The CPG Guys are joined in this episode by Jill Pavlovich, SVP of Digital Shopping Experiences at Albertsons Companies.Follow Jill Pavlovich on LinkedIn at: https://www.linkedin.com/in/jill-pavlovich/ Follow Albertsons Companies on LinkedIn at: https://www.linkedin.com/company/albertsons/ Follow Albertsons Companies online at: https://www.albertsonscompanies.com/ Jill answers these questions:Would you share with us some of the most relevant ones that you feel shaped your career to this point where you lead digital shopping experiences at Albertsons?You joined Albertsons a year into the pandemic. As you took the lead in your group, what were the priorities that you either inherited, adapted or established that have guided your strategy for the last 3 years?Content is at the heart of organic search. How do you think about procuring all of the content that drives conversion at Albertsons? Is it about actually owning the content?What KPIs do you focus on for digital shopping experiences and how do you go about measuring them?How do you approach building a meaningful & sustainable Tech Stack that delivers best-in-class digital shopping experiences?Albertsons Media Collective has been on our podcast 6 times, talking about their RN. How do you partner with Kristi’s team to ensure that the shopping experience on your banner sites meets your strategic objectives?Awards have been forthcoming of late for Albertsons: A Webby Award for People's Voice in the shopping and retail category, two Stevie Awards, one for your App which won first place for Best User Experience and one for your Shoppable Recipes Experience, within your App, which won first place in the Food & Drink Category, and for you personally, a Customer-Obsessed Leadership Award from Forrester. What’s in the water at Albertsons these days?Looking into the immediate future, what digital shopping trends & capabilities are you most focused on leveraging to build a better shopping experience at Albertsons?CPG Guys Website: http://CPGguys.comFMCG Guys Website: http://FMCGguys.comCPG Scoop Website: http://CPGscoop.comRetailWit Website: http://retailwit.comRhea Raj’s Website: http://rhearaj.comKavita's podcast: Spotify  AppleDISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent.CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast.