To make your podcast grow, you need to do some marketing. And social media marketing is a staple of marketing. But all too often, firms assume that starting a brand new [insert social media platform] account is the right way to do this. Wrong. Here's the bad news: If you don't have an existing, robust, and highly engaging social media presence already on said social media platform... you're gonna have a bad time. Not that you shouldn't do it. Just adjust your expectations. And if you decide you do wish to really leverage social media for your new podcast, prepare to put in the hours. (Hours which may be better spent making your podcast better, you know?) ----- I make shows for professional firms that support business objectives. Visit https://podcastlaunch.pro for more info and ways to get in touch!Mentioned in this episode:Support For Abortion RightsWhile Americans overwhelmingly support the right of an individual to make their own decisions about abortion, unfortunately, that right is no longer protected everywhere in the U.S. The Supreme Court overturned Roe v Wade on June 24th. Abortion is a basic healthcare need for the millions of people who can become pregnant. Everyone should have the freedom to decide what’s best for themselves and their families, including when it comes to ending a pregnancy. This decision has dire consequences for individual health and safety, and could have harsh repercussions for other landmark decisions. Restricting access to comprehensive reproductive care, including abortion, threatens the health and independence of all Americans. Even if you live in a state where abortion rights are upheld, access to safe medical procedures shouldn’t be determined by location, and it shouldn't be the privilege of a small few. You can help by donating to local abortion funds. To find out where to donate for each state, visit donations4abortion.com. If you or someone you know needs help, or if you want to get more involved, here are 5 resources: 1. ShoutYourAbortion.com is a campaign to normalize abortion. 2. DontBanEquality.com is a campaign for companies to take a stand against abortion restrictions. 3. Abortion.cafe has information about where to find clinics. 4. PlanCPills.org provides early at-home abortion pills that you can keep in your medicine cabinet. 5. Choice.CRD.co has a collection of these resources and more. We encourage you to speak up! And spread the word.This podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacyChartable - https://chartable.com/privacyPodsights - https://podsights.com/privacy