Today I'm continuing the conversation inspired by Tom Webster's excellent article entitled Three Ways to Survive Podcasting’s Existential Crisis. From that, yesterday I told you that you and your podcast’s episodes need to be everywhere these noobies (rookies, in Tom’s lingo) are finding and consuming podcasts. Places you and I, the working podcaster, barely recognize as a valid place to listen to podcasts

But it's not just a matter of your podcast being on all these different platforms that you hadn't considered before. The episodes of your podcast need to live on all those different platforms. 

Here's a quick decision tree to help you evaluate how your content can live on a particular platform.

Step 1: Does this platform allow me to natively upload my content?

Step 2: Can I make the kind of native content that the platform requires? 

Step 3: Is the native content I can make appropriate to the platform?

If you can answer “yes” all the way through, you definitely should. Because the people on that platform are making the choice to live there and consume podcast episodes there. They live there. And if your episodes can also comfortably live there, they should live there.

Your job is to make sure your podcast’s content lives where they live. 

Tomorrow I’ll wrap all of this together to bring this miniseries to an end. But before I go; three things:

1. Keep the conversation going with our dedicated AND FREE Flick.group/podcastpontifications. Or you can comment right here, assuming the service you’re reading this on allows for comments. If not, Flick with others who want to make podcasting better!