SHOW

⚡️ Podcast Pontifications

by Evo Terra

About

Where plenty of podcasts about podcasting (PAPs) tell you what to do, Podcast Pontifications gives you what to think about in podcasting. These insightful forward-looking episodes have one central tenet: Podcasting needs to be made better, not just easier. Designed for the working podcaster, these short-form episodes get you thinking about the future of podcasting and how you can better prepare yourself -- and your shows -- for the future. The goal is simple: help you develop critical thinking skills needed to make the best future-proofed podcast you can with the tools of today. Plus a few sneak previews of...
https://podcastpontifications.com

Recent Episodes

⚡️ Podcast Growth & Monetization With Buzzsprout Ads

Growth and monetization are at the top of every podcaster's wish list. At least every podcaster who's yet to achieve those two things. Or perhaps not at the level said podcaster is happy with for their own show. Buzzsprout aims to change the growth and monetization question with a new product they've just released called https://evoterra.link/buzzsproutads (Buzzsprout Ads.) And interestingly enough, they're tackling both of those challenges—growth and monetization—with the same solution. A solution built for indie podcasters of all sizes. Alban Brooke, Head of Marketing at Buzzsprout, thinks the new service is a great way...

⚡️ 3 Podcasting Trends To Take You Beyond 2023

Politicians get in trouble for flip-flopping on issues. But for podcasters, changing opinions and approaches is a survival tactic. Think about these three questions over the next few months to prep your show for 2023 & beyond.  https://www.pexels.com/photo/person-holding-a-paper-taped-on-a-wall-3826572/ (Photo by cottonbro from Pexels) Today I'm sharing with you three challenges on the horizon that will require shifts in your/our ways of thinking. I'm convinced that all of these will leave a mark on podcasting. What shape and what color that mark is I really don't know. Much of that is up to you and how you d...

⚡️ Creative Ways To Get More Ad Dollars For Your Smaller Podcast

Big Podcasting seems almost designed to collect advertising dollars, with very little left for small to mid-sized podcasts. Rather than fighting for table scraps, maybe the narrative needs to be changed. https://www.pexels.com/photo/silhouette-photo-of-man-throw-paper-plane-1262304/ (Photo by Rakicevic Nenad from Pexels) Big advertisers like to spend money on big shows simply because it's easier than spending money on smaller shows. https://www.magellan.ai/blog-categories/top-15 (Magellan AI tells us the top 15 advertisers are spending more than $1.3 million on podcast ads each month). At an average CPM of $25, that's a lot of M's to manage. About 52 million impressions...

⚡️ Can You Still Make A Really Big Podcast In 2022?

Today's podcast landscape is busy. So is it still possible to grow a really big podcast? Yes, but you can't rely on just good content and luck. You have to address these five realities. (And get a little lucky.) What does it take to have a really, really big podcast in 2022? It'll take more than just making great content. It'll take more than satisfying your audience. If you're not content to let your show grow over time, you have to do more.  Sorry, there isn't an easy-to-follow recipe to creating a really, really big podcast. If there was, everyone would f...

⚡️ Podcasting: Too Diverse To Fail?

The next few months are looking pretty rough for podcasting. And just about every other industry. Historically, podcasting has proven itself to be rather resilient. But there are lean times ahead. Are you prepared?  #podcasting Photo by https://www.pexels.com/photo/person-holding-pink-suede-long-waller-910122/ (Robert Bogdan from Pexels) Everything just looks... bad right now. War in Europe. A down market. High inflation. Personal liberties revoked. Even crypto is tanking. So to ask the question outright: can podcasting survive the coming storm?  Yes. But not because it's too big to fail. Because podcasting is too diverse to fail. First, some good news: I...

⚡️ Big Tech Doesn't Care About Your Podcast

Big tech provided podcasting's first shot in the arm in the early days. In fact, big tech often provided the catalyst for several inflection points in podcasting's history. But recently, the tide seems to be shifting.  https://www.pexels.com/photo/a-woman-using-virtual-goggles-8728379/ (Photo by Michelangelo Buonarroti from Pexels) Big Tech does not care about podcasting the way we care about podcasting. There. I said it. Rememberhttps://techcrunch.com/2022/03/04/twitter-podcast-tab-spaces/ ( Twitter's big podcasting plans) from just a few weeks ago? Now it's a pretty safe bet that those plans are all out the window as Twitter reshuffles to a new set o...

⚡️ Host-Read Podcast Ads Aren't Always The Right Answer

Everyone agrees that pre-produced, lifted-from-radio ads suck on podcasts, and that host-read ads are the clear winner. But is that true for every podcast? More importantly, is it true for your podcast?  https://podcastpontifications.com/episode/host-read-podcast-ads-arent-always-the-right-answer I think we put too much emphasis on the idea that host-read ads are the be-all end-all for podcasting.  Not that I have any doubts about the https://soundsprofitable.com/update/good-data-back-to-basics (myriad case studies and the reports) that provide ample evidence to the fac that yes, podcasting's host-read ads beat the pants off of just about every other form of audio advertising. Th...

⚡️ If You Work In The Business Of Podcasting, You Need A Podcast

Podcasting's purveyors of picks and shovels—the myriad service providers that make our space an actual industry—are filled with smart people. But smarts only gets you so far. What's needed is experience.  I have a pointed, actionable message for everyone who works in the business of podcasting. If you work in the business of podcasting, you need to be a podcaster.  If you're feeling called out right now, relax. I'm not advocating for your immediate dismissal. My position is that you should want to have your own podcast, either a solo show or a group effort, because being a podcas...

⚡️ The Ugly Math Of Podcast Cross-Promotion

Fishing where the fish are is a solid strategy, so using similar podcasts to promote your podcast is obviously a good idea, right? You bet! But like any marketing effort, what you put in determines what you get out. Cross-promotion has been a part of podcasting since there were two podcasts. Cross-promo campaigns make up the backbone of growth plans for large podcast networks and are used by some of the biggest podcasters to increase the size of their audience.  Let's start with a successful podcaster who spends $10,000/month on a successful cross-promotional campaign. But maybe you only have $1000 in y...

⚡️ Evo Terra's Podcast Hall of Fame Speech (For Good!)

One of the ways we make podcasting better is by holding the people who work in podcasting accountable for doing better. I'm using my induction into the Podcast Hall of Fame to shine more light on that. Image courtesy of http://twitter.com/sheila_dee (Sheila Dee) In case you missed the memo, I was inducted into the https://podcasthof.com/hall-of-fame/ (Podcast Hall of Fame) last weekend. For those who don't have ~2 hours to watch the video hosted on Libsyn's account of the entire event, I've isolated out just my bit for today's episode. I talked a bit about...

⚡️ Podcast Pontifications Season 5 Announcement

I give you, the serious podcaster, lots of things to think about. Not just about the future of podcasting, but how you can make podcasting better. Now I'm giving you another gift: some of your time back. Image via https://www.rawpixel.com/image/139790/premium-photo-image-megaphone-loud-adult (RawPixel) This is the final episode of Season 4 of Podcast Pontifications. Yes, that's quicker than anticipated. But don't fret, because Season 5 of Podcast Pontifications will start on Wednesday, March 30th, 2022. And new episodes will drop every Wednesday following that!  But only Wednesdays. As I've been hinting about in the last few episodes, this show is... a...

⚡️ Ways To Make Your Podcast More Memorable

When people complete your latest podcast episode, what do you want them to do? Reflect on your brilliance? Bask in a sense of satisfaction? Or would simply remembering what you said 5 minutes later be enough? Making your podcast memorable isn't easy. There isn't an easy-to-fill-out template or checklist to get you there.  Even if you do manage the herculean feat of making a truly memorable episode, your memorable episode is in direct competition with dozens of other pieces of content your listeners are exposed to that very same day. And we quite literally cannot keep everything in our active memory.  So...

⚡️ A Glimpse of Podcasting's Voice-Only Future

Podcasting is an audio-first medium consumed on devices that have built-in microphones. Yet the listening experience is reliant on eyes and hands. What would a voice-only listener experience look like?  https://podcastpontifications.com/episode/a-glimpse-of-podcastings-voice-only-future Building on my talk with the CEO of https://evoterra.link/vocalize (Vocalize), today we'll explore a "what if" scenario where podcast listeners only have to use voice commands to control their podcast listening experience.  Let's first focus on the idea of reserving a memorable phrase for your podcast that when spoken aloud with intent or accompanied by an activation phrase does more than just ta...

⚡️ Make Your Niche Podcast More Attractive To Advertisers

More ad dollars flowing into podcasting is generally seen as a good thing. Yet niche podcasters don't see very much of it. Yes, there are "riches in the niches," but only if your podcast is attractive enough. Podcasting has a healthy and growing industry set up to serve the needs of both the big-money advertisers and the podcast publishers who get the lion's share of the more-than-a-billion dollars spent on podcast advertising.  But that industry doesn't work all that well for podcasters on a smaller scale. Nor does it work for many potential advertisers and sponsors with more modest budgets.  Th...

⚡️ Vocalize For A Better Podcast Ad Experience

Podcast advertising has much greater recall than other forms of ads. But how many times have you forgotten a URL, a coupon code, or even the name of the advertiser when you were ready to take action? Podcast advertising is hard. On all sides of the equation if I'm honest. One company, https://evoterra.link/vocalize (Vocalize Inc)., is trying to change that. They're the Branded Benefit Sponsor this month, and here's what CEO CJ Silva told me their up to and how they are working to make podcasting better: Vocalize makes it easy for people to remember how to...

⚡️ PREMIUM - Vocalize For A Better Podcast Ad Experience

Podcast advertising has much greater recall than other forms of ads. But how many times have you forgotten a URL, a coupon code, or even the name of the advertiser when you were ready to take action? This podcast uses the following third-party services for analysis: Chartable - https://chartable.com/privacy Podsights - https://podsights.com/privacy

⚡️ Keeping Your Podcast Distraction-Free

Sometimes the advancements we see in podcasting look pretty small compared to the hype we see and hear about in other forms of media. Would you be better off jumping ship to try the Next Big Thing?   I love distractions. I think it's healthy for podcasters to explore new tools, technologies, and other nifty things that live on the periphery of podcasting. But don't get so distracted you lose sight of why you are here—to podcast. For the most part, podcasting has proven to be a rather resilient medium. Many of podcasting's purported disruptors have either fizzled out or rema...

⚡️ Where's The Churn Rate In Podcasting?

Podcasters love regular listeners. And regular listeners love their podcasts. Dependability on both sides has been a driving and differentiating factor for podcasting. But is that still a good thing? When the book I'm reading ends, I go get another book.  With millions of choices for me to read, there's never a time when I can't find anything to read.  When the series I'm watching ends, I go get another TV series. With hundreds or maybe even thousands of shows I can watch, there's never a time when I can't find anything I want to watch.  When I'm in the moo...

⚡️ Who Is That Podcaster In The Mirror?

The tools podcasters use are constantly changing. But we tend to ignore changes to a critical piece of our podcasts: the podcaster. Has your podcast changed to keep up with changes in your own life? I half-jokingly asked a fellow podcaster and friend the "what do you want to be when you grow up?" question. Their immediate response was unexpected and worth exploring further. "The problem, Evo," they said "with people like us is that's the wrong question. We really should be asked, 'what do we want to be this year?'"  I feel that. In the 2 decades I've been p...

⚡️ Less Is More: The Benefits of A Brief Podcast

Two decades and millions of podcasts later, it's likely what you want to talk about is already talked about. But if you're not afraid of doing things differently, you can still make a splash with your new show.  Photo byhttps://www.pexels.com/@belart84?utm_content=attributionCopyText&utm_medium=referral&utm_source=pexels ( Artem Beliaikin) fromhttps://www.pexels.com/photo/person-holding-terrestrial-globe-scale-model-taken-1079033/?utm_content=attributionCopyText&utm_medium=referral&utm_source=pexels ( Pexels) It's hard for anyone to keep up with all of the news about any given topic. Unless your full-time gig is keeping up with everything about one thing. For p...

⚡️ 4 Questions To Becoming A Better Podcast Interviewee

Figuring out what type of podcaster you want to be is important to establishing your podcast. But have you thought about and established what kind of interviewee or guest you want to be on other podcasts? Photo byhttps://www.pexels.com/@padrinan?utm_content=attributionCopyText&utm_medium=referral&utm_source=pexels ( Miguel Á. Padriñán) fromhttps://www.pexels.com/photo/illustration-of-gray-metal-chain-in-4-digit-form-1061139/?utm_content=attributionCopyText&utm_medium=referral&utm_source=pexels ( Pexels) Guesting on other people's podcasts is a time-honored way to gain targeted exposure for you and for your podcast to podcast listeners. It may not be the growth hack of...

⚡️ Can Podcasts Keep The Trust They've Earned?

Trust in podcasting extends beyond the host and the listener to a larger, overall trust in the idea of podcasting. Interestingly, podcasting enjoys a greater level of trust than other forms of media. But for how long?  Photo byhttps://www.pexels.com/@charlotte-may?utm_content=attributionCopyText&utm_medium=referral&utm_source=pexels ( Charlotte May) fromhttps://www.pexels.com/photo/young-cheerful-woman-listening-to-music-using-smartphone-5965926/?utm_content=attributionCopyText&utm_medium=referral&utm_source=pexels ( Pexels) In The States, https://eshap.substack.com/p/fourth-estate-sale?utm_source=url (trust in traditional broadcast media is at or near an all-time low), a trend that has been happening s...

⚡️ Building Reflecting Time Into Your Podcast

Everyone leads busy lives, and the smart podcaster doesn't waste their audiences' time. But in your quest to tighten things up, don't forget to build in time to let your audience reflect as they listen. If there's an ongoing struggle between podcasters and podcast listeners, it is the conflict between breadth and depth. We're busy cranking out more and longer episodes. But what they want from us is to go deeper. And get to the point quicker. Yeah. That's a conflict.  So we podcasters often look for quick fixes, employing tools to make easy subtractions from our content. We re-record o...

⚡️ Why You'll Never Get Ahead With Your Podcast

A lot of podcasters live episode-to-episode, dreaming of getting ahead so they aren't always rushing to get an episode produced and publish. For many, that's an achievable dream. The trick is staying there.  Broadly speaking, there are two types of podcasters. Those who are working on the next episode they need to produce, and those working on the next episode they need to publish.  Those two groups are very much not the same. For many, the episode currently in development is the next episode the audience will hear. Sound familiar? And would you like to not be in that position? I...

⚡️ All Your Podcast's Data Are Belong to Spotify

Data power the business world, and podcasting is no exception. Knowing what works and what doesn't across the whole of podcasting is a major competitive advantage. And guess who now owns it? Recently, https://newsroom.spotify.com/2022-02-16/spotify-acquires-podsights-and-chartable-to-advance-podcast-measurement-for-advertisers-and-insights-for-publishers/ (Spotify reached into their big bag of holding and pulled out enough cash to purchase both Podsights and Chartable). A good chunk of the overall podcast advertising spend is at least partially tracked by those two companies. From indie podcasters all the way up to large podcast networks.  Beyond advertising, both let podcasters gain a more complete view of their s...

⚡️ Teens & Young Adults Prefer Listening To Podcasts

Like any growing industry, podcasting needs to appeal to a younger audience, if only to keep replenishing supply as well, natural attrition occurs, shall we say. The good news is: the kids love podcasts!  Edison Research dropped an early data point showing podcasts kicking the pants out of AM/FM radio. At least among 13–24 year-olds listening to spoken-word audio. If that sounds like NBD to you, let me attempt to persuade you that this is, in fact, a BD. This is about 13–24 year-olds. A mix of not-yet and the freshest consumer generation. An entire generation that discovered podcasting and is makin...

⚡️ When Will The Singularity Moment For Podcasts Happen?

What will the Singularity of podcasting look like? That's hard to predict. But I'm certain it won't be creator-focused advances that will bring it about. No, it'll be listener-focused advances that get us there. Which ones? Well, don't quote me on this, but I think one (or more) of these five candidates has a shot. See if you agree: Smart Speakers - It would make sense that a speaker, a device with a primary function to transmit audio to human ears that is semi-sentient, would bring about the podcast listening Singularity. That hasn't happened because the interface is really clunky...

⚡️ Should Indie Podcasters Window Their Content?

Many podcasters follow the same playbook: Build a big audience, then give early, special, and private access to a select group who pay for the privilege. But what would happen if you flipped the script? Podcast apps and big podcast networks often rely on "windowing" to give select users—paying users—exclusive access to a podcast for a week. Sometimes a month.  Indie podcasters do something similar, but we call it "early release" and keep it exclusive for a few hours or days, using specialty services to handle the mechanics for us.  After the windowed or early release period is up, th...

⚡️ Making Your Commitment To Quality Podcasting

As much as I rail against the "podcasting is cheap and easy" mentality, I have to admit it: podcasting is cheap and easy for a lot of podcasters. But your content doesn't have to sound that way. I'm embarrassed to admit this, but recently, during the recording of a different podcast than this one, my audio was bad. Not so bad that you can't clearly hear what I'm saying, but bad enough that a disclaimer will be placed at the top of the episode that basically says, yes, we know Evo's audio sucks. Sorry. And I hate that! Call me...

⚡️ 5 Ways To Serve Your Podcast's Listeners' Future Needs

Keeping your audience happy is important to maintaining your podcast. But there may be other things you can give your audience to keep them better fed and even happier with your show in the future. It's unlikely that your audience listens to your show in a vacuum. And it's not just other podcasts, but other types of media and information all vying for more attention from the person you all count as your audience member. In an effort to keep you and your show relevant as your listeners' needs and subsequent media diet changes, today I'm expanding on https://building...

⚡️ Solving Podcasting's Discoverability Problem At The Cost Of Our Mental Health

Regardless of your position on podcasting's "discoverability problem," you probably wouldn't mind it if it were easier for potential listeners to find your podcast, right? Me either. But would that come at a cost? While not everyone agrees on the severity of the problem, few people doubt that social media platforms have been engineered in ways that really aren't the best for our mental health.  So far, podcasting hasn't been lumped in with that. Complaints against podcasting personalities are usually a result of... well, the podcaster acting like an asshole. And while the offending comments certainly have an impact on t...

⚡️ Controlling The Momentum Of Your Podcast

Having a set of processes and procedures to keep you and your podcast moving is an obvious success factor. But when those processes and procedures start to fail, can you adjust quickly? Successfully deployed tactics sometimes have a shelf life and you start to notice their effectiveness waning over time. Best practices are often eroded by the winds of change. Yes, there are plenty of time-tested methodologies and truisms podcasters can almost always count on.  But at some point, you're going to find that something you thought was a staple of your process is no longer delivering for you or f...

⚡️ Adding Opt-Out Options From Your Podcast's Ads

The decision of whether or not to run ads on your podcast isn't an easy one. Nor should it be. Smart podcasters understand the risks and rewards. And they give their most loyal listeners an escape route.   How many ads or sponsored messages are too many ads or sponsored messages in a podcast episode?  Last summer, I made the decision to make the current season of Podcast Pontifications sponsor-supported. There's the message from the title sponsor right after my cold open, and then another shorter sponsor block mid-way through the episode. And it's not just the audio. Articles published on the...

⚡️ Warning Our Way To Less Toxic Podcasting

Back in May of 2020, Twitter started an experiment in changing the tone of the discourse on its service. Twitter was testing to see if the equivalent of a tap on the shoulder or a subtle ahem could get people to be... well, uh, you know... less of an asshole to one another. https://www.mediapost.com/publications/article/371025/twitters-warning-prompts-may-actually-make-social.html?utm_source=newsletter&utm_medium=email&utm_content=headline&utm_campaign=125230&hashid=e-_ehqRLR9-NSNIczEQpgg%5C (The results of that experiment have been announced, and those results are dramatic).  Nearly a third of people, when prompted to reflect on what t...

⚡️ Adding Some Evo To The Podcast Hall Of Fame

Praise is a weird thing, isn't it? We know it makes others feel good to receive it, but many of us get shy or feel awkward when we're the recipients of praise. I'm right there with you. And I need to get over it.   https://podcastpontifications.com/episode/adding-some-evo-to-the-podcast-hall-of-fame It was https://podcastmovement.com/featured/announcing-2022-class-of-the-podcast-hall-of-fame/ (recently announced that I will be inducted into the Podcast Hall of Fame). Which is... kind of cool! The award ceremony will take place this March at https://evolutions.podcastmovement.com/ (Podcast Movement Evolutions in Los Angeles). Good thing I bought a ticket, hu...

⚡️ 4 Questions To Help Predict Your Podcast's Success

Not every podcasting idea is a great podcasting idea. At least not beyond the person who had the idea. How predictable is your next podcasting project’s success (or failure)? And would you bet on it?If your next podcasting project will take serious resources in time, treasure, or talent to get off the ground, is there a litmus test you can put your idea through before you make that investment?  Not one with any accuracy. But there are four questions you can ask to help triage your idea and to see if it has legs. 1. Is there a benefit to...

⚡️ Podcasting Is A Numbers Game You Don't Have To Play

For as creative a pursuit as podcasting is, it sometimes looks like a math equation with so many numbers being tossed around. Numbers that we're told should be important. But... says who? As podcasters, we get pretty twisted up by numbers we're told are important to podcasting and to our podcasts.  Downloads. Listeners. Social media followers. Drop-in audio attendees. Paying supporters. Satoshis streamed. Advertisers. Episodes produced per year. Audience demographics. Creator demographics. And how many podcasters are competing with us.  Tracking numbers like those is how we measure the success of podcasting, right? Well... who said?  Some of them might be...

⚡️ Have Best Practices In Podcasting Made Us Boring?

There may not be a formula for success in podcasting, but there are many established best practices that we dutifully follow as we work to perfect our craft. But does that come at the cost of our creativity? I'm afraid I'm making boring podcasts. I'll take it a step further and say that I'm afraid we're all making boring podcasts. By design, actually. Not that we intended to make boring podcasts. But in our quest to reduce imperfections and increase the consumability of our episodes, we may have introduced boring-ness to our shows. I struggled with whether or not to...

⚡️ Changes To Podcasting Mean Changes For You

When you started podcasting, things were different. Maybe a little. Maybe a lot. At some point, those differences are going to start adding up and you won't podcast the same way ever again. And that's OK.  Change comes for all of us at some point, and podcasters like you and me are not immune. Neither are those individuals who run companies that provide services to podcasters like you and me. The same goes for those providing services to podcast listeners. They aren't immune either. In reality; no aspect of podcasting is immune to change. Changes to podcasting don't have to b...

⚡️ Prioritize Community Building With, Not For, Your Podcast

Audience building and community building in podcasting are two very different things, though we use the terms interchangeably. And tend to ignore the latter. But true-community building has its own rewards. As a podcaster, it's often considered important to grow your audience. And I agree with that. But it's also important to do actual community building, where you and your podcast play an active role in helping build out or support the community in which you and your podcast belong. Why? Because you live within communities. Not just professionally, but also personally. When you think about community building, think wider...

⚡️ Making High-Concept Podcasts On A High-Value Budget

There's something to be said for making a high-value podcast, which is why many continue year after year. But making a high-concept show can also be rewarding. Do you have time to make both?  https://podcastpontifications.com/episode/making-high-concept-podcasts-on-a-high-value-budget Broadly speaking and missing a whole lot of nuance to make a point, podcasts are either news/talk or high-concept. We know listeners like to listen to both kinds of podcasts. But we also know most podcasters only produce one or the other. Is that because making a high-concept podcast is too difficult for most podcasters? I don't think soo. But I...

⚡️ Should Your Podcast Get Drawn Into The Spotifight?

Spotify has long faced criticism while buying its way into having a larger slice of the podcasting pie. At all levels. But that criticism is reaching a crescendo and podcasters are taking action. Should you? If you need a catchup on the Spotify-Neil Young-Joe Rogan spat, I recommend https://podnews.net/update/spotify-rogan-problem (Podnews' excellent primmer) before you continue. Also: As with any Podcast Pontifications episode, I'm giving you things to think about, not telling you what to think. Groovy? Groovy. For The "I'm A Podcaster And I'm Very Angry About Spotify" campers: I hear and accept your anger. I'm...

⚡️ Two Paths To Podcasting Leaves No Middle Ground

The future comes at every industry hard, including podcasting. Should you learn bleeding-edge skills you hope will emerge in the future, or relevant-now skills you hope will still be relevant in the future? I've made the bold statement that podcasters like you and me are the last generation of podcasters to use DAWs at the center of our creation process. The next generation will take a completely different approach, putting text-based editing tools at the center of their creation process.  I still stand by that assertion. What worries me is the lack of a middle ground between these two approaches t...

⚡️ The Not So Sad World Of Podcast Follower Remorse

Your podcast is followed by lots of people who don't listen. So is mine. So is everyones. Is that a problem to be solved? Or just a reflection of the complex relationship people have with on-demand content? I wonder how many of the subscribers to or followers of your podcast have followers remorse? And by your followers and subscribers, I of course mean my followers and subscribers as well.  By followers remorse, I mean someone who took the time to add your podcast to their listening app... but now they kind of wish they hadn't. For whatever reason, your show i...

⚡️ Are You Teaching How To Podcast Or A Podcasting MFA?

As an experienced podcaster, it's only a matter of time before you're called on to teach what you know. But what will you teach? And is it designed to make the next generation of podcasters better?  From time to time, I've been asked to "teach" podcasting. Often as a guest lecturer but also in workshops, seminars, and other tightly-focused programs I've been involved with over the last 17 years.  Because of when I learned how to podcast—at the beginning of podcasting—everything I know about podcasting was learned on the job. Like others of my generation, we brought the accumulation of our...

⚡️ Do We Need The Zillow Of Podcasting?

Buying a house and finding a new podcast have more in common than you'd think. You aren't always in the market for both, and there's a problem if you have too many of either. Can lessons from one inform the other? I remain skeptical that anyone will ever build the YouTube of podcasting. But the Zillow of podcasting? Now that's an interesting proposition, weird as though it may sound. Zillow flipped the script and put would-be homebuyers in complete control of the "discovery" part of home buying. Today, anyone with an internet connection can use Zillow to view almost every...

⚡️ Content Strategies For Your Podcast's 3 Different Audiences

Successful podcasters know the importance of making content your audience loves. But your podcast has more than one audience—audiences with different needs. Are you making content for all of them? Business-minded podcasters often have a binary concept of a listener: A person is either a listener or they are not. It's how a lot of businesses think about their customers; Someone either is a customer or they're not.  But taking this simplistic view of a podcast's audience often leads to poor podcast planning and implementation A better approach is to create three different podcast audience buckets, not just two.  Grou...

⚡️ Solving Your Audience's Problems With Your Podcast

We don't often think of listening to podcasts as problem-solving, but it happens. A smart podcaster knows how to present solutions to their audience, as well as who else is helping solve their same problems.  Problems, broadly speaking, fall into one of two camps: acute problems and chronic problems.  Acute problems for podcast listeners might be things like needing just the right information to file their taxes this year. Or that their facing an 8-hour flight and need to be entertained or informed. Or maybe they need your help finding the new laptop that fits their needs best. Great titles, ex...

⚡️ Focus On The STORY Of Your Podcast's Episodes

Many podcasters say they want to improve their shows. One easily overlooked area of improvement is you. Specifically, your ability to tell better stories with your episodes. This mnemonic device can help. One of the most crucial skills a podcaster must possess is the ability to tell stories. Your ability to tell stories is more important than the timbre of voice, your equipment stack, and your marketing efforts.  Fortunately, storytelling is a skill that can be acquired, with many practitioners offering workshops, classes, and one-on-one training. One of those practitioners is https://www.dawnjfraser.com/ (Dawn Fraser). I learned a c...

⚡️ Selfish Reasons To Listen To Your Own Podcast

Appealing to the needs of your listener base is key to making a successful podcast. But there's one listener who has slightly different needs than the rest. Make sure you're fulfilling their needs too. What is it that you get out of experiencing your own show as a listener? If your answer is "I don't listen to my own show like a listener, just as I produce the episode, and that's enough.", then I'm afraid we can't be friends.  For those that do: why do you do it? What itch does it scratch for you? I've a few possibilities to c...