Very few businesses consider half of the entire globe as a target market, but in lieu of woefully absent education and funding around female health issues, MPowder is breaking barriers and making menopause an issue that can be tackled together.MPowder’s success is driven by the creative mind of Rebekah Brown, a Founder whose experience spans several successful businesses, as well as the process of menopause that they’re working so hard to cater towards.Discover how Rebekah achieves such strong backing for an issue that’s under-represented, the roles that have seen her expand teams in the face of imminent closure, and why MPowder represents so much more than an entrepreneurial opportunity...Lee and Rebekah discuss:Rebekah’s personal experiences with menopause, and how they inspired the inception of MPowderThe abhorrent lack of education and funding around female-specific health issuesObtaining backing from predominantly male investors through open honestly and storytellingRebekah’s creative upbringing in theatre, leading to creative support in the landmark 1997 UK electionsThe importance of data and knowledge in catering to consumersGrowing a team from 4 to 30+ as MD of biteExtrology is sponsored by Progresso Talent Partners who for more than 25 years have successfully delivered interim and permanent leadership talent to transform businesses and to hire the talent you need to enable your business to thrive: https://www.progressotalent.com/Links & references at: https://www.extrology.com/Send us a textGet in touch: lee@extrology.comExtrology: https://www.extrology.com/ https://www.instagram.com/extrologypodcast/ https://www.tiktok.com/@extrology https://substack.com/@extrology https://www.youtube.com/@extrology Lee Cooper: https://www.linkedin.com/in/leecooperrecruiter/