No, you don't have to release an episode of your business’ podcast each and every week. Or every two weeks. Or even every month.The myth of “publish or die!” is an ad populum fallacy. Most podcasts are made by hobbyists. Most of those hobbyists are “playing at radio” with their podcast. Or they're inspired by traditional media -- television, newspaper, magazines - that issues new content on a consistent (often weekly) basis. Others were bloggers before they were podcasters,  perhaps published their own newsletter. They’ve gotten used to -- and popularized -- the notion of creating and publishing content for their audience on a regular basis.That might make sense for a hobbyist. But does it make sense for your business?Unless you're in the business of publishing, you're going to find that a weekly or even a fortnightly podcast publishing cadence is hard to sustain. If the schedule you set for your podcast episodes doesn't neatly fit into your business' work schedule… expect difficulties meeting your arbitrarily established podcast publishing deadlines.But even if (as is likely) your business is not built around pushing content each and every week, you can still have a podcast. And a successful one at that!You need to break out of the mindset of “let's do whatever the other podcasts are doing” and refocus on “let's do what's right for our business.”Here are three different methods that might fit better in with the way you do business. And as a bonus,  I'm going to share with you three amazing benefits you'll get when you follow a non-traditional podcast episode publishing cadence for your business-focused or brand-based podcast.Event-basedIs there an event on your business’ yearly calendar that you or your employees are going to either attend? Or maybe your business is putting on your own event? And even if you aren’t planning on attending, perhaps there's an event that is incredibly popular within your industry, attended by potential customers, existing clients, and even your competitorsIf that's the case, you can build a series of podcast episodes that are catered to that pending event. You can produce a series of podcast episodes that culminate either on the day of that event or perhaps just before that event … even a great recap of the event once it’s over. It’s that single event that becomes the focus of your podcast. Doing this can cement your business or brand identity as a (if not the) thought-leader for the event and, by way of association, a thought-leader for the topic of