The CPGGUYS are joined in this episode by 3 leaders from NielsenIQ to discuss modern Marketing Effectiveness as today’s consumer is fragmented across channels, has traded to private label in many categories for opening price points and is omnichannelretail in nature. The consumer is picky in terms of choices and has a plethora of choices both online and offline.This episode is sponsored by NielsenIQ Find Bianca Piluso on Linkedin at : https://www.linkedin.com/in/biancapiluso/ Find Michael Mandato on Linkedin at : https://www.linkedin.com/in/michaelmandato/ Find Joshua Pisano on Linkedin at : https://www.linkedin.com/in/joshuapisano/Find NielsenIQ on Linkedin at : https://www.linkedin.com/company/nielseniq/Find NielsenIQ online at : https://nielseniq.com/global/en/Here's what we asked them : 1. Bianca - You are VP of Marketing Mix Analytics - describe what it means, what is a day in your life look like, what brand and retail profiles are you working with?2. Can you give us some context on what some of your client’s challenges are when it comes to marketing?3. What are some of the “watch outs” your clients should be managing? 4. Is media mix applicable to all sizes of brands?5. If a brand comes to you and wants to understand MMM better, where do you start?6. If you were talking with a CMO about MMM, what would be your advice?7. Other than MMM, what other types of ad-measurement are important to brands and media companies? 8. Let’s give birth to the term virtuous cycle of MMM planning - decompose what this means and why this is the best way to drive marketing effectiveness? For The path to purchase institute omni shopper awards sponsorship : email contact@cpgguys.com or click hereFor the Drug Store News issues summit HBC awards : email contact@cpgguys.com or click hereFor the Cornell Retail Media Strategy Executive Education program, click hereCPG Guys Website: http://CPGguys.comFMCG Guys Website: http://FMCGguys.comCPG Scoop Website: http://CPGscoop.comRhea Raj’s Website: http://rhearaj.comLara Raj on PopStar Academy: https://www.netflix.com/us/title/81587828?s=i&trkid=258593161&vlang=enDISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent.CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast.