Extrology: Insights and Inspiration for a Life of Purpose
Lee Cooper
Welcome to Extrology, a podcast dedicated to empowering diverse voices and fostering a global culture of innovation, collaboration, and personal growth. Our mission is to inspire meaningful action that drives both individual transformation and lasting collective impact.Each episode features deep, insightful conversations with leaders, visionaries, and changemakers from a wide range of fields—business, technology, the arts, and beyond—who have defied the odds to create their unique version of success. These stories provide the education, inspiration, and entertainment you need to take action and unlock your own potential.At Extrology, we celebrate the best of humanity by sharing stor...
Finding Growth Through Courage & Connection with Former-Thrudark Brand Director, Tommy Entwistle #121
Send us a textRE-RELEASE: WATCH FULL VIDEO ON YOUTUBE:https://www.youtube.com/watch?v=jOZEGITVY6ITommy Entwistle’s passion for mountaineering, and the brands who support pioneers of adventure, is driven by his ability to ‘endeavour through adversity’.That motto is synonymous with both himself and ThruDark, for whom he was Brand Director when we spoke to him in 2023.It’s an impactful, heartfelt exploration of a man whose perception of success relies less on quantifiable ambition, but on community
The Man Who Sold a House to Travel the World with Host of Everything Everywhere Daily, Gary Arndt #120
Send us a textGary Arndt’s life, experience, and acclaimed podcast serve as a masterclass in exploration, resilience and storytelling.As host of the Everything Everywhere Daily podcast, with 1.6m monthly listeners, Gary has inspired millions with his unmatched ability to weave history, culture and human connection into captivating narratives.His story of curiosity and courage will inspire you to learn and grow, as he shares his journey on episode 120 of Extrology!Lee and Gary discuss:How curiosi
Refugee, Rockstar, Reinventor: Leading a Purpose-Driven, Ambitious Life with Christian Ray Flores #119
Send us a textFrom a childhood marked by upheaval as a refugee, to becoming a pop star influencing a presidential election, Christian Ray Flores’ life reads like a movie script.That’s just the beginning though - he’s an entrepreneur, coach and philanthropist, and his experiences now serve to empower others. We’ve much to learn from Christian, and as he joins us on Extrology, we explore what drives him, the values that guide his mission, and what he sees as the secret to thriving in a world full
On the Frontline of the Fight Against Climate Change with Founder of Oxygen Conservation, Rich Stockdale #118
Send us a textOf all our guests on Extrology, few possess a relentless passion for their mission on quite the same level as Rich Stockdale, Oxygen Conservation’s fantastic Founder.His company’s mission will always remain relevant, and his environmental sentiments on episode 53 are pertinent now more than ever; that’s why we’re revisiting another of our most popular episodes of Extrology, now available on YouTube for the first time!Join us to discover how his work is leaving a legacy for the next
Grit, Resilience and Unapologetic Truth with Michael McLean #117
Send us a textMichael McLean is not your typical entrepreneur - he’s turned a bankrupt ice hockey club into a championship team, tripled the profits of his family business, and inspired thousands to embrace bold action.With a no-nonsense, take-no-prisoners approach, Michael’s motivational sentiment will push you to rethink success and purpose. Join us to explore the power of ‘Vitamin N’, the secret to winning every day, and the three most important words you should live up to.Lee and Michael dis
Grit, Resilience and Unapologetic Truth with Michael McLean #117
Send us a textMichael McLean is not your typical entrepreneur - he’s turned a bankrupt ice hockey club into a championship team, tripled the profits of his family business, and inspired thousands to embrace bold action.With a no-nonsense, take-no-prisoners approach, Michael’s motivational sentiment will push you to rethink success and purpose. Join us to explore the power of ‘Vitamin N’, the secret to winning every day, and the three most important words you should live up to.Lee and Michael dis
From Trauma to Triumph: Revisiting the Remarkable Story of Shaka Surf Founder, Mark Reeves #116
Send us a textRE-RELEASE: WATCH FULL VIDEO EPISODE NOW ON YOUTUBE > https://youtu.be/DOkJP8s3_3oMark Reeves’ story is one of our most popular on Extrology for a great many reasons - his infectious positivity, remarkable mental resilience, and fulfilling, purpose-led life.After witnessing the attempted murder of his father at a young age, Mark faced a lifetime of challenges. But through Shaka Surf, he’s found healing, helping others rediscover themselves through the ocean.Enjoy this episode fr
How to Unlock Your Peak in 2025 with Founder of ONTO, Dave Callan #115
Send us a textAfter years in the C-suite, Dave Callan’s transition into personal performance coaching has seen him conquer a 250km ultra-marathon in Namibia.That commitment to peak performance is both a physical feat, and a marvel of mindset - we’ve so much to learn from a man whose story spans far beyond the boardroom.Whether you’re navigating a career pivot, leading a team, or simply looking for inspiration to take on life’s challenges, you won’t want to miss this episode of Extrology.Lee and
2025 A Year of Growth and Endless Possibilities
Send us a textHappy New Year Extrology listeners! As we step into 2025, I want to take a moment to reflect on what's ahead: a year full of growth, endless possibilities and the opportunity to create something truly extraordinary.2025 is your year, so join me in celebrating the new year as a blank canvas. It’s a fresh start to dream big and strive for those dreams with renewed drive. We’ve plenty in store on Extrology this year to keep you inspired, motivated, and focused on your purpose, so
A Message of Thanks
Send us a text2024 has been a stellar year for the Extrology community, and we’ve been graced with so many inspiring stories from the world’s most extraordinary people.I wanted to take a moment to express heartfelt gratitude for all who have embarked on this journey with us, exploring resilience, courage and purpose together.For now, I wish you and your loved ones a very Merry Christmas, and we’ll return in the new year with a truly remarkable lineup of guests.Get in touch: lee@extrology.comExtr
Best of 2024: Revisiting My MS Journey - A Personal Story of Resilience #114
Send us a textThis week’s Extrology episode is one of the most personal I’ve ever shared.Earlier this year, I went public with my MS diagnosis—a moment that was as challenging as it was freeing. Sharing my story allowed me to connect deeply with so many of you and it’s a conversation I’m proud to revisit.The blog post supporting this episode will also go live on 18th December - offering further reflections and lessons from this journey: https://www.extrology.com/blogGet in touch: lee@extrology.c
Best of 2024: Courage to Thrive #113
Send us a textHow big would you dream if you knew you couldn’t fail? That simple question lies at the heart of the greatest achievements we’ve explored on Extrology this year.The courage to thrive is a powerful engine, which has driven courageous individuals like Vanessa Ruck, Colin Day and Chad E. Foster to find success beyond the boundaries that might be imposed upon them.This week’s special highlight episode of Extrology celebrates the stories of those who have faced life-changing adversity,
Best of 2024: The Tech Entrepreneurs Cut #112
Send us a textExtrology in 2024 has exhibited some of the most resilient, ingenious minds in tech, business and beyond - it’s high time we round up some of the year’s most powerful stories.From the innovative approach taken by the likes of Cameron Brookhouse and Richard Nilsson, to the resilience and grit on show from Ben Parker and Nishant Patel, join us for stories from leaders who’ve turned obstacles into opportunities, and pushed the boundaries of innovation.In this episode:Resilience - How
The Curated Resilience & Overcoming Challenges Playlist #111
Send us a textChris Billam-Smith’s journey to World Champion boxing, Claire Smith’s path from addiction to endurance athlete, Mark Reeves’ ability to turn trauma into a source of joy - each is a perfect example of our capacity to be resilient.There’s no greater force than the human capacity to overcome adversity, and in this week’s episode of Extrology, we highlight six of the most powerful stories exhibiting resilience at its finest, in the Resilience and Overcoming Challenges Playlist.This epi
How to Lead Your Own Purposeful Growth Revolution with Bestselling Author and Purposeful Brand Builder, Mark Mears #110
Send us a textThere’s a duty of service that underpins Mark Mears’ illustrious history, which is punctuated by incredible work with huge brands like PepsiCo/Pizza Hut, McDonald’s and JCPenney.The scale matters little to Mark though, as his purpose-driven approach to building a legacy defines every decision that he makes - a tenet that fellow leaders should follow in the modern workplace.Learn how the great leaders today lead with purpose, and how you can do the same, as Mark shares his masterful
The Curated Impact & Contribution Playlist #109
Send us a textWelcome to the latest Extrology playlist, this week highlighting the staggering stories of those who’ve lived with a desire to make an impact, and share their contributions with the world.Bringing together stories from the likes of Tom Peacock-Nazil on his mission to remove plastic from our seas, to David Haze and his desire to instigate prison reform based on his own transformative journey.Join us for a collection of incredible conversations with those who’ve transformed personal
Turning Blindness Into Brilliance: How to Reframe Adversity with Chad E. Foster #108
Send us a textAt just 21, Chad E. Foster faced the life-altering challenge of losing his sight - he’s not just succeeded in spite of blindness… he’s succeeded because of it.Chad’s a Harvard-educated inspiration to us all, and while you could measure his financial success in billions, the countless life perspectives he’s changed by sharing his story are absolutely priceless.We discover how Chad has turned obstacles into opportunities, as he shares practical tools we can all use to navigate our ow
The Curated Leadership & Vision Playlist #107
Send us a textWelcome to another special edition of Extrology, this time bringing together some of the greatest minds in leadership, and their unique approaches to inspiring teams.From resilience and innovation, to values and purpose, you’ll hear from six remarkable entrepreneurs as to the qualities that’ve assured their success - and if your interest is piqued by any one of these guests, be sure to go back and listen to their full episode in the extensive Extrology back-catalogue.This episode c
The Curated Entrepreneurs Playlist #106
Send us a textWelcome to the first in our series of special, curated playlist episodes of Extrology, bringing together the biggest lessons from like-minded, extraordinary people.This first playlist episode of Extrology features excellence in entrepreneurship, sharing real-world lessons from some of the most innovative business minds; you’ll hear from the names behind Trustpilot, G2A.com, AccountsIQ, Optimy, and the pioneer of Headless CMS tech with Contentstack.Lee and his guests cover:Building
Familial Entrepreneurship and Finding Smart Money: A Business Masterclass from Founder of MyPetGo & VC Investor, Richard Nilsson #105
Send us a textBeing on the cutting edge takes smart moves and smart money, both of which are often hard to come by… unless you know where to look.Richard Nilsson is the visionary Founder and CEO of MyPetGo, taking on a pet health and wellness challenge in a market set to explode to $35b by 2035.Learn how Richard seeks lifelong learning and innovation, discover the secrets from both sides of the VC table, and join us as Richard shares his indispensable advice for young, aspiring entrepreneurs.Lee
Extrology: Insights and Inspiration for a Life of Purpose
Send us a textA re-introduction to Extrology: Insights and Inspiration for a Life of Purpose by your host Lee Cooper. We’re building a global network of listeners - whether you’re here for inspiration or just to hear extraordinary life stories - and we’d love for you to be a part of it. So hit that subscribe button, follow us online, and let’s explore endless possibilities together.Get in touch: lee@extrology.comExtrology: https://www.extrology.com/https://www.instagram.com/extrologypodcast/http
Turning a Country’s Evolution Into a Business’ Purpose with Co-Founder and CEO of Inploi, Matthew de la Hey #104
Send us a textThroughout the peak of South Africa’s evolution as a country, a young Matthew de la Hey watched on, discovering his desire to make a purposeful impact.Inploi is combining the all important human touch with cutting edge technology to foster a more equitable job market, but it’s the Co-Founder and CEO’s background which makes Matthew’s story so fascinating.Discover how his humble roots, the South African transition to democracy, and transformative experiences all guide Inploi’s missi
Outplay Your Fears and Eradicate Self-Doubt with the First Woman to Skydive Everest & How Many Elephants’ Founder, Holly Budge #103
Send us a textHolly Budge is not just an adventurer and mountaineer who summited Everest, but also the first woman to skydive over it. She’s feeding back that adventurous spirit into changing the world by campaigning against the devastating ivory trade with How Many Elephants - she’s truly a prime example of mental and physical fortitude.Join us to explore Holly’s journey, how to redefine your sense of normal to achieve the extraordinary, and the art of turning adventure into action.Lee and Holl
The Hidden Genius of Launching a Startup Mid-Recession with Founder & CEO at AccountsIQ, Tony Connolly #102
Send us a textWho knew that launching a product amid a global recession would become one of the ingredients behind a FinTech company’s success story?Tony Connelly is the visionary Founder of AccountsIQ, and such is his bold nature that he did so by leaving the relative comfort and security of a partner position in an accounting firm.With his finger on the pulse of how AI and technology advancements will play into the future of accounting, he shares his shrewd insights and bold journey in this we
The Art of Building a Bulletproof Mindset with Motorsport Racer, Adventurer and Award-Winning Motivational Speaker, Vanessa Ruck #101
Send us a textAfter a life-changing accident, Vanessa Ruck endured seven surgeries across years of recovery, all to become the first British woman to finish the gruelling Africa Eco Race.Such determination stands as proof that Vanessa is truly unstoppable, as she’s proceeded to convert her love for adventure into a powerful global platform for passion and inspiration. Join us as we break down the mindset of an unbreakable spirit, and learn how we can syphon some of that passion and resilience fo
Turning Passion into Global Change with CEO of Seven Clean Seas, Tom Peacock-Nazil #100
Send us a textWith unrivalled passion and purpose, changing the world is at the heart of Tom Peacock-Nazil’s story, a man whose impact is as widespread as it is ambitious.Aligning our careers with our deepest values can drive change on a level otherwise unimaginable - that much is evident from the prolific work of his business Seven Clean Seas.Join us for an exemplary 100th episode of Extrology, which epitomises the inspiration that we all might gain from Tom’s remarkable story.Lee and Tom discu
The Art of Reinventing Yourself with Marketing Expert & Cycling Entrepreneur, Pedro Couto Lopes #99
Send us a textPedro Couto Lopes’ life was forever transformed by a frame and two wheels - and so was born a cycling entrepreneur and a shining example of resilience and reinvention.If you’re searching for purpose and striving to grow outside of your comfort zone, then the journey of this week’s guest on Extrology should open your eyes to the opportunities that lie when you turn setbacks into stepping stones.Lee and Pedro discuss:Finding comfort in change and transitionCommitment to a dream drivi
Building a #1 Sports Publisher from the Ground Up with GiveMeSport’s Founder, Jae Chalfin #98
Send us a textEngland vs Slovakia drew in between 8-11 million viewers. Impressive for traditional media, but imagine building a reach of 10 times that on a sports news site…Jae Chalfin is the visionary Founder of both GiveMeSport, and also social media agency Sports New Media. With prestigious clients from Wayne Rooney to Rio Ferdinand to FIFA itself, his impact is absolutely staggering.Discover the journey that took Jae from a humble football website to listing on the Toronto Stock Exchange as
Turn Trauma into Triumph: A Masterclass in Mindset with Motivational Speaker, Cancer Survivor & Endurance Athlete, Nick Klingensmith #97
Send us a textCancer, addiction, diabetes - having emerged from all these struggles throughout his life, nothing can hold Nick Klingensmith down.It’s not enough simply to survive, Nick decided to truly live, and since making that mindset switch has embarked on over 100 Spartan races, marathons and ultra marathons, and so many more.His story is the epitome of determination, and a testament to the power of the human spirit, and one which we share on this week’s episode of Extrology.Lee and Nick di
How Art Inspired the Cloud Gaming Revolution with Gamestream Founder, Ivan Lebeau #96
Send us a textThe global video game industry is worth over $200 billion, so what a remarkable position it is to be at the forefront of its next evolution…That’s where Gamestream finds itself thanks to visionary Founder & President, Ivan Lebeau, and his inspired view on the future of cloud gaming.Discover how Ivan channels an artistic approach to every facet of his journey, and the potential audience of billions tapped into by expansion into India & beyond.Lee and Ivan discuss:Taking insp
Unleash the Power of Your Voice with Speaking Coach & Talent Manager, Blair Bryant Nichols #95
Send us a textThe voice is one of our most powerful tools for change - are you missing out on the incredible potential of your own voice?Blair Brian Nichols is a true visionary in the world of public speaking, with a particularly wonderful focus on fostering diverse, purpose-driven success as the Founder of BBN Creative Management.His views will flip your perspective and prepare you to spark opportunities from your speaking engagements - learn from this masterclass in communication on episode 95
Addiction: The Secret Struggle with Recovering Addict, CFO and Author, Colin Day (Part 2) #94
Send us a textIt’s always been a monumental challenge to overcome addiction, but does today’s world make it a greater struggle than ever before?Last week’s episode of Extrology introduced the brave and remarkable story of Colin Day, whose battle with addiction is detailed in a book which, in itself, became part of the solution.The power of writing in detaching from a stigmatising, polarising digital world is at the heart of this week’s discussion - discover Colin’s uniquely invaluable perspectiv
Addiction: The Secret Struggle with Recovering Addict, CFO and Author, Colin Day (Part 1) #93
Send us a textAddiction recovery is a brutal road, but at the heart of a high pressure finance industry, it’s nigh on impossible…Colin Day’s been through that journey with anorexia nervosa, and bravely joins us to share his profound journey with a ‘silent struggle’, with uplifting takeaways for anyone in the same position.Join us on Extrology this week for the first in a special, two-parter uncovering the harsh realities of addiction, and the path to recovery.Lee and Colin discuss:The harsh stig
The Secret to Standing Out: A Marketing Masterclass with Founder & MD of Sharper B2B Marketing, Russ Powell #92
Send us a textMarketing needs to be smarter than having the same blue logo as 100 other businesses - it needs to be Sharper…Bizarrely, it’s a background in standup comedy that best equips Russ Powell, a returning guest to Extrology. His mastery of storytelling has culminated in Sharper B2B Marketing, of which he’s the Founder and MD.Learn to craft tailored messages, curate the emotions of decision-makers, and harness new technologies in an episode that delivers a marketing masterclass.Lee and Ru
The Soundtrack for Success: How Music Drives Performance with Growth Strategy Coach, TEDx Speaker & Author, Gerald J. Leonard #91
Send us a textAre you tired of hustling and burning out, but still want to achieve more? 🤔Discover how achieving “more” can mean “doing less” through mindfulness, purposefulness and a new mindset in the latest episode of the Extrology Podcast. Growth Strategy Coach, TEDx Speaker & Author, Gerald J, Leonard, shares how overcoming a debilitating health challenge inspired him to slow down and transform his approach. 🎶Learn how Gerald harnesses the power of music as a driving force for busines
Surviving The Arctic with European Adventurer of The Year, Mark Agnew #90
Send us a textLooking for a podcast episode that will ignite your spirit of adventure? ⛰️🛶Introducing Mark Agnew - European Adventurer of the Year 23, holder of 2 world-first records, and the very first to kayak the Northwest Passage with his crew, the Arctic Cowboys. Mark shares gripping tales of his daring 103-day expedition including harrowing encounters with polar bears and sea ice that could have ended in tragedy. But it’s not all thrills - you’ll also gain invaluable insights into how Mar
Pushing the Boundaries of What’s Humanly Possible with Former Soldier & Extreme Endurance Athlete, Darren Hardy #89
Send us a textGet ready to question what's possible - this is one story that will have you believing in the strength of the human spirit.Introducing Darren Hardy; Former Soldier, Extreme Endurance Athlete & Author. Overcoming trauma, breaking records and helping others - just some of the things Darren has achieved in his remarkable journey of resilience. Tune in to hear how he battled PTSD after the military and found purpose through extreme challenges. You’ll be amazed by the death-def
Success Strategies of a RegTech Revolutionary with Founder of eflow Global, Ben Parker #88
Send us a textFrom ballet to blockchain, this unique episode of the Extrology podcast has it all!Tune in to hear the journey of eflow Global Founder, Ben Parker - from outback Aussie to Oxford Philosopher to RegTech revolutionary. Discover how Ben overcame resistance to move Wall Street to the cloud and learn his unconventional leadership tactics that made FinTech giants follow his lead. He also weighs in on the future of finance - will crypto crash the system or change it for good? There’s only
The Tech Pioneer That Revolutionised The Content Industry with Contentstack Founder & CTO, Nishant Patel #87
Send us a textReady to get an inside look into what it really takes to disrupt an industry? Introducing Nishant Patel, Founder & CTO at Contentstack and the visionary entrepreneur who saw headless CMS coming before anyone else, and built a billion dollar company on that bet. Digital experiences are ever-evolving - such relentless innovation drove Contentstack to build a cornerstone in modern web development. Now Nishant is betting big on Artificial Intelligence. Discover the journey of a man
G2A.COM: Building The World’s Largest Digital Marketplace with Founder, Bartosz Skwarczek #86
Send us a textG2A.COM; 30 million users across 180 countries makes it the world’s largest marketplace for games, gift cards, subscriptions & software.Now a billion dollar business, built by one visionary entrepreneur: Bartosz Skwarczek.On episode 86 of the Extrology podcast, discover how Bartosz revolutionised the competitive gaming industry and his proven formula to scale a business internationally by prioritising people and culture over profits. As Forbes’ BrandMe CEO Award Winner, Digital
My Journey with Multiple Sclerosis with Extrology’s Host, Lee Cooper #85
Send us a textDear Extrology Listeners,This is an episode that is a little out of the ordinary for Extrology - but a personal story I’ve been wanting to share with you all for a while.Yes, I have spent time going back and forth, considering whether it is the right topic to share on the podcast, changing my mind over and over again. But Extrology is all about sharing stories of overcoming adversity, adapting through change, and achieving the extraordinary. The countless guests I’ve been fortunat
Lead without Burnout with CEO Coach & Bestselling Author Ryan Renteria #84
Send us a textAttention, CEOs and Leaders! Are you ready to revolutionise your approach to leadership while prioritising your well-being? Tune in to this enriching podcast episode filled with actionable insights and wisdom that will transform the way you lead.Join Extrology Host, Lee Cooper and his latest guest, Ryan Renteria, a seasoned CEO Coach, Diverse Board Director and Bestselling Author, who brings a wealth of experience from his dynamic career, including his tenure at Goldman Sachs and l
Extrology’s Best of 2023 Part 2 #83
Send us a textIn 2023 we were fortunate to be joined on Extrology by a staggering number of inspiring guests, and sometimes we need to look back in order to refresh our worldview for the year ahead.From Jenn Drummond’s Seven Second Summits to Sue Anstiss’ game-changing Netflix documentary, join us as we look back on some of the best moments from our amazing array of guests last year.Building upon last week’s exciting recap of 2023 guests on Extrology, we’ve another host of unmissable clips from
Extrology’s Best of 2023 Pt 1 #82
Send us a textIn 2023 we were fortunate to be joined on Extrology by a staggering number of inspiring guests, and sometimes we need to look back in order to refresh our worldview for the year ahead.It’s an impossible challenge to summarise the insights from so many, but in the first of two special ‘Best of 2023’ episodes we shine a spotlight on Sue Anstiss’ game-changing Netflix documentary, Paula Reid’s admirable cycle across war-stricken Ukraine, and the pariah of positivity himself, Mark Reev
Mastering the Mind to Achieve the Impossible with Ultra Endurance Athlete & Author, Claire Smith #81
Send us a textThe Ultratriathlon is a staggering feat in its own right, but becoming the first person in the UK to complete two of them back to back is among Claire Smith’s crowning achievements.She once hated sport, and has fought through addiction and mental battles, demonstrating a level of resilience that enables us to achieve the impossible.Claire joins us on Extrology to detail the brave start to her endurance athletics journey, how she processes failure, and the huge next chapter to come.
Utilising the Untapped Potential of Video Games in Fitness with Quell CEO & Founder, Cameron Brookhouse #80
Send us a textCameron Brookhouse’s exploration of fitness in gaming is a bold step into an engaging future for wellbeing in the digital age.Through Quell, he and his Co-Founders are trailblazing an industry with the first ever dedicated fitness gaming platform, in a captivating game called Shardfall.The link between gaming and wellbeing has rarely been perceived positively, but over the course of this episode of Extrology, you’d be hard pressed not to find new worlds of potential, especially thr
Learning to Live with Epilepsy with Author, Gareth de la Torre #79
Send us a textCONTENT WARNING: This episode includes particularly detailed discussions about suicide between the 32:30-35:00 mark, which listeners could find distressing, and may wish to avoid. If you, or somebody you know, requires urgent assistance, Samaritans are available on 116 123.Our lives can be turned upside down in an instant, but as Gareth de la Torre can attest, losing everything isn’t an ending, it’s a beginning.Epilepsy is an often-misunderstood condition with far-reaching, daily i
The Simple Trick to a Happier Life with Author & Co-Founder of Udo’s Choice, Udo Erasmus #78
Send us a textIt’s rare that we’re afforded truly enlightening conversations in life, but this exploration through Udo Erasmus’ worldview is absolutely full of revelations.Through childhood wartime experiences, a studious mind and relentlessly seeking life’s answers, his perspective on finding ourselves and seeking stillness is utterly infectious.Join us in this episode of extrology to experience just a portion of this wisdom.Lee and Udo discuss:Udo’s harrowing wartime childhood, escaping fighti
From 28 Year Old Addict to Life-Changing CEO, Advisor & Author with Doug Fleener #77
Send us a textA must-listen episode for anyone seeking either motivation, strategies or tools to create positive change in their lives. Doug Fleener shares his incredible journey from the depths of despair, to becoming a corporate director at a global corporation, a CEO and international speaker and a trusted business advisor.Doug reveals his practical strategies for daily success, how to embrace failure and move forward and how to overcome uncertainty. This episode of Extrology explores: :How a
Conscious Creativity: The Power of Tech as a Force for Good with Kenneth Bérard, Chief Executive Officer of Optimy #76
Send us a textNot every business is lucky enough to say that their work has a genuine positive impact on communities worldwide. Kenneth Bérard, Chief Executive Officer of Optimy, is here to share his story; that businesses can serve as a force for good. Optimy is revolutionising how organisations manage their philanthropic efforts, with a highly configurable, positive impact platform, serving over 350 organisations across 25 countries. It’s an impressive feat and a truly inspiring episode. Lee a
Innovation on the Medical Front Lines with CEO of Navenio, Connie Moser #75
Send us a textWhile we rightfully celebrate our NHS, it’s not without room for innovation - that’s where Navenio’s Connie Moser hopes to make her mark.Simple technology used in a complex way is key to a solution that’s reducing wait times and connecting medical professionals with patients’ needs like never before.Connie’s career has been a blend of innovative tech solutions and effective management strategies in healthcare, the culmination of which she shares in this week’s Extrology podcast. Le
How Nature Could Save Your Life with Eco-Adventurer, Speaker & Endurance Athlete, Isaac Kenyon #74
Send us a textThe natural world is more than simply around us - for many, it saves lives.That much is true of Isaac Kenyon, an eco-adventurer and world record-setting advocate for sustainability and mental wellbeing alike, noting the unbreakable link between our wellbeing and the world around us.Isaac joins us on Extrology to detail his experiences with eco-anxiety, and how he was spurred to take on rows, runs and Ironmans.CONTENT WARNING: This episode contains deep discussions around suicide, s
Saved: Finding the Miracles In Your Life with Surgeon and Bestselling Author, Dr Craig Thayer #73
Send us a textSome people’s fates are seemingly mapped out before their birth, and for Dr Craig Thayer, a life devoted to helping others was preordained.Craig started life adopted at 9 months, and through his family upbringing became a surgeon with a faith as strong as his conviction to do good through his medical marvels.Join us for the inspirational story behind Craig’s book - Saved: One Trauma Surgeon's True Accounts of the Miracles in His Life - and his remarkable journey through life.L
The Adventurer’s Spark to Catalyse a Cross-Ukraine Cycling Expedition with Paula Reid #72
Send us a textPlaying small does not serve the world, and by no means does Paula Reid ever play small. She ventures where most seldom dare, cycling across the entirety of 16 countries, and most recently adding a war-stricken Ukraine to that list in an adventure which exposed the remarkable, resilient nature of its people.What kind of mindset takes the nub of an idea and turns it into such a bold pursuit? Paula returns to Extrology this week for us to learn more…Lee and Paula discuss:Paula’s love
The Art of Priceless Conversations with Founder & CEO of Interview Valet, Tom Schwab #71
Send us a textWe don’t make relationships through ‘funnels’, but rather bonds are formed through considerate discussion - the power of a conversation is near-enough unparalleled.Interview Valet began based on the tenet that we’re just one conversation away from creating limitless opportunities, and its Founder & CEO is the greatest advocate for better marketing through conversation - Tom Schwab.Join us for a dive into the kiss of death in modern marketing, the art of the awkward conversation
3 Thrilling Years of Unrelenting Progress in Women’s Sport with Sue Anstiss MBE #70
Send us a textSince November 2020, when we last caught up with Sue Anstiss MBE, she’s become Director and Producer of a hugely powerful Netflix documentary, and that’s just scratching the surface…Much has changed in 3 years for Fearless Women’s Founder - to have Sue return to the Extrology podcast is both an ultimate privilege, and a chance to observe the bountiful progress that women’s sport has enjoyed, and what’s yet to come.Lee and Sue discuss:The inception of what became Sue’s stellar Netfl
Conquering Mountains & Becoming Breakproof with Author, Speaker and Adventurer, Jenn Drummond #69
Send us a textWe sometimes need to come close to death, to realise how much life we’ve yet to live.Jenn Drummond had once quit on herself - now she stands proud, having scaled the 2nd highest peaks on all 7 continents, arguably the most challenging climbs on the planet.So how do you take a near-death experience and channel it into a new lease on life? Jenn’s story is an unparalleled inspiration, and she shares it all in this week’s Extrology.Lee and Jenn discuss:How Jenn had come to quit on hers
The Power of PR for Ambitious, Challenger Brands with CommsCo MD & Founder, Ilona Hitel #68
Send us a textFor challenger brands, a PR strategy that takes a small budget a long way could be the difference between a flash in the pan, and an underdog story to admire.Bringing her passion for sharing others’ stories with creativity and emotive messaging, CommsCo’s Founder Ilona Hitel is this week’s guest on the Extrology podcast.We share how tech innovations are shifting the PR landscape, uncover her remarkable family roots, and touch on the perfect time to differentiate yourself.Lee and Il
The 5 Qualities of a Successful CEO with CEO Coach at Walking Ventures, Tim Jackson #67
Send us a textFrom writing for The Economist to guiding CEOs through the learnings of other leaders, Tim Jackson's business impact is immense. With shrewd economic insight and 4 books worth of entrepreneurial analysis, we speak to Tim about his role at Walking Ventures, his prolific journey to date, and the unseen futures into which our technological advances might take us.Lee and Tim discuss:How his journalism background altered his entrepreneurial approachKnowing the perimeter of your cir
How to Build a Better City with Co-Founder and CEO of VivaCity, Mark Nicholson #66
Send us a textThe city as we know it cannot stay the same forever, and how we change it comes down to the remarkable data for which VivaCity is responsible.Replacing the inefficient observer-with-clipboard methods of data gathering with computer vision AI is just the first step in revolutionising cities, and Mark Nicholson is the Co-Founding CEO at the forefront.Mark joins us on Extrology to discuss the evolution of cities, a new age of data analysis, and why hardware rather than software will p
The Untapped Power of Primal Play with Founder, Movement Coach & Author, Darryl Edwards #65
Send us a textWhile evolution pushes us forwards, we’re holding our youngest generations back from their physical potential.Shockingly, most kids spend less time outside than prison inmates, and Darryl Edwards is the Movement Coach, Author & Founder of Primal Play looking to reignite the joy in movement.He joins us for an episode of Extrology which details a journey to which most will relate, the greatest eye-opening epiphanies around exercise, and how to tap into the power of our primal ins
The Coexistence of Humanity & Technology with CEO & Co-Founder of Globus.ai, Helge Bjorland #64
Send us a textBehind the future of every single workplace is a near-unfathomable world of data science, a world which Helge Bjorland is tackling head-on.Mishiring staff is one of the most costly mistakes a business can make, which is why Helge’s business, Globus.ai, is leveraging artificial intelligence to make smarter decisions, quicker.This episode of Extrology is awash with eye-opening perspectives on the future of work, machine learning, recruiters’ top challenges, and the power of data.Lee
What Comedy Taught Russ Powell About the Art of Marketing with Founder & MD of Sharper B2B Marketing #63
Send us a textThe life of a standup comedian couldn’t be fraught with more pressure, being tasked with single-handedly eliciting emotional responses from hundreds, if not thousands… is marketing so different?Dell, Microsoft and Fujitsu have had the pleasure of Russ Powell’s company and marketing expertise, as do we on this week’s episode of Extrology, as Russ shares the invaluable and unique lessons that his standup career taught him as Founder of Sharper B2B Marketing.Lee and Russ discuss:Russ’
Symbols of Peace on the World’s Most Infamous Firearm with AK47 Artist, Bran Symondson #62
Send us a textThe AK47 is one of the most recognisable firearms in human history. Through his artwork and experiences, Bran Symondson is altering what it’s recognised for.An artist, photographer and entrepreneur with military experience, his work challenges perceptions through his emotive photos and intricately adorned, decommissioned weapons - each a rousing anti-war statement.It’s a privilege to unpack Bran’s creative mind, and detail the experiences that influence his work, on this week'
How the World’s Most Valuable Resource is Reinventing Inventory with nVentic’s Matthew Bardell & Dan Weil #61
Send us a textIf you consider data more valuable than oil, then nVentic’s approach to inventory management is the key to striking gold.Tackling an issue shared by most organisations, Founder Dan Weil and Managing Director Matthew Bardell are the bright minds behind a technology that analyses data to give businesses actionable insights.Behind this is a dynamic between the Founder and Managing Director, which we dive into in this episode of Extrology.Lee, Matthew and Dan discuss:Adding value with
The Great E-Bike Revolution with Co-Founder & CEO of DASH Rides, Jamie Milroy #60
Send us a textTransforming the way the world moves is no small feat, but taking e-bikes as the incredibly efficient basis for this mission was Jamie Milroy’s first step.Proceeding to take the e-bike subscription platform DASH Rides up to a national scale proves its power, and as Co-Founder & CEO, Jamie’s drive and vision are nothing short of admirable.Jamie joins us on Extrology to detail the storytelling behind successful fundraising, and how 30 seconds of courage is all it takes to set gre
Harnessing Data to Revolutionise Agriculture with CEO of Varda, Davide Ceper #59
Send us a textWe will always need agriculture, yet it contributes to half of the world’s loss of biodiversity. Where some see shock, others see an opportunity to do better.Varda is an incredible agricultural startup aiming to use field-level data in creating a nature-positive food system, and Davide Ceper is the man at the helm with lofty ambitions.Join us to break down our everyday impact, how we encourage the agricultural sector’s uptake of this universal good, and the impact of your consumer
Mastering Mountaineering and Bold Brand Building with ThruDark’s Brand Director, Tommy Entwistle #58
Send us a textEndeavour through adversity. It’s a simple tagline for the deep and impactful ThruDark brand, and a motto by which everyone in business must live.Tommy Entwistle’s passion for mountaineering and the brands leading the industry bleeds through his roles at Osprey Europe, Snow + Rock, and now being Brand Director at ThruDark.His definition of success has evolved, and commitment to the people around him undying - this episode of Extrology is a fascinating expedition into his mindset, m
Overcoming Trauma & the Unbridled Power of Positivity with Shaka Surf Founder, Mark Reeves #57
Send us a textMark Reeves’ journey through life might begin with a horrifying event, but it is far from a sad tale - it’s a story brimming with unrelenting positivity and inspiration for all.After decades in an unfulfilling role, Mark found his calling in the surfing lifestyle, and began his new endeavour as Founder of Shaka Surf. The depth of Mark’s experiences is truly unparalleled, and can only be told in his words, so it’s a pleasure and a privilege to share it in this week’s episode of Extr
The Art of Flexibly Working from Anywhere with Co-Founder at spacebands, Ronan Finnegan #56
Send us a textWhy settle for working from home - Ronan Finnegan is the award-winning entrepreneur proving that you can run a business from just about anywhere on Earth.The growing wearables brand which he Co-Founded, ‘spacebands’, is proof of the entrepreneurial pedigree on show in Ronan’s work, driven by his desire for flexibility.Joining Lee Cooper on Extrology this week, Ronan shares how to overcome the outdated reliance on presenteeism, the inspiration behind the future of workplace wearable
Life as a World-Leader in Tech with CEO of Daizy, David Ffoulkes-Jones #55
Send us a textThe world grows more technologically dependent with every passing second, an evolution that puts Daizy’s David Ffoulkes-Jones on the cutting edge.As CEO of the business focused on the hard-to-define Internet of Things, having been a world-leading CEO at WDS in a mobile-first revolution, he’s well placed to guide us into a tech-led future.Lee and David discuss:Growing up underserved in his diagnosis of dyslexiaWhy there are rules in sport that don’t translate to businessThe element
Rebuilding Trust in the Global Medical Industry with Doctify’s CEO and Co-Founder, Stephanie Eltz #54
Send us a textSome possess an innate entrepreneurial talent which is seen by others before themselves. Such is the case for medical professional turned Co-Founder, Stephanie Eltz.She’s a remarkable example of using her talents for good, as her business Doctify promises to capture medical patients’ voices and build trust in a global network of medical professionals.We hear from Stephanie on Extrology as she details the inspiration behind such a unique platform, how we can begin to mend a fractio
Becoming the World’s First Conservation-Focused Unicorn Company with Founder of Oxygen Conservation, Rich Stockdale #53
Send us a textOxygen Conservation’s mission is an imperative, and despite their relatively brief existence so far, their impact is already magnitudes greater than their initial plan.Such progress can only come from a Founder who lives and breathes the values that are deep rooted throughout the business - Rich Stockdale’s passion for their mission burns bright for all to see.We hear from Rich on Extrology this week in a rousing conversation touching on how they’re saving the world bit by bit, sur
Trustpilot’s Monumental Impact on Global e-Commerce with Founder & CEO, Peter Holten Muhlmann #52
Send us a textOnce a small Danish startup, Trustpilot has likely appeared at some point on most web-users’ screens en route to its stellar success as a FTSE 250 listed company.Behind that success lies a founder with a drive for consistent growth, and who could fall in love with the problem they were solving - Peter Holten Muhlmann.Peter joins us on Extrology to discuss the company’s inspiration, how they digitised the human quality of trust, and what keeps the startup spark at such scale.Lee and
Technology Meets Humanity: Creating Meaningful Workplace Change with Brain in Hand’s Chief Executive, Dr Louise Morpeth #51
Send us a textThere’s often a motivation in academia to focus on publishing research, rather than the impact on people’s everyday lives. Brain in Hand affords Dr Louise Morpeth the best of both worlds.Combining digital technology with human support, the organisation assists organisations and end users at a time where assistance for a neurodiverse workforce is more vital than ever.Louise joins us to share how the business creates tangible change, the perfect intersection of humans & technolog
Harnessing the Limitless Potential of Machine Learning with Co-Founder of Genie AI, Rafie Faruq #50
Send us a textRafie Faruq is a Co-Founder of Genie AI, and with so far left to go on his journey it’s a spectacle to observe his outlook on life & business, which is truly brimming with wisdom.Genie AI’s use of machine learning to open source the law has a monumental number of use cases, and Rafie’s grown the company with pace and force without losing that initial spark.Join us for a conversation that challenges perceptions of success, documents the power of machine learning & AI, and ro
The Art of Reinventing an Industry with Founder & CEO of SALESmanago, Greg Blazewicz #49
Send us a textGreg Blazewicz had a desire to change what marketing could be and do within a company. Decades of technological advancement are realising those dreams in the form of SALESmanago.As Founder of a company used by global brands like Starbucks, Lacoste and Vodafone, which has enjoyed over 3,000% growth over the past five years, Greg is a remarkable CEO and respected Author.Discover more from Greg’s fascinating story as we learn how he reimagined an industry, scaled a business while main
Leading a Mental Health Revolution in Hospitality with Entrepreneur & Dorset Mind Ambassador, Ty Temel #48
Send us a textCONTENT WARNING: This episode contains important, open discussions about mental health which briefly mention topics of suicide. If you or someone you know is in need of immediate support, Samaritans are available by phoning 116 123, or at their website https://www.samaritans.org/Success in hospitality is challenging enough; it takes a whole other type of leadership to revolutionise how the industry takes on mental health as a whole.Ty Temel’s business journey arguably began with ou
Building a Brand with Passion & Purpose with Author & Entrepreneur, Simone Thomas #47
Send us a textThe catalyst for so many businesses emerges through personal struggles, and in Simone Thomas’ case she has converted that catalyst into a thriving business empire.A highly respected entrepreneur, best-selling author and leading authority in the world of hair health and wellness, the story behind her marvellous rise is one of strength, resilience, passion and purpose.Simone joins us on Extrology to share the incredible story behind her challenging upbringing, personal struggles with
The Charity Unlocking Hidden Talent with Founder & CEO of Migrant Leaders, Elham Fardad #46
Send us a textGiven the right opportunities, anyone can flourish. Having carved a path through a marvellous corporate career, Elham Fardad is encouraging migrants to unlock their potential and develop their talents within Britain.As Founder & CEO of Migrant Leaders, Elham draws from her experiences at EY, News Corp and GE to create an environment in which everyone can thrive. Joining us on the Extrology podcast, she shares the huge hurdles she overcame, how much value ego can destroy if it’s
Transforming Trading & The Value of Happiness with Co-Founder of Inteligex, Mark Sear #45
Send us a text*TRIGGER WARNING* This episode of Extrology contains open conversations covering depression & suicide. If you/someone you know is in need of immediate support, Samaritans are available on 116 123.Mark Sear’s corporate career boasts huge names and traces his entrepreneurial streak as Co-Founder of Inteligex, but that only scratches the surface of his extraordinary story.Earning a scholarship that might have saved him from prison, creating the hugely popular Championship Manager
Quantum Technology and The Future of Business Models with Co-Founder & CEO of Aegiq, Dr Maksym Sich #44
Send us a textWe’re always on the precipice of technological advancement, and while we’re all familiar with the shift to digital, the future belongs to quantum networking and computing.Channelling the curiosity and passion for discovery shared by the greatest scientific minds, Dr Maksym Sich is Co-Founder of Aegiq, a deep tech business implementing quantum tech for the betterment of society and businesses.In this fascinating, technical episode, Lee and Max discuss:The inspirational figures in sc
The Audio Tech Behind F1’s World Champion with CEO of IRIS, Jacobi Anstruther #43
Send us a textUntil recently, Formula 1 teams relied predominantly on physical boards to communicate with drivers. Enter IRIS’ pairing of technology and psychology, reinventing team comms and maximising performance.Developing the tech to revolutionise team radio is just one of the strings to Jacobi Anstruther’s incredibly diverse bow, among other endeavours in polo, music production, record label ownership and much more.Join us for an absolutely fascinating journey into the mind of a business le
Rethinking Car Ownership for the Next Generation with CEO & Founder of Karshare, Andy Hibbert #42
Send us a textKarshare is building a community that will enable the world to do more with less, with Founder Andy Hibbert’s commitment to delivering people-led experiences enabled by top-tier technology. The ingredients that make up Andy’s entrepreneurial mindset are varied, but come from a place of perseverance and doing good for the community - in this case for the planet, taking polluting traffic off the road.Discover Andy’s story and the inspirations behind Karshare, having seen considerable
The World Record Paddleboarder Reforming the Prison System with Adventurer & Consultant at Penal Reform Solutions, David Haze #41
Send us a textMany of us have lost our sense of freedom and passion for adventure, succumbing to the pressures of modern life. This is a sentiment vouched by David Haze, who has learned this as a result of his extraordinary journey.Drug addiction, alcoholism, gambling, crime and prison time took David to dark places, but the manner in which he overcame that strife serves as a lesson to all who seek purpose, direction and inspiration.David opens up on Extrology to share the highs and lows, how he
Taking on the World’s Money Laundering Capital with Chief Revenue Officer of First AML, Bion Behdin #40
Send us a textWith heightened scrutiny of the financial market, given recent Russian sanctions, such uncertainty makes the work of Bion Behdin’s First AML so much more indispensable.Bion, Co-Founder & Chief Revenue Officer of First AML, brings 7 years of experiencing difficult Anti-Money Laundering processes with several major banks to the forefront, having now launched in the UK.In this week’s Extrology, we discover how First AML extended their international reach to London - the ‘money lau
The Gig Economy’s Next Evolution with CEO & Founder of Limitless Technology, Roger Beadle #39
Send us a textThe working world is more flexible than ever, and the gig economy continues to rise in popularity. At its precipice is Limitless Technology, Co-Founded by Megan Neale and this week’s Extrology guest, Roger Beadle.Among their client list are Microsoft, Unilever, eBay & Facebook, a marker of Roger & Megan’s successful strategy, undoubted resilience, and timely patience. Roger shares with us how Limitless are tackling the biggest customer service challenges, AI & AR’s futu
Becoming a Catalyst for Change with Athlete, Adventurer, Coach & Advisor, Kate Strong #38
Send us a text“I know everything and I know nothing” is the confident, open-minded sentiment of world champion triathlete, world record holding cyclist, adventurer and philanthropist Kate Strong.The list of experiences under Kate’s belt is beyond extensive, and there’s so much to learn from her empowering outlook on life.Discover how her global entrepreneurial experience and athletic success have equipped her to strive for a sustainable future, touching so many lives through her many endeavours.
How to Digitise the Modern World with Co-Founder of Weaver Labs, Maria Lema #37
Send us a textWith projects funded by UK 5G and the European Space Agency, Maria Lema’s PhD in Wireless Communications clearly serves as a fantastic grounding to democratise access to telecommunications infrastructure. Such is the mission Maria hopes to achieve as Co-Founder of Weaver Labs. Drawing inspiration from elite athletes’ commitment, the humble mindset of crossfit, and resilience taught by her parents, Maria shares her industry-altering journey on this week’s episode of Extrology.Lee an
Delivering Revolutionary Care with a Human Touch with MD of CareLineLive, Josh Hough #36
Send us a textThe world of care is one in which trust and relationships are paramount, and bringing together the many complex components of a comprehensive care system is no mean feat.Driven by a desire for greater access to care and rising to the challenge of living with minicore myopathy, CareLineLive’s MD Josh Hough should be an inspiration to many.Josh joins us on Extrology to break down how his focus is on people as your most important asset, where tech could both revolutionise the sector a
The Key to Building a Sustainable, Enduring Legacy with CEO of Orbus Software, Michael D'Onofrio #35
Send us a textMichael D’Onofrio’s vision is to build a sustainable and enduring legacy for the next generation, and he couldn’t have a greater breadth of experiences under his belt to achieve those ambitions.With over 15 years of global experience, his current role as CEO of Orbus Software sees him employing the skills from an MBA with Harvard Business School in a forward-thinking, future-ready cloud software firm.Hear how Michael created a plethora of executive & non-executive opportunities
Spearheading a Technological Revolution with CEO & Co-Founder of TurinTech AI, Dr Leslie Kanthan #34
Send us a textThese days we’re taught of an industrial revolution in the history books, but with innovations in AI and ML led by companies like TurinTech AI, we’re most likely living through a technology revolution.Co-Founder & experienced researcher Dr Leslie Kanthan is one of the incredibly bright minds behind the venture, who’ve garnered recognition and support from Microsoft, Google & Amazon.We hear from Dr Kanthan how reverse engineering a Donkey Kong replica game catalysed a desire
Learning Legendary Managers’ Instinctive Leadership with CEO of the League Managers Association, Richard Bevan #33
Send us a textThe sheer scale on which the beautiful game makes its social impact is almost incomprehensible, and coordinating football managers to help make this impact is the impressive job of the LMA’s CEO, Richard Bevan.With 11 successful years as chief executive of the Professional Cricketers Association, it’s no surprise that monumental names like Sir Alex Ferguson played a part in encouraging Richard to take up his current, prolific tenure.In this week’s fascinating episode of Extrology,
The Vision & Ambition Behind Amdaris’ Digital Transformation with Co-CEO, Vlad Nanu #32
Send us a textLDC named Vlad Nanu and his Co-CEO Andy Rogers among their 50 most ambitious business leaders in 2021, and with Vlad’s emphasis on the importance of a vision in business, it’s no surprise.With sites in Bristol and across mainland Europe, Amdaris is formed not of remote individuals, but remote teams, focusing on bringing together the best, most innovative software developers.Vlad joins us this week to share the humble inspirations behind his passion for technology, why he prefers cr
Leading Societal Change from 15 Years Old with Founding CEO of Youth Leads UK, Saeed Atcha MBE #31
Send us a textIt’s common for young people to feel disenfranchised and that their voices fall upon deaf ears. Less common, though, is founding a charity at 15 years of age to make societal change.Saeed Atcha - the youngest recipient of an MBE in 2019, and the youngest ever Deputy Lieutenant of Greater Manchester - founded Youth Leads UK which, since its inception, has supported over 7,000 young people with opportunities and skills development.What does it take to be driven to achieve so much in
Digital Education’s Global Revolution with CEO of Kortext, James Gray #30
Send us a textJames Gray has over 25 years’s experience as CEO & Director in the digital content industry, watching the world’s accelerating digitisation in every facet of today’s world. With aggregation playing a huge role in how we consume media nowadays, it was a matter of time until someone found the key to revolutionise how we access learning content.Coutts Information Services may have been his first foray into streamlining written content in 1991, but with his latest venture, Kortext
Former-Pro Tennis Player & CEO of Voly, Ian Flanagan on Topping Tennis Rankings & Transforming Yacht Accountancy #29
Send us a textWith a Youth Olympics gold medal to his name, Ian Flanagan’s drive and motivation is indisputable, and as his bespoke accounting software solution Voly prepares to expand industries from yachting to music, his business acumen is equally apparent.Ian, a Welsh former-professional Tennis player with incredible international sporting experiences as one of the world’s best, joins Lee Cooper on episode 29 of Extrology to discuss transitioning his determined mindset into a budding busines
Executing Exceptional Business Ideas with Serial Tech Entrepreneur & CEO at Goodlord, William Reeve #28
Send us a textIt’s been said that no idea is truly original, so bringing value to business is all about an ability to execute those ideas. With an incredible track record to show from his decades as a serial tech entrepreneur & angel investor, there’s no doubt that William Reeve possesses that ability in abundance.Having run the largest technology consumer research programme in Europe, Co-Founded the UK's leading online DVD rental brand - which eventually became LOVEFiLM - and holding N
Leading a Revolution in Female Health with Founder of MPowder, Rebekah Brown #27
Send us a textVery few businesses consider half of the entire globe as a target market, but in lieu of woefully absent education and funding around female health issues, MPowder is breaking barriers and making menopause an issue that can be tackled together.MPowder’s success is driven by the creative mind of Rebekah Brown, a Founder whose experience spans several successful businesses, as well as the process of menopause that they’re working so hard to cater towards.Discover how Rebekah achieves
Influencing the Future of Journalism with Lead Author of Reuters Institute Digital Report, Nic Newman #26
Send us a textThe BBC’s coverage of news events is an institutional mainstay, and journalism would be bereft with its absence. Playing a key role in shaping their internet presence is one Nic Newman, now a Lead Author of the Reuters Institute Digital Report.Clearly, Nic’s dedication to quality journalism delivered effectively is a trait demonstrated throughout his career, from the demanding training grounds of local radio, to playing an instrumental role in the formation of the BBC’s news websit
Comedy, Curiosity & Creating QI with BAFTA-Winning Producer John Lloyd CBE #25
Send us a textThe chances that your life has been completely devoid of content without John Lloyd CBE’s involvement is slim-to-none. With a roster of work reading like a memoir of British cultural phenomena through sound and screen (QI, Blackadder, Spitting Image, and No Such Thing As A Fish to name but a few), his dedication to creating engaging content shines in lieu of career changes and runs of misfortune.In a truly captivating discussion with Lee Cooper, John ponders many of life’s tribulat
The Race to Revolutionise Non-Alcoholic Drinks with Founder & MD of The Driver’s Tipple, Hamish Gordon #24
Send us a textFollowing idols like Nigel Mansell, Jackie Stewart and Graham Hill, Hamish Gordon’s talent and passion for racing has led him to podium glory and competing against accomplished drivers like Jenson Button. Hamish’s latest feat, however, sees a Graham Hill-esque mascot adorning the label of a unique, innovative, non-alcoholic gin brand - The Driver’s Tipple.Having launched in 2018, the truly remarkable alternative to regular gin - as host Lee Cooper will attest to after an on-air tas
Launching Europe’s Fastest Growing Tech Firm with Co-Founder of Spyrosoft, Andrew Radcliffe #23
Send us a textAndrew Radcliffe’s passion for technology, like many, began with pushing the limits of early Amstrad computers at a young age. Fast forward to the modern day and in an impressive 5 year journey of expansion, his business Spyrosoft has gone from very humble beginnings to Europe’s fastest growing tech company. On that path to realising a long-time dream of his, Andrew has evolved from a developer to learning how best to manage a team of them, capturing the importance of data in techn
Creating the ‘Netflix of Health’ with CEO & Co-Founder of Champion Health, Harry Bliss #22
Send us a textAt the humble age of 27, Harry Bliss is a CEO revolutionising the health and wellbeing space, Co-Founding Champion Health in 2018. In the wake of the loss of his friend and mentor, Harry has set off on a mission which is changing and saving lives, revolutionising the offerings for employee health and wellbeing.Speaking on his incredibly noble motivations, Harry shares the story that details his relationship with mental and physical health, the massive ambitions to achieve real posi
Finding Success in Societal Change with Founder & CEO at Mintago, Chieu Cao #21
Send us a textChieu Cao’s career has demonstrated a dedication to championing happier workplaces. The sources of his business acumen and life lessons are varied; coming from small business owners like his parents as much as his considerable stints at tech giants like Microsoft and Amazon.Now the Founder & CEO of Mintago, Chieu is implementing end-to-end financial wellbeing that affords its clients a happier life and advocates a level of financial education currently lacking in our schools.Di
Learning Life-Saving Healing Techniques with Director of the Institute of Pranic Healing UK & Ireland, Les Flitcroft #20
Send us a textFor over 20 years Les Flitcroft was an aerospace engineer. A double arm break and series of life-altering events later, he has embarked on a journey of discovery, leading him to tutoring countless people in the art of Pranic Healing.From overcoming initial skepticism of alternative therapies to embracing the unique way in which Pranic Healing combines Eastern and Western medical philosophies, the immense challenges that Les has overcome have demonstrated admirable resilience and re
Breaking into a multi-billion dollar gaming industry with CEO & Game Director at Zap Pop Pow, Stuart De Ville #19
Send us a textThe multi-faceted business of game development has seen an ever-growing presence in the spotlight in recent years, especially in lieu of an increasing range of free, open source development tools. At a time where blockbuster studios claim the lion’s share of the industry’s worth - upwards of $77bn for mobile gaming alone - Stuart De Ville has seen considerable success with his indie studio, Zap Pop Pow.Sharing his experience as a creative leader in game design, fine art, book illus
Entertaining the Nation with Award Winning Producer and MD of ModestTV, Andrea Hamilton #18
Send us a textWith a list of credits that include Strictly Come Dancing, The Voice, Little Mix: The Search, and This Morning, there’s no doubt that Andrea Hamilton has earned her stripes in the TV industry. Behind her success as an accomplished Executive Producer is an admirable display of commitment and determination to follow her instincts, which led her from journalistic aspirations to television success.In this episode of Extrology we take a look at Andrea’s award-winning career, her views o
How the mindset makes the man with Award-Winning Adventurer, Jordan Wylie #17
Send us a textSir Ranulph Fiennes describes Jordan Wylie as a determined, fearless adventurer and an inspiring man. A former soldier, best selling author, extreme adventurer and one of the stars of the award-winning TV shows Hunted and Celebrity Hunted, his expeditions - including a staggering number of world firsts - have raised more than £1m for charity. Having achieved two world records, 10 years of military service, one unfathomably difficult climb of Mount Kilimanjaro and years of tireless
Amazon before its Prime with Former VP of Amazon Music and Prime Video, Bill Carr #16
Send us a textAt the height of the Dot-com Bubble in the late 90s, Bill Carr came across a rare opportunity to be a part of internet-giant, Amazon. After a hugely successful career spanning 15 years as Vice President of Prime Video, Amazon Studios and Amazon Music, he stepped down to reflect on his experience. Bill is now co-author of the newly published ‘Working Backwards’, a first person account of Amazon’s revolutionary principles and processes, which catalysed the launch of such businesses a
Building a global brand by revolutionising home baking with Managing Director of Bakedin, Joseph Munns #15
Send us a textIn 2013, one morning commute which turned into a discussion around a shared love of baking spawned a home baking subscription business which has been named one of The Independent’s top 15 food subscriptions two years running. The last 8 years has seen the meteoric rise of Bakedin, the brainchild of one Joseph Munns. Joseph joins Lee Cooper to share the intimidating leap that saw a career change from 15 years with IBM, to curating a team who have since developed recipes with a world
Trailblazing innovation within the hospitality industry with Mark Cribb, Urban Guild, Managing Director #14
Send us a textWith the hospitality sector in a state of relative disarray in lieu of the past year’s developments, and the government’s somewhat misguided response trying to help the industry, there are swathes of people begging to return to the kind of experiences and venues that incubate moments of genuine human connection. One man who hopes that his brand, and sector as a whole, emerge stronger than ever with a focus on facilitating the ‘touchpoints of humanity’ is Mark Cribb, the Managing Di
Building a multi-million pound cycling empire with Hot Wheels Founder, Former-MD of Cycling Sports Group & New Owner of Break Fluid, Russell Merry #13
Send us a textThere is no age too early to encourage an entrepreneurial spirit, as evidenced by Russell Merry, whose story takes him from selling newspapers aged 5, to growing cycling company Hot Wheels from £1m to £13.5m annual revenue with 26 employees before selling the brand in 2009. Russell then doubled the revenue of the business continuing as Managing Director at Cycling Sports Group, distributors of Cannondale, Charge, GT, Mongoose & Wethepeople Bikes. Now in 2021 he’s embarking on a
Making football accessible globally and launching a multi-national agency in a pandemic with Co-Founder of Topodium Group, Chris Sharman #12
Send us a textThe style of football exhibited by England’s teams has undoubtedly evolved, in part due to a shift in the types of training offered to our rising stars. One man whose contributions to introducing samba-style futsal to the masses have likely shaped some of our current sporting talents is Chris Sharman. Throughout his decades of sports and leisure experience, Chris has made incredible efforts to professionalise working with kids, and demonstrated remarkable resilience dealing with va
Streaming a music festival over dial-up with Owner and MD of Reactor15 and Re-flow, Michael Saunders #11
Send us a textWith the advent of website creation tools like Wix and Squarespace, making an impact online now is far easier than in the late 90s, where a young Michael Saunders - fresh from a degree in Film & Video Directing and Producing - began a ‘side job’ which formed the basis for an incredibly prolific digital agency celebrating its 16th year in business.Besides his more explicitly successful fiscal endeavours, on episode 11 of Extrology we hear how Michael was a part of what may have
Managing the world’s top talent with YMU’s Global CEO & Former MD of Fulham FC Neil Rodford #10
Send us a textBecoming MD of a football club emerging from the throes of their lowest ever final league position at the mere age of 26 is both a great privilege and an intimidating prospect. Now celebrating his 20th year at YMU, Group CEO Neil Rodford has demonstrated an incredible work ethic to make the most of the opportunities offered to him.On episode 10 of Extrology, Neil explains how working harder than everyone else in the room formed the basis for his chemistry with Kevin Keegan, the tra
Conquering the world’s greatest expeditions with "The Adventure Psychologist" Paula Reid #9
Send us a textAmassing a wealth of life experiences is important to equip you with the tools to face the next challenge that life throws at you. Having achieved feats that most will never consider attempting, few people know this better than "The Adventure Psychologist" Paula Reid.From camping in India among tigers at the mere age of 15 to completing the 1000km trek to the South Pole, with every challenge Paula faces she continues to live her life to the full. In this truly awesome epi
Leading the evolution of women’s sport with CEO of Fearless Women & Trustee at Women’s Sport Trust, Sue Anstiss #8
Send us a textSue Anstiss has been championing change for over 30 years, as CEO of Fearless Women, Founding Trustee of the Women’s Sport Trust and Podcast Host of The Game Changers, even earning an MBE in 2018 for her services to grassroots and women’s sport. She now helps other brands and organisations to help drive change in women’s sport with engaging content, communications, campaigns and consultancy working with sports governing bodies, teams, charities, major events and brands. In episode
Creating the UK’s largest on-demand TV streaming service with Chief Product Officer at DAZN, Ben Lavender #7
Send us a textWith streaming services increasing their viewership by 71% this year, the likes of BBC iPlayer and DAZN have kept viewers around the world entertained through some particularly trying times. Who better to offer insight into the world of online video content than the creator of iPlayer and Chief Product Officer at DAZN - Ben Lavender.Having changed the way that most of us consume our online media, Ben gives us a look behind the curtain on how TV streaming was born, the resistance he
Conquering the world’s largest online marketplace with CEO of Tambo, Paul Adams #6
Send us a textWith an annual revenue of $280bn last year, it’s fair to say Amazon is a permanent fixture in the business world, and it’s here to stay. Navigating the marketplace as a customer is simple, but as a seller it presents a daunting challenge. Paul Adams aims to help navigate this gauntlet, as CEO of Amazon Marketplace Services platform Tambo.His experience on the digital teams for the likes of BA and many others has positioned him perfectly to understand the steps businesses should tak
Turning setbacks into success with Commonwealth Cruiserweight Boxing Champion Chris Billam-Smith #5
Send us a textWith the recent defence of his Commonwealth cruiserweight boxing title, Chris Billam-Smith is a man who has known both the ecstatic highs that come from mastering his craft, and the pain of defeat on the long road to the top. His incredible professional boxing record is a testament to the resilience he’s built through complete commitment to the sport, and the mental strength required to overcome injury and losses at amateur level.In this insightful episode of Extrology, Lee Cooper
Building a global beauty powerhouse with Founder and Director of Bespoke Advantage, Janet Milner-Walker #4
Send us a textHaving launched beauty products for brands including Crabtree & Evelyn, M&S, Harvey Nichols, Boots and Body Shop, Janet Milner-Walker is an expert in the global beauty industry. Now Founder & Director of Bespoke Advantage, Janet works with clients to develop purposeful brands that have a positive impact on people’s health, beauty and wellbeing on an international scale. In episode 4 of the Extrology podcast, Janet joins Lee Cooper in exploring the shift from face-to-fac
How ejecting mid flight across the desert as an RAF pilot led to a career in property investment with Dave Ashley #3
Send us a textDave Ashley is the definition of life experience. He's experienced multiple tours of combat operations, broken his back ejecting mid flight across the desert, transitioned from pilot to flight instructor and made the successful switch to civvy street with his business, the Ashley Property Group that he runs with his wife Heather, specialising in portfolio building, property sourcing, land development and project management. In episode 3 of Extrology, Lee Cooper interviews Dave
Building the largest sports & music festival in the world with Bournemouth 7s Founder, Roger Woodall #2
Send us a textNot many successful business owners advise on how not to launch a business, but Roger Woodall openly does. Financial struggle, sleepless nights and major factors outside of his control, Roger talks honestly about the pressures (as well as the positives) of building the largest sports & music festival in the world. Beyond festivals, Roger has a wealth of business knowledge; from his early days of selling event tickets at profit within his parent’s London pub, to years later, cr
Extraordinary entrepreneurship with CEO of Benefex Matt Macri-Waller #1
Send us a textMatt Macri-Waller impacts the lives of millions of people at work every day. He is a global thought leader in the employee experience space, specialising in bridging the gap between a company and it’s employees. Matt is the CEO of Benefex, part of the advisory board for KPMG’s Global FinTech 100 Business, Barclays entrepreneur ambassador & advisor, had been nominated as a “Business Hero” by The Times and secured a place within the Reward 100 most influential leaders in the indu
Celebrate the human spirit with Extrology - Trailer
Send us a textHi I'm Lee Cooper; recruiter, connector, business owner, sport's junkie, coffee snob and best of all, Dad. I'm fascinated by what drives the human spirit, and am fortunate to enjoy a job which for 25 years has afforded me the opportunity to interview literally thousand's of inspiring people, from all walks of life. So rather than keep all the good stuff to myself, I figured, why not share the insight, the education and inspiration that can be gained from listeni