A lot of attention is directed at the Top 100 (or top 50, 10, or pick a number) lists of “most popular” podcasts. But I've a cryptic message for you. No one listens to all the top 100 most popular podcasts.All of the shows on those lists are popular and have many rabid fans. I’m just saying that no one listens to all of them. In fact, no one listens to most of them.Imagine you had the ability to count literally every hour literally everyone spent listening to podcasts. Imagine you could also identify and discern time spent listening to podcasts in the top 100 versus time spent listening to podcasts not in the top 100.If you were to total up the hours spent within each of those categories, the hours spent listening to the not in the top 100 category would greatly exceed the time spent listening to those in the top 100.That’s the long tail. It occurs in just about every large data set and isn’t talked about enough. And the true power of podcasting lies in the long tail. Not the short head.Podcasters with shows not in the top 100 “most popular” lists are often quite successful. Some lead luxurious lifestyles. Many are able to pay all of their bills with podcasting. Many more are living satisfied, completely fulfilled lives. And an even greater number are happily putting their craft out into the world.Some podcasters with shows not in the top 100, like me, are happy to have found an audience that genuinely enjoys the content we produce and seem hungry for more.So from me to you; thank you. Thank you very much for listening to, watching, and/or reading my words and ideas about podcasting each day. I truly appreciate it.Links Mentioned:• The Long Tail - https://en.wikipedia.org/wiki/Long_tail• The Ostium Podcast Network - https://ostiumpodcast.com/• GeoPats Podcast Editing - https://www.stephfuccio.com/editing.html• Sign up to PPIYI for free - https://podcastpontifications.com/#subscribe• Support Evo on Buy Me A Coffee - https://www.buymeacoffee.com/evoterra-----A written-to-be-read article and a full transcript of the audio of this episode can be found at https://podcastpontifications.com/episode/successful-podcasting-beyond-the-top-100https://twitter.com/evoterra for more podcasting insights from Evo Terra as they come.Buy him a virtual coffee to show your support at https://BuyMeACoffee.com/evoterra.And if you need a professional in your podcasting corner, please visit https://Simpler.Media to see how Simpler Media Productions can help you reach your business objectives with podcasting.Evo Terra produces Podcast Pontifications four times a week to provide ideas and ask questions every working podcaster should be thinking about. Subscribe today at https://PodcastPontifications.comPhoto by Husna Miskandar on