The CPG Guys,  PVSB,  and Fresh 4 co-host Andrea Leigh are joined in this episode by CPG Chief Practice Officer of Fractal, Dipita Chakraborty and Maria Macuare, VP of data & analytics from Campbell Soup Company. This is the second of a two part partnership episode series with Fractal. Fractal is one of the most prominent players in the Artificial Intelligence space. Fractal's mission is to power every human decision in the enterprise and brings AI, engineering, and design to help the world's most admired Fortune 500® companies. Follow Maria Macuare on LinkedIn at: https://www.linkedin.com/in/maria-macuare-59990a3/ Follow Dipita Chakraborty on LinkedIn at: https://www.linkedin.com/in/dipita-chakraborty-4601032/Follow Fractal online at: https://fractal.ai/ Follow Fractal on LinkedIn at: https://www.linkedin.com/company/fractal-analytics/ Maria & Dipita answer these questions:1) Maria, welcome to the CPGGUYS. Can you give us a description of what a day in the life of a VP of data & analytics looks like? 2)Dipita, how did this relationship with Campbell’s find each other and give us an overview of the various value propositions you brought for them?3) Maria, you spent several years with P&G and are an analytics expert in CPG. What attracted you to work with Fractal in the first place? What value are  you getting from the partnership?4) Dipita - for your clients in general what is your approach to getting to analytics that move from reporting to decision ready analytics. What are the most important metrics for a brand5) Maria, how are you handling the COVID disruption? How did it accelerate digital transformation in your company? How did Fractal help you in this journey?6)Dipita, how fast does a client start getting value in the partnership? What happens from day 1 to value delivery? Take us through that journey.7)Maria, how do you see analytics supporting data to activation journey in an omnichannel world? What keeps you awake at night?8)Dipita, Give us a peek under the hood into your management team. Who leads this company, what are the competencies and how is it run everyday?Please provide the CPG Guys feedback at http://ratethispodcast.com/cpgguysCPG Guys Website: http://CPGGuys.comInstagram: http://Instagram.com/cpgguysTwitter: http://twitter.com/cpgguysDISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent. CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast.