.linkedin.com/in/troy-treangen-800a841

Aug 12, 2023 • 43:22

Consumer-Centric Omnichannel Strategy with Coca-Cola's Simon Miles

The CPG Guys are joined in this episode by Simon Miles, VP Global Omnichannel Commercial Strategy at the Coca-Cola Company, Follow  Simon Miles on LinkedIn at: https://www.linkedin.com/in/simon-miles-727290/Follow Coca-Cola on LinkedIn at: https://www.linkedin.com/company/the-coca-cola-company/ Follow Coca-Cola online at: https://www.coca-colacompany.com/ Simon answers these questions:1)  Let’s discuss the current state of digital commerce. Industry insiders talk about the “return to stores.” Ha

Aug 9, 2023 • 52:14

Lifestyle Goods Marketing with Macy’s Media Network’s Melanie Zimmermann

The CPG Guys are joined in this episode by Melanie Zimmermann, VP of Macy’s Media Network, the retail media division of Macy’s omnichannel department store.Follow  Melanie Zimmermann on LinkedIn at: https://www.linkedin.com/in/melanie-zimmermann-6637013a/Follow Macy’s Media Network on LinkedIn at: https://www.linkedin.com/company/macy/Follow Macy’s Media Network online at: https://www.macysmedianetwork.com/Melanie answers these questions:1)  What was your vision for Macy’s Media Network to enhan

Aug 5, 2023 • 43:42

Healthcare and You - The Natural Way with Mend Nutrition’s Eziah Syed

The CPG Guys are joined in this episode by the co founder and CEO of Mend Nutrition, Eziah Syed. From the home page of the company - Mend is the scientifically proven way to heal and enhance your body faster. Our discussion covers preventive healthcare vs. remedial and how natural nutrition may make a difference with lifestyle choices.Follow Eziah Syed on LinkedIn at: https://www.linkedin.com/in/eziah/Follow Mend nutrition on LinkedIn at:  https://www.linkedin.com/company/mend-nutrition/Follow M

Aug 2, 2023 • 50:46

From Sam's Club Retail Media to Scaled Entrepreneurship with Steven H. Carroll

The CPG Guys are joined in this episode by repeat second time guest, CEO of Kelso industries, a holding company of over 10 HVAC companies operating in 13 states. We know Steve from his days as director of retail media at Sam's club. He was our guest in the fall of 2020.Follow Steve Carroll on LinkedIn at: https://www.linkedin.com/in/stevenhcarroll/ Follow Kelso industries on LinkedIn at:  https://www.linkedin.com/company/kelso-industries-llc/Follow Kelso industry's website : https://ke

Jul 26, 2023 • 1:04:46

Targeting Shoppers by DIY Project with The Home Depot's Melanie Babcock-Brown

The CPG Guys are joined in this episode by Melanie Babcock-Brown, VP of Retail Media+ and Monetization at The Home Depot, the world’s largest home improvement specialty retailer with over 2,200 stores.Follow Melanie Babcock-Brown on LinkedIn at: https://www.linkedin.com/in/melaniebabcock/Follow Home Depot on LinkedIn at:  https://www.linkedin.com/company/the-home-depot/Follow Retail Media+ online at: https://www.homedepot.com/c/Retail_Media_Advertising_SolutionsMelanie answers these questions:1)

Jul 22, 2023 • 57:37

Generative AI in CPG with Applied Intelligence's Imteaz Ahamed

The CPG Guys are joined in this episode by Imteaz Ahamed, Host of the Applied Intelligence podcast which is at the intersection of AI, people and getting stuff done.Follow Imteaz Ahamed on LinkedIn at: https://www.linkedin.com/in/imteaza/Subscribe to the Applied Intelligence Newsletter on LinkedIn at: https://www.linkedin.com/newsletters/7058063714679152640/Subscribe to Applied Intelligence on Apple Podcasts at: https://podcasts.apple.com/us/podcast/applied-intelligence/id1692067628Imteaz answer

Jul 19, 2023 • 47:21

Retail Ad Tech Innovation with Kroger Precision Marketing's Cara Pratt

EPISODE 300The CPG Guys are joined in this episode by Cara Pratt, SVP of Kroger Precision Marketing at 84.51, the retail data science division of Kroger.Follow Cara Pratt on LinkedIn at: https://www.linkedin.com/in/cara-pratt-2429614/Follow 84.51 on LinkedIn at: https://www.linkedin.com/company/84-51/Follow Kroger Precision Marketing online at: https://www.krogerprecisionmarketing.com/ Follow 84.51 online at: https://www.8451.com/Cara answers these questions:1) Most people think of retail media

Jul 15, 2023 • 47:01

The Retail Media Revolution with NIQ's Jamie Clarke

The CPG GUYS are joined in this episode by Jamie Clarke, head of North American retail at Nielsen IQ, the world’s leading consumer intelligence company.This episode is sponsored by NielsenIQ.Follow Jamie Clarke on LinkedIn at https://www.linkedin.com/in/jamie-clarke-20943125/Follow NielsenIQ on LinkedIn at: https://www.linkedin.com/company/nielseniq/Follow NielsenIQ at : https://nielseniq.com/global/en/ Jamie answers the following questions : Let's hit the hottest topic in CPG and retail la

Jul 12, 2023 • 48:28

Clean Rooms & Amazon Marketing Cloud with Flywheel's Keerat Sharma

The CPG Guys are joined in this episode by Keerat Sharma, Chief Technical officer at Flywheel, the eCommerce Services division of Omnicom.Follow Keerat Sharma on LinkedIn at: https://www.linkedin.com/in/keerat/Follow Flywheel on LinkedIn at: https://www.linkedin.com/company/flywheel-digital/mycompany/ Follow Flywheel online at: https://www.flywheeldigital.com/ Keerat answers these questions:1) What is a clean room and why is it considered a powerful mechanism for the mingling of data sets betwee

Jul 8, 2023 • 40:45

Building a Soulful Healthy Foods Brand with A Dozen Cousins' Ibraheem Basir

The CPG Guys are joined in this episode by Ibraheem Basir, Founder & CEO of A Dozen Cousins, a natural food brand that makes convenience side dishes inspired by traditional Creole, Caribbean and Latino recipes. Their product lines include authentic ready-to-eat beans and rice.Follow Ibraheem Basir on LinkedIn at: https://www.linkedin.com/in/ibraheembasir/ Follow A Dozen Cousins on LinkedIn at: https://www.linkedin.com/company/a-dozen-cousins/ Follow A Dozen Cousins online at: https://adozenc

Jul 5, 2023 • 50:31

Retail Media Summit 2023 Recap

The CPG Guys co-hosts PVSB & Bryan Gildenberg are joined by Allume Group CEO and #Fresh4 co-host Andrea Leigh recording in Chicago at the Path to Purchase Institute Retail Media Summit 2023.Follow Andrea Leigh on LinkedIn at: https://www.linkedin.com/in/andreakleigh/Follow Allume Group on LinkedIn at: https://www.linkedin.com/company/allumegroup/Follow Allume Group online at: https://allumegroup.com/Follow the Path to Purchase Institute online at: http://p2pi.orgAndrea, Bryan & PVSB reca

Jul 1, 2023 • 54:12

Engineering Retail Media with Albertsons Media Collective's Sravanthi Muppidi

The CPG Guys are joined in this episode by Sravanthi Muppidi, VP of Engineering at Albertsons Media Collective, the retail media division of Albertsons Companies.Follow Sravanthi Muppidi on LinkedIn at: https://www.linkedin.com/in/sravanthi-muppidi/Follow Albertsons Media Collective on LinkedIn at: https://www.linkedin.com/company/albertsons-media-collective/ Follow Albertsons Media Collective online at: http://albertsonsmediacollective.com  Sravanthi answers these questions:1) The last 14 years

Jun 30, 2023 • 40:32

Harnessing The Power of The Everyday Purchase with CVS Media Exchange's Parbinder Dhariwal

The CPG Guys are joined in this episode by Parbinder Dhariwal, VP & GM of CVS Media Exchange, the Retail Media arm of CVS Health which helps brands harness The power of the everyday purchase.Follow Parbinder Dhariwal on LinkedIn at: https://www.linkedin.com/in/parbinderdhariwal/Follow CVS Media Exchange on LinkedIn at: https://www.linkedin.com/company/cvsmediaexchange/Follow CVS Media Exchange online at: https://www.cvsmediaexchange.com/ Parbinder answers these questions:1) Would you walk us

Jun 24, 2023 • 49:22

Advertising to Luxury Shoppers with Nordstrom's Aaron Dunford

The CPG Guys are joined in this episode by Aaron Dunford, Senior Director of the Nordstrom Media Network, an advertising program enabling brands to share their stories with Nordstrom and Nordstrom Rack customers via on- and off-site media campaigns. Follow Aaron Dunford on LinkedIn at: https://www.linkedin.com/in/aarondunford/ Follow Nordstrom on LinkedIn at: https://www.linkedin.com/company/nordstrom/ Follow Nordstrom Media Network online at: https://www.nordstrom.com/browse/about/nordstrom-med

Jun 21, 2023 • 40:44

The State of CPG Innovation with NIQ's Jenny Frazier & Justin Belgiano

The CPG Guys are joined in this episode by Jenny Frazier Omni-Solutions Commercial Leader for the US & Justin Belgiano SVP NA Retail Measurement Products at NIQ, the world’s leading consumer intelligence company, reveals new pathways to growth for retailers and consumer goods manufacturers. With operations in more than 100 countries, NIQ delivers the most complete and clear understanding of consumer buying behavior through an advanced business intelligence platform with integrated predictive

Jun 17, 2023 • 44:56

Prestige Skincare with CP Skin Health's Andrew Freeman

The CPG Guys are joined in this episode by Andrew Freeman, VP North America eCommerce at CP Skin Health, a division of Colgate-Palmolive Company. Their mission is to be a caring, inclusive, innovative growth company that transforms and protects skin health through professionally endorsed skincare that improves people's lives. Portfolio brands include eltaMD, Filorga and PCA skin.Follow Andrew Freeman on LinkedIn at: https://www.linkedin.com/in/andrewlfreeman/Follow CP Skin Health Group on L

Jun 14, 2023 • 51:36

Building Healthy Food Brands with Simple Food Ventures’ Greer Tessler & Luke Goldstein

The CPG Guys are joined in this episode by Greer Tessler & Luke Goldstein, co-founders of Simple Food Ventures, an early-stage venture capital firm that invests in the future of healthy foods and products. SFV’s partnership with the Albertsons Companies helps their protfolio brands with omnichannel distribution.Follow Greer Tessler on LinkedIn at: https://www.linkedin.com/in/greer-tessler-50256640/Follow Luke Goldstein on LinkedIn at: https://www.linkedin.com/in/luke-goldstein-a90093159/Foll

Jun 10, 2023 • 44:19

Flipping Over Veggie Burgers with Actual Veggies' Hailey Swartz

The CPG Guys are joined in this episode by Hailey Swartz, co-founder of Actual Veggies, a manufacturer of chef-crafted, fresh & refrigerated burgers that celebrate vegetables instead of trying to mask them.Follow Hailey Swartz on LinkedIn at: https://www.linkedin.com/in/haileyswartz/Follow Actual Veggies on LinkedIn at: https://www.linkedin.com/company/actual-veggies/Follow Actual veggies online at: https://actualveggies.com/ Hailey answers these questions:1) Hailey, your career has some eli

Jun 7, 2023 • 44:39

Sports Marketing to Advancing Women with NextUp's Lisa Baird

The CPG Guys are joined in this episode by Lisa Baird, the newly appointed CEO of NextUp, formerly known as Network of Executive Women.Follow Lisa Baird on LinkedIn at: https://www.linkedin.com/in/lisa-baird-4b91991/Follow NextUp on LinkedIn at: https://www.linkedin.com/company/nextupisnow/Follow NextUp online at: http://www.nextupisnow.org Lisa answers these questions:1) Lisa, your career has some elite brands in your background but you are clearly the marketing queen.Take us through the years

Jun 3, 2023 • 45:09

Digital Advertising On The Go with Uber Advertising's Dr. Mark Grether

The CPG Guys are joined in this episode by Dr. Mark Grether, VP & General Manager of Uber Advertising which includes all offerings to help merchants, brands, and other advertisers to reach its highly engaged user base across Mobility and Delivery in 32 markets.Follow Dr. Mark Grether on LinkedIn at: https://www.linkedin.com/in/dgrether/Follow Uber on LinkedIn at: https://www.linkedin.com/company/uber-com/Follow Uber Advertising online at: https://www.uber.com/us/en/advertising/Dr. Grether an

May 31, 2023 • 40:03

Decision Optimization Through Predictive Analytics with Keen's Greg Dolan

The CPG Guys are joined in this episode by Greg Dolan, Co-founder & CEO of Keen Decision Systems, a high-growth SaaS company that helps FORTUNE 500 and other marketing leaders make data-driven decisions that drive/create lasting value. As the industry’s first and only decision optimization engine rooted in predictive analytics, Keen offers real-time marketing insights to help you learn from what you’ve spent, pivot based on your goals, and predict the best path to get there. This episode is

May 27, 2023 • 49:45

Modernizing Brand & Retail Technology Stacks with Amazon Web Services' Justin Honaman

The CPG Guys are joined in this episode by Justin Honaman, Head Worldwide Retail & Consumer Goods Go-To-Market at Amazon Web Services. Justin is also the host of the popular “Contendercast” podcast. This episode was recorded in Barcelona Spain at the 2023 Shoptalk Europe Conference.Follow Justin Honaman on LinkedIn at: https://www.linkedin.com/in/justinhonamanFollow The Contendercast podcast at: https://podcasts.apple.com/us/podcast/contendercast-with-justin-honaman/id1253179825CPG Guys Webs

May 20, 2023 • 28:28

Shoptalk Europe 2023 Recap with Bryan & PVSB

In this episode, CPG Guys hosts Bryan & PVSB recap their impressions from attending Shoptalk Europe 2023 in Barcelona Spain.Topics the CPG Guys cover:1) Generative AI & Chat GPT2) Metaverse3) Retail Media beyond Amazon4) What happened to China as a focus market?5) Shoptalk Meetups6) Brands appeared in force7) In-store Retail Media8) Amazon's pan-European data lake9) Sustainability10) Supply Chain & 3PCPG Guys Website: http://CPGguys.comFMCG Guys Website: http://FMCGguys.comCPG S

May 13, 2023 • 37:03

Accelerating Growth for Ambitious Brands with Gain Theory's Anibal Dams

The CPG Guys are joined in this episode by Anibal Dams, Global CPG Lead at Gain Theory, experts in data, advanced analytics, technology and consulting who fuse hindsight, insight, and foresight to deliver business growth. Gain Theory is a division of WPP.This episode is sponsored by Gain Theory.Follow Anibal Dams on LinkedIn at: https://www.linkedin.com/in/anibaldams/Follow Gain Theory on LinkedIn at: https://www.linkedin.com/company/gaintheory/Follow Gain Theory online at: https://www.gaintheor

May 9, 2023 • 36:47

Dismantling Workplace Gender Bias with Lori Tauber Marcus and Cie Nicholson (Part 2)

Cie Nicholson & Lori Tauber Marcus, members of The Band of Sisters, join The CPG Guys in part II of our conversation to discuss their new book “You Should Smile More: How to Dismantle Gender Bias in the Workplace.” The authors are part of a collective of former PepsiCo female executives that also includes Dawn Hudson, Mitzi Short, Angelique Bellmer Krembs & Katie Lacey.To learn more about The Band of Sisters, visit: http://thebandofsisters.comTo purchase “You Should Smile More” visit: ht

May 6, 2023 • 44:36

Cocktail Renaissance with Q Mixers' Bob Arnold

The CPG Guys are joined by Bob Arnold, CEO of Q Mixers, which makes the world’s best carbonated mixers that are proudly served by discerning bars and restaurants across America, as well as sold in grocery and liquor stores nationwide.Follow  Bob Arnold on LinkedIn at: https://www.linkedin.com/in/bob-arnold-972a253/ Follow Q Mixers on LinkedIn at: https://www.linkedin.com/company/q-mixers/Follow Q Mixers online at: https://qmixers.com/ Bob answers the following questions:1) Bob, your career has s

May 4, 2023 • 53:24

Fulfillment Services with Walmart Marketplace's Jaré Buckley-Cox

The CPG Guys are joined in this episode by Jaré Buckley-Cox, Vice President of Fulfillment Services at Walmart Marketplace, a curated community of respected, professional sellers who offer only top-quality, authentic products and best-in-class customer service. Sellers have control over their business, including inventory, retail pricing, fulfillment, and customer care. Follow Jaré on LinkedIn at: https://www.linkedin.com/in/jare-buckley-cox-bb30657/ Follow Walmart Marketplace on LinkedIn at: ht

Apr 29, 2023 • 49:07

Building Collaborative Brand Media Plans with Albertsons Media Collective's Harvey Ma

The CPG Guys, PVSB and Sri are joined in this episode by Harvey Ma. Vice President at Albertsons Media Collective, the retail media arm for Albertsons Companies.Follow Harvey Ma on LinkedIn at: https://www.linkedin.com/in/harveyma8/ Follow Albertsons Media Collective on LinkedIn at: https://www.linkedin.com/company/albertsons-media-collective/Follow Albertsons Media Collective online at: http://albertsonsmediacollective.comPart I with Evan Hovorka - http://cpgguys.com/amc-pacvue/Part II with Cla

Apr 26, 2023 • 36:25

The Evolution of Food & Beverage eCommerce with PepsiCo's Vince Jones

The CPG Guys are joined by Vince Jones, SVP/GM and Global head of eCommerce at PepsiCo, whose are enjoyed by consumers more than one billion times a day in more than 200 countries and territories around the world. PepsiCo's product portfolio includes a wide range of enjoyable foods and beverages, including many iconic brands – such as Lay’s, Doritos, Cheetos, Gatorade, Pepsi-Cola, Mountain Dew, Quaker and SodaStream – that generate more than $1 billion each in estimated annual retail sales.

Apr 22, 2023 • 50:36

Sustainability & Transformation with Albertsons Suzanne Long

The CPG Guys are joined by Suzanne Long, Chief Sustainability and Transformation Officer at Albertsons Companies,  one of the largest food and drug retailers in the United States, with over 2,200 stores in 34 states and the District of Columbia, 22 distribution centers and 19 manufacturing plants.Follow Suzanne Long on LinkedIn at: https://www.linkedin.com/in/suzanne-long-b948a83/ Follow Albertsons Companies on LinkedIn at: https://www.linkedin.com/company/albertsons/Learn about Albertsons commi

Apr 15, 2023 • 53:56

The Rise of In-store Retail Media with Insider Intelligence's Andrew Lipsman

The CPG Guys are joined by Andrew Lipsman, Principal Analyst for Retail & eCommerce at Inside Intelligence, the leading research, data and insights provider that helps companies maximize revenue, optimize spend, and anticipate digital disruption today and in the years ahead.Follow Andrew Lipsman on LinkedIn at: https://www.linkedin.com/in/andrew-lipsman-10b2162/Follow Insider Intelligence on LinkedIn at: https://www.linkedin.com/company/insider-intelligence/Follow Insider Intelligence online

Apr 12, 2023 • 41:40

Building a Member-Centric Retail Media Platform with Sam's Club MAP's Lex Josephs

The CPG Guys are joined by Lex Josephs, VP/GM of Sam's Club Member Access Platform, the retail media division of Sam's Club, a unit of Walmart. MAP’s mission is to provide the most valuable and additive ads experience to our member. It's our member-first approach that differentiates us, along with the combination of our platform, our products, our people, our processes, and our first-party data.Follow Lex Jospehs on LinkedIn at: https://www.linkedin.com/in/alexis-lex-josephs-b4486

Apr 8, 2023 • 43:52

WPP Commerce Event Recap with VMLY&R Commerce's Beth Ann Kaminkow & GroupM Nexus' Ji Kim

The CPG Guys are joined by Beth Ann Kaminkow, Global CEO of VMLY&R Commerce and Ji Kim, President of GroupM Nexus, both part of the broader WPP group of companies.Follow Beth Ann Kaminkow on LinkedIn at: https://www.linkedin.com/in/beth-ann-kaminkow-b714042/Follow VMLY&R Commerce on LinkedIn at: https://www.linkedin.com/company/vmlyrcommerce/ Follow VMLY&R Cmmerce online at: https://www.vmlyrcommerce.com/ Follow Ji Kim on LinkedIn at: https://www.linkedin.com/in/jiyoungk/Follow Group

Apr 5, 2023 • 34:31

Shelf Edge In-Store Media That Converts with Vestcom's Shock Torem

The CPG Guys are joined by Shock Torem, SVP & GM of CPG & Retail Media Solutions at Vestcom (an Avery Dennison Company), the industry leader in shelf-edge media for Retailers and CPGs. Their data-integrated media solutions engage shoppers at their point of decision to enrich the shopping experience while driving profitable growth.This episode is sponsored by Vestcom.Follow Shock Torem on LinkedIn at: https://www.linkedin.com/in/shocktorem/ Follow Vestcom on LinkedIn at: https://www.linke

Mar 27, 2023 • 39:03

In-Store Retail Media Networks with Stratacache’s Chris Riegel & Jonathan Rosen

The CPG Guys are joined by Chris Riegel CEO of STRATACACHE & Jonathan Rosen SVP, Content Strategy & Consumer Experience at PRN, a STRATACACHE company. STRATACACHE is accelerating the shift of digital retail transformation by having a full scope of technology under one roof. Their retail solutions allow them to be partners in creating an in-store evolution, fitting into a retailer’s existing ecosystem by connecting different technologies to truly drive a frictionless store visit, making a

Mar 24, 2023 • 59:13

Reducing Friction in Ad Networks Performance Marketing with Pear Commerce's Eric Martell

The CPG Guys speak with Eric Martell, co-founder of Pear Commerce, the retail ecommerce platform that connects CPGs to retailers, converting shoppable media into actionable insights that fuel performance marketing. Pear partners with 4 of the top 6 grocery retailers in the U.S. to provide DTC-like full-funnel targeting capabilities with conversion metrics. Follow Eric Martell on LinkedIn at:  https://www.linkedin.com/in/eric-martell/Follow Pear Commerce on LinkedIn at: https://www.linkedin.com/c

Mar 21, 2023 • 38:14

Perishable Food eCommerce Imperatives with Hostess Brands' Bret Thurston

The CPG Guys speak with Bret Thurston, Director of eCommerce & Shopper Marketing at Hostess Brands, a leading sweet snacks company focused on developing, manufacturing, marketing, selling and distributing snacks in North America sold under the Hostess® and Voortman® brands.  Follow Bret Thurston on LinkedIn at: https://www.linkedin.com/in/bret-thurston-9a161b7/Follow Hostess Brands on LinkedIn at: https://www.linkedin.com/company/hostessbrands/Follow Hostess Brands online at: https://www.hos

Mar 15, 2023 • 46:36

Spirited Personalization with DIAGEO's Gina O'Halloran & Aki's Risa Crandall

The CPG Guys, PVSB and Sri are joined in this episode by Gina O'Halloran, U.S. Media director at DIAGEO, a global leader in premium drinks, across spirits and beer, a business built on the principles and foundations laid by the giants of the industry & Risa Crandall, SVP CPG + Bev Alc Strategy + Sales at Aki Technologies,  an Inmar Intelligence company, empowers brands and retailers to reach people by targeting pivotal moments in the consumer journey with personalized advertising. This

Mar 11, 2023 • 49:29

Retail Media Networks in 2023 with GroupM's Lauren Lavin & Mindshare's Jeff Malmad

The CPG Guys speak with Lauren Lavin, Executive Director, Commerce at GroupM and Jeff Malmad, Global Head of Commerce at Mindshare, both part of the broader WPP organization.This episode was recorded in January at CES in Las Vegas, NV.Follow Lauren Lavin on LinkedIn at: https://www.linkedin.com/in/llavin/Follow Group M on LinkedIn at: https://www.linkedin.com/company/groupmworldwide/Follow Group M online at: https://www.groupm.com/Follow Jeff Malmad on LinkedIn at: https://www.linkedin.com/in/je

Mar 8, 2023 • 47:58

One Platform TV Advertising with NBCUniversal's Bob Perry

The CPG Guys speak with Bob Perry, Director of Business Development at NBC Universal, which owns and operates over 20 different businesses across 30 countries including a valuable portfolio of news and entertainment television networks, a premier motion picture company, significant television production operations, a leading television stations group, world-renowned theme parks and a premium ad-supported streaming service. Follow Bob Perry on LinkedIn at: https://www.linkedin.com/in/bob-perry-81

Mar 4, 2023 • 38:53

Commerce Marketing in the Era of Retail Media with Tyson Foods' Andrea McGovern Galo

The CPG Guys speak with Andrea McGovern Galo, Director of Commerce Marketing at Tyson Foods, one of the world's largest processors and marketers of chicken, beef, pork and plant-based protein food products.Follow Andrea McGovern Galo on LinkedIn at: https://www.linkedin.com/in/andrea-mcgovern-galo-128296/Follow Tyson Foods on LinkedIn at: https://www.linkedin.com/company/tyson-foods/Follow Tyson Foods online at: https://www.tysonfoods.com/Andrea answers these questions:1) Andrea, what drew

Mar 1, 2023 • 45:35

Shoptalk 2023 with Sophie Wawro & Anil Aggarwal

The CPG Guys speak with Sophie Wawro, Global President of Shoptalk & Groceryshop and Anil Aggarwal, CEO of PersonatechREGSITER FOR SHOPTALK BY MARCH 3 AT: https://shoptalk.com/usFollow Sophie Wawro on LinkedIn at: https://www.linkedin.com/in/sophiewawro/Follow Shoptalk on LinkedIn at: https://www.linkedin.com/company/shoptalk/Follow Anil Aggarwal on LinkedIn at: https://www.linkedin.com/in/anildaggarwal/Follow Personatech on LinkedIn at: https://www.linkedin.com/company/personatechinc/Follow

Feb 25, 2023 • 47:31

Grow: The Essential Guide to Getting Promoted with Randy Ornstein

The CPG Guys speak with Randy Ornstein, Sr Director of Alcohol at Gopuff & Author of the new book "Grow: the Essential Guide to Getting Promoted."Follow Randy Ornstein on LinkedIn at: https://www.linkedin.com/in/randy-ornstein-b23b923/Purchase his new book at: https://a.co/d/5kd8cWSRandy answers these questions:1) Randy, why don’t you start by sharing with us a bit of your professional background so our audience has a better understanding of your expertise?2) What prompted you to w

Feb 22, 2023 • 37:17

Building a Retail Media Business with Google's Shawn McGahee

The CPG Guys speak with Shawn McGahee, Head of Retail Media at Google.Follow Shawn McGahee on LinkedIn at: https://www.linkedin.com/in/smcgaheeContact Shawn at: smcgahee@google.comLearn about Google’s Retail Media solutions at: https://services.google.com/fh/files/blogs/building_a_retail_media_business_with_google.pdfShawn answers these questions:1) Would love to start with understanding your professional journey and some of the key pivot points that led you to your current role at Google.2) How

Feb 15, 2023 • 32:49

LA Confidential with The CPG Guys

Sri interviews Bryan & PVSB about current events in the CPG / Retail Industry. This was recorded together while they were all in LA attending the 2023 NAACP Image Awards Nominee Luncheon.Sri asked these questions: 1) Data: Everyone is chasing it...1P,3P and every other kind of data, myth or truth?2) What is a clean room and why is it important for data? Should brands & retailers be chasing this?3) What does ownership of data really mean?4) What is the role of syndicated data n today&apos

Feb 12, 2023 • 47:25

Transformational Omnichannel Beauty Retail with Ulta's Kristin Wolf

The CPG Guys speak with Kristin Wolf, SVP Enterprise Strategy & Transformation at Ulta Beauty, the largest U.S. beauty retailer and the premier beauty destination for cosmetics, fragrance, skin care products, hair care products and salon services.Follow Kristin Wolf on LinkedIn at: https://www.linkedin.com/in/kristinwolf-ub/ Follow Ulta Beauty on LinkedIn at: https://www.linkedin.com/company/ulta/Follow Ulta Beauty online at: https://www.ulta.com/company/about-usKristin answers these questio

Feb 8, 2023 • 39:48

Consumer Loyalty & Engagement with Kearney’s Katherine Black

The CPG Guys speak with Katherine Black, Senior Partner at Kearney, a global consulting partnership with presence in 40 countries.Follow Katherine Black on LinkedIn at: https://www.linkedin.com/in/katherine-p-black/Follow Kearney on LinkedIn at: https://www.linkedin.com/company/kearney/Follow Kearney online at: https://www.kearney.com/about/our-people/kearney-originals/article/-/insights/katherine-blackKatherine answers these questions:1) Let’s start with your professional background. I met you

Feb 4, 2023 • 48:51

Retail Media's Next Act with Albertsons Media Collective's Kristi Argyilan & Evan Hovorka

The CPG Guys, PVSB and Sri are joined in this episode by Kristi Argyilan, SVP & Evan Hovorka Head of Products & Innovation Management at Albertsons Media Collective, the retail media arm for Albertsons Companies.Follow Kristi Argyilan on LinkedIn at: https://www.linkedin.com/in/kristiargyilan/Follow Evan Hovorka on LinkedIn at: https://www.linkedin.com/in/evanhovorka/ Follow Albertsons Media Collective on LinkedIn at: https://www.linkedin.com/company/albertsons-media-collective/Follow Al

Feb 1, 2023 • 38:32

AD Retail Media with Peapod Digital Labs’ Bobby Watts

The CPG Guys speak with Bobby Watts, Vice President of AD Retail Media at Peapod Digital Labs, a division of Ahold Delhaize, one of the world’s largest grocery retailers.Follow Bobby Watts on LinkedIn at: https://www.linkedin.com/in/bobby-watts-48571b74Contact Bobb Watts at: bobby.watts@peapoddigitallabs.comFollow Peapod Digital Labs on LinkedIn at: https://www.linkedin.com/company/peapoddigitallabs/Follow Peapod Digital Labs online at: http://peapoddigitallabs.comBobby answers these questions:1

Jan 25, 2023 • 31:49

The Current State of Digital Transformation in Omnichannel Retail with Texas A & M's Prof. Venky Shankar

The CPG Guys speak with Venkatesh (Venky) Shankar, Professor of Marketing and Ford Chair in Marketing & E-Commerce and Director of Research at the Center for Retailing Studies, Mays Business School, Texas A&M University. His areas of specialization include Digital Business, Marketing Strategy, Innovation, New Product Management, Retailing, Services Marketing, Pricing, International Marketing, Branding, Mobile Marketing, and Artificial Intelligence. Follow Venky Shankar on LinkedIn at: ht

Jan 21, 2023 • 48:49

Retail Media Live from CES with Walmart Connect's Kara Rousseau

The CPG Guys speak with Kara Rousseau, VP & Head of Marketing for Walmart Connect, the Retail Media arm of Walmart, the world's most elite retailer.Follow Kara Rousseau on LinkedIn at: https://www.linkedin.com/in/kara-rousseau/Follow Walmart Connect on LinkedIn at: https://www.linkedin.com/company/walmart-connect/Follow Walmart Connect online at: https://walmartconnect.com/Kara answers these questions:1) Kara, since we last spoke in early 2022 (you’re still in our top 10 list of downloa

Jan 14, 2023 • 42:06

Bev Alc Retail Media with Drizly's Amit Patel

The CPG Guys speak with Amit Patel, SVP of Startegic Partnerships and Monetization at Drizly,  the world's largest alcohol marketplace and the best way to shop beer, wine and spirits. Follow Amit Patel on LinkedIn at: https://www.linkedin.com/in/patelaa/Follow Drizly on LinkedIn at: https://www.linkedin.com/company/drizly/Follow Drizly Ads online at: https://ads.drizly.com/Amit answers these questions:1) Please provide us with an understanding of your career, focusing on important experienc

Jan 11, 2023 • 44:15

Universal Data Consolidation with Helio's Kathy Slowinski & Erik Andrejko

The CPG Guys speak with Kathy Slowinski & Erik Andrejko from Helio, the first data platform of its kind to capture data from every consumer touchpoint and consolidate it into one universal solution to help anyone looking to invest, innovate, or grow in the consumer ecosystem identify emerging opportunities.Follow Kathy Slowinski on LinkedIn at: https://www.linkedin.com/in/kslowinski/ Follow Erik Andrejko on LinkedIn at: https://www.linkedin.com/in/erik-andrejko-0900a51b/Follow Helio on Linke

Jan 7, 2023 • 38:00

We Have a New CPG Guy! + 2022 Retrospective

The CPG Guys welcome Bryan Gildenberg as the third official CPG Guy!Bryan & Sri undertake a 2022 retrospective!CPG Guys Website: http://CPGguys.comFMCG Guys Website: http://FMCGguys.comCPG Scoop Website: http://CPGscoop.comRetailWit Website: http://retailwit.comDISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS,

Jan 3, 2023 • 1:01:04

Funding for Growth in a Downturn Economy with Clearco's Ray Cao

The CPG Guys are joined in this episode by Ray Cao, Advisor to Founders at Clearco, the world’s largest eCommerce investor built by Founders for Founders. Equity-free. Bias-free. Hassle-free.Follow Ray on LinkedIn at: https://www.linkedin.com/in/raycao/ Follow Clearco on LinkedIn at: https://www.linkedin.com/company/getclearco/Follow Clearco online at: https://clear.co/Ray answers these questions:1) You have such a plethora of experiences beginning as an engineer by training, trading at Barclays

Dec 29, 2022 • 50:47

The 2022 OMNIES Awards

The CPG Guys Present the 2022 OMNIES Awards featuring:Andrea Leigh from Allume GroupMelissa Burdick from PacvueBryan Gildenberg from Confluencer CommercePeter V.S. Bond from FetchSri Rajagopalan is the episode emcee.The following award categories are discussed:* Best Retail UX* Best Shoppable Media Experience* Best New Commerce Experience* Best Retailer Mobile App* Best Omnichannel Insights Provider* Most Innovative Marketplace* Most Innovative CPG* Best Omnichannel Retailer* Rising Star CPG* Ri

Dec 25, 2022 • 54:09

Home Improvement Retail Media with Lowe's One Roof Media Network's Abi Subramanian

The CPG Guys, PVSB and Sri are joined in this episode by Abi Subramanian, Vice President of Lowe's One Roof Media Network, a robust portfolio of omnichannel advertising services powered by Lowe's customer data, real-time shopping trends, and proven marketing expertise.Follow Abi Subramanian on LinkedIn at: https://www.linkedin.com/in/abishake/ Follow Lowe's  on LinkedIn at: https://www.linkedin.com/company/lowe's-home-improvement/ Follow Lowe's One Roof Media Network onl

Dec 21, 2022 • 37:24

Consumption-Based Forecasting & Planning with SAS's Charles Chase

The CPG Guys, Sri and guest co-host Bryan Gildenberg are joined in this episode by Charles Chase, Executive Industry Consultant for Retail & Consumer Goods at SAS, the leader in business analytics software and services, and the largest independent vendor in the business intelligence market.This episode is sponsored by SAS.Follow Charles on LinkedIn at: https://www.linkedin.com/in/charleschase46/Follow SAS on LinkedIn at: https://www.linkedin.com/company/sas/Follow SAS online at: http://SAS.c

Dec 17, 2022 • 54:49

Omnichannel Center Store Merchandising with The Giant Company's Parag Shah

The CPG Guys, PVSB and Sri are joined in this episode by Parag Shah, Vice President of Center Store Merchandising & Omnichannel Growth for The Giant Company, a division of Ahold Delhaize with nearly 200 stores operating in PA, NJ, VA, MD & WV.Follow Parag Shah on LinkedIn at: https://www.linkedin.com/in/paragshahmba/Follow The Giant Company  on LinkedIn at: https://www.linkedin.com/company/the-giant-company/Follow The Giant Company  online at: https://giantfoodstores.com/Parag answers th

Dec 14, 2022 • 44:35

Building Omnichannel Shopper Marketing Capabilities from the Ground Up with Pernod Ricard's Chris Hurley

The CPG Guys, PVSB and Sri are joined in this episode by Chris Hurley, Vice President of Channel & Shopper Marketing at Pernod Ricard, a convivial, responsible and successful global wine and spirits group and the #1 premium spirits organization in the world. The Group represents 240 premium brands available in more than 160 countries. Follow Chris Hurley on LinkedIn at: https://www.linkedin.com/in/chris-hurley-7b02047/Follow Pernod Ricard on LinkedIn at: https://www.linkedin.com/company/pern

Dec 7, 2022 • 41:05

Disparate Data Integration in a Privacy-Focused World with PepsiCo's Greg Carr and Habu's Matt Kilmartin

The CPG Guys, PVSB and Sri are joined in this episode by Greg Carr, Head of Data & Analytics Innovation at PepsiCo and Matt Kilmartin Co-Founder & CEO of Habu, a Data Clean Room software company that makes it seamless for businesses to generate high-value analytics from controlled datasets, while protecting the privacy of consumers and the rights of data owners.Follow Greg on LinkedIn at: https://www.linkedin.com/in/carrgreg/Follow Matt Kilmartin on LinkedIn at: https://www.linkedin.com/

Dec 3, 2022 • 55:12

"You Should Smile More" Part I with the Band of Sisters Cie Nicholson & Lori Tauber Marcus

Cie Nicholson & Lori Tauber Marcus, members of The Band of Sisters, join The CPG Guys in this podcast episode to discuss their new book “You Should Smile More: How to Dismantle Gender Bias in the Workplace.” The authors are part of a collective of former PepsiCo female executives that also includes Dawn Hudson, Mitzi Short, Angelique Bellmer Krembs & Katie Lacey.To learn more about The Band of Sisters, visit: http://thebandofsisters.comTo purchase “You Should Smile More” visit: https://a

Nov 26, 2022 • 41:48

Building Omnichannel Digital Prowess with Church & Dwight's Surabhi Pokhriyal

The CPG Guys, PVSB and Sri are joined in this episode by Surabhi Pokhriyal Chief Digital Growth Officer of Church & Dwight, a world leader in household and personal care products. Their global brands include ARM &HAMMER®, Batiste™, OxiClean™, Trojan™, XTRA™, Nair™, First Response™, Spinbrush™, Orajel™, vitafusion™,Li’l Critters™, Water Pik®, FLAWLESS®, Zicam® and TheraBreath®. Follow Surabhi Pokhriyal on LinkedIn at: https://www.linkedin.com/in/surabhi-pokhriyal-44bb3b1/Follow Church &am

Nov 23, 2022 • 48:14

Retail Media Revolution with Albertsons Media Collective's Kristi Argyilan

The CPG Guys, PVSB and Sri are joined in this episode by Kristi Argyilan, SVP & Head of Albertsons Media Collective, the retail media arm for Albertsons Companies.Follow Kristi Argyilan on LinkedIn at: https://www.linkedin.com/in/kristiargyilan/Follow Albertsons Media Collective on LinkedIn at: https://www.linkedin.com/company/albertsons-media-collective/Follow Albertsons Media Collective online at: http://albertsonsmediacollective.comPart I with Evan Hovorka - http://cpgguys.com/amc-pacvue/

Nov 19, 2022 • 24:09

Mobility Media Network with Uber advertising's Megan Ramm

The CPG Guys, PVSB and Sri are joined in this episode by Megan Ramm, Head of CPG Partnerships of Uber advertising, a division of Uber Technologies.Follow Megan Ramm on LinkedIn at:  https://www.linkedin.com/in/meganpetrie/Follow Uber on LinkedIn at: https://www.linkedin.com/company/uber-com/Follow Uber advertising online at: https://www.uber.com/us/en/advertising/Megan answers these questions:1) You have such a plethora of experiences beginning at Forbes Media, Google, SNAP and now UBER. Take us

Nov 16, 2022 • 34:06

What Happens in Vegas... with Andrea Leigh, Melissa Burdick, Risa Crandall & Jennifer Silverberg

The CPG Guys, Sri & PVSB, are joined in this episode by the co-hosts of the Fresh Four (Andrea Leigh & Melissa Burdick) and the CPG Scoop (Risa Crandall & Jennifer Silverberg). The episode was recorded at the Groceryshop conference in Las Vegas.We engage in a wide-ranging conversation about Digital Leadership in CPG/Retail.Follow Andrea Leigh on LinkedIn at: https://www.linkedin.com/in/andreakleigh/Follow Melissa Burdick on LinkedIn at: https://www.linkedin.com/in/melissaburdick/Foll

Nov 12, 2022 • 39:15

Building High-Performance Teams in an Omnichannel World with Colgate-Palmolive's Diana Haussling

The CPG Guys, Sri & PVSB, are joined in this episode by Diana Haussling, VP & General Manager of Consumer Experience & Growth at Colgate-Palmolive Company. Follow  Diana Haussling on LinkedIn at: https://www.linkedin.com/in/dianahaussling/Find Colgate brand products at http://shop.colgate.comFind Co by Colgate brand products at https://co.colgate.com/Find Hello brand products at https://www.hello-products.com/Find Tom's of Maine brand products at https://www.tomsofmaine.com/Dian

Nov 9, 2022 • 53:18

Brand Growth & Profit Acceleration with Market Performance Group’s Rhonda Johnson, Lisa Kent & Rachel Tetreault

The CPG Guys, PVSB and Sri are joined in this episode by Rhonda Johnson, Lisa Ken & Rachel Tetreault from Market Performance Group, an innovative company that specializes in helping manufacturers and retailers define a better path forward to accelerate growth and profitability. This episode is sponsored by Market Performance Group.Follow Rhonda Johnson on LinkedIn at: https://www.linkedin.com/in/rhonda-johnson-96a3a35/Follow Lisa Kent on LinkedIn at: https://www.linkedin.com/in/lisabkent/Fol

Nov 5, 2022 • 53:35

Building Baskets Through Shoppable Recipes with Grocery Shopii's Katie Hotze

The CPG Guys Sri & PVSB are joined in this episode by Katie Hotze, the founder & CEO of Grocery Shopii, a white label application that adds personalized meal planning directly into a grocer’s e-commerce platform.Follow Katie Hotze on LinkedIn at: https://www.linkedin.com/in/katie-hotze/ See Katie's episode of "Unicorn Hunters" at: https://unicornhunters.com/grocery-shopii/ Follow Grocery Shopii on LinkedIn at: https://www.linkedin.com/company/groceryshopii/ Follow Grocery

Nov 2, 2022 • 44:18

How to Win in 3P at Scale with Walmart Marketplace's Matthew Smith

The CPG Guys, PVSB and Sri are joined in this episode by Matthew A. Smith, director, marketplace strategy & business development for food, consumables, health & wellness at Walmart Marketplace, the 3P online seller marketplace at the world’s most elite retailer.Follow Matthew on LinkedIn at: https://www.linkedin.com/in/matasmitFollow Walmart Marketplace on LinkedIn at: https://www.linkedin.com/company/walmart-marketplace/Follow Walmart Marketplace online at: http://marketplace.walmart.co

Oct 31, 2022 • 51:09

Member Access Platform with Sam's Club's Austin Leonard & Pacvue's Melissa Burdick

The CPG Guys, PVSB and Sri are joined in this episode by Austin Leonard, Head of Sales at Sam's Club MAP (Member Access Platform) & Melissa Burdick, President of Pacvue, the enterprise platform for eCommerce advertising, sales, and intelligence.Follow Austin Leonard on LinkedIn at:  https://www.linkedin.com/in/austinleonard/Follow Sam's Club MAP on LinkedIn at: https://www.linkedin.com/company/sam%E2%80%99s-club-map-member-access-platform/Follow Sam's Club MAP online at: https

Oct 29, 2022 • 42:24

Upskilling your Workforce for eCommerce with Allume Group's Andrea K. Leigh

The CPG Guys, Sri ais joined in this episode by Andrea K. Leigh, co-host of the Fresh Four and Founder & CEO of Allume Group, the first eCommerce knowledge network. Their mission is to equip brands and those who work with them with the information and skills they need to be successful online.Follow Andrea on LinkedIn at: https://www.linkedin.com/in/andreakleigh/ Follow Allume Group on LinkedIn at: https://www.linkedin.com/company/allumegroup/about/Follow Allume Group online at: https://allum

Oct 24, 2022 • 38:12

Retail Media Performance Measurement with Albertsons Media Collective's Claire Wyatt

The CPG Guys, PVSB and Sri are joined in this episode by Claire Wyatt, Head of Business Strategy & Marketing Science at Albertsons Media Collective, the retail media arm for Albertsons Companies.Follow Claire Wyatt on LinkedIn at:  https://www.linkedin.com/in/clairewyatt/Follow Albertsons Media Collective on LinkedIn at: https://www.linkedin.com/company/albertsons-media-collective/Follow Albertsons Media Collective online at: http://albertsonsmediacollective.comClaire answers these questions

Oct 18, 2022 • 39:49

Scaling a Consumer Engagement Platform with Fetch's Wes Schroll

The CPG Guys, PVSB and Sri are joined in this episode by Wes Schroll, co-founder & CEO of Fetch, America's leading mobile consumer engagement platform with over 18 million monthly active users.This episode was recorded at the 2022 Groceryshop conference in Las Vegas, NVFollow Wes Schroll on LinkedIn at: https://www.linkedin.com/in/wes-schroll-98164418/Follow Fetch on LinkedIn at: https://www.linkedin.com/company/fetch-rewardsFollow Fetch online at: http://partners.fetchrewards.comWes an

Oct 8, 2022 • 43:09

Building Omnichannel Brands with Haleon's Rachel Marler

The CPG Guys, PVSB and Sri are joined in this episode by Rachel Marler, Chief Customer Officer of Haleon, the newly rebranded spinoff from GSK Consumer Healthcare.  Haleon plc is a British multinational consumer healthcare company. It is the largest consumer healthcare business in the world, with brands including Sensodyne toothpaste, Panadol and Advil painkillers and Centrum vitamins.Follow Rachel Marler on LinkedIn at:  https://www.linkedin.com/in/rachel-marler-rkm/Follow Haleon LinkedIn at: h

Oct 5, 2022 • 45:36

The State of Private Label in CPG Retail with Cornell's Dan Hooker

The CPG Guys, PVSB and Sri are joined in this episode by Dan Hooker, Senior Lecturer at Cornell University's Johnson College of BusinessFollow Dan Hooker on LinkedIn at: https://www.linkedin.com/in/hookerdaniel/  Follow The Johnson College of Business on LinkedIn at: https://www.linkedin.com/school/cornelljohnsonmba/ Follow Cornell Executive Education at: https://www.linkedin.com/company/cornell-university-retail-programs/Dan answers these questions:1) Why do retailers market private label

Sep 28, 2022 • 49:24

Responsive Dynamic Personalization with J&J's Aliya Ali & Aki Tech's Risa Crandall

The CPG Guys, PVSB and Sri are joined in this episode by Aliya Ali, Director of Omnichannel Shopper Marketing at Johnson & Johnson & Risa Crandall, SVP CPG + BevAlc Head of Industry at Aki Technologies, an Inmar Intelligence company that empowers brands and retailers to reach people by targeting pivotal moments in the consumer journey with personalized advertising.This episode is sponsored by Aki Technologies.Follow Aliya Ali on LinkedIn at:  https://www.linkedin.com/in/aliya-ali-3aa0124

Sep 24, 2022 • 45:08

Scaling Brand Content Creation with It's Rapid's Dave Feinleib

The CPG Guys, PVSB and Sri are joined in this episode by Dave Feinleib, Founder & CEO of It's Rapid, a platform that helps its clients scale content creation, while adhering to brand style guidelines that they have established. A special appearance by Bryan Gildenberg, host of The Gildenberg Omnicomment, is made in this episode.This episode is sponsored by It's Rapid.Follow Dave Feinleib on LinkedIn at: https://www.linkedin.com/in/feinleib/ Follow It's Rapid on LinkedIn at: ht

Sep 17, 2022 • 41:39

Outcome-Based Customer Journey Marketing with Epsilon's Dan Perez

The CPG Guys, PVSB and Sri are joined in this episode by Dan Perez, EVP at Epsilon, a global advertising and marketing technology company positioned at the center of Publicis Groupe.  They connect advertisers with consumers to drive performance while respecting and protecting consumer privacy and client data. This episode is sponsored by Epsilon.Follow Dan Perez on LinkedIn at: https://www.linkedin.com/in/dan-perez-37b2395/ Schedule a strategy session with the Epsilon CPG team - https://calendly

Sep 10, 2022 • 43:38

Operating in a Disruptive Omnichannel Environment with Bayer's Chris Haimbach

The CPG Guys, PVSB and Sri are joined in this episode by Chris Haimbach, US Head of Sales, Commercial Strategy & Operations, Consumer Health Care at Bayer, a global enterprise with core competencies in the Life Science fields of health care and agriculture.Follow Chris Haimbach on LinkedIn at: https://www.linkedin.com/in/chris-haimbach-4bb7193/ Follow Bayer on LinkedIn at: https://www.linkedin.com/company/bayer/Follow Bayer online at: https://www.bayer.com/en/us/bayer-united-states-of-americ

Sep 7, 2022 • 35:44

End of Summer Rank Punditry with Bryan Gildenberg

The CPG Guys, PVSB and Sri are joined in this episode by Bryan Gildenberg, host of the weekly LinkedIn video series "The Gildenberg Omnicomment"Follow Bryan Gildenberg on LinkedIn at: https://www.linkedin.com/in/bryan-gildenberg-56a6b0/Bryan, Sri & PVSB appeared on LinkedIn Live as part of their "in the know" series. This episode was billed as an "End of Summer Rank Punditry" session.CPG Guys Website: http://CPGGuys.comFMCG Guys Website: http://fmcgguys.comCPG S

Sep 3, 2022 • 52:26

A Northern Perspective on Omnichannel Transformation with Mars Canada's Chantal Templeton

The CPG Guys, PVSB and Sri are joined in this episode by Chantal Templeton, GM of Mars Canada.  With $40 billion in annual sales, Mars produces some of the world’s best-loved brands including DOVE®, EXTRA®, M&M’s®, MILKY WAY®, SNICKERS®, TWIX®, ORBIT®, PEDIGREE®, ROYAL CANIN®, SKITTLES®, WHISKAS®, COCOAVIA®, and 5™Follow Chantal Templeton on LinkedIn at: https://www.linkedin.com/in/chantal-templeton-4a269012/Follow Mars on LinkedIn at: https://www.linkedin.com/company/mars/Follow Mars online

Aug 31, 2022 • 40:25

Efficient Digital Shelf Operations with CommerceIQ's Guru Hariharan

The CPG Guys, Sri & PVSB, are joined in this episode by Guru Hariharan, founder & CEO of CommerceIQ, which leverages machine learning, analytics and automation holistically across supply chain, marketing and sales operations to accelerate brand growth with online retailers.Follow Guru on LinkedIn at: https://www.linkedin.com/in/gurushyam/Follow CommerceIQ on LinkedIn at: https://www.linkedin.com/company/commerceiq/Follow CommerceIQ online at: https://commerceiq.ai/CPG Guys Website: http:

Aug 27, 2022 • 44:35

Data-Enabled Streaming TV with 84.51˚'s Michael Schuh & Roku's Alannah Pawlik

The CPG Guys, Sri & PVSB, are joined in this episode by Michael Schuh, VP of Kroger Precision Marketing Media Strategy for 84.51˚ & Alannah Pawlik, Sr Marketing Manager at Roku.84.51˚ is a retail data science, insights and media company that helps the Kroger company, CPGs, agencies, publishers and affiliated partners create more personalized and valuable experiences for shoppers across the path to purchase. Powered by cutting edge science, they leverage 1st party retail data from nearly

Aug 24, 2022 • 40:44

Brand Pages & Shoppable Display Ads with Instacart's Ryan Mayward

The CPG Guys, PVSB and Sri are joined in this episode by Ryan Mayward, VP of Ad Sales at Instacart, the leading online grocery platform in North America. Instacart shoppers offer same-day delivery and pickup services to bring fresh groceries and everyday essentials to busy people and families across the U.S. and Canada.Follow Ryan Mayward on LinkedIn at: https://www.linkedin.com/in/ryan-mayward-b67458/Follow Instacart on LinkedIn at: https://www.linkedin.com/company/instacart/Follow Instacart on

Aug 10, 2022 • 54:27

Leadership in an Omnichannel Matrix with Anheuser-Busch InBev's Carolyn Brown

The CPG Guys, PVSB and Sri are joined in this episode by Carolyn Brown, Head of Commerce Marketing at AB InBev, the world’s leading brewer including iconic brands like Budweiser, Corona and Stella Artois; multi-country brands Beck’s, Castle, Castle Light, Leffe and Hoegaarden; and local champions such as Aguila, Antarctica, Bud Light, Brahma, Cass, Chernigivske, Cristal, Harbin, Jupiler, Klinskoye, Michelob Ultra, Modelo Especial, Quilmes, Victoria, Sedrin, Sibirskaya Korona, and Skol.Follow Car

Aug 3, 2022 • 38:15

More More More Content with The Retail Media Minute, The Gildenberg Omnicomment & The CPG Scoop

This episode explores 3 new content additions to the CPG Guys community.Each Tuesday, Jeff Malmad, Global Head of Commerce at Mindshare (a global media agency network of 10,000 people united by our desire to drive good growth) will be featured in “The Retail Media Minute” on the CPG Guys LinkedIn page. Jeff will highlight important issues related to driving success in retail media.On Thursdays, the CPG Guys LinkedIn page will feature The Gildenberg Omnicomment. Bryan Gildenberg, SVP of Commerce

Jul 30, 2022 • 20:29

Digital Commerce in Snacking with Mondelēz International's Francesca Hahn

The CPG Guys, PVSB and Sri are joined in this episode by Francesca Hahn, VP of Digital Commerce & GM of DTC at Mondelēz International, the world's leading manufacturer of snacking foods.Follow Francesca Hahn on LinkedIn at: https://www.linkedin.com/in/francesca-hahn/Follow Mondelēz International on LinkedIn at: https://www.linkedin.com/company/mondelezinternational/Follow Mondelēz International online at: https://www.mondelezinternational.com/Francesca answers these questions:1) Your st

Jul 27, 2022 • 34:45

Building An Authentic Feminine Care Brand with Lola's Monica Belsito

The CPG Guys, PVSB and Sri are joined in this episode by Monica Belsito, Chief Marketing Officer at Lola, the first lifelong brand for reproductive health. They’re dedicated to providing consumers with an ever-expanding portfolio of trusted products and candid information for you to make deliberate decisions about your reproductive health. From your first period to your last hot flash (and beyond!), we’ve got you covered.Founded and led by women, LOLA is on a mission to reshape the conversation

Jul 20, 2022 • 45:58

Personified Digital Advertising with Ogury's Drew Childers

The CPG Guys, PVSB and Sri are joined in this episode by Drew Childers, Head of CPG Sales for Ogury, the Personified Advertising company, which has created a breakthrough advertising engine that delivers comprehensive audience interest, brand performance, privacy protection and sustainability within one technology stack, built and optimized for mobile. Advertisers working with Ogury benefit from fully visible impactful ads, future-proof targeting and unwavering protection. Publishers enjoy the r

Jul 16, 2022 • 42:11

Late Mover Advantage in Retail Media with Albertsons Media Collective's Evan Hovorka & Pacvue's Melissa Burdick

The CPG Guys, PVSB and Sri are joined in this episode by Evan Hovorka, Head of Retail Media Products at Albertsons Media Collective, the retail media arm for Albertsons Companies & Melissa Burdick, President of Pacvue, the enterprise platform for eCommerce advertising, sales, and intelligence.Follow Evan Hovorka on LinkedIn at:  https://www.linkedin.com/in/evanhovorka/Follow Albertsons Media Collective on LinkedIn at: https://www.linkedin.com/company/albertsons-media-collective/ Follow Alber

Jul 13, 2022 • 45:16

Amazon/eCommerce Data Strategy with Intentwise's Sreenath Reddy

The CPG Guys, PVSB and Sri are joined in this episode by Sreenath Reddy, founder of Intentwise, a technology platform that empowers professional advertisers, large-scale aggregators, and high-volume agencies with recommendations, automation, competitive intelligence, and data infrastructure for Amazon, Instacart, Target, and more.This episode is sponsored by Intentwise.Follow Sreenath Reddy on LinkedIn at: https://www.linkedin.com/in/sreenathkreddy/ Follow Intentwise on LinkedIn at: https://www.

Jul 9, 2022 • 43:01

Omnichannel Growth in Uncertain Times with Nestlé USA's Veeral Shah

The CPG Guys, PVSB and Sri are joined in this episode by Veeral Shah, VP of Commercial Strategy & Development at Nestlé USA, the world’s largest CPG manufacturer.Follow Veeral Shah on LinkedIn at:  https://www.linkedin.com/in/veshah/Follow Nestlé USA on LinkedIn at: https://www.linkedin.com/company/nestle-s-a-/Follow Nestlé USA online at: https://www.nestleusa.com/Veeral answers these questions:1) Your story starts at University of Michigan and then touched a number of notable brands at larg

Jul 6, 2022 • 35:16

2022 Mid-Year Retrospective with Sri & PVSB

In this episode, Sri & PVSB engage in some rank punditry as they explore the state of the CPG/Retail industry half way into 2022.Topics they cover:State of omnichannel - ecommerce or store - who is winning? Implosion of immediate delivery verticalThe emergence of live streaming & video Influence of digital content on in-store sales DTC was hot during covid and is still the best mechanism for 1P, is it still the case? - why bother when you have capabilities like Fetch? Evolution of shoppa

Jul 2, 2022 • 1:03:50

The ABCs of Retail Media with Mindshare's Jeff Malmad

In this episode, Sri speaks with Jeff Malmad, Head of Commerce at Mindshare, a media services company that accelerates Good Growth for its clients in the age of transformation. Good Growth is business growth that is enduring and sustainable whilst also helping to shape society and the world for the better. We accelerate it for our clients by using media as a multiplier to drive sales and maximize marketing investments. Mindshare, is part of WPP's GroupM division. Follow Jeff Malmad on Linke

Jun 25, 2022 • 35:20

Omnichannel Acceleration with Mondelēz International's Cristina Marinucci

In this episode, PVSB speaks with Cristina Marinucci, Sr Director & Global Head of Shopper Insights & Analytics at Mondelēz International, an American multinational confectionery, food, and beverage company.Follow Cristina Marinucci on LinkedIn at: https://www.linkedin.com/in/cristinamarinucci/ Follow Mondelēz on LinkedIn at: https://www.linkedin.com/company/mondelezinternational/Follow Mondelēz online at: https://www.mondelezinternational.com/Cristina spoke to Peter while attending the

Jun 22, 2022 • 24:38

Marketing Attribution with Catalina's Stacey Hawes

The CPG Guys, PVSB and Sri are joined in this episode by Stacey Hawes, Chief Revenue Officer at Catalina, a leader in shopper intelligence and highly targeted in-store, TV, radio, podcast and digital media that personalizes the shopper journey. This episode is sponsored by Catalina.Follow Stacey Hawes on LinkedIn at: https://www.linkedin.com/in/stacey-hawes-38a4852/Follow Catalina on LinkedIn at: https://www.linkedin.com/company/catalina-marketing/Follow Catalina online at: https://www.catalina.

Jun 18, 2022 • 46:23

Brand Management in the Digital Era with Colgate-Palmolive's Dana Medema

The CPG Guys, Sri & PVSB, are joined in this episode by Dana Medema, VP & General Manager of Oral Care at Colgate-Palmolive Company. Follow  Dana Medema on LinkedIn at: https://www.linkedin.com/in/dana-d-medema-she-her-hers-496328b/Find Colgate brand products at http://shop.colgate.com Find Co by Colgate brand products at https://co.colgate.com/Find Hello brand products at https://www.hello-products.com/Dana answers these questions:1)  Would you start by walking us through your career pr

Jun 15, 2022 • 36:15

3D Virtual Commerce with InContext Solutions's Melissa Jurgens & Lucas Blair

The CPG Guys, Sri & PVSB, are joined in this episode by: Melissa Jurgens, Chief Operating Officer & Lucas Blair, Chief Technical Officer at InContext Solutions, the global leader in 3D simulation software for retail that helps brands & retailers reduce the time, cost, and risk of developing innovative in-store experiences.This episode is sponsored by InContext Solutions. Follow InContext online at: http://incontextsolutions.com Follow InContext on LinkedIn at: https://www.linkedin.co

Jun 11, 2022 • 45:51

Retail Media Deep Dive with Omnicom Commerce Group's Bryan Gildenberg

The CPG Guys, PVSB are joined in this episode by Bryan Gildenberg, SVP of Commerce at Omnicom Commerce Group.Bryan speaks with Sri about the fast moving world of Retail Media.Follow Bryan on LinkedIn at: http://linkedin.com/in/bryan-gildenberg-56a6b0Follow OCG on LinkedIn at: https://www.linkedin.com/company/omnicom-commerce-group/Follow OCG online at: https://www.omnicomcommercegroup.com/Please provide the CPG Guys feedback at http://ratethispodcast.com/cpgguysCPG Guys Website: http://CPGGuys.c

Jun 8, 2022 • 38:37

Data Clean Rooms with Habu's Matt Kilmartin

The CPG Guys, PVSB and Sri are joined in this episode by Matt Kilmartin, Co-founder & CEO of Habu, a Data Clean Room software company that makes it seamless for businesses to generate high-value analytics from controlled datasets, while protecting the privacy of consumers and the rights of data owners. This episode is sponsored by Habu.Follow Matt Kilmartin on LinkedIn at: https://www.linkedin.com/in/mattkilmartin/Follow Habu on LinkedIn at: https://www.linkedin.com/company/habu-inc/Follow H

Jun 4, 2022 • 41:15

Digital Cartwheels with DIGITS Agency's Dave Glaza

The CPG Guys, PVSB and guest host Andrea Leigh from the #fresh4 and Allume Group are joined in this episode by David Glaza, founder & CEO of DIGITS Agency, a specialty consulting agency. experienced in the strategy and execution of digital coupons, loyalty and personalization programs, bringing digital capabilities to physical stores.Follow David Glaza on LinkedIn at: https://www.linkedin.com/in/davidglaza/ Follow DIGITS on LinkedIn at: https://www.linkedin.com/company/digits-agency/Follow D

Jun 1, 2022 • 42:54

Omnichannel Performance Marketing with Reckitt's Imteaz Ahamed

The CPG Guys, PVSB and Sri are joined in this episode by Imteaz Ahamed, Director of Omnichannel Performance Marketing for Infant Nutrition at Reckitt, a consumer goods manufacturer whose mission is to protect, heal and nurture in the relentless pursuit of a cleaner, healthier worldFollow Imteaz Ahamed on LinkedIn at: https://www.linkedin.com/in/imteaza/ Follow Reckitt on LinkedIn at: https://www.linkedin.com/company/reckitt/Follow Reckitt online at: http://reckitt.comImteaz answers these questio

May 30, 2022 • 43:52

Walgreens Advertising Group with Walgreens' Katie Vogt & Criteo's Erin Lastra

The CPG Guys, Sri & PVSB, are joined in this episode by:Katie Vogt, Director of Media Planning & Execution at Walgreens Advertising GroupErin Dye Lastra, Sr Director of Business Development at CriteoThis episode is sponsored by Criteo, a global technology company that powers the world’s marketers and media owners with trusted and impactful advertising through a world-leading Commerce Media Platform, a suite of products that activates the world’s largest set of commerce data to drive bett

May 25, 2022 • 40:39

Data-Driven Loyalty in Convenience Retail with Casey's Art Sebastian & Fetch Rewards' Kevin McGovern

The CPG Guys, Sri & PVSB, are joined in this episode by Art Sebastian, VP of Digital Experiences at Casey’s, a Fortune 500 company operating over 2,400 convenience stores, and Kevin McGovern, VP of Retail Partner Development at Fetch Rewards, a mobile loyalty platform.Follow Art Sebastian on LinkedIn at: https://www.linkedin.com/in/artsebastianFollow Casey’s on LinkedIn at: https://www.linkedin.com/company/caseys/Follow Casey’s online at: https://www.caseys.com/Download the Casey’s iOS app h

May 25, 2022 • 35:56

Consumer 360 Live! with Walmart's Whitney Cooper

The CPG Guys, Sri & PVSB, are joined in this episode by Whitney Cooper, Senior Director of Omnichannel Transformation & CommercializationFollow Whitney Cooper on LinkedIn at: Follow Walmart on LinkedIn at: https://www.linkedin.com/company/walmart/ Follow Walmart Connect on LinkedIn at: https://www.linkedin.com/company/walmart-connect/Follow Walmart online at: http://walmart.comFollow Walmart Connect online at: http://walmartconnect.comThis episode is sponsored by NielsenIQ and was record

May 21, 2022 • 43:04

Consumer Omnichannel Insights & Engagement with Walmart's Seth Dallaire

The CPG Guys, Sri & PVSB, are joined in this episode by Seth Dallaire, the Chief Revenue Officer at Walmart where he oversees Walmart Connect, Walmart Luminate & Walmart +.Follow Seth Dallaire on LinkedIn at: https://www.linkedin.com/in/sethdallaire/Follow Walmart on LinkedIn at: https://www.linkedin.com/company/walmart/ Follow Walmart Connect on LinkedIn at: https://www.linkedin.com/company/walmart-connect/Follow Walmart online at: http://walmart.comFollow Walmart Connect online at: htt

May 18, 2022 • 1:01:27

Retail Media Revolution with Skai's Nich Weinheimer

The CPG Guys, PVSB and Sri are joined in this episode by Nich Weinheimer, GM of Strategy and Commerce at Skai (fka Kenshoo). Skai is an AI-powered suite of technologies for brands and retailers including consumer and market insights, strategic planning, omnichannel media activation, testing and measurement. Skai’s solutions all share a uniquely comprehensive data foundation that informs intelligence and true incremental lift.This episode is sponsored by Skai.Follow Nich Weinheimer on LinkedIn at

May 13, 2022 • 52:49

Multi-Touch Attribution with Reckitt's Taj Peeran & Sigmoid's Rahul Kumar Singh

The CPG Guys, Sri & PVSB, are joined in this episode by:Taj Peeran, VP of Digital, Commerce & Brand Engagement at ReckittRahul Kumar Singh: Co-Founder  at SigmoidThis episode is sponsored by Sigmoid.Follow Sigmoid online at: https://www.sigmoid.com/Follow Sigmoid on LinkedIn at: https://www.linkedin.com/company/sigmoid-analytics/Follow Sigmoid on Instagram at: http://instagram.com/sigmoidincFollow Rahul on LinkedIn at: https://www.linkedin.com/in/rksiit/Follow Reckitt Online at: http://r

May 7, 2022 • 53:53

Searchable Video Content with Vyrill's Ajay Bam & John Casey

The CPG Guys, Sri & PVSB, are joined in this episode by:Ajay Bam,  CEO & Co-Founder at VyrillJohn Casey, Director of Business Development at VyrillThis episode is sponsored by Vyrill, a fan video discovery, insights and content marketing platform enabling brand marketers to supercharge brand awareness and revenue with fan led content such as video reviews, unboxing, how-to videos and more. Vyrill is a Google for fan video and creators, capturing who, what, where and when –inside millions

Apr 30, 2022 • 56:37

Shopping List Marketing Technology with AdAdapted’s Molly McFarland

The CPG Guys, PVSB and Sri are joined in this episode by Molly McFarland, founder & Chief Revenue Officer of AdAdapted, the leading shopping list marketing and insights platform built for CPG brands, agencies, and retailers. With its powerful list data and unique ad products, AdAdapted helps the world’s top CPGs meet their most important goals. This episode is sponsored by AdAdapted.Follow Molly McFarland on LinkedIn at: https://www.linkedin.com/in/mollymmcfarland/Follow AdAdapted on LinkedI

Apr 23, 2022 • 45:51

Digital Shelf Fundamentals with B&G Foods Neha Mallik

The CPG Guys, PVSB and Sri are joined in this episode by Neha Mallik, Director of eCommerce & Digital Marketing at B&G Foods which manufactures, sells and distributes high-quality, branded shelf-stable and frozen foods across the United States, Canada and Puerto Rico.  B&G's portfolio includes 50+ familiar brands like Green Giant, Cream of Wheat, Ortega & Spice Island.Follow Neha Mallik on LinkedIn at: https://www.linkedin.com/in/neha-gupta-mallik-0990a4a/ Follow B&G Foo

Apr 20, 2022 • 34:15

Discovering Demand Drivers Through AI with NWO.ai’s Miro Dimitrov

The CPG Guys, PVSB and Sri are joined in this episode by Miro Dimitrov, COO at NWO.ai,  whose bleeding-edge AI-based technology enables clients to surface the fears, motivations, and demand drivers underlying various Signals, providing them with unprecedented access to the why behind a narrative. This episode is sponsored by NWO.aiFollow Miro Dimitrov on LinkedIn at: https://www.linkedin.com/in/mirodimitrov/Follow NWO.ai on LinkedIn at: https://www.linkedin.com/company/nwo-ai/Follow NWO.ai onlin

Apr 16, 2022 • 44:04

From Launching Rockets to Launching CPG Products with Spectrum Brands' Mir Zaman

The CPG Guys, PVSB and Sri are joined in this episode by Mir Zaman, VP of Commercial Operations at Spectrum Brands, a leading supplier of residential locksets, residential builders’ hardware, plumbing, shaving and grooming products, personal care products, small household appliances, specialty pet supplies, lawn and garden and home pest controlproducts, and personal insect repellents. Follow Mir on LinkedIn at: https://www.linkedin.com/in/mir-zaman-3519852/ Follow Spectrum Brands on LinkedIn at:

Apr 13, 2022 • 40:55

Powering RGM Through Scalable AI Solutions with Carlsberg Group's Silvana Dimitrov & The Math Company's Prajwal Revanasiddappa

The CPG Guys, PVSB and Sri are joined in this episode by Silvana Dimitrov, Revenue Management Director at The Carlsberg Group & Prajwal Revanasiddappa, Head of Delivery at TheMathCompany, a modern, hybrid consulting firm that builds custom AI applications for enterprises. Its consulting model addresses pressing gaps in conventional analytics service provider and off-the-shelf product models, including the lack of speed, reusability, and customization.This is the second of a 2-episode sponsor

Apr 9, 2022 • 43:39

Non-Fungible Tokens with Doodles' Evan Keast

The CPG Guys, PVSB and Sri are joined in this episode by Evan Keast, founder of Doodles, a community-driven collectibles NFT project. Doodle NFTs are made up with over a hundred exciting traits of faces, hair, hats, body and backgrounds. Each Doodle is a unique, non-fungible token (NFT) on the Ethereum blockchain. Follow Evan on LinkedIn at: https://www.linkedin.com/in/evankeast/ Follow Doodles on LinkedIn at: https://www.linkedin.com/company/doodlesllc/Follow Doodles online at: https://doodles.

Apr 6, 2022 • 42:35

Influencing Shopper Decisions Through Retail Media with Shipt's Dave Young & Criteo's Erin Dye Lastra

The CPG Guys, Sri & PVSB, are joined in this episode by:Dave Young, VP of CPG Partnerships at ShiptErin Dye Lastra, Sr Director of Business Development at CriteoThis episode is sponsored by Criteo, a global technology company that powers the world’s marketers and media owners with trusted and impactful advertising through a world-leading Commerce Media Platform, a suite of products that activates the world’s largest set of commerce data to drive better commerce outcomes. Follow Criteo online

Apr 2, 2022 • 37:30

Total Growth Accountability with The Digital Shelf Institute's Molly Schonthal Hamlin & Firstmovr's Chris Perry

The CPG Guys, PVSB and Sri are joined in this episode by Molly Schonthal Hamlin, Executive Director of The Digital Shelf Institute and Chris Perry, co-founder & Chief Learning officer at Firstmovr, a satellite center of excellence for eCommerce education.Follow Molly on LinkedIn at: https://www.linkedin.com/in/molly-schonthal-she-her-a989a9/Follow The DSI on LinkedIn at: https://www.linkedin.com/company/digital-shelf-institute/Follow The DSI online at: https://www.digitalshelfinstitute.org/F

Mar 30, 2022 • 48:22

Data Modernization for CPGs with Sigmoid’s Mayur Rustagi and Mondelēz's Frank Cervi

The CPG Guys, Sri & PVSB, are joined in this episode by:Frank Cervi: Senior Vice President Supply Chain Strategy and Transformation at Mondelēz InternationalMayur Rustagi: Co-Founder and CTO at SigmoidThis episode is sponsored by Sigmoid.Follow Sigmoid online at: https://www.sigmoid.com/ Follow Sigmoid on LinkedIn at: https://www.linkedin.com/company/sigmoid-analytics/ Follow Sigmoid on Instagram at: http://instagram.com/sigmoidincFollow Mayur on LinkedIn at: https://www.linkedin.com/in/rust

Mar 26, 2022 • 36:02

Breakthrough Hair Care Innovation with MYAVANA's Candace Mitchell Harris

The CPG Guys, PVSB and Sri are joined in this episode by Candace Mitchell Harris, the founder & CEO of MYAVANA which blends customized haircare recipes + patented technology to support and guide consumers through every phase of their hair care journey.Follow Candace on LinkedIn at: https://www.linkedin.com/in/candacevictoria/ Follow MYAVANA on LinkedIn at: https://www.linkedin.com/company/myavana/Follow MYAVANA online at: http://myavana.com Candace answers these questions:1) Take us through

Mar 23, 2022 • 40:25

Responsive Dynamic Personalization with Clorox's Patty Descamps & Aki's Risa Crandall

The CPG Guys, Sri & PVSB, are joined in this episode by Patty Descamps, Associate Director of Customer Experience & Personalization at The Clorox Company and Risa Crandall, SVP CPG Strategy at Aki Technologies which empowers brands and retailers to reach people by targeting pivotal moments in the consumer journey with personalized advertising.This episode is sponsored by Aki Technologies.Follow Aki Technologies online at: http://a.kiFollow Aki Technologies on LinkedIn at: https://www.lin

Mar 19, 2022 • 31:33

3P Marketplace Mechanics with Walmart's Matthew Smith

The CPG Guys, PVSB and Sri are joined in this episode by Matthew A. Smith, director, marketplace strategy & business development for food, consumables, health & wellness at Walmart Marketplace, the 3P online seller marketplace at the world’s most elite retailer.Follow Matthew on LinkedIn at: https://www.linkedin.com/in/matasmitFollow Walmart Marketplace on LinkedIn at: https://www.linkedin.com/company/walmart-marketplace/Follow Walmart Marketplace online at: http://marketplace.walmart.co

Mar 14, 2022 • 52:54

Big Beauty Event Sampling with Walgreens Jennifer Volz & Brandshare’s Casey Nider

The CPG Guys, PVSB and Sri are joined in this episode by Jennifer Volz, Senior Manager, Beauty Customer Care at Walgreens, the Retail Pharmacy USA Division of Walgreens Boots Alliance, a global leader in retail pharmacy and Casey Nider, Vice President, Business Development and Customer Experience from Brandshare, which creates omnichannel brand experiences to accelerate purchase conversion through curated subscription boxes, loyalty programs and e-commerce sampling with digital connectivity.This

Mar 12, 2022 • 28:10

Driving Omnichannel Media ROI with Walmart Connect's Kara Rousseau

The CPG Guys, PVSB and Sri are joined in this episode by Kara Rousseau, VP, Head of Marketing at Walmart Connect, the closed loop omnichannel media business of America's largest retailer.Follow Kara Rousseau on LinkedIn at: https://www.linkedin.com/in/kara-rousseau/Follow Walmart Connect on LinkedIn at: https://www.linkedin.com/company/walmart-connect/Follow Walmart Connect online at: https://walmartconnect.com/Kara answers these questions:1) Turner Broadcasting, Warner Media, Walt Disney -

Mar 9, 2022 • 45:39

Zero Party Data Capture at Scale with Jebbit's Tom Coburn

The CPG Guys, PVSB and Sri are joined in this episode by Tom Coburn, co-founder & CEO of Jebbit which enables anyone to build and design fun, engaging quizzes and digital experiences with speed and control, all while capturing customer-first, zero-party data at scale. From simple lead forms or surveys to more robust experiences like product matches and personality quizzes, Jebbit experiences drive 85% avg. completion rates and provide consumers with immediate value in exchange for relevant i

Mar 5, 2022 • 33:37

Omnichannel Insights & Engagement with Amazon Ads' Ru Vallury

The CPG Guys, PVSB and Sri are joined in this episode by Ru Vallury, Head of Grocery (Food & Snacks) at Amazon Ads, the omnichannel media arm of Amazon which helps brands reach audiences where they shop, read, listen, watch, and play through ad experiences both on and off Amazon. Tap into signals to shape your advertising campaigns and measure results.This episode is brought to through a partnership with Amazon.Follow Ru Vallury on LinkedIn at: https://www.linkedin.com/in/ru-vallury-80825a2/

Mar 2, 2022 • 37:25

The State of Retail Media with Skai's Nich Weinheimer

The CPG Guys, PVSB and Sri are joined in this episode by Nich Weinheimer, GM of Strategy and Commerce at Skai (fka Kenshoo). Skai is an AI-powered suite of technologies for brands and retailers including consumer and market insights, strategic planning, omnichannel media activation, testing and measurement. Skai’s solutions all share a uniquely comprehensive data foundation that informs intelligence and true incremental lift.This episode is sponsored by Skai.Follow Nich Weinheimer on LinkedIn at

Feb 26, 2022 • 56:17

Every Brand Needs to be a Media Company with Wakeup Water's Tyler Dooley

The CPG Guys, PVSB and Sri are joined in this episode by Tyler Dooley, the founder & CEO of Wakeup Water, a purpose-driven health and wellness company that believes your happiness starts with what you put into your body. Follow Tyler Dooley on LinkedIn at: https://www.linkedin.com/in/tyler-dooley-a62317125/Follow Wakeup Water on LinkedIn at: https://www.linkedin.com/company/wakeupwater/ Follow Wakeup Water online at: https://drinkwakeupwater.com/  Tyler answers these questions:1) Your story

Feb 23, 2022 • 39:19

Dynamic Data Usage in Advertising Performance with NCSolution's Patrick Roman Gut & Snowflake's Rosemary Hua

The CPG Guys, PVSB and Sri are joined in this episode by Patrick Roman Gut, SVP of Head of Advertisers & Agency Sales at NCSolutions and Rosemary Hua, Global Head of Retail & CPG Go To Market at Snowflake, a global Data Cloud that delivers users a single seamless experience. NCSolutions is an official insights provider partner of Snowflake.This episode is sponsored by NCSolutionsFollow Patrick Roman Gut on LinkedIn at: https://www.linkedin.com/in/patrickromangut/ Follow Rosemary Hua on L

Feb 19, 2022 • 45:04

Advancing All Women with NextUp's Sarah Alter

The CPG Guys, PVSB and Sri are joined in this episode by Sarah Alter, The President & CEO of NextUp, formerly known as Network of Executive Women, whose mission is to advance all women in businessFollow Sarah Alter on LinkedIn at: https://www.linkedin.com/in/sarah-alter-7492465/ Follow NextUp on LinkedIn at: https://www.linkedin.com/company/nextupisnow/Follow NextUp online at: http://www.nextupisnow.org Sarah answers these questions:1) I mentioned that NextUp was a creation of thought leader

Feb 16, 2022 • 53:00

Active Content Engine Driving SEO with Syndigo’s Mark Detelich & Pat Niersbach

The CPG Guys, PVSB and Sri are joined in this episode by Mark Detelich Chief Product Officer and Pat Niersbach SVP of Marketing at Syndigo, the first “active content engine” that enables its customers to rapidly assess and modify content to optimize performance using Syndigo’s unique integration of analytics throughout the entire product lifecycle.This episode is sponsored by Syndigo.Follow Mark Detelich on LinkedIn at: https://www.linkedin.com/in/mark-detelich-5537714Follow Pat Niersbach on Lin

Feb 12, 2022 • 48:03

Marketing to After-Hours Shoppers Through Retail Media with Gopuff’s Mike Harp

The CPG Guys, PVSB and Sri are joined in this episode by Mike Harp, Head of Brand & Agency Partnerships at Gopuff, the go-to solution for immediate everyday needs, fulfilling customer orders in just minutes. Follow Mike Harp on LinkedIn at: https://www.linkedin.com/in/mikeharp/Follow Gopuff on LinkedIn at: https://www.linkedin.com/company/gopuff/Learn about the Gopuff ad platform at: http://gopuff.com/go/ads Mike answers these questions:1) Before we dive into the more detailed questions, can

Feb 9, 2022 • 44:50

Marketing to Foodie "Localvores" with Here Here Market's Disha Gulati

The CPG Guys, PVSB are joined in this episode by Disha Gulati, Founder & CEO of Here Here Market, a hyper-local hospitality marketplace helping create memorable food and beverage experiences and curated e-commerce solutions. Its mission is to democratize industry access and opportunity by connecting local talent directly with consumers.Follow Disha Gulati on LinkedIn at: https://www.linkedin.com/in/disha-gulatiFollow Here Here Market on LinkedIn at: https://www.linkedin.com/company/hereherem

Feb 2, 2022 • 50:12

Retailer Preference Index with dunnhumby's Grant Steadman & Eric Karlson

The CPG Guys, PVSB are joined in this episode by Grant Steadman, North America President & Eric Karlson, Director of Strategy & Insights at dunnhumby, the global leader in Customer Data Science, empowering businesses everywhere to compete and thrive in the modern data-driven economy. Follow Grant Steadman on LinkedIn at: https://www.linkedin.com/in/grantsteadman/Follow Eric Karlson on LinkedIn at: https://www.linkedin.com/in/erickarlson/Follow dunnhumby on LinkedIn at: https://www.linked

Jan 31, 2022 • 35:48

Last Mile Adoption of Analytics with Tredence's Jason Villano & Kash Kasinarasimhan

The CPG Guys, PVSB and Sri are joined in this episode by Jason Villano, Global Head of CPG strategy, and Kash Kasinarasimhan, Principal for CPG Strategy at Tredence, a provider of AI consulting & advanced prescriptive analytics that harmonizes data and humanizes experience to help companies efficiently accelerate their smart investments in AI.This is the first in a 2-episode partnership with Tredence.Follow Jason Villano on LinkedIn at: https://www.linkedin.com/in/jasonvillano/ Follow Kash K

Jan 29, 2022 • 43:22

Building Equity & Prosperity Through Diversity Hiring with Hue's Fahad Khawaja

The CPG Guys, Sri & PVSB, are joined in this episode by Fahad Khawaja,  President & CMO of Hue, a social impact organization that exists to build equity and prosperity, for the health and wealth of our communities. They aim to amplify the voices of people of color in marketing, to increase our visibility, and to pave a path to help us all rise.Follow Fahad Khawaja on LinkedIn at: https://www.linkedin.com/in/fahadhk/Follow Fahad on Twitter at: https://twitter.com/Fahad_FutureFollow Hue on

Jan 26, 2022 • 31:25

CES & NRF Recap with Omnicom Commerce Group's Bryan Gildenberg

The CPG Guys, PVSB are joined in this episode by Bryan Gildenberg, SVP of Commerce at Omnicom Commerce Group.Bryan speaks with PVSB about key learnings from the 2022 CES and NRF Big Show events.Follow Bryan on LinkedIn at: http://linkedin.com/in/bryan-gildenberg-56a6b0Follow OCG on LinkedIn at: https://www.linkedin.com/company/omnicom-commerce-group/Follow OCG online at: https://www.omnicomcommercegroup.com/Please provide the CPG Guys feedback at http://ratethispodcast.com/cpgguysCPG Guys Websit

Jan 25, 2022 • 49:34

Kroger Precision Marketing with 84.51˚'s Nancy Winé

The CPG Guys, Sri & PVSB, are joined in this episode by Nancy Winé, VP of Advertising Sales for 84.51˚, a retail data science, insights and media company that helps the Kroger company, CPGs, agencies, publishers and affiliated partners create more personalized and valuable experiences for shoppers across the path to purchase. Powered by cutting edge science, they leverage 1st party retail data from nearly 1 of 2 US households and 2BN+ transactions to fuel a more customer-centric journey util

Jan 22, 2022 • 36:53

Sustainable eCommerce Capabilities with Coca-Cola's Joe Davis

The CPG Guys, Sri & PVSB, are joined in this episode by Joe Davis, VP North America eCommerce at The Coca-Cola Company, the world's most iconic brand and manufacturer of beverages loved by generations. Follow  Joe Davis on LinkedIn at: https://www.linkedin.com/in/joe-davis-coca-cola/Follow Coca-Cola on LinkedIn at: https://www.linkedin.com/company/the-coca-cola-company/ Follow Coca-Cola online at: https://www.coca-colacompany.com/ Joe answers these questions:1)  The pandemic has transfo

Jan 19, 2022 • 45:48

Short Form Video And Live Streaming with Firework's Eva Wang

The CPG Guys, Sri & PVSB, are joined in this episode by Eva Wang, head of Commerce & Partnerships at Firework, a B2B interactive short form web story livestreaming & video platform for brands to engage and convert their website visitors.This is the third of a 3 part partnership episode series with Firework.Follow Eva Wang on LinkedIn at: https://www.linkedin.com/in/eva-wang-13964a91/Follow Firework online at: http://firework.tvFollow Firework on LinkedIn at: https://www.linkedin.com/

Jan 17, 2022 • 35:16

Shoppable Media Meets Performance Marketing with Pear Commerce's Eric Martell

The CPG Guys, PVSB and Sri are joined in this episode by Eric Martell, Founder of Pear Commerce, a shoppable media advertising platform company that simplifies retail marketing by connecting CPG advertisements directly with retailers. Its mission is to provide complete transparency from the click of an ad to the purchase of a product.This is a partnership episode with Pear Commerce.Follow Eric Martell on LinkedIn at: https://www.linkedin.com/in/eric-martell/ Follow Pear Commerce online at: http:

Jan 15, 2022 • 37:34

Building eCommerce Beer Brands with Pabst Brewing's Will Yen

The CPG Guys, Sri & PVSB, are joined in this episode by Will Yen, Director of National Accounts eCommerce at Pabst Brewing Company, a treasured protfolio of iconic American beer brands including Pabst Blue Ribbon, Jack Daniel's Country Cocktails, and others such as Lone Star, Rainier, Schlitz, Old Style, National Bohemian, Stag, Stroh's, and Old Milwaukee. Follow  Will Yen on LinkedIn at: https://www.linkedin.com/in/will-yen/ Follow Pabst Brewing Company on LinkedIn at: https://www

Jan 12, 2022 • 40:20

Custom AI-Based Applications for CPG Companies with TheMathCompany's Aditya Kumbakonam

The CPG Guys, PVSB and Sri are joined in this episode by Aditya Kumbakonam, co-founder of TheMathCompany, a modern, hybrid consulting firm that builds custom AI applications for enterprises. Its consulting model addresses pressing gaps in conventional analytics service provider and off-the-shelf product models, including the lack of speed, reusability, and customization.This is the first in a 2-episode partnership with TheMathCompany.Follow Aditya Kumbakonam on LinkedIn at: https://www.linkedin.

Jan 8, 2022 • 28:26

DTC Digital Transformation with Colgate-Palmolive's Diana Haussling

The CPG Guys, Sri & PVSB, are joined in this episode by Diana Haussling, VP & General Manager of Digital Commerce at Colgate-Palmolive Company. Diana was recently named to the AdAge "40 Under 40" list of honorees.Follow  Diana Haussling on LinkedIn at: https://www.linkedin.com/in/dianahaussling/ Find Colgate brand products at http://shop.colgate.com Find Co by Colgate brand products at https://co.colgate.com/Find Hello brand products at https://www.hello-products.com/Find Tom&a

Jan 5, 2022 • 37:40

Data as a Strategic Asset with Mars' Paola Peretti & Tiger Analytics' Kishor Gummaraju

HAPPY NEW YEAR!The CPG Guys, PVSB and his guest co-host Daniel Torres Dwyer (co-host of the new FMCG Guys podcast) are joined in this episode by Paola Peretti Global Vice President, Digital & Consumer Experience at Mars & Kishor Gummaraju, Chief Customer Officer of Tiger Analytics which develops bespoke insight solutions powered by data and technology for several Fortune 500 companies.This is a the second in a 2-episode partnership with Tiger Analytics where Paola and Kishor discuss oppo

Jan 1, 2022 • 43:44

2021 Retrospective & 2022 Predictions with Omnicom Commerce Group’s Bryan Gildenberg

The CPG Guys, Sri & PVSB are joined in this episode by Bryan Gildenberg, SVP of Commerce at Omnicom Commerce Group.Brian speaks with Sri & PVSB about pivotal events in CPG/Retail during 2021 and thoughts on emerging trends to watch in 2022.Follow Bryan on LinkedIn at: http://linkedin.com/in/bryan-gildenberg-56a6b0Follow OCG on LinkedIn at: https://www.linkedin.com/company/omnicom-commerce-group/Follow OCG online at: https://www.omnicomcommercegroup.com/Please provide the CPG Guys feedbac

Dec 30, 2021 • 1:01:49

The OMNIES - Retailer Awards for Excellence in Omnichannel Digital

Sri, PVSB, Melissa Burdick & Andrea Leigh, AKA the #Fresh 4, deliver the annual Omni Awards for Excellence in Omnichannel DigitalThis is episode 3 of 3 and awards go to Retailers for:Best in classBest UGC ExperienceMost improvedRising starMost innovativeBest enablerPlease provide the CPG Guys feedback at http://ratethispodcast.com/cpgguysCPG Guys Website: http://CPGGuys.comCPG Guys on Instagram: https://instagram.com/cpgguysPlease follow the Network of Executive Women at http://newonline.org

Dec 27, 2021 • 33:17

The OMNIES - Marketplace Awards for Excellence in Omnichannel Digital

Sri, PVSB, Melissa Burdick & Andrea Leigh, AKA the #Fresh 4, deliver the annual Omni Awards for Excellence in Omnichannel DigitalThis is episode 2 of 3 and awards go to Marketplaces for:Best in classMost improvedRising starMost innovativeBest enablerPlease provide the CPG Guys feedback at http://ratethispodcast.com/cpgguysCPG Guys Website: http://CPGGuys.comCPG Guys on Instagram: https://instagram.com/cpgguysPlease follow the Network of Executive Women at http://newonline.org/cpgguysDISCLAIM

Dec 26, 2021 • 24:37

The OMNIES - Brand Awards for Excellence in Omnichannel Digital

Sri, PVSB, Melissa Burdick & Andrea Leigh, AKA the #Fresh 4, deliver the annual Omni Awards for Excellence in Omnichannel DigitalThis is episode 1 of 3 and awards go to Brands for:Best in class omniBest LoyaltyBest DTCBest at social digital engagement for omnichanneleCommerce leaderBest user experience omniBest UGC contributorMost improved omniBest Minority Owned Omnichannel BrandBest Women-Owned Omnichannel BrandPlease provide the CPG Guys feedback at http://ratethispodcast.com/cpgguysCPG G

Dec 25, 2021 • 21:13

Safe Food Addictions with Halo Top's Doug Bouton

The CPG Guys, Sri & PVSB, are joined in this episode by Doug Bouton, the founder & CEO of Halo Top International and its US Subsidiary DoJo Brands which manufacturers Gatsby ChocolateFollow  Doug Bouton on LinkedIn at: https://www.linkedin.com/in/douglas-bouton-b1205a59/ Follow Halo Top International on LinkedIn at: https://www.linkedin.com/company/halo-top-international/ Follow Halo Top International online at:  https://halotop.com/Follow Gatsby Chocolate online at: https://www.gatsbych

Dec 22, 2021 • 31:04

Pivoting Through Career Reinvention with Career Club's Bob Goodwin

The CPG Guys, Sri & PVSB, are joined in this episode by Bob Goodwin, the founder of Career Club, which provides career coaching, an online job search course, and a CRM platform to organize professional network and job search activities. Follow  Bob Goodwin on LinkedIn at: https://www.linkedin.com/in/bobgoodwincareerclub/ Follow Career Club on LinkedIn at: https://www.linkedin.com/company/career-club1/Follow Career Club online at: http://career.clubBob answers these questions:1)  Bob, why don

Dec 18, 2021 • 45:18

Slinging Suds on the Internet with MolsonCoors’ Sara Goucher

The CPG Guys, Sri & PVSB, are joined in this episode by Sara Goucher, Director of eCommerce at the Molson Coors Beverage Company. For more than two centuries Molson Coors has been brewing beverages that unite people for all of life’s moments. From Coors Light, Miller Lite, Molson Canadian, Carling and Staropramen to Coors Banquet, Blue Moon Belgian White, Saint Archer Gold, Leinenkugel’s, Creemore Springs and more, Molson Coors produces some of the most beloved and iconic beer brands ever ma

Dec 15, 2021 • 39:21

Sustained Growth Through Efficient Advertising with Perpetua's Adam Epstein

The CPG Guys, Sri & PVSB are joined in this episode by Adam Epstein, VP of Growth at Perpetua, a company that is obsessed with building advertising tools that unlock predictable, sustainable growth for anyone who sells online. They leverage AI to enhance human creativity - not replace it. Adam is also the host of "Growth Sessions" a podcast that explores key trends shaping the eCommerce industry.This is a 1-episode partnership with Perpetua.Follow Adam Epstein on LinkedIn at: https

Dec 11, 2021 • 49:02

Into the Tank with Dude Products' Sean Riley

The CPG Guys, Sri & PVSB, are joined in this episode by Sean Riley, co-founder and Chief Executive Dude of Dude products.Follow  Sean Riley on LinkedIn at: https://www.linkedin.com/in/spriles/Follow Dude Products on LinkedIn at: https://www.linkedin.com/company/dude-products-inc/ Follow Dude Products online at: https://www.dudeproducts.com/ Follow Dude Products on YouTube at: https://www.youtube.com/channel/UChd5U4N0VNU6TjXF_PTh7WA Sean answers these questions:1)  Your story starts at Illino

Dec 8, 2021 • 40:30

Step-change Growth Through Connected Ecosystems with Genpact's Tom McGuire & Rana Saha

The CPG Guys, Sri & PVSB are joined in this episode by Rana Saha – Global Head - Consumer Goods and Retail Leader, Sales and Commercial Practice and Tom McGuire – Consumer Goods and Retail Leader, Sales and Commercial Practice at Genpact, a global professional services firm that makes business transformation real. We drive digital-led innovation and digitally-enabled intelligent operations for our clients, guided by our experience running thousands of processes primarily for Global Fortune 5

Dec 4, 2021 • 48:07

Succeeding in Omnichannel B2B/B2C with JBS Pilgrim's Riz Akbar

The CPG Guys, Sri & PVSB, are joined in this episode by Riz Akbar, Head of eCommerce for JBS Pilgrim's, a leading global provider of high-quality food products, including well-recognized brands and value-added premium products. As one of the world’s largest poultry producers and a fully integrated pork producer, Pilgrim’s has provided wholesome, quality products to customers and consumers for more than seven decades.Follow  Riz Akbar on LinkedIn at: https://www.linkedin.com/in/riz-akbar

Dec 1, 2021 • 42:42

Driving Omnichannel Growth Through Insights & Technology with Tiger Analytics' Kishor Gummaraju & Sari Somani

The CPG Guys, Sri & PVSB are joined in this episode by Kishor Gummaraju, Chief Customer Officer & Sari Somani, Omni Channel Strategy & Analytics Leader, of Tiger Analytics which develops bespoke solutions powered by data and technology for several Fortune 500 companies.This is a the first in a 2-episode partnership with Tiger Analytics.Visit https://www.tigeranalytics.com/omnichannel/ to know more about the Omnichannel offerings.Follow Kishor Gummaraju on LinkedIn at: https://www.lin

Nov 27, 2021 • 44:42

Demystifying Crypto Currencies & NFTs with Grammy-Winner Gino the Ghost

The CPG Guys are joined by Grammy-winning recording artist, songwriter and singer Gino "The Ghost" Borri, a Detroit Native.Follow Gino on Instagram at: http://instagram.com/ginotheghostFollow Gino on TikTok at: https://www.tiktok.com/@ginotheghostFollow Gino on YouTube at: https://www.youtube.com/channel/UCb2NG6NWyhjisymBWg8aSXQ Follow Gino the Ghost on Facebook at: https://www.facebook.com/GinoTheGhostFollow Gino on more platforms at: https://linktr.ee/ginotheghostGino joins the CPG G

Nov 26, 2021 • 41:32

2021 Holiday Gift Guide with Walmart’s Whitney Cooper

Ho Ho Ho! This week, The CPG Guys are joined by Whitney Cooper, Senior Director of Omnichannel Transformation in the Walmart Connect retail media unit of Walmart.Whitney is here to give us a preview of her highly-anticipated Holiday Gift Guide!Link to Whitney's Holiday Gift Guide: https://www.linkedin.com/pulse/2021-holiday-gift-guide-whitney-cooperFollow Whitney on LinkedIn at: https://www.linkedin.com/in/whitneycook/Follow Whitney on Instagram at: https://instagram.com/whitneyfaecooperPle

Nov 24, 2021 • 20:30

Scaling an Omnichannel Brand with JiMMYBAR's Jim Simon

The CPG Guys, Sri & PVSB, are joined in this episode by Jim Simon, the co-founder & CEO of JiMMYBAR, a family company with a female co-founder & creator of "Bars With Benefits" meaning high protein-low sugar great tasting bars with Functional ingredients like immune boosting fruit, Collagen, Turmeric, Guarana Caffeine, Keto friendly nuts. Follow  Jim Simon on LinkedIn at: https://www.linkedin.com/in/jisimon/Follow JiMMYBAR on LinkedIn at: https://www.linkedin.com/company/ji

Nov 20, 2021 • 45:57

Principles of Successful Leadership with Unilever's Vandana Khanna

The CPG Guys, Sri & PVSB, are joined in this episode by Vandana Khanna, Director of Digital Finance Transformation at Unilever.Follow  Vandana Khanna on LinkedIn at:  https://www.linkedin.com/in/vandanakhanna/Follow Unilever on LinkedIn at: https://www.linkedin.com/company/unilever/ Follow Unilever online at: http://www.unilever.comVandana answers these questions:1) Your career has passed through several CPG brands, J&J, PepsiCo amongst them and core finance such as D&B. Decompose th

Nov 17, 2021 • 38:44

Insights-Driven Growth Marketing with Amazon Fresh's Rose Jia

The CPG Guys, Sri & guest host Melisssa Burdick from Pacvue are joined in this episode by Rose Jia, head of Growth Marketing for Amazon Fresh.This is the second of a two part partnership episode series with Cardlytics which partners with financial institutions to understand where and when consumers are spending their money. They use these insights to help marketers identify, reach, and influence likely buyers at scale.Follow Rose Jia on LinkedIn at: http://linkedin.com/in/rjiaFollow Renaissa

Nov 13, 2021 • 35:29

The CMO Suite with Connectivity Holdings' Sean Halter

The CPG Guys, Sri & PVSB, are joined in this episode by Sean Halter, CEO of Connectivity Holdings, a media strategy investment company and host of the CMO Suite podcast.Follow  Sean Halter on LinkedIn at: https://www.linkedin.com/in/seanhalter/Follow Connectivity Holdings on LinkedIn at: https://www.linkedin.com/company/connectivityholdings/ Follow Connectivity Holdings online at: https://connectivityholdings.com/ Follow The CMO Suite Podcast on LinkedIn at: https://www.linkedin.com/company/

Nov 10, 2021 • 53:33

Augmented Reality for CPG/Retail with Eyekandy's Scott Lester

The CPG Guys, Sri & PVSB are joined in this episode by Scott Lester, the founder & Chairman of Eyekandy, the world's leading Augmented Reality (AR) Provider for commerce. Partnering with Brands and Retailers across the world to produce engaging AR shopper experiences in store, online and in print. This is a partnership episode with Eyekandy.Follow Scott Lester on LinkedIn at: https://www.linkedin.com/in/scott-lester-94104b2/Follow Eyekandy online at: http://eyekandy.com/ Follow Eyek

Nov 6, 2021 • 48:57

Scaling DTC into Omnichannel with Chomps Meat Snacks' Pete Maldonado & Stacey Hartnett

The CPG Guys, Sri & PVSB, are joined in this episode by Pete Maldonado the co-founder & CEO of Chomps & the Sr Director of eCommerce Stacey Hartnett. Chomps is a manufacturer of protein-packed meat snacks that deliver on taste, simple ingredients and powerful nutrition!Follow  Pete Maldonado on LinkedIn at: https://www.linkedin.com/in/petermaldonado/Follow Stacey Hartnett on LinkedIn at:  https://www.linkedin.com/in/stacey-hartnett-berger-6b2aa124/Follow Chomps on LinkedIn at: https:

Nov 3, 2021 • 33:10

Engaging Grocery Shoppers Through Digital Innovation with H-E-B's Ashwin Nathan

The CPG Guys, Sri & PVSB, are joined in this episode by Ashwin Nathan, VP Head of Marketing and Advertising at H-E-B. Founded in 1905, H-E-B operates more than 400 stores in a number of formats and is the #1 food retailer in the Austin, San Antonio, Corpus Christi and Rio Grande Valley markets. It is the largest private company in Texas and one of the 15 largest privately held companies in the U.S.Follow  Ashwin Nathan on LinkedIn at: https://www.linkedin.com/in/ashwinnathan/Follow H-E-B on

Oct 27, 2021 • 1:01:26

Influencing Likely Buyers at Scale with Cardlytics' Ross McNab

The CPG Guys, Sri & guest host Melisssa Burdick from Pacvue are joined in this episode by Ross McNab, President for North America Advertising at Cardlytics which partners with financial institutions to understand where and when consumers are spending their money. They use these insights to help marketers identify, reach, and influence likely buyers at scale.This is the first of a two part partnership episode series with Cardlytics.Follow Ross McNab on LinkedIn at: https://www.linkedin.com/in

Oct 23, 2021 • 33:35

Accelerating Conversion Brand & Retail Sites Through Video Short Stories with Firework's Jeff Lucas

The CPG Guys, Sri & PVSB, are joined in this episode by Jeff Lucas, Chief Revenue Officer of Firework, a B2B interactive short form web story video platform for brands to engage and convert their website visitors.This is the first of a two part partnership episode series with Firework.Follow Jeff Lucas on LinkedIn at: https://www.linkedin.com/in/jeff-lucas-76911945/Follow Firework online at: http://firework.tvFollow Firework on LinkedIn at: https://www.linkedin.com/company/fireworkhq/Jeff an

Oct 20, 2021 • 31:24

Global Data Strategy & Value Creation with Mars’s Vidyotham Reddi

The CPG Guys, Sri & PVSB, are joined in this episode by Vidyotham Reddi- Director of market intelligence and analytics at Mars and Sinan Gurman - SVP of data & analytics at WNS (Holdings) Limited (NYSE: WNS), a leading Business Process Management (BPM) company. WNS combines deep industry knowledge with technology, analytics and process expertise to co-create innovative, digitally led transformational solutions with over 380 clients across various industries. This is the second  of a two

Oct 16, 2021 • 49:02

FBA Aggregators with Boosted Commerce's Sarah Dajani

The CPG Guys, Sri & PVSB, are joined in this episode by Sarah Dajani, VP of Operations at Boosted Commerce, a FBA (Fulfillment by Amazon) aggregator focused on accelerating the growth of beloved consumer brands.Follow  Sarah Dajani on LinkedIn at: https://www.linkedin.com/in/sdajani/Follow Boosted Commerce on LinkedIn at: https://www.linkedin.com/company/boostedcommerce/Follow Boosted Commerce online at: https://boostedcommerce.com/Sarah answers these questions:1) You have a background in fo

Oct 13, 2021 • 35:19

Audacious Possibilities Through Data Analytics with Campbell's Maria Macuare

The CPG Guys,  PVSB,  and Fresh 4 co-host Andrea Leigh are joined in this episode by CPG Chief Practice Officer of Fractal, Dipita Chakraborty and Maria Macuare, VP of data & analytics from Campbell Soup Company. This is the second of a two part partnership episode series with Fractal. Fractal is one of the most prominent players in the Artificial Intelligence space. Fractal's mission is to power every human decision in the enterprise and brings AI, engineering, and design to help the w

Oct 9, 2021 • 54:16

Secrets to Scaling Your eCommerce Brand with Mindful Marketing's Jordan West

The CPG Guys, Sri & PVSB, are joined in this episode by Jordan West, CEO of Mindful Marketing and host of the popular "Secrets of Scaling Your eCommerce brand" podcast.Follow  Jordan West on LinkedIn at: https://www.linkedin.com/in/jordan-west-marketer/Subscribe to his podcast at: https://podcasts.apple.com/us/podcast/secrets-to-scaling-your-ecommerce-brand/id1480733021Follow Mindful Marketing online at: https://mindfulmarketing.co/This episode is also available on Jordan's po

Oct 6, 2021 • 51:25

Omnichannel Measurement & Diagnosis with NielsenIQ's Liz Buchanan & Harvey Ma

The CPG Guys, Sri & PVSB, are joined in this episode by Liz Buchanan and Harvey Ma from NielsenIQ, the leader in providing the most complete, unbiased view of consumer behavior, globally.NielsenIQ has partnered with The CPG Guys to discuss their new omnichannel measurement solutions OmniShopper and OmniSales and how they help brands and retailers get a more complete picture of omnichannel retail. They also share with us the news that NielsenIQ has acquired 2 companies to help further enhance

Oct 2, 2021 • 28:41

Meaningful Consumer Relationships with Kimberly-Clark's Josh Blacksmith

The CPG Guys, Sri & PVSB, are joined in this episode by Josh Blacksmith, Senior Director of Global Consumer Relationships & Engagement at Kimberly-Clark, a manufacturer of household paper and personal care products.Follow  Josh Blacksmith on LinkedIn at: https://www.linkedin.com/in/josh-blacksmith/Follow Kimberly-Clark on LinkedIn at: https://www.linkedin.com/company/kimberly-clark/Follow Kimberly-Clark online at: https://www.kimberly-clark.com/en-us/Josh answers these questions:1) Let’s

Sep 29, 2021 • 39:22

Retail Funnel Value Enhancement with PSignite’s Doug Miller & Alan Lindsay

The CPG Guys, Sri & PVSB, are joined in this episode by Doug Miller CEO and Alan Lindsay VP of Product Management  at PSignite which uses AI, IoT and blockchain to guild applications on Salesforce Clouds to provide clients with workflow-driven solutions with deep analytics.This is the second of a two part partnership episode series with PSignite.Follow Doug Miller on LinkedIn at: http://linkedin.com/in/dmiller722Follow Alan Lindsay on LinkedIn at: http://linkedin.com/in/alanlindsayFollow PSi

Sep 25, 2021 • 35:59

The eCommerce Maturity Curve with Christina Vail

The CPG Guys, Sri & PVSB, are joined in this episode by Christina Vail, Director of Client Strategy.Follow Christina Vail on LinkedIn at: https://www.linkedin.com/in/christina-vail-0454ab65/Chrstina answers these questions:1) What was the impetus to create this research? What were you witnessing in your conversations with clients trying to align to the demand of the evolving omnichannel world?2) In your report, you identify in great detail something you call the eCommerce maturity curve. Wou

Sep 22, 2021 • 31:51

Retail Media Process Management with WNS's Seema Kashyap & Sinan Gurman

The CPG Guys, Sri & PVSB, are joined in this episode by Sinan Gurman - SVP of data & analytics, and Seema Kashyap - Director and practice leader of Marketing Analytics at WNU at WNS (Holdings) Limited (NYSE: WNS), a leading Business Process Management (BPM) company. WNS combines deep industry knowledge with technology, analytics and process expertise to co-create innovative, digitally led transformational solutions with over 380 clients across various industries. This is the first of a t

Sep 18, 2021 • 40:19

Social Media & CPG Brands with Facebook's Dave Sommer

The CPG Guys, Sri & PVSB, are joined in this episode by Dave Sommer Director, CPG, Retail Partnerships, Shopper Marketing and eCommerce at Facebook. Founded in 2004, Facebook's mission is to give people the power to build community and bring the world closer together. People use Facebook's apps and technologies to connect with friends and family, find communities and grow businesses.Follow Dave Sommer on LinkedIn at: https://www.linkedin.com/in/davidsommer1/Follow Facebook on Linke

Sep 15, 2021 • 43:58

Growing Brands Through Retail Media with Instacart's Seth Dallaire

The CPG Guys, Sri & PVSB, are joined in this episode by Seth Dallaire, the Chief Revenue Officer at Instacart,  the leading online grocery platform in North America. Instacart shoppers offer same-day delivery and pickup services to bring fresh groceries and everyday essentials to busy people and families across the U.S. and Canada.Follow Seth Dallaire on LinkedIn at: https://www.linkedin.com/in/sethdallaire/Follow Instacart on LinkedIn at: https://www.linkedin.com/company/instacart/Follow In

Sep 11, 2021 • 52:30

Improving Retail SEO Through Accurate Product Attributes with Foodspace's Ayo Oshinaike

The CPG Guys, Sri & PVSB, are joined in this episode by Ayo Oshinaike, co-founder & CEO of Foodspace Technology, a SaaS solution that helps  brands get complete, accurate, and rich shopper-centric data so their products are discoverable everywhere they’re sold online.Follow Ayo Oshinaike on LinkedIn at: https://www.linkedin.com/in/ayodeleoshinaike/Follow Foodspace on LinkedIn at: https://www.linkedin.com/company/foodspacetechnology/mycompany/ Follow Foodspace online at: https://foodspace

Sep 10, 2021 • 33:39

Digital Shelf Analytics with e.fundamental's John Maltman

The CPG Guys, Sri & PVSB, are joined in this episode by John Maltman, founder & CEO of e.fundamentals which helps CPG brands unlock eCommerce growth by transforming the knowledge, decision making & agility of brands online through actionable data and expert-led digital commerce insights.Follow John Maltman on LinkedIn at: https://www.linkedin.com/in/jmaltman/ Follow e.fundamentals on LinkedIn at: https://www.linkedin.com/company/e-fundamentals/Follow e.fundamentals online at: https:/

Sep 8, 2021 • 42:19

Infusing Video Short Stories into Brand Sites with Firework's Vincent Yang

The CPG Guys, Sri & PVSB, are joined in this episode by Vincent Yang, founder & CEO of Firework, a B2B interactive short form web story video platform for brands to engage and convert their website visitors.This is the first of a two part partnership episode series with Firework.Follow Vincent Yang on LinkedIn at: https://www.linkedin.com/in/vincentyangeverstring/Follow Firework online at: http://firework.tvFollow Firework on LinkedIn at: https://www.linkedin.com/company/fireworkhq/Vince

Sep 4, 2021 • 45:51

Targeted Digital Advertising with Criteo's Sherry Smith

The CPG Guys, Sri & PVSB, are joined in this episode by Sherry Smith, Managing Director of Retail Media at Criteo, a global technology company that powers the world’s marketers and media owners with trusted and impactful advertising through its world-leading Commerce Media Platform, a suite of products that activates the world’s largest set of commerce data to drive better commerce outcomes. Follow Sherry Smith on LinkedIn at: https://www.linkedin.com/in/sherryd-smith/Follow Criteo online at

Aug 30, 2021 • 36:50

Salesforce Cloud-Driven Workflow Improvements with PSignite's Austin Wildmore

The CPG Guys, Sri & PVSB, are joined in this episode by Austin Wildmore, VP of Product Strategy at PSignite which uses AI, IoT and blockchain to guild applications on Salesforce Clouds to provide clients with workflow-driven solutions with deep analytics.This is the first of a two part partnership episode series with PSignite.Follow Austin Wildmore on LinkedIn at: https://www.linkedin.com/in/austinwildmore/ Follow PSignite online at: http://psignite.com Follow PSignite on LinkedIn at: https:

Aug 28, 2021 • 56:31

Grocery Digital Growth Strategies and Technologies with Groceryshop's Joe Laszlo

The CPG Guys, Sri & PVSB, are joined in this episode by Joe Laszlo, VP of Content for Groceryshop which brings together leaders from the entire grocery ecosystem, including established and startup CPG brands, supermarkets, c-stores, drug stores, general merchandise stores, discount stores, ecommerce players, warehouse clubs, grocerants and non-traditional grocery retailers. Groceryshop is taking place Sept 19-22, 2021 at Mandalay Bay Hotel & Casino in Las Vegas, NVTo learn more about Gro

Aug 25, 2021 • 31:01

Solving Problems Through AI & Analytics with Fractal's Dipita Chakraborty & Prateek Trivedi

The CPG Guys, Sri & PVSB, are joined in this episode by CPG Chief Practice Officer, Dipita Chakraborty and CPG Principal Consultant Prateek Trivedi from Fractal, one of the leading providers of AI and analytics globally to the world’s most admired Fortune 500® companies. Fractal’s mission is to power every human decision in the enterprise by bringing AI, engineering, and design to solve some of the world’s toughest problems.This is the first of a two part partnership episode with Fractal.Fol

Aug 21, 2021 • 52:10

Alcohol eCommerce with Freixenet’s Bryan Melo

The CPG Guys, Sri & PVSB, are joined in this episode by Bryan Melo, Senior Director of eCommerce at Freixenet-Mionetto USA, one of the largest sparkling wine companies in the U.S.Follow Bryan Melo on LinkedIn at: https://www.linkedin.com/in/bryan-melo-7ba64b55/Follow Freixenet-Mionetto USA online at: https://www.freixenetmionettousa.com/Bryan answers these questions:1) You previously served in a similar role at Ste. Michelle Wine Estates. Can you give our audience a fundamental understanding

Aug 18, 2021 • 28:10

Product Information Management with Syndigo's Mark Detelich

The CPG Guys, Sri & PVSB, are joined in this episode by Mark Detelich, Chief Product Officer at Syndigo which enables commerce by supporting the efficient transfer of product information through its network of brands and their customers. The company provides descriptive product and nutritional information, images and other digital media, powered by deep analytics to empower engaging brand experiences online and in store. Follow Mark Detelich on LinkedIn at: https://www.linkedin.com/in/mark-d

Aug 14, 2021 • 48:48

Experience Relationship Management with AnyRoad's Daniel Yaffe

The CPG Guys, Sri & PVSB, are joined in this episode by Daniel Yaffe, the co-founder & COO of AnyRoad,  the leading Experience Relationship Management (ERM) platform enabling global brands to properly measure, scale, and implement their experiential marketing campaigns.Follow Daniel Yaffe on LinkedIn at: https://www.linkedin.com/in/danielyaffe/Follow AnyRoad online at: Daniek answers these questions:1) What’s a bay area guy like you doing on the Kentucky Bourbon Trail? In other words, wh

Aug 11, 2021 • 28:09

Enabling Contextual Commerce with The Mars Agency's Ethan Goodman & Chicory's Jason Young

The CPG Guys, Sri & PVSB, are joined in this episode by Ethan Goodman, SVP of Commerce, Media & innovation at The Mars Agency & Jason Young, President of Chicory a NYC-based tech firm and the leading digital shopper marketing platform for CPG and grocery brands. Its signature “Get Ingredients” button can be found on over 1,500 recipe websites, including Taste of Home, Delish, LandOLakes.com and thousands of influencer food blogs. Leveraging its extensive recipe network, Chicory partn

Aug 7, 2021 • 47:31

Cannabis Home Delivery with Lantern's Meredith Mahoney

The CPG Guys, Sri & PVSB, are joined in this episode by Meredith Mahoney, President of Lantern, a home-delivery cannabis business that was incubated within Drizly.Follow Meredith Mahoney on LinkedIn at: https://www.linkedin.com/in/meredith-mahoney/Follow Lantern online at: http://www.lanternnow.comMeredith answers these questions:1) You spent a good part of your career prior to Lantern working in DTC businesses, notably at Wayfair, a familiar online merchant of home furnishings, décor, home

Aug 4, 2021 • 35:28

Targeted Digital Advertising with Criteo's Shery Smith

CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast.

Aug 4, 2021 • 39:57

Scaled Data Analytics with Danone's Suresh Ganapathy

The CPG Guys, Sri & PVSB, are joined in this episode by Suresh Ganapathy, VP of Enterprise Analytics at Danone &  Anil Kaul CEO of Absolutdata, an Infogain company. Absolutdata transforms how the world makes decisions by building AI-based scalable solutions enabling their clients to compete at a higher level and see the results in their top and bottom line.This is the the second in a two-part partnership with Absolutdata.Follow Suresh Ganapathy on LinkedIn at: https://www.linkedin.com/in

Jul 31, 2021 • 47:08

Going Omnichannel with American Fireglass CEO Matt Doll

The CPG Guys, Sri & PVSB, are joined in this episode by Matt Doll, founder & CEO of American Fireglass, the world's premier manufacture of Fireplace, Fire Pit Glass and related burner products. Follow Matt on LinkedIn at: https://www.linkedin.com/in/%F0%9F%94%A5-matt-doll-%F0%9F%94%A5-61313532/ Follow American Fireglass online at: http://americanfireglass.comMatt answers these questions:1) How exactly did you get into fireglass - how was it born - what is the history of the company2

Jul 28, 2021 • 42:16

CPG & Retail Mobile Loyalty Platforms with Fetch Rewards' Wes Schroll

The CPG Guys, Sri & PVSB, are joined in this episode by Wes Schroll, co-founder & CEO of Fetch Rewards, a mobile shopping platform that rewards shoppers for buying the brands they love.  Follow Wes on LinkedIn at: https://www.linkedin.com/in/wes-schroll-98164418/Follow Fetch Rewards online at: http://fetchrewards.comDownload the Fetch Rewards app for iOS: https://apps.apple.com/us/app/fetch-rewards-for-receipts/id1182474649Download the Fetch Rewards app for Android: https://play.google.c

Jul 24, 2021 • 49:49

Accelerating Omnichannel & eCommerce with Crossmark's Chris Moye

The CPG Guys, Sri & PVSB, are joined in this episode by Chris Moye, CEO of Crossmark, a leading sales and marketing services agency that specializes in growing retail brands throughout nearly every category of the consumer goods industry. For more than 100 years, CROSSMARK has accelerated the world’s most powerful companies—ultimately driving sales and managing brand success. Our core services include Headquarter Sales, Retail Services, and Marketing Services.  Follow Chris on LinkedIn at: h

Jul 21, 2021 • 32:23

Retail Media with Sam's Club's Abi Subramanian

The CPG Guys, Sri & PVSB, are joined in this episode by Abi Subramanian, Senior Director & head of advertising & brand partnerships at Walmart's Sam's Club division.Follow Abi on LinkedIn at: https://www.linkedin.com/in/abishake/Follow Sam's Club online at: http://samsclub.comAbi answers these questions:1) Is retail media - shopper marketing 201 or is it media 201? Audience or conversion?2) Could you please explain to our audience why retail media is the single most im

Jul 17, 2021 • 45:22

Scaling Brands Through Digital Tooling with Isomr Group's Michael Hauck

The CPG Guys, Sri & PVSB, are joined in this episode by Michael Hauck, founding partner & CEO of Isomr Group, a global digital consulting firm that works with industry-leading organizations to transform and grow their businesses with digital strategies across a number of industries including consumer packaged goods, agriculture, hardlines, manufacturing and distribution.Follow Michael Hauck on LinkedIn at: https://www.linkedin.com/in/michaelhauck/ Follow Isomr Group online at: http://iso

Jul 14, 2021 • 33:24

Health & Wellness Product Attributes with Label Insight's Tim Whiting & NielsenIQ's Josh Goldman

The CPG Guys, Sri & PVSB, are joined in this episode by Tim Whiting, VP of Marketing at Label Insight and Josh Goldman VP NA Product Operations at NielsenIQ. In May of 2021, NielsenIQ announced the acquisition of Label Insight.This is the third episode in a 3 part series with Label Insight.Follow Label Insight online at: http://www.labelinsight.comFollow NielsenIQ online at: http://www.nielseniq.comTim and Josh answer these questions: 1) Josh, this is the third time we’ve spoken to Label Ins

Jul 10, 2021 • 36:17

Retail Rank Punditry with Morning News Beat's Kevin Coupe

The CPG Guys, Sri & PVSB, are joined in this episode by Kevin Coupe, renowned author and also editor of Morning News Beat, Kevin Coupe.Follow Kevin Coupe on LinkedIn at: https://www.linkedin.com/in/kevin-coupe-6872196/Follow Morning News Beat online at: http://morningnewsbeat.comPurchase Kevin's book "The Big Picture" on AmazonKevin answers these questions:1) Many people are focused on what appears to be an end in sight for the pandemic. Should retailers and brands be focused

Jul 7, 2021 • 33:35

Transforming CPG Decision-Making with Absolutdata's Anil Kaul & Rohit Nagpal

The CPG Guys, Sri & PVSB, are joined in this episode by Anil Kaul CEO and Rohit Nagpal, Chief Customer Officer for Absolutdata, an Infogain company. Absolutdata transforms how the world makes decisions by building AI-based scalable solutions enabling their clients to compete at a higher level and see the results in their top and bottom line.This is the the first in a two-part partnership with Absolutdata.Follow Absolutdata online at: http://absolutdata.comFollow Infogain online at: http://in

Jul 3, 2021 • 45:57

Consumables Replenishment with Replenium's Tom Furphy

The CPG Guys, Sri & PVSB, are joined in this episode by Tom Furphy, CEO of Replanium, an auto replenishment platform that uses machine learning and customer tools to improve order economics and customer loyalty.Follow Tom Furphy on LinkedIn at: http://linkedin.com/in/tomfurphyFollow Replenium online at: https://www.replenium.com/ Tom answers these questions:1) Based upon the research you have conducted, why are retailer-based subscription services so desirable for consumers? Are there specif

Jun 30, 2021 • 49:00

Brand-Powered Shoppable Recipes with Chicory's Joey Petracca & Megan Howard

The CPG Guys, Sri & PVSB, are joined in this episode by Joey Petracca, co-founder & Meagan Howard VP of Sales from  Chicory a NYC-based tech firm and the leading digital shopper marketing platform for CPG and grocery brands. Its signature “Get Ingredients” button can be found on over 1,500 recipe websites, including Taste of Home, Delish, LandOLakes.com and thousands of influencer food blogs. Leveraging its extensive recipe network, Chicory partners with leading CPG brands like Nestlé an

Jun 26, 2021 • 42:54

Grocery Retail Loyalty with TCC’s Simon Hay

The CPG Guys, Sri & PVSB, are joined in this episode by Simon Hay, CEO of TCC Global, an international marketing company that specializes in creating loyalty platforms and campaigns that change the way shoppers think, act and feel.Follow Simon Hay on LinkedIn at: http://linkedin.com/in/simonhay999 Follow TCC Global online at: http://www.tccglobal.comSimon answers these questions:1. What changes are you seeing in the US grocery loyalty rewards space?2. How about retailers without a pre-existi

Jun 23, 2021 • 28:59

In-Home Brand Experience with Brandshare’s Alan Verdun

The CPG Guys, Sri & PVSB, are joined in this episode by Alan Verdun, the President at brandshare, the leader in Connected Sampling that creates omnichannel brand experiences to accelerate purchase conversion. Through curated subscription boxes, loyalty programs and e-commerce sampling with digital connectivity, they can engage millions of consumers monthly – connecting brands to their target consumers.This is the second in a 3 part series with brandshare.Follow Brandshare online at: http://w

Jun 19, 2021 • 41:31

Covering Omnichannel Grocery News with Grocery Dive's Jeff Wells

The CPG Guys, Sri & PVSB, are joined in this episode by Jeff Wells, Senior Editor of Grocery Dive. Grocery Dive provides in-depth journalism and insight into the most impactful news and trends shaping the grocery industry. The newsletters and website cover topics such as shopper behavior, omnichannel, e-commerce, pricing and discounting, store formats, and more.Follow Jeff Wells on LinkedIn at: https://www.linkedin.com/in/jeff-wells-08149426/Follow Grocery Dive online at: http://grocerydive.

Jun 16, 2021 • 39:42

Making the World Smile through Personalization with Mars' Sam Chang

The CPG Guys, Sri & PVSB, are joined in this episode by Sam Chang, Global Head of Data Science & Advanced Analytics at Mars. Sam is also joined by Risa Crandall from Aki Technologies.Aki Technologies has partnered with The CPG Guys in a 3 part series to discuss how personalized moments can be delivered at scale. This is part 3 of the series.Follow Aki Technologies online at: http://a.kiFollow Aki Technologies on LinkedIn at: https://www.linkedin.com/company/aki-technologiesSam answers th

Jun 12, 2021 • 37:20

Global Commerce Platform for Brands with Wish's Heidi Burns - EPISODE 100!!!

The CPG Guys, Sri & PVSB, are joined in this special 100th episode by Heidi Burns, Senior Category Manager for CPG Brands at Wish, a mobile e-commerce platform that connects hundreds of millions of consumers with the widest selection of products delivered directly to their doors. Their mission is to provide everyone access to the most affordable and convenient shopping experience on the planet. Wish supports 500,000 merchant partners as well as over 100mm monthly active users. Follow Wish on

Jun 9, 2021 • 35:17

Improving SEO with Label Insight's Dagan Xavier & NielsenIQ's Roy Woodhouse

The CPG Guys, Sri & PVSB, are joined in this episode by Dagan Xavier, co-founder & CPO of Label Insight & Roy Woodhouse NA Commercial Lead for Brandbank at NielsenIQ. In May of 2021, NielsenIQ announced the acquisition of Label Insight.This is the second in a 3 part series with Label Insight.Follow Label Insight online at: http://www.labelinsight.comFollow NielsenIQ online at: http://www.nielseniq.comDagan and Roy answer these questions: We had the opportunity to speak with Todd Morr

Jun 5, 2021 • 40:54

In-Home Brand Experiences with brandshare's Alan Verdun

The CPG Guys, Sri & PVSB, are joined in this episode by Alan Verdun, the President at brandshare, the leader in Connected Sampling that creates omnichannel brand experiences to accelerate purchase conversion. Through curated subscription boxes, loyalty programs and e-commerce sampling with digital connectivity, they can engage millions of consumers monthly – connecting brands to their target consumers.This is the second in a 3 part series with brandshare.Follow Brandshare online at: http://w

Jun 5, 2021 • 40:23

Digital Beauty Experiences with E.L.F. Beauty's Ekta Chopra

The CPG Guys, Sri & PVSB, are joined in this episode by Ekta Chopra, Chief Digital Officer at E.L.F. Beauty which builds brands designed to disrupt industry norms, shape culture and connect communities through positivity, inclusivity and accessibility.Follow E.L.F. Beauty online at: http://www.elfbeauty.comFollow E.L.F. Beauty on LinkedIn at: https://www.linkedin.com/company/e-l-f-beauty/Ekta answers these questions: How is the role of CDO at ELF? What does your daily routine look like at wo

Jun 2, 2021 • 35:51

Connected Sampling with Brandshare's Doug Guyer

The CPG Guys, Sri & PVSB, are joined in this episode by Doug Guyer, Co-Founder & Director of Strategic Development at Brandshare, the leader in Connected Sampling that creates omnichannel brand experiences to accelerate purchase conversion. Through curated subscription boxes, loyalty programs and e-commerce sampling with digital connectivity, they can engage millions of consumers monthly – connecting brands to their target consumers.This is the first in a 3 part series with Brandshare.Fo

May 29, 2021 • 34:24

Contextual Commerce with Chicory's Yuni Sameshima & Joey Petracca

The CPG Guys, Sri & PVSB, are joined in this episode by Yuni Sameshima & Joey Petracca, co-founders of Chicory a NYC-based tech firm and the leading digital shopper marketing platform for CPG and grocery brands. Its signature “Get Ingredients” button can be found on over 1,500 recipe websites, including Taste of Home, Delish, LandOLakes.com and thousands of influencer food blogs. Leveraging its extensive recipe network, Chicory partners with leading CPG brands like Nestlé and grocery ret

May 26, 2021 • 41:08

Personalization at Scale with PepsiCo's Kate Brady

The CPG Guys, Sri & PVSB, are joined in this episode by Kate Brady, head of media innovation and partnership development at PepsiCo NA. Kate talks about how PepsiCo leverages Aki Technologies to deliver powerful personalized moments for consumers.Aki Technologies has partnered with The CPG Guys in a 3 part series to discuss how personalized moments can be delivered at scale.Follow Aki Technologies online at: http://a.kiFollow Aki Technologies on LinkedIn at: https://www.linkedin.com/company/

May 22, 2021 • 25:43

Analyzing CPG Performance with RBC Capital's Nik Modi

The CPG Guys, Sri & PVSB, are joined in this episode by Nik Modi, Managing Director at RBC Capital Markets, where he oversees the coverage of the Beverage and Household Personal Care sectors.Follow RBC Capital online at: https://www.rbccm.com/en/Follow RBC Capital on LinkedIn at: https://www.linkedin.com/company/rbc-capital-markets/Nik answers these questions: In February, the annual CAGNY conference took place. I assume you look forward to this event, what role do you play in prep, being at

May 19, 2021 • 28:49

Product Label Transparency & Searchability with Label Insight's Todd Morris

The CPG Guys, Sri & PVSB, are joined in this episode by Todd Morris, CEO of Label Insight which drives growth for CPG brands and retailers through unparalleled product transparency. As the trusted partner of over 300 retail banners, over 30,000 CPG brands and organizations. Label Insight has partnered with The CPG Guys in a 3 part series to discuss how product label transparency improves product searchability and accelerates the path to purchase for consumers seeking to live authentic health

May 15, 2021 • 31:41

Primary Research in the Digital Age with Ipsos's Alison Chaltas

CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast.

May 12, 2021 • 31:26

Omnichannel Measurement with NielsenIQ's Liz Buchanan & Natalie Williams

The CPG Guys, Sri & PVSB, are joined in this episode by Liz Buchanan and Natalie Williams from NielsenIQ, the leader in providing the most complete, unbiased view of consumer behavior, globally.NielsenIQ has partnered with The CPG Guys to discuss their new omnichannel measurement solutions OmniShopper and OmniSales and how they help brands and retailers get a more complete picture of omnichannel retail.Follow NielsenIQ online at: http://www.NielsenIQ.comFollow NielsenIQ on LinkedIn at: https

May 8, 2021 • 35:55

Delivering Immediate Needs with Gopuff's Alina Bilger & Andy Berman

The CPG Guys, Sri & PVSB, are joined in this episode by Alina Bilger Chief of Staff to the CEOs & Andy Berman VP Marketing Solutions from Gopuff, an immediate needs home delivery business.Follow Gopuff online at: http://gopuff.comFollow Gopuff on Instagram at: http://Instagram.com/gopuff Follow Gopuff on Twitter at: http://Twitter.com/gopuff Download Gopuff on the Apple App Store hereDownload Gopuff on the Google Play Store here To learn more about Gopuff retail media solutions, email an

May 5, 2021 • 34:53

Personalized Digital Acceleration with Aki Tech's Risa Crandall

The CPG Guys, Sri & PVSB, are joined in this episode by Risa Crandall, SVP CPG Strategy at Aki Technologies which empowers brands and retailers to reach people by targeting pivotal moments in the consumer journey with personalized advertising.The CPG Guys have partnered with Aki in a 3 part series to talk about how brands are personlizing consumer moments through  region, weather, buying preferences, and other historical and present factors. Follow Aki Technologies online at: http://a.kiFoll

May 1, 2021 • 34:05

Advertising & Privacy in 2021 with StitcherAds Declan Kennedy

The CPG Guys, Sri & PVSB, are joined in this episode by Declan Kennedy, CEO of StitcherAds,  a Facebook Marketing Partner helping advertisers and agencies scale full-funnel performance marketing campaigns on Facebook & Instagram.Declan joins us to talk about all the privacy changes resulting from Google's decision to end the use of 3rd party cookies in Chrome and Apple's new version of IOS that requires opt-in for any app tracking.Follow StitcherAds online at: http://www.stitch

Apr 28, 2021 • 25:35

The Walmart Way with 8th & Walton's Jeff Clapper

The CPG Guys, Sri & PVSB, are joined in this episode by Jeff Clapper, CEO of Arkansas-based 8th & Walton, a consulting & training group which supports Walmart Suppliers in three ways:Walmart Training ClassesAdvisory and Custom TrainingFull Service SupportLearn more about 8th & Walton at http://www.8thandwalton.com Follow 8th & Walton's own podcast at https://www.8thandwalton.com/podcasts/Jeff answers these questions:You came to 8th & Walton a decade ago. What drew yo

Apr 24, 2021 • 37:32

Enabling Brand DTC Part 3 with GSK's Carolina Flores

In this episode of The CPG Guys podcast, Sri & PVSB speak with Carolina Flores, Associate Digital Marketing Manager at GSK. Carolina speaks about how several brands within the GSK portfolio have adopted Shoppable, a distributed commerce technology company with a suite of e-commerce products surrounding Shoppable's patented, universal checkout API. Shoppable's solutions enable advertisers, retailers, and publishers to create shoppable sites, content, ads, videos, mobile apps, recipe

Apr 17, 2021 • 33:45

Unified Commerce Insights with Stonehenge Tech Labs' Meagan Kinmonth Bowman

The CPG Guys, Sri & PVSB, are joined in this episode by Megan Kinmonth Bowman, founder & CEO of Stonehenge Tech Labs, the company behind Stopwatch, a cloud-based, omni-channel commerce software delivering unified commerce metrics across multiple retail platforms.Meagan answers these questions posed to her:Did we hear that right? Several years ago, Several years ago, you and your partner predicted the next digital buzz would be all around walmart.com and packed bags and relocated to Bento

Apr 15, 2021 • 46:34

Taste Intelligence with Halla's Henry Michaelson & Spencer Price

The CPG Guys, Sri & PVSB, are joined in this episode Spencer Price & Henry Michaelson, 2 of the 3 founders of Halla, a real-time personalization AI engine designed for grocers generating  increases in basket size & customer retentionSpencer & Henry answers these questions posed to them:What were the consumer needs that you as founders identified as the fundamental value proposition that Halla’s solution is trying to address?Most grocers (and brands for that matter) were caught of

Apr 10, 2021 • 39:49

Winning Federal Government Work with Merzier Process Group's Darnley Merzier

The CPG Guys, Sri & PVSB, are joined in this episode by Darnley Merzier-Bryan, founder & President of Merzier Process Group, a CVE certified Service-Disabled Veteran-Owned (SDVOSB) and Women-Owned Small Business information technology (IT) consulting firm founded in 2008 and headquartered in the Washington D.C. Metro area. Merzier's entire client focus is on the U.S. federal Government.Darnley answers these questions posed to her:Take us through the journey of how you started up a p

Apr 8, 2021 • 40:27

Why We Buy with Author Paco Underhill

The CPG Guys, Sri & PVSB, are joined in this episode by Paco Underhill, legendary author of the seminal book on shopping behavior, "Why We Buy" which has been in continuous print for 20+ years.Paco answers these questions posed to him:Your book “Why We Buy” was published over 2 decades ago yet remains, to this day, in publication in 28 languages to the tune of 100,000 copies per year? What, in your opinion, is the timeless constants of its content that keeps people wanting to buy i

Apr 3, 2021 • 43:36

Enabling Brand DTC Part 2 with Shoppable's Heather Marie Udo

In this episode of The CPG Guys podcast, Sri & PVSB speak with Heather Marie Udo. the founder & CEO of Shoppable, a distributed commerce technology company with a suite of e-commerce products surrounding Shoppable's patented, universal checkout API. Shoppable's solutions enable advertisers, retailers, and publishers to create shoppable sites, content, ads, videos, mobile apps, recipes and other innovative commerce. The CPG Guys have partnered with Shoppable to report on this so

Mar 24, 2021 • 40:26

Neighborhood Discount Retailing with Big Lots! Erica Fortune

The CPG Guys, Sri & PVSB, are joined in this episode by Erica Fortune, SVP of eCommerce at Big Lots!, the neighborhood discount retailer with over 1,400 locations. Erica's team is responsible for  e-Commerce, Mobile, Product Management, User Experience (UX), Site Merchandising, Front End Development (FED), Web Analytics, Search Engine Optimization (SEO), Online Operations and Customer Care.Erica answers these questions posed to her:Would you share a bit about your professional journey a

Mar 22, 2021 • 33:58

Instacart for CMOs with Kiri Masters & Stefan Jordev

The CPG Guys, Sri & PVSB, are joined in this episode by Kiri Masters & Stefan Jordev, co-authors of the new book "Instacart for CMOs"Kiri is the founder & CEO of Bobsled Marketing where Stefan works as Director of Marketplace Strategy & Insights.Kiri & Stefan answer these questions posed to him:What prompted you to pick Instacart and focus on them vs other retailers?What is an ideal surround sound brand focus on Instacart look like?Retail media - what are the key pi

Mar 19, 2021 • 22:12

DTC Shipping & Fulfillment SaaS with ShipHero's Aaron Rubin

The CPG Guys Sri & PVSB welcome to this episode Aaron Rubin the founder and CEO of ShipHero, a SaaS solution to help eCommerce DTC sellers with fulfillment & shipping. Aaron got tired of eCommerce shipping software that sucked. So in 2013, he and his co-founder decided to do something about it and ShipHero was born. We know what it’s like to run a warehouse or outsource fulfillment. They’re building the tools to make it easier to ship eCommerce.Aaron talks with Sri & PVSB about these

Mar 18, 2021 • 45:17

Winning at Target with J&J's Russ Heilbrun

The CPG Guys, Sri & PVSB, are joined in this episode by  Russ Heilbrun, Director of eCommerce, Category Management & Business Insight at Johnson & Johnson supporting Target.Russ answers these questions posed to him:Your career has passed through retail including being a buyer for several categories at Target and now CPG. Decompose this for our audience and tell us how different it is.The pandemic has obviously changed shopper behavior for good it seems - do you agree. In the role you

Mar 15, 2021 • 35:28

Digital Commerce Design with Astound Commerce's Michael Kahn

The CPG Guys, Sri & PVSB, are joined in this episode by Michael Kahn, CEO of Astound Commerce.At Astound Commerce, they live and breathe the customer experience. They design interactions that forge lifelong brand loyalty. They generate and capture consumer demand. They push technology to the edge of what it can do.To learn more about Astound Commerce, click here.Michael answers these questions posed to him:Your story starts as a Wisconsin badger, and is cemented in advertising and performanc

Mar 9, 2021 • 41:53

Enabling Brand DTC Part 1 with Shoppable's Holly Boni

The CPG Guys, Sri & PVSB, are joined in the first of a 3 part episode arc on enabling DTC with Holly Boni, the Director of Sales & Partnerships at Shoppable, a distributed commerce technology company with a suite of e-commerce products surrounding Shoppable's patented, universal checkout API. Shoppable's solutions enable advertisers, retailers, and publishers to create shoppable sites, content, ads, videos, mobile apps, recipes and other innovative commerce. The CPG Guys have p

Mar 5, 2021 • 36:49

Unified Commerce with 5 New Digital's Michael Zakkour

The CPG Guys, Sri & PVSB, welcome to the podcast Michael Zakkour, the founder & CEO of 5 New Digital, a brand consultancy focused on enabling unified commerce across enterprises. He is also the author of "New Retail Born in China Going Global" and "China's Super Consumers." He's a expert in emerging commerce capabilities in China & APAC.Michael joins the CPG Guys to discuss these questions:Your experience in China goes deep and perhaps when digital was a

Mar 1, 2021 • 45:55

Rating Retail Media Platforms with EnsembleIQ's Cyndi Loza

The CPG Guys Sri & PVSB welcome to this episode Cyndi Loza, Associate Editor at EnsembleIQ's Path to Purchase Institute division.Cyndi recently reported on a survey that the Institute fielded related to the value shopper marketing professionals have for 7 different retail media platforms including Amazon, Walmart, Kroger, Dollar General, Giant Eagle, CVS & Albertsons.Please provide feedback to help us design content strategy for guests and topics by visiting http://ratethispodcast.c

Feb 26, 2021 • 31:33

eCommerce Market Research with eMarketer's Andrew Lipsman

The CPG Guys Sri & PVSB welcome to this episode Andrew Lipsman, principal analyst at eMarketer where he covers retail and eCommerce. Andrew has a tremendous amount of CPG market research experience with prior work at NPD Group and comScore.Please provide feedback to help us design content strategy for guests and topics by visiting http://ratethispodcast.com/cpgguysAndrew and Sri discuss the following topics during the episode:NPD, comCcore and then eMarketer. That means you are legitimate CP

Feb 25, 2021 • 41:23

Marketplace Advertising with Pacvue's Melissa Burdick

The CPG Guys Sri & PVSB are joined in this episode by Melissa Burdick, co-founder & President of Pacvue, an enterprise marketplace digital advertising platform.Questions Melissa answers:From Amazon to Mars to founding Pacvue. Decompose this for our audience how this journey evolved.What is Pacvue’s niche and who are your customers/users? How can specific retailers benefit from Pacvue’s offerings?How important is eCommerce in a brand’s journey in 2021? Is it non-negotiable? Does this appl

Feb 22, 2021 • 38:29

The Digital Flywheel with Flywheel Digital's Alex McCord

The CPG Guys are joined in this episode by Alex McCord, EVP & Managing Director at Flywheel Digital, An Amazon-focused agency supporting brands selling through 1P.In Alex's conversation with Peter, he answers the following questions:Your career was born into eCommerce and digital retailing when it was still new for CPG brands. How hard has it been and what is the state of maturity of digital and the COG industry today?What is the so called Flywheel of success in digital? Can you decompo

Feb 16, 2021 • 42:51

20K Downloads Retrospective & Why We Built This

To celebrate 20,000 downloads of The CPG Guys podcast, Sri  & PVSB decide to share with our audience the "inside baseball" of our podcast.We answer the following questions:Why did we found the podcast?What was the original format of the podcast?Why did we choose to change the format?What is the mission of the podcast?How does diveristy & inclusion play into our format?How did we convince guests to join us?How did we decide to develop themes?What's the background behind the

Feb 15, 2021 • 55:07

Outcome-Based Health with Upgraid's Justin Kamine

The CPG Guys Sri & PVSB are joined in this episode by Justin Kamine, founder & CEO of Upgraid, an outcome-based health natural supplements brand.Please follow the CPG Guys on Linkedin: http://www.linkedin.com/company/cpgpodcast Questions that Justin addresses:Take us through the journey of Upgraid - how did this happen, how did you find a team? What’s the motivation behind Upgraid?Selfcare - that’s today’s norm? Why has selfcare been such a nascent outcome in the US? Why are we so focuse

Feb 11, 2021 • 43:02

The Power of Reviews - Part 2 with Crossmark’s Stephen G. Koven

The CPG Guys Sri & PVSB are joined in this 2 part episode by digital experience maven Steven G. Koven VP of Omnichannel & eCommerce at Crossmark. Most recently, Stephen was VP of Digital Experience at Hormel Foods and had previously worked at Henkel and The Clorox Company.Stephen speaks to how brands can leverage user-generated content like product ratings & reviews up and don the marketing funnel to drive commercial success.Questions Stephen addresses:It’s been my experience reading

Feb 10, 2021 • 41:57

The Power of Reviews - Part 1 with Crossmark’s Stephen G. Koven

The CPG Guys Sri & PVSB are joined in this 2 part episode by digital experience maven Steven G. Koven VP of Omnichannel & eCommerce at Crossmark. Most recently, Stephen was VP of Digital Experience at Hormel Foods and had previously worked at Henkel and The Clorox Company.Stephen speaks to how brands can leverage user-generated content like product ratings & reviews up and don the marketing funnel to drive commercial success.Questions Stephen addresses:My first question is: would you

Feb 8, 2021 • 48:57

eCommerce Acceleration with Ideoclick’s Andrea Leigh

The CPG Guys Sri & PVSB are joined in this episode by Andrea Leigh, VP of Strategy & Insights at Ideoclick, an eCommerce Accelerator Consultancy for brands at Amazon & beyond.This is a fun and lively conversation about the transforming landscape of eCommerce.Please follow the CPG Guys on Linkedin: http://www.linkedin.com/company/cpgpodcast Questions that Andrea addresses:Your story starts as a Golden Gopher, and is cemented in success at Amazon and now running your own agency focused

Feb 1, 2021 • 52:11

Fruit Forward Growth with That's it. fruit’s Lior Lewensztain

The CPG Guys Sri and PVSB are joined in this episode by That's it Fruit's founder and CEO Lior Lewensztain to speak about how his on-the-go fruit snacks are thriving in the digital omnichannel environment.Follow The CPG Guys on LinkedIn at http://www.LinkedIn.com/company/cpgpodcast Questions that Lior addresses:Your story starts at USC, then you became an MD (doctor) and then you got your MBA. Now you’re a founder of a fast growing snacks and nutrition oriented food product. Decompose

Jan 28, 2021 • 43:39

eCommerce Channel Optimization with CommerceIQ's Guru Hariharan

The CPG Guys Sri and PVSB are joined in this episode by CommerceIQ founder and CEO Guru Hariharan to speak about using machine learning and automation to optimize the full eCommerce channel to win at the moment of purchase and drive profitable growth.Follow The CPG Guys on LinkedIn at http://www.LinkedIn.com/company/cpgpodcast Questions that Guru addresses:How did your professional experiences at Shutterfly, eBay and Amazon affect your founding of CommerceIQ?What is the mission of CommerceIQ and

Jan 25, 2021 • 53:27

Pandemic Fashion with Tara West

The CPG Guys, Sri & PVSB are joined in this episode by Tara West the founder & proprietor of Tara West Fashion. Tara is an independent personal stylist and one of Boston's pre-eminent fashion and lifestyle bloggers. Voted multiple times Boston's Best A-List Fashion Blog, and listed among the top 100 fashion blogs in the country, Tara West's blog received hundreds of visitors daily and reaches over 30,000 Instagram followers who rely on her to identify appropriate fashion t

Jan 21, 2021 • 45:09

Unpacking the Digital Shelf with Salsify's Rob Gonzalez

The CPG Guys Sri and PVSB welcome Rob Gonzalez, CMO & co-founder of Salsify, co-founder of  The Digital Self Institute & co-host of Unpacking The Digital Shelf podcast.Follow The CPG Guys on LinkedIn at http://www.LinkedIn.com/company/cpgpodcast Rob covers the following topics:What is the mission of the Digital Shelf Institute and why did you and Peter decide to found it? What are core activities you support?Are PDPs & search bars the future of branding, What is a PIM and how can it

Jan 18, 2021 • 1:01:08

eCommerce Shoppable Recipes with Grocery Shopii's Katie Hotze

The CPG Guys Sri & PVSB continue founders month in 2021 with Katie Hotze, the founder & CEO of Grocery Shopii a white label retailer shoppable recipes app that helps shoppers save time while assisting retailers in expanding basket sizes.Follow The CPG Guys on LinkedIn at http://www.LinkedIn.com/company/cpgpodcast Katie answers these questions:What was the shopping experience friction that frustrated you as a shopper, leading you to develop the Grocery Shopii solution and how did you go a

Jan 11, 2021 • 45:49

Value & Convenience with Boxed.com's Chieh Huang

The CPG Guys Sri & PVSB welcome Chieh Huang, co-founder & CEO of Boxed.com for this episode.Chieh co-founded Boxed.com 8 years ago. He holds a bachelors degree from Johns Hopkins and a law degree from Fordham.Follow The CPG Guys on LinkedIn at http://www.LinkedIn.com/company/cpgpodcast Questions Chieh answers include:Your career was born into the legal field early and then passed Astro Ape & Zynga? How was Boxed born? What is the mission of boxed.com and what consumer needs does it f

Jan 4, 2021 • 36:39

2021 Predictions with Omnicom's Bryan Gildenberg

The CPG Guys Sri & PVSB are joined in a two-part series by Bryan Gildenberg, SVP of Commerce at Omnicom Group.In the second episode of the series, Bryan shares his predictions in CPG retail for 2021.Follow The CPG Guys on LinkedIn at http://www.LinkedIn.com/company/cpgpodcast Specifically, Bryan addresses these questions:As we move to 2021 emerging trends. 2020 was a year for the books - can anyone really create an accurately successful plan for 2021? What advice do you have for brands?Amazo

Jan 3, 2021 • 27:06

2020 The Year That Was with Omnicom's Bryan Gildenberg

The CPG Guys Sri & PVSB are joined in a two-part series by Bryan Gildenberg, SVP of Commerce at Omnicom Group.In the first episode of the series, Bryan shares his thoughts on the transformations in CPG retail that occurred in 2020.Follow The CPG Guys on LinkedIn at http://www.LinkedIn.com/company/cpgpodcast Specifically, Bryan addresses these questions:Walmart has  made major moves towards omnichannel in 2020. Epic? Thoughts? Huge winner?Instacart is another one we recognized in our Omnies a

Jan 2, 2021 • 42:49

The "Omnies" Awards - Part 4 Retailers Finale

The CPG Guys Sri & PVSB celebrate the first annual "Omnies" which recognize the best in omnichannel digital for retailers, marketplaces and brands.Follow The CPG Guys on LinkedIn at http://www.LinkedIn.com/company/cpgpodcast In the fourth episode of this series, Retailer awards are named for the following categories:Most Innovative Retailer Best Retail Mobile App  Best Customer Generated Content Best Retail UX Best Partnership Best Supply Chain resources & capabilities Best Ret

Jan 1, 2021 • 15:58

The "Omnies" Awards - Part 3 Retailers

The CPG Guys Sri & PVSB celebrate the first annual "Omnies" which recognize the best in omnichannel digital for retailers, marketplaces and brands.Follow The CPG Guys on LinkedIn at http://www.LinkedIn.com/company/cpgpodcast In the third episode of this series, Retailer awards are named for the following categories:Best eCommerce RetailerBest Omnichannel RetailerBest Regional RetailerMost Improved RetailerBest BOPIS RetailerRising Star RetailerThe rest of the retailer awards are in

Dec 31, 2020 • 13:27

The "Omnies" Awards - Part 2 Marketplaces

The CPG Guys Sri & PVSB celebrate the first annual "Omnies" which recognize the best in omnichannel digital for retailers, marketplaces and brands.Follow The CPG Guys on LinkedIn at http://www.LinkedIn.com/company/cpgpodcast In the second episode of this series, Marketplace awards are named for the following categories:Best eCommerce Marketplace Most Improved Marketplace Rising Star Marketplace Most Innovative Marketplace Best Marketplace EnablerFina all our content and the full li

Dec 30, 2020 • 17:05

The "Omnies" Awards - Part 1 CPG Brands

The CPG Guys Sri & PVSB celebrate the first annual "Omnies" which recognize the best in omnichannel digital for retailers, marketplaces and brands.Follow The CPG Guys on LinkedIn at http://www.LinkedIn.com/company/cpgpodcast In the first episode, CPG Brands awards are named for the following categories:Best Digital CPG Best DTC CPGMost Improved Digital CPGRising Star Digital CPGBest CPG Use of Social MediaMost Innovative Digital CPGFind all our content and the full list of winners

Dec 29, 2020 • 18:55

Beverage Boss with Calypso Lemonade's Bridget McCarthy Lasda

The CPG Guys Sri & PVSB welcome Bridget Lasda, Chief Customer Officer for King Juice/Calypso Lemonade for this episode.Bridget started her career at The Coca-Cola Company and then Heineken USA before joining King Juice.Questions Bridget answers include:You joined Coca-Cola straight out of college. What were some of the experiences or skills you honed at Coca-Cola that have served you particularly well in your career there and beyond?What were some of the requirements of selling alcohol bever

Dec 28, 2020 • 39:49

Shopper Marketing Insights with Ken Coogan

The CPG Guys welcome Ken Coogan from Coogan Partners. Ken recently fielded a survey with CPG shopper marketing professionals and joins the podcast to share the results with our audience.Questions covered in the interview with Peter: What are some of the CPG-related transformations getting your attention in the pandemic?Why did you field this survey and can you give us details behind the makeup of the respondents?What do you see as the key conclusions from the study?What do you consider to have b

Dec 25, 2020 • 45:51

Digital Drinking with Constellation Brands' Wayne Duan & Sara Master

The CPG Guys Sri Rajagopalan & Peter V.S. Bond are joined in this episode by Wayne Duan VP of eCommerce & Digital Commerce and Sara Master Director of eCommerce Marketing & Catalog Management, both from Constellation Brands, makers of iconic brands like Corona, Modelo, Kim Crawford, Meiomi, Casa Noble & Mi Campo.Sara & Wayne talk about the unique requirements in marketing controlled substances, particularly in leveraging retail media. They also discuss insights in consumption

Dec 21, 2020 • 48:38

Retail Media Platforms with IRi's Michael Ellgass

The CPG Guys Sri & PVSB are joined in this episode by Michael Ellgass, EVP of Technology & Retail Media Platforms at IRi. Michael speaks about the growth in retail media capabilities that brands can leverage to win search and efficiently target messaging to the ideal shoppers.This podcast episode may also be heard on IRi Growth Insights podcast.Michael answers these questions:What exactly is your role at IRi and what are the objectives of the technology & retail media platforms team?

Dec 14, 2020 • 48:06

Servant Leadership with Coca-Cola's Brian Sappington

The CPG Guys Sri & PVSB welcome Brian Sappington to the podcast. Brian is a 2 decade veteran of The Coca-Cola Company, working in various sales roles across most retail verticals. Last year, he assumed the newly-created role of North America Chief Digital Integration Officer. In this episode, Brian discusses elements of leadership that have enabled his team to build internal stakeholder support for the digital transformation occurring in the marketplace.Questions Brian addresses: We understa

Dec 7, 2020 • 1:00:35

Digital Shelf Management with Mike Black

The CPG Guys Sri & PVSB are joined in this episode by Mike Black.Mike explains the term DIVADiscoverable - being highly visible in retailer search resultsInformative - online, there is limitless real estate available to promote your brandValued - investing in brand building to ensure brand preference can help stave off competitive threatsAgile - adapt quickly to changes in both consumer behavior and macro issuesAnd Mike shares where to best bury a "dead body" on a PDP!Mike answers

Nov 30, 2020 • 48:08

Retail Analytics with Texas A&M's Dr. Venky Shankar

The CPG Guys, Sri & Peter, are joined this week by Coleman professor at Texas A&M Center for Retailing Studies - Venkatesh (Venky) Shankar to discuss retail analytics in a transformative era.Questions that Sri & Peter pose to Dr. Shankar:Your career has primarily anchored around marketing and the research surrounding its applicability to retail. Decompose this for our audience.What is the latest research yielding? Is the so-called retail apocalypse here? Is this really doomsday for t

Nov 27, 2020 • 1:00:30

Giving Thanks - Holiday Retail Roundup

The CPG Guys Sri & PVSB explore the latest performance results for a number of important retailers:AlbertsonsInstacartLoblawWalmartTargetHome DepotBJ's Wholesale ClubGo PuffAmazon PharmacyThe also give thanks to the audience for support and feedback that drives the direction of the podcast.To leave feedback, please visit http://ratethispodcast.com/cpgguys CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential

Nov 23, 2020 • 45:22

Sam's Club Media with Steven H. Carroll

The CPG Guys Sri & PVSB are joined in this episode by Steven H. Carroll Associate Director - Retail Media and Advertising Product at Sam's Club.Steven discusses all of the targeted media capabilities that Sam's Clubs offers to brands. Questions answered by him include: WMG and Walmart in general have really stepped up in all things digital and eCommerce in 2020 from WalmartPlus to drones to click & collect penetration & even the partnership with Instacart - what is Sam’s cl

Nov 16, 2020 • 53:45

Walmart Media Group with Matthew Smith

The CPG Guys Sri & PVSB are joined in this episode by Matthew Smith, industry manager of beauty & pharma at Walmart Media Group.Interested in learning more about Walmart Media group? Visit: http://www.walmartmedia.comHere are the questions that Matthew answers:Your career has intersected several brands and analytics companies. How has moving from one brand to another built upon your expertise and what are learnings one gets when they embark on new journeys with a new brand?As head of eco

Nov 10, 2020 • 55:28

Amazon Readiness with OrcaPacific's John Ghiorso

The CPG Guys Sri & PVSB are joined this week by John Ghiorso, founder & CEO of OrcaPacific, a MightyHive company,Questions explored:“Why do brands selling on Amazon seek the assistance of a consultancy like Orca Pacific and what types of services do you provide that improves success? Can scaled brands run the race alone in your experience?”“On this podcast, Peter and I have talked at length about 1P and 3P selling on Amazon. Would you please explain the differences between Vendor Central

Nov 2, 2020 • 1:02:24

Profitability Part 5 - eCommerce Trade Allowances

In the final episode of the 5 part series on eCommerce profitability, Sri & Peter discuss how to address trade allowances & chargebacks.For the. companion material, please visit http://cpgguys.com  CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast.

Nov 1, 2020 • 21:04

Omnichannel Transformation with Walmart's Whitney Cooper

The CPG Guys Sri & PVSB welcome Whitney Cooper, Director of Omnichannel Transformation & Acceleration at Walmart.To learn more about Walmart Media Group brand solutions, visit walmartmedia.comTo find our content, please visit http://cpgguys.com CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the inf

Oct 28, 2020 • 36:05

eCommerce Insights with J&J's Cristina Marinucci

The CPG Guys Sri & PVSB are joined by Cristina Marinucci, NA Head of eCommerce Insights for Johnson & Johnson consumer goods.Questions covered in the discussionYour career has intersected several brands and analytics companies. How has moving from one brand to another built upon your expertise and what are learnings one gets when they embark on new journeys with a new brand?As head of ecommerce analytics, what are your primary activities & deliverables? What are you focused on? Is it

Oct 26, 2020 • 47:13

Profitability Part 4 - DTC eCommerce

The CPG Guys Sri & PVSB continue their 5 part series on eCommerce Profitability. In this issue, they address DTC.Topics covered include:The types of DTC eCommerceThe ‘hot issues top of mind’Margins and DTCHow to approach starting DTCCompanion documents can be found at http://cpgguys.com CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or i

Oct 23, 2020 • 53:00

Owning Leadership with Catherine Roggero-Lovisi

CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast.

Oct 21, 2020 • 55:42

The Power of Engaging Packaging with SGSco’s Hollie Gonzales & Rob McCarthy

CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast.

Oct 19, 2020 • 43:51

Profitability Part 3 - eCommerce & Media

Part 3 in a 5 part eCommerce profitability seriesCPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast.

Oct 16, 2020 • 30:42

Where Shoppers are Going with Wendy Liebmann from WSL Strategic Retail

The CPG Guys Sri & PVSB are joined in this episode by Wendy Liebmann, CEO and Chief Shopper at WSL Strategic Retail and host of the shopper-centric podcast Future Shop.The three retail/CPG industry thought leaders explore a number of relevant topics:6 months into the pandemic...what shopping habits have been disrupted and are they irreparable?Can a company, regardless of size, survive without an omnichannel strategy now?Why are super regional food & beverage retailers successful in digit

Oct 14, 2020 • 52:23

Alcohol eCommerce with Drizly's Cathy Lewenberg

The CPG Guys Sri & PVSB are joined by Cathy Lewenberg COO of Drizly, the alcohol delivery eCommerce marketplaceTopics discussed:After a successful run leading omnichannel digital at CVS Health, a Fortune 5 company, you decided to join Drizly as its COO. What appealed to you about the company and the role?You arrived at Drizly 2 months into the global pandemic as its sales were skyrocketing and everyone there was working both overtime and often double duty. I heard that senior executives were

Oct 12, 2020 • 40:34

Profitability Part 2 - eCommerce Supply Chain

Sri & Peter explore the supply chain components of eCommerce CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast.

Oct 9, 2020 • 22:56

Holiday 2020 Shopper Spending Plans with Carol Krakowski from PowerReviews

Carol Krakowski, Director of Insights at PowerReviews, joins The CPG Guys Sri & PVSB to reveal the results of a new attitudinal report of over 5K shoppers as to their 2020 holiday shopping plans. The following questions are covered:What types of insights does PowerReviews provide to its brand and retail clients and what makes this different than its competitive class?PowerReviews just released a Holiday Consumer Report 2020, please share with us the details behind this including the sample s

Oct 7, 2020 • 38:04

Entrepreneurial Passion with Gia Cyrier from Twenty20

Sri and Peter are joined by Gia Cyrier - founder of Twenty20 Boutique, an online fashion apparel retailer CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast.

Oct 5, 2020 • 51:30

Profitability Part 1 - The Econometrics of eCommerce

In the first part of The CPG Guys series on eCommerce profitability, Sri & PVSB tackle the econometrics of eCommerce with a detailed breakdown of an eCommerce pro forma.Companion documents may be found on http://CPGguys.com CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in

Oct 2, 2020 • 27:27

Rewarding Shoppers with Pat Burke from Fetch Rewards

The CPG Guys Sri & PVSB are joined by Patrick Burke, Chief Revenue Officer at Fetch Rewards, a mobile app-based brand-building loyalty platform.In this episode, we cover the following topics with Patrick:Where does Fetch fit into the loyalty space? What is your core proposition for B2B and B2C?How does the application work for users? How is it different from other “comparable” applications like some of the well-known rebate platforms?Why would a brand choose to work with you versus investing

Sep 28, 2020 • 51:50

Mastering Omnichannel Perishables with Bimbo Bakeries' Omar Haque

The CPG Guys Sri & PVSB are joined by Omar Haque, VP of eCommerce for the Acelerada business unit of Grupo Bimbo's Bimbo Bakeries USA division. CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast.

Sep 21, 2020 • 39:39

Instacart Advertising with Josh Rider

Josh Rider head of brand partnerships at Instacart joins Sri & PVSB on the CPG Guys podcast to discuss the explosive growth of eCommerce grocery sales in the pandemic era. Questions answered by Josh include:The pandemic radically altered the shopping habits of consumers across the world. In particular, we’ve read a great deal about Instacart’s response to this new demand for home delivery and click & collect commerce solutions. Would you please share with our audience some thoughts on th

Sep 14, 2020 • 45:39

Successful Selling on Amazon with Kiri Masters

Sri and PVSB are joined on this episode of The CPG Guys podcast by Kiri Masters, Founder of Bobsled Marketing, an Amazon Consulting Agency & host of the eCommerce Brain Trust podcast.Topics covered include:What really is happening in the world of Amazon and 3P marketplaces - so much noise everyday?What insights has bobsled found on this during the pandemic? Is it category specific? Advice for startups - amazon or dtc?Media and Search - are they the same? Should one just double down on AMS?AM

Sep 8, 2020 • 56:47

Balance of Year '20 Outlook with Chris Perry

Chris Perry returns to the podcast for a second guest-host engagement, joining Sri Rajagopalan as they explore what the rest of 2020 has in store for the omnichannel commerce world.www.cpgguys.com CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast.

Sep 4, 2020 • 53:25

In-Store Engagement with Ecrebo's David Buckingham

Peter is joined by guest co-host Chris Perry, co-founder of FirstMovr, as they interview David Buckingham, CEO of Ercebo, a consumer engagement platform that leverages register receipts to deliver real-time personalized offers. CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in

Aug 31, 2020 • 42:00

Marketing Asset Management with Coca-Cola's John Mount

The CPG Guys, Sri and PVSB, are joined by John Mount, VP of Sports Marketing and Regional Assets at the Coca-Cola Company.Topics discuss include:Why move from sales to marketing?In 2018, he assumed responsibility for sports marketing and regional assets. What doe this role involve?How does his team ensure that the assets they manage are applied in engaging consumers either directly through Coca-Cola’s marketing or in partnership with your retail customers?How do you match the investments you mak

Aug 24, 2020 • 39:05

The Current State of Retail

The CPG Guys Sri and Peter discuss current topics of interest in the omnichannel retail world.Walmart quarterly earning release and Wall Street's unexpected reactionIs Amazon still the odds-on favorite to win in eCommerce?What happens to food and bev grocery digital retail done?Is Instacart winning and why?Should all retailers have marketplaces?Supply chain woesWhat is the go forward plan for Club retailers?What's next for retail?How should eCommerce talent be leveraging this transform

Aug 19, 2020 • 53:46

Operational Excellence with Emerson Group's Anu Bliss

Sri and Peter speak with Anu Bliss, GM of eCommerce at The Emerson Group CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast.

Aug 13, 2020 • 42:16

eCommerce Talent with Suzanne Crettol

Sri & Peter welcome Suzanne Crettol to the podcast CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast.

Aug 10, 2020 • 47:54

The Entrepreneurial Calling with Jeff Smith

What happens when a 35 year #cpgindustry #brandbuilder from Procter & Gamble and Johnson & Johnson the ex group chair of consumer NA Jeff B. Smith runs a few startups1.) Incredibly rewarding2.) Never worked harder3.) Learned to be a practitioner all over again4.) The quest to keep learningPeter V.S. Bond & Sri Rajagopalan discussed the future of retail, how to get started in the digital journey of a large brand and why he follows the Nike way -'just do it'! How did he jumps

Aug 3, 2020 • 43:11

Luxury Brand Management with Revlon's Oshiya Savur

This week we discuss the world of luxury #brandmarketing with Oshiya Savur - VP of luxury marketing at Revlon Inc. : In this clip she explains how shopper psychography reveals a surprising result that 'you don't need a million bucks to feel a million bucks'. Luxury brands are all about the 'good feeling' and 'pick me up'. We hit up this, the future of #ecommerce vs #departmentstore retail. The role of #DTC and predictions for the category. Is Amazon the anchor

Jul 27, 2020 • 49:15

Mastering Selling on Amazon with Pharmapack's Aisha Khan

Wondered how the world of third party marketplaces works on Amazon? Want to sell incremental distribution in eCommerce? You're not sure if this right for you? Need the secret sauce of how to do this without disturbing the equilibrium of channel management you have created over decades for your brand? Pharmapacks is here for you. We talked to the chief strategy officer Aisha Khan on what makes them the # 1 3P seller on Amazon. Find answers to this, and much more in this video :Her personal c

Jul 20, 2020 • 56:03

Building Female-Focused Brands with Krista Karpan

Ever thought about Milking your media? That’s how Sri and Peter's conversation with the CEO of Milked Media Krista Karpan started. Some takeaways :1. Career paths are no longer linear2. She’s worked with Randi Zuckerberg3. Strong supporter of #femaleempowerment4. #paidsocial is the future of adsvertising5. Creating a #brandvoice consistently is not easy6. #socialmedia is likely how your brand interacts and is found by #consumers7. #facebookads do work8. Website #userexperienceux is a huge d

Jul 17, 2020 • 33:04

Customer Data Science with dunnhumby's José Luis-Gomes

All week Peter V.S. Bond & Sri Rajagopalan bring to you our discussion with Jose Luis-Gomes president NA dunnhumbyWe discussed various topics :1.) The mission of #dunnhumby2.) What has the pandemic done to shopper behavior?3.) Is #amazon the winner4.) Are store visits changing?5.) Is #ecommerce sticky and here to stay?6.) Has #omnichannel retail arrived - this and many more topics he answered can be found on our channel : 👉 Consumer Engagement in an Omnichannel World 👈Find the full video o

Jul 13, 2020 • 45:05

Talking Shop with Anil Aggarwal

Peter and Sri discuss the transformation of retail with Anil Aggarwal - this entire week, every day we bring to you how Shoptalk & Groceryshop are completely changing the #cpgindustry - from #cpgbrands to #omnichannelretail to #amazon : learn how these are not events but communities of solutions.What do Hilary Duff and Elvis Presley have in common with our co-founder and Anil ? Can #moneytalk focused on #fintech shape a community of #ecommerce leaders? #entrepreneuership requires operating a

Jul 6, 2020 • 1:18:49

Bryan Gildenberg Part VI of VI Predictions

The future of #omnichannel retail is happening now. At times it feels #amazon is leading it completely with #ecommerce at the forefront. Bryan Gildenberg predicts what may happen in #consumergoods go forward with Peter & Sri. What’s done – a new set of shoppers have transacted #ecommerce for the first time. The final episode 6 in the series is here :https://tinyurl.com/omnipredictionsvideo Predictions given :1. Has the tipping point for #eCommerce arrived?2. eCommerce technology - Is Voice &

Jul 1, 2020 • 25:15

Bryan Gildenberg Part V of VI Media 2020

They're back. In this episode 5 of 6, Peter, Sri & Bryan Gildenberg take on the ever transforming world of media. Traditionally owned by CMO's and brand marketing, AMG and the amazon media group led by search changed who owns and executes campaigns on retailers. Consumer & shopper attention has also shifted from offline to digital and retail platforms. This caused an uncomfortable conflict with CMO's on budgets, ownership and execution of campaigns. As eCommerce has taken

Jun 29, 2020 • 27:38

Bryan Gildenberg Part IV of VI Brand Transformation

Peter V.S. Bond & Sri Rajagopalan are back with ep 4 of 6 with Bryan Gildenberg the industry knowledge leader on the future of retail. #amazon has anchored the playbook for retail #transformation but have brands responded?We asked (answers in content) : (BONUS : Mystic pizza vs New Haven vs NJ tomato pies)🙀😡1. Are brands delivering #SEO A + content that consumers seek? Maybe2. Private label - continue the good fight? No, the impact is minimal3. How will consumers engage with brands hereon?

Jun 24, 2020 • 31:51

Bryan Gildenberg Part III of VI Retail Transformation

Sri and PVSB speak with Bryan Gildenberg, SVP of Commerce at Omnicom Group in a six-part series called "Living in an Omnichannel World" http://linktr.ee/sriandpvsb #sriandpvsbPart III - Shopper-Centric Retail TransformationQuestions answered:Which retailers beyond #amazon are doing the best to succeed in #omnichannel? Is it #walmart, #costco #samsclubShoppers love instacart, retailers hesitant, who will win? The consumer will win, but they are a storyWhat is the future for in-store ser

Jun 22, 2020 • 27:25

Bryan Gildenberg Part II of VI Amazon Transformation

Sri and PVSB speak with Bryan Gildenberg, SVP of Commerce at Omnicom Group in a six-part series called "Living in an Omnichannel World" http://linktr.ee/sriandpvsb #sriandpvsbPart II - Amazon's Role in Omnichannel TransformationQuestions answered: Is Amazon an omnichannel retailer in reality?Is eCommerce home delivery its strength and why enter omnichannel?What is Amazon’s weakness in attempting to be an omnichannel retailer? Will it succeed?How has Amazon virtually forced retail

Jun 17, 2020 • 23:50

Bryan Gildenberg Part I of VI The Omnichannel Shopper

Sri and PVSB speak with Bryan Gildenberg, SVP of Commerce at Omnicom Group in a six-part series called "Living in an Omnichannel World" http://linktr.ee/sriandpvsb #sriandpvsbPart I - The Omnichannel ShopperQuestions answered: How are omnichannel shopper expectations changing and which expectations have accelerated in the pandemic?Are new habits being formed by pandemic shoppers?What omnichannel solutions do shoppers expect in physical stores?Can Amazon steal shoppers that are walking

Jun 15, 2020 • 34:59

Amazon 3P Marketplace

Sri Rajagopalan & Peter V.S. Bond explore the world of Amazon's 3P marketplace, discussing how brands should consider the various options for selling through this dominant eCommerce platform.Questions answered:Describe 3P marketplaces and why Amazon has it in the first place?What are the nuances between “Vendor Central” (1P) & 3P?What are the challenges of selling 1P versus selling 3P?Should scaled brands be on the 3P marketplace?What’s the best way to enter a 3P marketplace & w

Jun 10, 2020 • 36:25

The Perfect Product Page

As commerce has shifted decidedly in the direction of digital, stemming from the Covid-19 pandemic, brands are scrambling to ensure their products are resonating on the digital shelf. The CPG Guys Sri Rajagopalan and Peter V.S. Bond explore how #DTC brands and retailers provide consumers with the perfect product page experience that ensures optimal consumer engagement, regardless of device or location,  accelerating eCommerce growth. Questions Answered:What is the product page - and what is a di

Jun 9, 2020 • 34:16

Omnichannel eCommerce "Black Swan" Event

In this episode, Peter Bond & Sri discuss the dynamic reshaping of the CPG industry outlets and why omnichannel shopping is likely your new norm. As a commercial leader, there is not other way than digital leadership. Don't be the dinosaur that holds the industry back... #sriandpvsbQuestions answered:What does the term omnichannel mean?What is the state of the CPG industry in this omnichannel shopper quest? Is this a new reality?What aspects of shopping may change forever?What are the v

Jun 9, 2020 • 35:30

Monitoring Brand Reputation with 1440's Jon Jessup

Brand reputation. Yes! You’ve worked hard to create an amazing brand over the years that consumers love. One single negative feedback can change all of that in minutes. That is the scale of #ecommerceWhat can you really do to keep it intact and how agile do you have to be? We invited Jon Jessup CEO of 1440 to The CPG Guys to understand if there’s help available and how you can navigate this complex journey. Here’s what Sri Rajagopalan & Peter V.S. Bond asked him:In a pandemic, why is custome

Jun 9, 2020 • 41:21

The Amazon Dilemma

Is Amazon your DTC strategy? The CPG Guys co-hosts Sri Rajagopalan and Peter V.S. Bond explore how Covid19 has stressed the importance of having a well thought out omni channel eCommerce approach to retail. For most scaled brands, DTC has traditionally been off limits and Amazon has acted as a proxy. Find all our content at http://cpgguys.comQuestions answered:DTC keeps coming back in the CPG industry as an essential need for manufacturers. Can you bust this myth or is it a reality?How have bran

Jun 9, 2020 • 33:34

Trust & Authenticity

The CPG Guys podcast co-hosts Sri Rajagopalan & Peter V.S. Bond discuss how trust & authenticity coming from customer feedback can accelerate the oath to purchase for consumers. This content comes in the form of product ratings, reviews, questions, answers, images & videos and can be displayed on product listing and product detail pages, social media channels, in-store and many other ways.Find all of our content at http://CPGguys.comQuestions addressed:What is brand authenticity &amp

Jun 8, 2020 • 36:47