THE CPGGUYS are joined in this episode by Jeff Cohen, tech evangelist for Amazon ads. We did this LIVE from the Amazon port podcast studio at Cannes Lions international festival of creativity at Cannes, France.Find Jeff on Linkedin at : https://www.linkedin.com/in/jeffreycohen/Find Amazon on Linkedin at : https://www.linkedin.com/company/amazon/Find Amazon ads online at : https://advertising.amazon.com/This discussion is about career leadership and how it is to work at Amazon day to day. Here's what we asked him : 1. Jeff, your career touches textbooks.com, has wheels in it, then principal evangelist for amazon ads. Take us through the years and learnings you have picked up on the way?2. What is a principal evangelist for Amazon ads? What does a day in your life look like?3. Talk to us about mentoring and mentorship? Are they different, have you had influential mentors? Do you mentor others today?4. Brand excellence - you are obviously a brand builder as well. What coaching would you give brands - sitting right here in Cannes about building. What principles have you used for this?5. How do you motivate and inspire your team to achieve their goals and reach their full potential?6. What are some of the key qualities that you believe are essential for effective leadership, and how do you cultivate those qualities in yourself and others?7. In today’s crazy “I want it now” world, how does Jeff balance the need for short-term results with the need for long-term strategic planning?8. This last question is called fast forward. What trends are you following these days in the industry? What would you advise the CPGGUYS to follow?CPG Guys Website: http://CPGguys.comFMCG Guys Website: http://FMCGguys.comCPG Scoop Website: http://CPGscoop.comRetailWit Website: http://retailwit.comRhea Raj’s Website: http://rhearaj.comLara Raj on PopStar Academy: https://www.netflix.com/us/title/81587828?s=i&trkid=258593161&vlang=enKavita's podcast: Spotify   AppleDISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent.CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast.