The CPGGUYS are joined in this episode by Tracy Frisbie, EVP of Sales & Marketing at Southern Champion, manufacturer of the RTD cocktail brand BuzzBallz.Follow Tracy Frisbie on LinkedIn at; https://www.linkedin.com/in/tracy-frisbie-11044713/Follow BuzzBallz on LinkedIn at: https://www.linkedin.com/company/buzzballz/Follow Buzzballz online at: http://buzzballz.comTracy  answers these questions : After a successful career working for large scaled brands like PepsiCo and Constellation Brands, you made the jump to BuzzBallz 5 years ago. What appealed to you about the opportunity and what skills What sets BuzzBallz apart from other alcohol brands in the market?How did the alcoholic beverage industry evolve during the pandemic, and how did BuzzBallz adapt & capitalize on these changes?What is the target audience for BuzzBallz products, and how do you tailor your marketing & distribution strategies to reach them? What strategies have been most effective in promoting BuzzBallz products?Can you share some of the memorable marketing campaigns that you think drove the acceleration of BuzzBallz’ business and what resonated with consumers?Can you discuss the role of social media and digital marketing in promoting your brand?What advice do you have for individuals, particularly women interested in pursuing a career in the alcohol industry, particularly in sales and marketing?Looking forward, are there specific trends or focus areas that you are looking to explore as catalysts in driving growth for BuzzBallz?CPG Guys Website: http://CPGguys.comFMCG Guys Website: http://FMCGguys.comCPG Scoop Website: http://CPGscoop.comNextUp Website: http://NextUpisnow.org/cpgguysRetailWit Website: http://retailwit.comRhea Raj’s Website: http://rhearaj.comLara Raj on Instagram: http://instagram.com/lararajjDISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent. CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast.