We podcasters all have a lot of jobs to do. So at the risk of adding one more role to your already-overflowing plate, there’s another job I’m going to ask you to perform: The job of becoming an excellent ambassador for podcasting.Yes, for all of podcasting. An awesome responsibility, for sure. But one you are uniquely qualified to perform.It’s true that a little over half of people surveyed said they have listened to at least one podcast. But many of them—most of them—fail to pick up the habit. Why is that? I think, with all the quirks and challenges to overcome when adopting the podcasting habit, there’s just not enough payoff if the listening experience doesn’t spark joy.So the next time someone who isn’t a regular podcast consumer asks you for a podcast recommendation, don’t squander the opportunity. Don’t try to push your own show. Don’t let them fend for themselves in the popularity-ranked charts.Give them an IHNI instead.“I had no idea!” That’s what IHNI stands for, and that’s what you want to hear as they listen. Well, that’s what you want to imagine running through their head when the very first seconds of an episode playing in their ears. An episode from a podcast you recommended. Not because you love it or because millions of people love it. No. You chose that podcast because you knew it would be unlike anything they’ve ever heard before.Performing this job is a straightforward task that you can execute flawlessly every time. All it requires is that you install a second podcast listening app on your mobile device, and that you add to that app 2-3 shows that give that IHNI moment. Subscribe to those shows in that app so they are always kept fresh. You choose the app. You choose the shows.The best ambassadors among us will be proactive in their efforts to spread IHNIs far and wide. For my part, I’m going niche and spreading the best-sounding podcast fiction with the world every Sunday at 9:00a Phoenix-time (4:00p London, 11:00p Bangkok). Podcast fiction is a subset of podcasting I cherish and I am eager to get more people listening, especially those who’ve never listened to podcasts!The tough part is choosing what IHNI shows should go on your list. Perhaps that’s made easier with some close-knit friends who also listen to a lot of podcasts? Send them this episode to explain the need for this action, then start collaborating! They probably have some hidden gems you’ve yet to discover. And I’m sure you have some that will be new to them too! We all need to be great ambassadors to podcasting. Every survey shows that most podcast discovery happens by word of mouth. So if you’ve not yet been asked by a friend to make a podcast recommendation, you soon will be. Have your IHNIs at the ready.-----Read the full article and share with a friend: https://podcastpontifications.com/episode/the-gateway-drug-to-podcasting-is-youFollow Evo on Twitter for more podcasting insights as they come.Buy him a virtual coffee to show your support.And if you need a professional in your podcasting corner, please visit Simpler.Media to see how Simpler Media Productions can help you reach your business objectives with podcasting.Podcast Pontifications is published by Evo Terra four times a week and is designed to make...