Over the last three episodes, I've convinced you of the importance of making sure your podcast accurately represents your business’s brand. Today, I’m sharing three tips to make sure you’re getting to that crucial alignment.There’s no doubt that you put a significant amount of effort to make sure your business’,  your organization’s, your nonprofit’s brand is on-point in all public-facing assets produced by your firm.And it saddens me that all too many of your peers don't do the same thing with their business-focused podcast.How bad would it be for your company if your business development lead went with a crappy PowerPoint presentation? With the logo of your business all pixelated because it was “upsized” from a thumbnail image and then expanded as the cover image? With crappy and inconsistent font usage (lots of Comic Sans)? Maybe with weird color schemes nowhere near your carefully chosen palette? Or filled with pictures of people with bodies stretched out of proportion? Or with ill-conceived transitions between slides?You'd fire that business development person and hire someone else who cared about the quality of their pitch deck and respect for the established brand.The same holds true for the people who are managing client relationships. What would happen if they showed up to a board meeting for a Fortune 500 client wearing ratty jeans and a poor-taste t-shirt?You'd have issues with that, wouldn’t you?Well that's might very well be happening with your podcast. Every single day, your podcast is representing your brand. To your customers. To your clients. To your prospects. Maybe to your competitors. Certainly to the public at large. Your podcast is causing those people to make assumptions about your brand.Are those assumptions the ones you want?Here are three tips that will help you make sure that you're giving your podcast’s listeners the best chance of making the right assumptions about your brand.You have to