There are certain things that you need to do in order to establish yourself as a trustworthy website and business in the eyes of Google, especially as a product-based business, so your products and offers can get in front of all of the people who are looking for them and need them.So, in today's episode of Elevated Visibility, we are going to talk about specific guidelines that you need to be following, if you are a business that wants your products and offers to be found via Google Merchant Center, whether you’re doing it the organic way or if you are advertising. In this episode:Discoverability is just as important as VisibilityBe very clear and consistent about your business identityHave a robust About Us pageBe transparent and link out to your social media profilesLeverage your reviews to build your online reputationYour website needs to be and feel professionalWhy this matters even if you aren’t vying for Google Merchant CenterElevated Visibility: practical SEO, marketing, and soul-talk for female founders with zero bullshit + 100% compassion.Resources & LinksFREE DOWNLOAD: simple, straightforward, actionable SEO tips you can start implementing today. Grab your SEO checklist at ninagibson.co/freebieSnag my news E-commerce SEO Checklist here: https://www.ninagibson.co/ecommerce-seo-checklistYou can read the full update to Google’s misrepresentation policy for the Google Merchant Center here.Connect with NinaNina Gibson is a holistic SEO coach, search maven and corporate drop-out who is obsessed with helping female founders elevate their brand visibility with smart SEO. Instagram: @ninagibson.coWebsite: ninagibson.co