In 2013, one morning commute which turned into a discussion around a shared love of baking spawned a home baking subscription business which has been named one of The Independent’s top 15 food subscriptions two years running. The last 8 years has seen the meteoric rise of Bakedin, the brainchild of one Joseph Munns. Joseph joins Lee Cooper to share the intimidating leap that saw a career change from 15 years with IBM, to curating a team who have since developed recipes with a world-leading chef, and have facilitated an incredible expansion to their D2C channel amidst the past year’s tumultuous times.Lee and Joe discuss:Transitioning from IBM to business ownership with BakedinLessons from corporate experience that helped lead Joe’s teamThe difference between self-motivation and momentumFocusing time into a project that captures your passionLinks and references at: https://www.extrology.com/Get in touch: lee@extrology.comSponsored by Progresso Talent Partners: https://www.progressotalent.com/Produced by Podcast Labs: https://podcastlabs.co.uk/Send us a textGet in touch: lee@extrology.comExtrology: https://www.extrology.com/ https://www.instagram.com/extrologypodcast/ https://www.tiktok.com/@extrology https://substack.com/@extrology https://www.youtube.com/@extrology Lee Cooper: https://www.linkedin.com/in/leecooperrecruiter/