Unless you’re a famous celebrity, you need to be able to quickly and clearly communicate the uniqueness of your podcast. But In my experience, a lot of podcast hosts out there don't know what their show is about. They know the mechanics, obviously. They know the pieces and the features that make up their show. But they don’t know what it is that makes their show special. Or at least they’re unable to properly articulate what makes their show special. They themselves fail to understand the why behind their podcast. Understanding your show’s brand identity allows you to have zero doubt the next time you sit down to work on your next episode or season. You’ll know—deeply and simply—what it is that makes your show unique and different from similar podcasts. But only if you understand it.Links Mentioned:• Simpler Media - https://simpler.media• IAB Podcast Upfront - https://www.iab.com/events/podcast-upfront-2021• Brand identity questions - https://www.lean-labs.com/blog/creating-a-brand-identity-20-questions-to-consider-----A written-to-be-read article and a full transcript of the audio of this episode can be found at https://podcastpontifications.com/episode/discovering-what-makes-your-podcast-uniquely-yourshttps://twitter.com/evoterra for more podcasting insights from Evo Terra as they come.Buy him a virtual coffee to show your support at https://BuyMeACoffee.com/evoterra.And if you need a professional in your podcasting corner, please visit https://Simpler.Media to see how Simpler Media Productions can help you reach your business objectives with podcasting.Evo Terra produces Podcast Pontifications four times a week to provide ideas and ask questions every working podcaster should be thinking about. Subscribe today at https://PodcastPontifications.comImage credit: Photo by MARC RANGEL on UnsplashMentioned in this episode:Support For Abortion RightsWhile Americans overwhelmingly support the right of an individual to make their own decisions about abortion, unfortunately, that right is no longer protected everywhere in the U.S. The Supreme Court overturned Roe v Wade on June 24th. Abortion is a basic healthcare need for the millions of people who can become pregnant. Everyone should have the freedom to decide what’s best for themselves and their families, including when it comes to ending a pregnancy. This decision has dire consequences for individual health and safety, and could have harsh repercussions for other landmark decisions. Restricting access to comprehensive reproductive care, including abortion, threatens the health and independence of all Americans. Even if you live in a state where abortion rights are upheld, access to safe medical procedures shouldn’t be determined by location, and it shouldn't be the privilege of a small few. You can help by donating to local abortion funds. To find out where to donate for each state, visit donations4abortion.com. If you or someone you know needs help, or if you want to get more involved, here are 5 resources: 1. ShoutYourAbortion.com is a campaign to normalize abortion. 2. DontBanEquality.com is a campaign for companies to take a stand against abortion restrictions. 3. Abortion.cafe has information about where to find clinics. 4. PlanCPills.org provides early at-home abortion pills that you can keep in your medicine cabinet. 5. Choice.CRD.co has a collection of these resources and more. We encourage you to speak up! And spread the word.This podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacy