The CPG Guys are joined in this episode by Emma Helsloot and Ana Laura Zain - cofounders of the Women in Retail Media Collective. Their mission :Connect, grow, and lead via a community designed to empower women to shape the future of retail media. Find Emma Helsloot on Linkedin here: https://www.linkedin.com/in/emma-helsloot-78767a64/Find Ana Laura Zain on Linkedin here: https://www.linkedin.com/in/analaurazain/Find WRMC on Linkedin here: https://www.linkedin.com/company/women-in-retail-media-collective/Find WRMC online here: https://wrmcollective.com/Click here to join: https://wrmcollective.com/#join-usHere's what we asked them : Let’s start with the proverbial meet-cute story. How did you two come to know each other and what is your involvement in retail media?As we look across the leadership in retail media, we notice pockets of female leaders, but generally, it is fairly isolated. What are you seeing?We’re all about data here at the CPG Guys. What are some cool industry data points about women in commerce that you want to highlight to our audience?So how did you decide to create a community for women in retail media and what were the goals you established?What are the primary resources/benefits that the WRMC offers to its members? We understand you have established a blog on your site.How do men fit into the equation when it comes to the WRMC? Is this community designed to be inclusive?How are you making yourself known to the industry and what channels are you leveraging to connect with potential members?What do you hope to achieve in this first year of launching the WRMC?How does our audience best get involved in WRMC?Apply to join the Cornell retail media program https://ecornell.cornell.edu/certificates/marketing/retail-media-strategy/?utm_source=cpg+guys&utm_medium=multi-channel_campaign&utm_campaign=mktgstrat_Retail+Media+Strategy+-+CPG+GuysCPG Guys Website: http://CPGguys.comFMCG Guys Website: http://FMCGguys.comCPG Scoop Website: http://CPGscoop.comRhea Raj’s Website: http://rhearaj.comLara Raj in Katseye: https://www.katseye.world/DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent.CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast.