The CPG Guys are joined in this episode by Neil Murphy, Chief revenue Office of Bridg, a division of Cardlytics, a data and audience platform built exclusively for brick and mortar retailers and their CPG partners that powers retail media success. The platform solves a longstanding challenge – identifying and targeting in-store customers that aren't part of loyalty or rewards programs – using an exclusive offline resolution capabilities and clients' point of sale (POS) data. This episode is sponsored by Bridg.Follow Neil Murphy on LinkedIn at: https://www.linkedin.com/in/neil-murphy-49b940/Follow Bridg on LinkedIn at: https://www.linkedin.com/company/bridgplatform/Follow Bridg online at: https://www.bridg.com/Neil answers these questions:Neil, let’s dig into some of your pivotal career moments and how you came to join Bridg? Now walk me through what types of companies or archetypes at these companies are most in need of this solution.What sets you apart from the competition? There are so many data platforms out there what makes Bridg so unique?Can you share more about your clients and how they are using Bridg today?Let’s say a retailer or a brand wanted to get started, how would they go about it? What is the entry point for working with you?Looking into the future - what do you see coming? Transformative in the future and how as an organization tackle this.CPG Guys Website: http://CPGguys.comFMCG Guys Website: http://FMCGguys.comCPG Scoop Website: http://CPGscoop.comNextUp Website: http://NextUpisnow.org/cpgguysRetailWit Website: http://retailwit.comRhea Raj’s Website: http://rhearaj.comDISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent.  CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast.