Until recently, Formula 1 teams relied predominantly on physical boards to communicate with drivers. Enter IRIS’ pairing of technology and psychology, reinventing team comms and maximising performance.Developing the tech to revolutionise team radio is just one of the strings to Jacobi Anstruther’s incredibly diverse bow, among other endeavours in polo, music production, record label ownership and much more.Join us for an absolutely fascinating journey into the mind of a business leader who seeks success, fails fast, and never ceases to learn and innovate.Lee and Jacobi discuss:Early entrepreneurial ventures, finding inspiration to lead a business at 16Entry into the audio space through record label ownership, festival plans and EDM music productionIRIS’ partnership with Red Bull Racing to revamp the technical approach to team communicationsPsychology, biomechanics and utilising audio to maximise flow stateAI’s role in our future, and how Jacobi perpetually seeks to learn & innovateExtrology is sponsored by Progresso Talent Partners who for more than 25 years have successfully delivered interim and permanent leadership talent to transform businesses and to hire the talent you need to enable your business to thrive: https://www.progressotalent.com/Links & references at: https://www.extrology.com/Send us a textGet in touch: lee@extrology.comExtrology: https://www.extrology.com/ https://www.instagram.com/extrologypodcast/ https://www.tiktok.com/@extrology https://substack.com/@extrology https://www.youtube.com/@extrology Lee Cooper: https://www.linkedin.com/in/leecooperrecruiter/