The CPG Guys are joined in this episode by Mary Pellettieri, co-founder and CEO of La Pavia Beverage Inc., maker of the Top Note Tonics brand of mid-calorie soft drinks and mixers.This episode is sponsored by the Cornell Johnson Graduate School of Management "Omnichannel Leadership Program" which is taking place June 10-13, 2024 at Cornell Tech in New York City. To learn more about the program, visit: https://ecornell.cornell.edu/omnichannel-leadership-program/?utm_source=cpg+guys&utm_medium=podcast&utm_campaign=business_Omnichannel+Leadership+Program+-+CPG+GuysFollow Mary on LinkedIn at: https://www.linkedin.com/in/mary-pellettieri-3739807/Follow Top Note on LinkedIn at: https://www.linkedin.com/company/la-pavia-beverage-inc/Follow Top Note Tonics online at: https://store.topnotetonic.com/Mary answers these questions:What inspired you and Noah to start Top Note, and what is the company's mission?What sets your beverages apart from others in the market?What major challenges did you face when starting the company, and how did you overcome them?What trends in the beverage industry do you find most exciting or influential right now?What role does consumer feedback play in the evolution of your beverages?Can you discuss any partnerships or collaborations that have been particularly impactful for Top Note?What strategies do you employ to stay adaptable in a rapidly changing market?Are there any plans for expanding your product line or entering new markets?CPG Guys Website: http://CPGguys.comFMCG Guys Website: http://FMCGguys.comCPG Scoop Website: http://CPGscoop.comNextUp Website: http://NextUpisnow.org/cpgguysRetailWit Website: http://retailwit.comRhea Raj’s Website: http://rhearaj.comDISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent. CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast.