Elevated Visibility with Nina Gibson
Nina Gibson
Elevated Visibility is THE podcast for simplified SEO marketing strategies, stories, and soul-searching for product based businesses, makers and female entrepreneurs. We’re here to demystify and simply e-commerce SEO and organic search marketing, and shift your perspectives around marketing, woo, human design, business, and so much more! So let's peel back the layers and the bull**** around search engine optimization and creating expansive visibility (and discoverability) for your brand or business.
Optimize Your Shopify Product Page For Conversion with Diana Simpson
Product pages are a part of eCommerce websites, Shopify stores included, that is often overlooked by product-based business owners. When they’re just starting out and their priority is trying to get something out there and in front of people, the product pages usually get lost in the shuffle. However, when the business is already established, the product pages are a key element for continued growth.So, join me and my amazing guest, Diana Simpson, for today’s episode of Elevated Visibility. She i
TBD: Do This One Thing Before You Name Any Of Your Products
If you are a product-based business owner that is getting ready to launch a new product or collection, today’s episode of Elevated Visibility is a must.Very often I see amazing eCommerce stores’ websites that have all these great products, but they’re naming their products names that might even make sense for the brand, but they don’t have any terms people are actually searching for. So, today we're going to talk about product naming and exactly how to leverage SEO and keyword research to make s
The Best SEO Tools for Product-Based Businesses
I get asked what the best SEO tools for product-based businesses are all the time. So, I decided to address this in today’s episode of Elevated Visibility. It's hard to answer this question because everybody likes different things, but these are the ones that I love to use. Whether you are going the DIY route for your SEO, or you're just looking to up your visibility and discoverability game, I'm going to share with you my must-have tools for product-based businesses that I love to use, that I r
How to Get Your Products & Offers Showcased On Google
There are certain things that you need to do in order to establish yourself as a trustworthy website and business in the eyes of Google, especially as a product-based business, so your products and offers can get in front of all of the people who are looking for them and need them.So, in today's episode of Elevated Visibility, we are going to talk about specific guidelines that you need to be following, if you are a business that wants your products and offers to be found via Google Merchant Cen
Are You Making This #1 Shopify Mistake?
If you are a Shopify website owner, there’s a really high chance that your SEO efforts are being hindered by this one thing that Shopify inherently does. This is the #1 mistake I see happening on Shopify websites because so many product shop owners don't necessarily have a background in marketing or SEO this issue is something that most would completely miss unless they knew what they were looking for.So, tune in to become aware of this issue. This episode might be a bit of a head-scratcher but
Learn How to Establish Yourself As An Online Expert Using SEO
If you are a business owner who wants to thrive in the online market space even through its constant and rapid changes, this episode of Elevated Visibility is for you.Today, we are talking about content pillar strategy which is going to be more important than ever. With the rise of Chat GPT, AI, and Google’s SGE, this strategy will help your website and content not only be visible but discoverable, and it will continue to be an integral part of establishing your website and yourself as an expert
Why Personal Branding is the Key to SEO Success
In the new era of Chat GPT and AI, the content creation playing field has been leveled. Now anybody can create content about pretty much anything. So, how do you make your brand and your content stand out? Whether you're a product-based business or a service-based business, PR will play a big part in making you shine. So, today, we are going to talk about digital PR, and how I think it's really going to be a game changer in this new era of search. It's going to be super, super important that dig
Understanding the Customer Journey and Bottom of the Funnel SEO
If you are a small business owner that’s serious about scaling your business, this episode is for you, because capturing people at different points in their customer journey is what it's all about. So, today, we are going to talk about what the marketing funnel is and how bottom of the funnel SEO can be beneficial to your business, especially as this new era of search is upon us with Google's new generative AI Search Engine Experience.Tune in to discover how you can get more people to buy f
Everything You Need to Know About Google's New AI Search Engine
If you have a business that relies on search engines in any way, shape, or form, whether you're a product-based business or you're a service-based business, listening to this episode is a must for you.There are so many changes happening right now in the online digital space, it’s been difficult to keep up with everything and bring the information to you in a timely manner, but this episode will help you stay ahead in the game.Today, we're going to talk about Google's new generative AI Search Eng
The Beginner’s Guide to Etsy with Monica Little
If you have a small business that sells products, be they physical or digital, and want to get more visibility and more sales, this episode of Elevated Visibility is for you.Today, we’re talking to the awesome Monica Little, Etsy coach and host of The Product Biz Podcast. She built a multiple 6-figure organic skincare small business and now helps small product business owners turn their passions into profitable businesses.Tune in to discover all about Etsy, this platform that once properly set u
A Beginner's Guide to the New GA4 Analytics
If you are a product-based business, eCommerce, or a business that has a busy Q4 this episode of Elevated Visibility is for you. We’re coming up on the last episode of July and today’s Q4 Prep tips are all about analytics because using data to inform your decisions is fundamental to make sure that you are set up for success no matter the time of year.On July 1st, 2023 Google’s Universal Analytics was replaced by GA4 Analytics. This was a big change for a lot of people and not everybody has been
How to Leverage Evergreen Content for Your Holiday Marketing Strategy
If you are a product-based business, eCommerce, or a business that has a busy Q4 this episode of Elevated Visibility is for you. July is Q4 Prep month here in the podcast, so tune in every week to make sure that you are set up for success to maximize this time of year.Today, we are going to dive into the power of evergreen content, aka legacy content here at Nina Gibson Co., and how you can leverage it to enhance your holiday marketing strategy. Tune in to learn all about how to integrate evergr
10 SEO Tips You Need to Know For Your Holiday Gift Guides
Welcome back to The Elevated Visibility Podcast! It’s Season 3 of the podcast and we’re kicking things off during the month of July with all things Q4 Prep. So, if you are a product-based business, eCommerce, or a business that has a busy Q4 make sure to tune in every week to make sure that you are set up for success to maximize this time of year. Today, we are going to dive into the world of Holiday Gift Guides. I'm going to give you my top ten SEO tips so you can create gift guides that not on
The Future of Search: 3 Predictions for SEO in the Future of Generative AI Search
In today’s episode of Elevated Visibility, we’re going to talk about the new era of search and SEO that’s coming with the integration of Generative AI into Google Search that was announced at the Google I/O Conference 2023 last week. I'm almost more excited than I am petrified.Tune in to discover what search is going to look like with this update and my three predictions for what to focus on to AI-proof your SEO and visibility strategy and thrive in 2023 and beyond.In this episode:What Google Se
Take Your Product-based Small Business to the Next Level with Kristin Fisher
If you are a maker or product-based small business owner who is developing your product and selling it wholesale, this episode of Elevated Visibility is for you.Today, we’re going to talk to the amazing Kristen Fisher, who is the founder of the six-figured gifting business Bocu, a retail strategy coach for makers and independent retailers, and the host of the very amazing Product to Profit podcast.Tune in to discover some visibility strategies for product-based businesses to make their brand and
How to Get the Most Out of Your Shopify Website with Shelley Easter
If you have a product-based business, whether you are an Etsy seller or a boutique owner and maker, and are considering having a Shopify website (or have one already) this episode of Elevated Visibility is for you. Today, I have an amazing guest Shelley Easter, a Shopify specialist and strategist. She is the owner of Launch Party, an eCommerce design studio that specializes in Shopify websites, and the creator of Shop School an online program for product-based business owners to learn how to bui
Harnessing the Power of Chat GPT and AI for SEO Success
Hello and welcome to today's episode! Today we are going to dive into a topic that has been on the rise with the advancement of technology: Harnessing the Power of ChatGPT and AI.ChatGPT is changing the internet landscape and it's constantly being shoved in our faces. We will be discussing how chat GPT is changing the future of search engine optimization and how it can be utilized by business owners and marketers.In this episode:Content that directly answers questions is a key strategy for thriv
3 Steps to Update Existing Content for Optimal SEO and Visibility
This week we are back to talk about all things SEO and digital marketing. We're going to talk about a little hack that I think oftentimes gets overlooked because we are in this mode of constant creation.We assume we need to reinvent the wheel. This is not true. Chances are you already have tons and tons of content that you've created at some point or another that you can go back to and squeeze a little more life out of. Tune in to discover just how to make your existing content work for you.In t
Getting Vulnerable: My Personal Experience with Anxiety
This episode is something a little different and a lot more personal and vulnerable than my usual content. I had something completely different planned but some recent struggles I’ve had with my generalized anxiety and PTSD made my plans change. This episode is really just to say that if you are struggling with this too, I see you, I'm holding space for you, you are not alone. I promise next week we’ll be back to SEO and digital marketing tips but thank you for listening to my story and for the
SEO as a Connector: My Number 1 Piece of Advice for Keyword Research
We often focus so much on the technical side of SEO keywords and research that we forget that SEO is actually a connector. It is the bridge between users looking for a need and how we can fulfill that need. Your content needs to be meeting your user’s needs and expectations.If there is nothing else you do for your SEO strategy, this is the one piece of advice that will serve you in your business and help you win at SEO.In this episode:SEO keywords as a connectorMeeting your user at the stage of
The Power of Legacy Content
So many of my clients come to me because they’re struggling to repurpose content. The key to successful content repurposing is starting with long-form legacy content rather than micro-content. Legacy content is going to form the foundation for almost every single thing you’re doing on every single platform.Never heard of Legacy Content? Then tune in to discover just how powerful Legacy Content is and how it can help you in your business. In this episode:Your visibility secret sauce - Legacy Cont
How to Leverage Your Podcast For Lead Generation With Cait Howard
Welcome back to the Elevated Visibility Podcast. Today, we have Cait Howard as a guest and we're going to talk about something really fun – how to leverage your podcast for lead generation. If you’re into podcasts, if you have a podcast, and especially, if you’re thinking about starting a podcast, listen up.In this episode, we’re not only talking about using private podcasts as a lead generation tool for your business but also how it is a sustainable way to build your authority online, which is
Diving Into Memberships with Jessica Smith
In today’s episode of Elevated Visibility, I have a very special guest and friend of mine, Jessica Smith. She is a mom of two, wife, coffee addict, podcast host, and Accountability Coach, who helps women create and maintain healthy habits within their fitness, nutrition, and overall well-being. Not to look a certain way but to feel amazing in their own skin.Both of us have memberships and we’ve realized that there are still those out there who don’t know what monthly memberships are or their ben
E-Commerce SEO: How to Optimize Your Product Pages for Search Engines and Boost Your Visibility Online
Today, we're going to talk about optimizing your e-commerce product pages not only for SEO, but also for conversion. If you've been listening for any length of time, you might have noticed that I'm starting to lean pretty heavily into e-commerce, SEO, and optimization this season. And that's because I really love e-commerce SEO and because the bulk of my experience comes from enterprise-level ecommerce SEO. So, let’s go deep today with some very practical tips for your e-commerce business.In thi
SEO for Solopreneurs: 7 Steps to Create an SEO Plan for Your Business
If you're a solopreneur or a small business owner with a small team, this episode will be especially helpful for you.Getting started with SEO can feel really challenging sometimes because you're not really sure where to begin. But knowing how to create an SEO plan for your business to actually start moving the needle when it comes to your visibility on the internet can be a game changer.So, in today’s episode of Elevated Visibility, we're going to talk about something that I love to talk about:
Is Your Business Ready For Google Ads?
Social media ads get all of the glory. I get it, they are a little bit sexier than Google Ads, but if your business is in the right place and you have the budget, running Google Ads can be a game changer for your business.You all know by now that I’m a holistic SEO expert, but what many of you may not know is that, in addition to SEO, I have also been in the Google Ads space for a really long time.So, today I wanted to answer some of the questions I get asked the most on this topic. I talk about
The Myth of Balance: Running a Thriving Business as a Mom with Jenn Lathrop
If you are an entrepreneur and a mom or mom-to-be that struggles to balance all the things, this episode is for you! It’s HARD to make sure you have the right amount of time with your kids and your spouse or partner while giving your business and your clients what they need to thrive, and still carving out time for yourself because we all know that if mama ain't happy, ain't nobody happy.In today’s episode of Elevated Visibility, I have a very special guest Jenn Lathrop, an Ace Certified Persona
NGCO Nuggets: Make the Most Out of Your Shopify Website
If you are an eCommerce store owner, product-based business and you are on Shopify, this little episode is for you.I cannot tell you how many successful eCommerce stores are leaving money on the table by not optimizing their websites for search engines. So, in today’s short and sweet episode of Elevated Visibility, I’m going to share with you some NGCO Nuggets for a simple way to start driving more traffic to your store.In this episode:It is not enough to use social media to drive traffic to you
The Power of Storytelling For Your Brand Visibility with Michelle Kuei
Everybody has a story. Everybody has something of value to share. But do you know how to harness that power within yourself to elevate your visibility?In today’s episode of Elevated Visibility, we have an amazing and awe-inspiring guest, Michelle Kuei. She is an international speaker, certified Visibility Coach, content marketing strategist, and author, who mentors women to use the power of storytelling as their secret sauce in attracting clients and turning their passion for coaching into a pro
ChatGPT and the Dangers of AI for Small Businesses
ChatGPT was launched on November 22, 2022, and it's been a hot topic of conversation among many marketers, coaches, and online business owners since.However, I feel like the hard conversations about this topic are not being had because people want to find an easy way or a quick fix, and they're not really thinking about the implications of that.So, in today’s episode of Elevated Visibility, I’m going to talk about it from my lens as an SEO expert, a small business owner, and somebody who's been
Done For You SEO: an eCommerce SEO Case Study
Get ready for today’s episode of Elevated Visibility, it’s short, sweet, and full of gems. I love sharing the real nitty gritty, behind the scenes, so today we're going to do a little client case study.I'll talk about an eCommerce client of mine from December 2022 that was a Done For You SEO project and I’m sharing the things we did to elevate her visibility – specifically to her Shopify website – and the great impact this had on her business within just a few weeks. It’s important to
Is TikTok SEO a Thing?
Welcome back to The Elevated Visibility Podcast! I am so excited to be here for Season 2 and I’m kicking things off with something I’ve been wanting to talk about for a while, so buckle up.Today, we're talking about TikTok SEO, if it is even really a thing, and if it is something that you need to think about or integrate into your overall marketing strategy.In this episode:Putting the stats about Gen Z and TikTok into contextWhat true SEO really is and why TikTok SEO and Instagram SEO are not it
The Fundamental Role of Intuition in Business
If you are somebody who’s been feeling like they are just going through the motions in their business or whose business still doesn’t feel quite right or aligned despite all the expert guidance and advice you’ve received, this episode is 100% for you.In today’s episode of Elevated Visibility, I’m here to talk about something that has been really transformative for me in my business over the past year: my intuition. Tune in to hear all about the daily practice I do to tap into my intuition and al
Transform Your Vulnerability Into Visibility for Your Business with Stacey Hagen
If you want to learn how to increase your confidence and improve your visibility as an entrepreneur, this episode is for you! Let’s deep dive into some inner work to overcome past trauma, increase your self-confidence and help you connect with clients that are in alignment with your energy and values. In today’s episode of Elevated Visibility, I have an amazing guest, Stacey Hagen. She is a certified trauma-informed marketing and visibility coach for purpose-driven coaches, creatives, and holis
3 SEO Tips to Help You Ace The Next Quarter
Get ready for today’s episode of Elevated Visibility, it’s short, sweet, and packs quite a punch.We are currently in the throes of Q4, so I'm going to talk to you today about planning for Q1. I’m sharing three actionable tips that are going to help you better prepare your strategy for the next quarter and that you can do in an hour or less.These tips can be applied when you’re preparing for any quarter, but I wanted to talk about things that you can start doing now and that will have you clear o
Propel Your (Product-based) Business Forward with Ruthie Sterrett
When you look around at the advice out there, at the books, the blogs, the podcasts, it can be really confusing if you’re a product-based business owner or maker. So much of the advice is centered around service-based businesses, personal brands, and influencers because that's what's on the rise, but the strategies that work for those will not work out for you.In today’s episode of Elevated Visibility, we have an amazing guest, who I've not only worked with professionally but who's also a really
Why Keywords Still Matter for SEO
If you are somebody who has trouble finding things to write about when you create content for your business or if the content you are creating has not been helping you establish the authority and expertise you are looking for, this episode is 100% for you.We are starting out a new quarter, so in today’s episode of the Elevated Visibility Podcast, I’m giving you the tools you need to plan out a kick-ass content marketing strategy for the next three months in just a couple of hours: keywords.Tune
Start (or Scale) Your Business Ethically with Lindsay Johnson
Have you ever thought “there’s got to be a better way to do business than this!”? Well, I’ve got you covered. Today’s episode of Elevated Visibility may very well be one of the best ones this season.I had a super fun and transformative chat with Lindsay Johnson aka The Radical Connector, a marketing and sales coach who teaches service-based business owners how to use entrepreneurship to free themselves and create amazing lives.We got real and chatted about many important topics that don't get ta
Why SEO Is Foundational To Your Marketing Strategy
If you’re somebody who is just starting out in your business or entrepreneurial journey or are looking to diversify your traffic and reach new audiences, this episode is 100% for you.For a lot of people, SEO is sort of an afterthought, a Step 2, or something they’ll think about down the line. But this perspective is WRONG.So, in today’s episode of Elevated Visibility, I’m here to help you understand what SEO is actually all about, discover why SEO is a foundational component and the true driver
Live Your Most Confident Life with Jenny Zook
“When women really can live their most confident lives, we can conquer the world.” - Jenny ZookContrary to what a lot of people believe, investing in clothes and having style and fashion is not about others, it’s about YOU, about how the clothes make you feel, and about how they make you show up. Your personal style is a skill and can be an amazing tool to help you find YOUR confidence. Join me and my friend, Jenny Zook, in today’s episode of the Elevated Visibility Podcast as we talk about lear
6 Tips You Need to Scale Your E-commerce Business
In today’s episode of the Elevated Visibility Podcast, we’re going to talk about what you need to know to scale your e-commerce business.Tune in to this nitty-gritty, quick training, where we’ll cover a lot of different topics that you should be paying attention to increase your conversions and give you that competitive advantage you’ve been looking for.In this episode:Know your metricsListen to the experts that you hireDo not make assumptionsPretty isn’t always profitableHaving a fast Page Spee
3 Ways Social Media is Holding Back your Business
If you are somebody who's ready to scale your business, this episode is for you!There are three ways that social media might be holding back your business and keeping you from scaling and taking it to the next level. I have also fallen into all of these traps (including right now), which is exactly why I’m talking about them in today’s episode.Tune in to discover how to remove these “shackles”! You’ll hear some hard but necessary truths and learn great ways to stop limiting yourself and your bus
The Secrets to Success for New Entrepreneurs With Holly Haynes
All new entrepreneurs want to find a fancy tool, cool trick, or something that’s going to be the answer to make their business easy and successful. Turns out that doesn’t exist, but in today’s episode of The Elevated Visibility Podcast, you’ll find the next best thing. Join me and our very special guest, my mentor and friend, Holly Haynes as we talk about all you need to know as a new entrepreneur to get your business started the right way, without being burnt out or overwhelmed. In this episode
Build your Stand-out Brand with Mallika Malhotra
Today, on the Elevated Visibility Podcast, we have a very special guest, Mallika Malhotra. Get ready to learn a lot from this award-winning brand strategist, as we talk about what’s behind creating a stand-out brand, the benefits of finding your power niche and connecting with your ideal client, and much more!In this episode:Mallika’s journey from corporate advertising to brand-builder guruThe Brand CEO Method to create a stand-out brandThe “kitchen sink” issue and the importance of being specif
Imposter Syndrome and the Real Me
Have you ever worried that if people get too close to you or your business they will see the real you and won’t want to be your friend or client anymore?Well, join me in today’s episode of the Elevated Visibility Podcast as we dive into this nitty-gritty side of life. I’ll show you some sneak peeks into the real me and discuss my relationship with Imposter Syndrome. In this episode:My “origin story” and the real reasons behind my Imposter SyndromeThe real me and the importance of a space to talk
Toxin-Free Living with Michelle Reynolds
In today's episode of Elevated Visibility, we have an amazing guest, my friend, Michelle Reynolds. We’re talking about following our gut and pursuing our dreams, empowering women to take control of their health, lives, and businesses, a holistic approach to toxin-free living and improving our health, and much more!In this episode:Michelle’s inspiring story of becoming a nurse despite being told she couldn’t 3 tips to get started with toxin-free livingEmpowering women to make better choicesClean
Who I DON’T Want to Be in The Online Space
Today, on the Elevated Visibility Podcast, we’re having a really important conversation about horizontal aggression against women, especially in the online space.I’m sharing a story about a job I had over a decade ago. I was reminded of this incident the other day as I was working on a new offer that I'll be launching at the end of August. It was definitely something that I kept in my back pocket as a reminder of who I want to be and who I don't want to be in the online space.In this episode:Wha
The Retailer Roundtable - Marketing Solutions for Product-Based Businesses
In this episode of Elevated Visibility, we are doing a special duel episode with Ruthie Sterrett from The Consistency Corner, as well as, having guest Kristen Fisher of Shop Bocu. Join our retailer roundtable as we discuss planning and marketing solutions for product-based businesses. In this episode:How Kristin, Nina, & Ruthie navigated through working in retail & eCommerce Planning your content with a frameworkUnderstanding how to allocate marketing fundsContent creation from a batching persp
Health and Wellness over 40 with Kathy Mead Fronheiser
In this episode of Elevated Visibility, we’re having our first guest, my very good friend, Kathy Mead Fronheiser. We are going to chat about being a woman entrepreneur, health and wellness for women over 40, and navigating the mompreneur online world when you’re not a mom. In this episode:How Kathy started as an entrepreneur and Health CoachHealth and wellness for women over 40Accepting the changes you see in your bodySmall improvements that can bring big resultsNavigating the online mompreneur
My #1 Tip for Creating Drool-Worthy Blog Content
If you want to leverage the content you already have, or create new content that you know will be extremely valuable to your audience, you might be thinking of creating blog posts. But I know the idea of creating long-form content can be completely overwhelming.If when you sit down to create content for your business, you find yourself staring at your computer screen, not knowing where to start, I have a little trick for you.In this episode:Why I love creating long-form content in podcast format
The Most Important Aspect of Your Visibility Strategy
Today, in The Elevated Visibility Podcast, we're going to talk about THE MOST important thing when it comes to content creation and your business. The most important thing you can do for your visibility strategy this year and beyond. When I stepped back and thought about what I wanted for my business and my life, and embraced this thing, it was completely life-altering. In this episode:The most important thing you can do for your visibility strategy The one mistake I made when creating content
3 SEO Hacks for Entrepreneurs
In today's episode of Elevated Visibility, we're going to talk about three SEO hacks for entrepreneurs. And what we're going to talk about maybe aren’t the typical things that you've heard when it comes to SEO strategy because the truth of the matter is SEO is this multifaceted beast. There are many different elements that go into creating your overall SEO strategy, which will help you elevate your visibility.In this episode:Tip #1: Google Search ConsoleTip #2: HARO - the most underutilized SEO
Introducing The Elevated Visibility Podcast with Nina Gibson
Welcome to The Elevated Visibility Podcast! If you're an industry shaker, a dream-maker, or a female founder, LISTEN UP. Here you’ll not only find out about all things holistic SEO and marketing for your brand and business. You’ll also find some soulful storytelling and those deep connections you’ve been craving. I'm your host, Nina Gibson, a holistic SEO expert, visibility coach, search maven, and corporate drop-out who is obsessed with helping female founders elevate their brand visibility wi
How Generational Trauma Impacted My Business
In episode 3 of Elevated Visibility, I’m getting vulnerable and sharing probably the darkest, scariest, and most vulnerable story I’ve ever shared publicly. It’s a personal story that happened before I was EVEN born AND that has impacted my life and business and still does up to this day.I think a lot of us women and entrepreneurs have these stories, beliefs, or narratives that we tell ourselves and that prevent us from stepping into our truest, fullest, most authentic selves. So, let’s talk abo
What’s Holistic SEO & Why Is It Important for Your Brand?
“SEO is about connections. It's about connecting people with the content that they need to answer questions, or find a service or buy something.”Today, in episode 2 of Elevated Visibility, we are going to talk about all things Holistic SEO because when you start creating content from a foundation of Holistic SEO – a.k.a. what people are actually searching for, and looking for on these platforms. Expansive visibility creates expansive discoverability. And, SEO is the bridge that connects you
Trailer: Elevated Visibility
It's time to simplify SEO for e-commerce and product based businesses! Elevated Visibility is THE podcast for marketing strategies, stories, and soul-searching for female entrepreneurs on what it means to be visible as business owners, women, mothers, and more. I promise you zero bullshit + 100% compassion.We’re here to demystify search engine optimization and organic marketing, and shift your perspectives around business, woo, what it means to be visibile, and so much more!Resources & LinksFREE