If you really want your show to grow, the metric that matters is Conversion Rate. Before I get into it, here’s what you missed that you may want to catch up on:Obsession over downloads of your podcast is depressing and doesn’t helpSocial media metrics have little to do with podcast successUnderstanding how far along people get in your episodes before bailing is a good thing… but none of those really help you understand if you’re doing the right things to make your show grow. For that, you need to understand your website’s conversion rate. Bad news: You can’t get this metric from your hosting companies, apps or directories.Good news: It’s a metric you can get for free from Google AnalyticsUnsurprising news: You probably need to pay someone to set it up properly. But it understanding this number -- and influencing it -- will make your podcast better.A text-based and totally-re-written-for-reading version of this episode can be found at: https://podcastpontifications.com/episode/understanding-your-podcasts-most-important-growth-metricPodcast Pontifications is published by Evo Terra four times a week and is aimed at the working podcaster. The purpose of this show is to make podcasting better, not just easier.Follow Evo on Twitter for more podcasting insights as they come.And if you need a professional in your podcasting corner, please visit PodcastLaunch.pro to see how Simpler Media Productions can help your firm. Podcasting is our only business.Mentioned in this episode:Support For Abortion RightsWhile Americans overwhelmingly support the right of an individual to make their own decisions about abortion, unfortunately, that right is no longer protected everywhere in the U.S. The Supreme Court overturned Roe v Wade on June 24th. Abortion is a basic healthcare need for the millions of people who can become pregnant. Everyone should have the freedom to decide what’s best for themselves and their families, including when it comes to ending a pregnancy. This decision has dire consequences for individual health and safety, and could have harsh repercussions for other landmark decisions. Restricting access to comprehensive reproductive care, including abortion, threatens the health and independence of all Americans. Even if you live in a state where abortion rights are...