The city as we know it cannot stay the same forever, and how we change it comes down to the remarkable data for which VivaCity is responsible.Replacing the inefficient observer-with-clipboard methods of data gathering with computer vision AI is just the first step in revolutionising cities, and Mark Nicholson is the Co-Founding CEO at the forefront.Mark joins us on Extrology to discuss the evolution of cities, a new age of data analysis, and why hardware rather than software will play host to the most exciting innovations.Lee and Mark discuss:Parallels between tennis coaching and business ownershipMark’s balance of technical and creative endeavoursHow we’ve been poorly served in data analysis, and how modern methods have iteratedThe challenging mission of shifting transport demand within citiesNew, localised challenges with a launch in the US and a European presenceExtrology is sponsored by Progresso Talent Partners who for more than 25 years have successfully delivered interim and permanent leadership talent to transform businesses and to hire the talent you need to enable your business to thrive: https://www.progressotalent.com/Send us a textGet in touch: lee@extrology.comExtrology: https://www.extrology.com/ https://www.instagram.com/extrologypodcast/ https://www.tiktok.com/@extrology https://substack.com/@extrology https://www.youtube.com/@extrology Lee Cooper: https://www.linkedin.com/in/leecooperrecruiter/