The CPG Guys are joined by Karen Satterlie, Director of eCommerce Marketing & Shopper Marketing at Henkel, Melissa Burdick, president of Pacvue & Barbara Connors, VP Strategy & Acceleration at 84.51 a division of Kroger. The episode was recorded in Las Vegas at Groceryshop 2024.This episode is sponsored by 84.51.Follow Karen Satterlie on LinkedIn here: https://www.linkedin.com/in/karensatterlie/Follow Melissa Burdick on LinkedIn here: https://www.linkedin.com/in/melissaburdick/Follow Barbara Connors on LinkedIn here: https://www.linkedin.com/in/barbara-connors-10312810/Follow 84.51 on LinkedIn here: https://www.linkedin.com/company/84-51/Follow 84.51 online here: https://www.8451.com/1) Given the decline volume CPGs are currently facing, How is Henkel focused on bring consumers to your brands in an omnichannel way?2) If planning needs to start at the top with the brand, do sales teams need to work in an omnichannel way as well?3) Is “retail media” media?4) How does inspiration drive brand loyalty?5) How is value defined by shoppers?6) How is the balance of power between brands & retailers shifting in the era of retail media?For the Cornell Retail Media Strategy Executive Education program, click hereCPG Guys Website: http://CPGguys.comFMCG Guys Website: http://FMCGguys.comCPG Scoop Website: http://CPGscoop.comDISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent.CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast.