The CPGGUYS are joined in this episode by Sheila Narayanan, founder of Simply Masala - a corporate career than spanned decades at GE, Rolls Royce, Mastercard, Readers Digest and even the Cub Scout, pivoted to starting a grassroots made at home, Indian meal cooking kit of spices.Find Sheila on Linkedin at : https://www.linkedin.com/in/sheilanarayanan/ Find Simply masala on Linkedin at : https://www.linkedin.com/company/simplymasala/ Find Simply masala online at : https://www.simplymasala.com/ For The path to purchase institute omni shopper awards sponsorship : email contact@cpgguys.com or click hereFor the Drug Store News issues summit HBC awards : email contact@cpgguys.com or click hereHere's what we asked her : 1. Take us through your career and the years from Rolls Royce - to Cognizant. What advice would you give a young Sheila coming out of college?2.  Let’s move on to entrepreneurism. Simply masala - how did the idea come about and what drove you to start this business? 3. Who’s your target audience – surely not just Indian college kids missing home cooking – what made you believe there was a bigger opportunity 4. Tell us about the product set - what are the different items, and what's your process for getting it out to market?5. Marketing - how do you go about getting the brand name out?6. Innovation - what’s cooking inside the simply masala factory? What’s next what can we expect - biryani?7. What lessons have you learned through your journey as an entrepreneur that would be helpful to others contemplating this transition from corporate to entrepreneurship8.  Let’s go back to your corporate career - give us 3 big pieces of advice for other career women listening to this episodeCPG Guys Website: http://CPGguys.comFMCG Guys Website: http://FMCGguys.comCPG Scoop Website: http://CPGscoop.comRhea Raj’s Website: http://rhearaj.comLara Raj on PopStar Academy: https://www.netflix.com/us/title/81587828?s=i&trkid=258593161&vlang=enDISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent.CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast.