Podcast Workflows - Tips for podcasters to grow their podcast without wasting time.

Podcast Workflows - Tips for podcasters to grow their podcast without wasting time.

Joe Casabona, Podcast Systems Coach

Do you love having a podcast, but hate the amount of time you spend on it? Feel like you're spinning your wheels trying to grow while also putting out a quality show? This is the show for you. Podcast Workflows provides insights into how to improve your podcast systems and workflows — allowing you to create and grow a high quality podcast by showing you how to best spend your limited time. Join podcast systems coach and host Joe Casabona to get get deep dives into how popular podcasters create their shows, industry news, experiments, live coaching calls, and tutorials about au...

How I Produce a Podcast Completely From my iPhone

How I Produce a Podcast Completely From my iPhone

Earlier this year, I set out to answer a simple question: can you reasonably record a podcast from your phone? As someone obsessed with gear and high-quality production, I assumed the answer would be no.But after some experimentation, I discovered that not only is it possible, but it can also be a game-changer for podcasters who want to create raw, behind-the-scenes content.Here’s how I streamlined the process into a low-effort workflow anyone can replicate.Get this and every article at

Dec 11, 2024 • 10:13

Free Preview: Joe's Audio Notes

Free Preview: Joe's Audio Notes

A few months ago I launched a free private podcast called Joe’s Audio Notes. The episodes are very short (7 minutes or less), where I share my thoughts on being a solopreneur, a podcaster, a parent, and other thoughts related to being a productive member of society.I'm sharing 3 of the episodes here (which you can find in the chapter markers): Thinking About my Content StrategyHow do you pick the right idea?Battling the work hangoverIf you like it, I'd love for you to join! You can sign

Nov 15, 2024 • 19:27

How to Build a Great Website for Your Podcast (and Why You Need One)

How to Build a Great Website for Your Podcast (and Why You Need One)

Today I'm I’m diving into a topic that helped my own show take off back in 2016—creating a great website for your podcast.I didn’t realize it at the time, but my well-built podcast website played a massive role in growing my audience. Why? Because discoverability in podcasting is tough, and having a central hub—your own website—can give you a big edge.I’ll cover exactly what every podcast website needs, from episode embeds and subscribe buttons to mailing list signups and easy navigatio

Sep 27, 2024 • 26:32

Why You Need More Engagement for Your Podcast (and how to get it)

Why You Need More Engagement for Your Podcast (and how to get it)

Are you leaving valuable listener feedback on the table? I've been thinking about that a lot lately, so today we'll talk about how to engage your audience, gather crucial feedback, and build a thriving podcast community — while making it as easy as possible. You can send your feedback to https://podcastworkflows.com/feedbackHere are the main takeaways: Ask for Feedback Early, Regularly, and Everywhere – The importance of actively seeking listener input through multiple channels like you

Sep 20, 2024 • 25:51

Mastering Your Solo Episodes: The Importance of Podcast Segments

Mastering Your Solo Episodes: The Importance of Podcast Segments

Ever wonder how to make your podcast stand out in a sea of content? After a serendipitous conversation at Podcast Movement 2024, I uncovered a game-changing strategy that could revolutionize your approach. Spoiler alert: It involves segments.I'll break down why rethinking your podcast structure can make a big difference. We'll explore how segments can help you give more value to your audience, make your show more accessible, and even repurpose content more effectively. Plus, I'll share different

Sep 13, 2024 • 17:52

How You Can Save Time Editing Your Podcast

How You Can Save Time Editing Your Podcast

Do YOU feel like like you're spending too much time editing your podcast episodes?  If you're anything like the people on my email list and and people I met at Podcast Movement, you do. So today, let's talk about 3 things you can do to save time in the edit (one of these shouldn't surprise you). Check out Descript: https://go.podlift.me/descriptSend feedback to https://podcastworkflows.com/feedback (00:00) - Intro (02:52) - Hire an Editor! (07:54) - Take Good Notes (12:13) - Use Des

Sep 6, 2024 • 22:18

My Biggest Takeaways from Podcast Movement 2024

My Biggest Takeaways from Podcast Movement 2024

I’m back from Podcast Movement and as an extrovert who works by himself, from his house, I couldn’t feel more energized after an incredible event.I’m still processing all the great sessions and conversations I had, but there are a few topics that have floated to the top.Here’s what I’m thinking about most after the conference.Read the article and discuss here: https://podcastworkflows.com/what-im-thinking-about-after-podcast-movement/Join the mailing list: https://podcastworkflows.com/j

Aug 23, 2024 • 19:12

3 Things I'm Struggling With (for THIS Podcast!)

3 Things I'm Struggling With (for THIS Podcast!)

As I get ready for Podcast Movement, I've been thinking about this podcast and how it's been somewhat of a hodgepodge of content. I want it to be a great resource for podcasters who are looking to save time — or spend it the right way. And while it's always been an experimenting ground for me, I fear I've turned it into Frankenstein's Monster. So today, I'm talking about 3 things I'm struggling with for this podcast — and how I plan to fix that Here are the quick hits:1. Redefining My Podcast's

Aug 16, 2024 • 21:56

Live Coaching: How to Monetize a History Podcast

Live Coaching: How to Monetize a History Podcast

Artie, host of The History Buff podcast, came to me looking for strategies to monetize and grow his show. Check out The History Buff here: here: https://www.thehistorybuff.co/Here are the main takeaways:Artie should leverage his experience as a tour guide to build credibility, but focus the podcast on his passion for discussing a wide range of historical topics rather than just his tour guiding.Start an email newsletter using a platform like Substack to capture interested listeners and

Aug 15, 2024 • 46:16

Speeding Up the Content Creation (and Ideas) Process — Live Coaching Call

Speeding Up the Content Creation (and Ideas) Process — Live Coaching Call

Want to know how to create killer podcast content without spending all your time writing scripts? In this live coaching call, I sit down with Alex Standiford, host of the Partnership podcast and founder of Siren Affiliates, to tackle this common podcasting challenge head-on.We dive deep into strategies for generating fresh content ideas, from repurposing blog posts, to, getting feedback, and targeting specific niches. I also share my [not so] secret weapon for conducting captivating int

Aug 8, 2024 • 1:03:39

How I Prepped 9+ Piece of Content in 4.5 Hours

How I Prepped 9+ Piece of Content in 4.5 Hours

In preparation for a recent vacation, I recorded and wrote a bunch of content to schedule in my absence.Today, I want to share with you how I churned out 9+ pieces of content over the course of 4.5 hours.For more content like this, join my mailing list: https://podcastworkflows.com/joinHere’s the output:3 YouTube videos3 podcast episodes from those videos1 blog posts1 live stream1 short form videoAudio of live stream republished to a podcast feedAnd here are the tools I used:Ecamm LiveE

Aug 6, 2024 • 12:07

3 Things to Get the Most Out of Podcast Movement 2024

3 Things to Get the Most Out of Podcast Movement 2024

Podcast Movement is the biggest industry podcast (at least in the USA), and nearly every recognizable name in podcasting will be there. It's also a great place to meet fellow podcasters — it's one of the best networking opportunities. If you're going, or thinking about going, there are a few ways to make the most of your experience. And that's what today's "3 Things in Podcasting" covers! If you're going to be there, let me know!  (00:00) - - Intro (05:06) - - Find Podcasters to Collab

Aug 2, 2024 • 16:09

What Are Show Notes (and do you need them)?

What Are Show Notes (and do you need them)?

If you’ve been listening to podcasts for a long time, the idea of show notes is intuitive. It’s the text that accompanies a podcast episode. It usually has some description about the episode and links mentioned in the episode.This is CRUCIAL real estate for you to convert listeners into a more engaged audience. So today, we’ll discuss what are show notes, why you need them, and how to format them. To learn more, and save 12+ hours per week on your podcast, join my FREE mailing list at h

Jul 30, 2024 • 22:12

What's Up with YouTube and Podcasting (3 Things)

What's Up with YouTube and Podcasting (3 Things)

In a shift in focus for 3 Things in Podcasting, I'm going to look at industry news and try to align it with a trend so that you can better improve (and optimize) your podcast processes. There's been a lot in the news lately about stats and YouTube, and video podcasting in general — so that's what we'll look at today: how you should approach video for your podcast. LinksI’m seeing YouTube Music appear in my podcast host stats. Why?How do YouTube stats work for podcasters?Podcast hosting

Jul 26, 2024 • 28:18

The Seven Deadly Sins of Podcasting (and how to avoid them)

The Seven Deadly Sins of Podcasting (and how to avoid them)

As I was watching the movie Se7en, I had a very strange thought: are your bad podcasting habits leading you down a path of (podcast) destruction? The movie is about the Seven Deadly Sins of the soul...but it got me thinking about how they might apply to podcasting. What “podcasting sins” are so great that they’ll lead to podfade (the unceremonious death of a podcast).How do the Seven Deadly Sins (Lust, Gluttony, Greed, Sloth, Wrath, Envy, and Pride) translate to the world of podcasting.

Jul 23, 2024 • 41:56

Podcasts Replace School Bells (3 Things in Podcasting)

Podcasts Replace School Bells (3 Things in Podcasting)

Top story for me this week is schools in NYC replacing the bell with 60 second podcast episodes! "ABF Creative, the award-winning producer of Kids & Family podcasts, is proud to announce its innovative 'Mini Pods’ initiative in partnership with education technology company SonarCloud. This initiative replaces traditional school bells with 60-second educational podcasts, currently in over 120 New York City public schools, with plans to expand to Chicago and Los Angeles in the upcomin

Jul 19, 2024 • 18:20

How to get Feedback From Your Listeners

How to get Feedback From Your Listeners

Have you ever been in a situation where someone wants something from you, but they won't come out and ask for it? They'll hint at it, tip toe around the issue, or just hope you figure it out based on the look they give you. My kids do that all the time. A common problem I hear among podcasters is “no one shares the show/leaves reviews/sends in feedback.” I always ask the same follow up: “Are you asking for it?” It’s the same lesson I give my kids. Don’t ask don’t get.That's why today, w

Jul 16, 2024 • 13:40

Spotify Adds Comments | 3 Things in Podcasting

Spotify Adds Comments | 3 Things in Podcasting

Feeling overwhelmed by the constant changes in the podcasting world? You're not alone. With new tools and trends emerging every day, it can be challenging to keep your workflow streamlined and your audience engaged. That's why I do 3 Things in Podcasting — and this week was uncharacteristically busy following a holiday. Here are the links: YouTube’s Growth As A Podcast Power Player Revealed What Gear, Software & Setups Do (500+) Podcasters Use in 2024? Announcing The 2024 Ear Worthy

Jul 12, 2024 • 22:01

5 Changes You Can Make to Grow Your Podcast Today

5 Changes You Can Make to Grow Your Podcast Today

Does it feel like your podcast isn’t growing no matter what you do? You’re busting your butt trying to grow your podcast. You’re creating good content, promoting it on social media, asking your guests to share, and telling anyone who will listen about it. But nothing seems to be working.What if you could make a few small changes and see an increase in your listenership? I’m not talking a huge shift in your content, hiring a team, or putting tons of time and money into ads. Those things

Jul 9, 2024 • 24:26

Should Your Podcast Have Seasons (or Just Breaks)?

Should Your Podcast Have Seasons (or Just Breaks)?

Should my podcast have seasons? It's a common question, and honestly, I think there's a lot more nuance than people realize. That's certain true of me...at least until the last time I was asked.  My answer was “yes, probably.” There are a lot of reasons to have seasons. However, a friend of mine, Doc Rock, has a more tempered answer. He said that seasons should serve a purpose.That’s when I realized he and I were using the term “Season” differently. While Doc was differentiating between

Jul 2, 2024 • 17:21

Content Sawdust, NYTimes Paywalls Podcasts, Why Podcasts Fail (3 Things)

Content Sawdust, NYTimes Paywalls Podcasts, Why Podcasts Fail (3 Things)

We're diving into the art of repurposing content with the "sawdust" approach, exploring the New York Times' bold move to put many of its podcasts behind a paywall, and dissecting the key reasons why podcasts fail. Whether you're looking to maximize your content's potential, understand industry shifts, or avoid common pitfalls, this episode has got you covered. Let's get started!Shadow Clock Zoomed-In Moment | "For the Love of Baseball"New York Times to Move Podcasts Behind PaywallWhy Po

Jun 28, 2024 • 16:47

Answering YOUR Questions Around Creating an Engaging Podcast

Answering YOUR Questions Around Creating an Engaging Podcast

It's another Q&A Episode! I gather some question from listeners, particularly focusing on the length and frequency of episodes, content creation, and branding. I tackle:Episode Length: There is no ideal length for a podcast episode; it should be as long as necessary to adequately cover the topic. Short, complete episodes are better than long, rambling ones.Content Creation: Confidence in having enough content comes from choosing a topic within your expertise. Answering one question

Jun 25, 2024 • 19:00

Libsyn + YouTube, Making Money, Trailer Swaps (3 Things)

Libsyn + YouTube, Making Money, Trailer Swaps (3 Things)

3 Things in Podcasting for June 21st, 2024: Libsyn Adds YouTube API SupportLibsyn has integrated with YouTube's new podcast API, allowing creators to easily publish video versions of their podcasts directly to YouTube. This is a major development for video podcasters.When to Start Monetizing Your PodcastContrary to popular belief, you don't need massive download numbers to monetize a podcast. I argue that you should plan for monetization before even launching, through methods like spons

Jun 21, 2024 • 15:34

Podcast Ad Nauseam, Podroll, and Listening on 1.5x (3 Things in Podcasting)

Podcast Ad Nauseam, Podroll, and Listening on 1.5x (3 Things in Podcasting)

It's another 3 Things in Podcasting! In today's episode, I cover: Sounds Profitable's Ad Nauseum report - I share my biggest takeaways and insights from this fascinating deep dive into how people listen to podcast ads and what we can do to improve them.RSS.com and Transistor.fm's new Podroll feature - Discover how this cool community feature makes podcast discovery easier and why I hope to see more hosts and apps support it.The debate: Should podcasts only be listened to at 1X speed? -

Jun 14, 2024 • 29:04

3 Things in Podcasting (VideoDub, Anchor, and Starting Right)

3 Things in Podcasting (VideoDub, Anchor, and Starting Right)

I'm trying a new series on this channel where I cover 3 things in podcast from the past week. Let me know on Twitter (@jcasabona) or via email (joe@casabona.org) what you think! 3 things Danny Brown would do different if starting a podcast today. Neil Veglio’s take on Spotify for Podcasters Riverside’s VideoDub Bonus: RSS.com rolls out LIT Chapters00:00 Introduction and Episode Overview00:32 Three Things I'd Do Differently If I Started Podcasting Today05:20 Neil Veglio's Take on Spotify

Jun 7, 2024 • 17:15

Coaching Call: Growing a Podcast Focused on Non-Profits

Coaching Call: Growing a Podcast Focused on Non-Profits

It's time for a live coaching call! Today, I'm sitting down with Joseph and Kelsey from Greater Than Zero Percent, a podcast dedicated to sharing the incredible stories of nonprofits around the world.They're struggling with gaining engaged listeners, so that's primarily what we focus on. Want to book your own coaching call? - Go here to do a live one like Joseph and Kelsey: https://calendly.com/jcasabona/podcast-consultation-live- Go here if you want to keep the call private: https://ca

May 31, 2024 • 1:04:05

Should I Really Use Dynamic Ads for Mid-roll Sponsors?

Should I Really Use Dynamic Ads for Mid-roll Sponsors?

I wouldn’t call myself an avid Jurassic Park fan. I was a little shy of 8 when it came out, and being a young boy I did enjoy dinosaurs…and man did those dinosaurs look real at the time.There are a few scenes I remember vividly from the movie. One is the scene where they’re in the car, the water rippling as the T-Rex approaches. The other is a commonly memed (is that right?) scene of Jeff Goldblum’s character, Dr. Ian Malcom, saying this:“Your scientists were so preoccupied with whether

Mar 28, 2024 • 12:40

The Tools for Podcasters Guide is Live!

The Tools for Podcasters Guide is Live!

When I came up with the idea for Podcast Workflows — nearly a year ago at CEX 2023 — one of the aspects of the site was to have a “Tools” page — something that could showcase the tools used in the deep dives I was doing.But I didn’t want to rush it. I wanted to focus on the content and see where the site went. Well, I'm happy to announce that the Tools Guide is finally live! Show NotesCheck out the GuideRead the announcementSubmit feedbackSwitchyKadence Want to start 2025 off on the rig

Mar 21, 2024 • 22:04

What Makes Good Podcast Artwork in 2024?

What Makes Good Podcast Artwork in 2024?

One of my favorite scenes from Scrubs happens in Season 3, Episode 1. Sarah Chalke’s character, Dr. Elliot Reid, is sitting on her bed, reflecting on the fact that she gets walked all over at work — and she decides to do something about it. With Tom Petty’s American Girl playing, she wrecks her room. She changes her look. She goes back to the hospital much more confident and as a result, she’s much more respected.The confidence in her appearance matched the confidence she wanted to conv

Mar 12, 2024 • 26:40

The Digital Storytelling Aspect of Podcasting

The Digital Storytelling Aspect of Podcasting

A family walks into a talent agency, and says, “Have we got the act for you…”If you’re familiar with this opening to a joke, you may have had a visceral reaction to it — either you think it’s hysterically funny, shamefully disgusting, or both. It’s the opening to the joke, The Aristocrats, and if you have a weak stomach, I don’t suggest you look it up.See, the point of this joke isn’t actually the punchline, which is right in the title. The point is to see how long you can improv a shoc

Feb 26, 2024 • 26:33

Thinking About Spotify, Exclusivity, Call Her Daddy, and Joe Rogan

Thinking About Spotify, Exclusivity, Call Her Daddy, and Joe Rogan

Spotify has made a couple of big announcements this month. First, their second-biggest show, Call Her Daddy, ended exclusively rights. While the show will still be a Spotify show, it will be widely distributed (though video will still be exclusive to Spotify).Then, the following weekend, the same thing is happened with The Joe Rogan Experience (JRE). It will soon be available on other platforms, after being completely exclusive to Spotify for the past 3+ years.JRE’s renewal was also app

Feb 13, 2024 • 15:22

What I Learned Doing a Daily Podcast

What I Learned Doing a Daily Podcast

As I write this, I feel stuck between two idioms. The first is, “Shoot for the moon, and you’ll land among the stars.”The second is, “he’s always swinging for the fences.”The former has a positive connotation. If you aim high, even if you fall short, you’ll still do something great. The latter can be negative. You’re constantly trying to hit a home run (and striking out) when a single will do.Last year I was pretty set on doing a daily podcast. I loved the idea of combining that with a

Jan 17, 2024 • 16:32

Give Your Listeners the Gift of Clear Audio with Riverside

Give Your Listeners the Gift of Clear Audio with Riverside

Back when I started my podcast, if I wanted clear, uncompressed audio that didn’t have that random robot voice you’d get from an unstable connection, I’d need to do a few things:Use Skype + eCamm Recorder (RIP) to record my audio cleanly.Send my guest clear instructions on how to record their audio with either Quicktime on the Mac, or Voice Recorder on Windows.Walk through the process with my guest to make sure they’re getting clean audio (that is, audio with no echo).Still record a bac

Dec 18, 2023 • 6:44

Should We Stop Repurposing Content (and Start Repurposing Ideas)?

Should We Stop Repurposing Content (and Start Repurposing Ideas)?

At the beginning of 2023, it seemed that the maxim “repurpose your content” reached a fever pitch. More agencies are offering repurpose services, and we see lots more people posting the same content across multiple platforms. More people (myself included) are keeping video on for their podcasts to create clips from podcasts. With AI tools, that became easy. Feed one format into an AI and it spits out a different format.  Want to start 2025 off on the right foot? What if you had an expe

Dec 14, 2023 • 7:13

How to get More Comfortable Behind the Mic

How to get More Comfortable Behind the Mic

On my wedding day, I was standing inside the church, in front of the altar, welcoming the 200+ guests we had invited as they came in and found their seats.My friend Alex came up to me at some point at said, “Joey — you look so calm and comfortable. On my wedding day, I was a nervous mess.”It’s true. I was feeling great on my wedding day; I didn’t feel those nerves because I was used to being in front of people, and unlike some talks I gave, this was a friendly audience, ready to help us

Dec 13, 2023 • 8:21

Upgrade’s Short Form Strategy is Worth Trying

Upgrade’s Short Form Strategy is Worth Trying

Upgrade is one of my favorite podcasts to listen to for Apple and tech industry news. I think they have some of the most measured takes and don’t fall victim to hyperbole.One interesting thing about Upgrade and many (if not all) of the shows on that podcast network, Relay.fm, is that the hosts don’t see each other. They keep the video off, even for them.Read the full story here: https://podcastworkflows.com/upgrades-short-form-strategy-is-worth-trying/ Want to start 2025 off on the righ

Dec 12, 2023 • 7:37

Voxalyze: The Google Analytics of Podcast Stats

Voxalyze: The Google Analytics of Podcast Stats

One thing that’s as sure as the sunrise during the Christmas season is that kids and adults alike will look at the gifts under their tree and wonder what’s inside. They’ll stare at the box, hoping to find the answer without opening it.Before the gifts are open, they can be anything. It’s left up to our imagination.Podcast stats can feel a lot like that sometimes. That’s why today’s helpful podcaster tool is Voxalyze. I like to call it the Google Analytics of Podcasting.Read the full sto

Dec 11, 2023 • 8:46

Can Short Form Video Help Podcasters?

Can Short Form Video Help Podcasters?

There’s a reason that movies have teaser trailers. That TV shows have short “hits.” “Tonight, on a very special Blossom,” came from somewhere.They are designed to create buzz, and entice viewers to go and watch the entire movie or episode when it comes out. And while they are a tried and true method for TV and movies, do they…or something analogous…work for podcasts?Read the Entire Article HereSubscribe to Podcast Advent Want to start 2025 off on the right foot? What if you had an exper

Dec 8, 2023 • 11:29

Your Podcast Needs a Mission Statement

Your Podcast Needs a Mission Statement

Anyone can make a podcast, right? Just pull up a microphone, hit record, then publish it out to the world. While it can be that easy, it’s not always that straightforward, particularly if you’re looking to use your podcast as a source of revenue. If you’re not considering who you want to reach and what would actually help them, you’re just a person on a mic shouting into the void. With just a little attention to your intentions, you won’t just have a tuned-in, active audience, but you’l

Dec 7, 2023 • 10:14

Workflow Recommendation: American History Tellers

Workflow Recommendation: American History Tellers

A recent favorite podcast of mine is American History Tellers from Wondery. After finding History Daily back in April, I followed host Lindsay Graham’s work more closely — I was already a fan of him from American Elections: Wicked Game and 1865. One of the great things History Daily does is a “Saturday Matinee” episode, where they publish a full episode of another podcast. And in October of this year, he used that slot to promote the latest American History Tellers series on the Salem W

Dec 6, 2023 • 5:32

Descript is the Swiss Army Knife of Podcasting

Descript is the Swiss Army Knife of Podcasting

Batman’s utility belt. The Doctor’s Screwdriver from Doctor Who. Tommy Pickles’ toy Screwdriver1. These things could get our heroes out of whatever pinch they found themselves in.They were a tool for any occasion. And that’s what Descript is for Podcasters.Read the full article hereSign up for Podcast Advent Want to start 2025 off on the right foot? What if you had an expert ready to give you the exact steps you need to take to get unstuck — in your podcast, your business, and your proc

Dec 5, 2023 • 5:29

What's Your Christmas Song? (It's Podcast Advent!)

What's Your Christmas Song? (It's Podcast Advent!)

I am one of the unholy people who commits the seasonal crime of listening to Christmas music too early. I get the itch around early November, but exercise restraint until a week before Thanksgiving.Every year, I set aside some time to review and update both of my lists: the family-friendly one, and my personal list — a combination of classics and slightly more vulgar songs from my youth. This year, I came to a realization…Read the full article here*Sign up to have Podcast Advent deliver

Dec 4, 2023 • 10:54

Can long podcasts compete with short attention spans?

Can long podcasts compete with short attention spans?

I actually think there are two misconceptions here. The first is we have shorter attention spans. TikTok increased its video length to 10 minutes, and the sweet spot for YouTube appears to be 12-20 minutes. People’s attention spans are short when they don’t care about the content. But when it’s good content, we can capture their attention.And Podcasters can absolutely leverage short-form content, with just a little extra effort. They can keep the camera on while they record their podcas

Dec 1, 2023 • 6:08

Sometimes you need to record twice

Sometimes you need to record twice

I had a rough weekend a while back, my friends. One Thursday I started to feel sick with the plague my children brought home from school. And I thought I had successfully avoided it.Still, I was feeling well enough to write scripts for one of my solo episodes before resting up. I figured I'd record it on Saturday...after I did rest.And I did. But it was a disaster. I was rambling, coughing, getting winded, and stopping...a lot. It was not quality content.I could have just released that,

Nov 30, 2023 • 6:05

Find Your Bottle Neck

Find Your Bottle Neck

One of my least favorite things in the whole world is traffic. Mostly because traffic without a big causal event (like an accident, or road work) has always been super confusion to me. It seems like there no traffic, then traffic for NO reason, then all of a sudden it's gone. But the truth is, traffic is usually not due to one big event. It's a bunch of little things that add up to one big bottleneck. Your podcast process can be similar. Here's how to prevent the bottleneck.  Want to st

Nov 29, 2023 • 8:45

How Friends Grew Their Viewership (and How You Can, Too)

How Friends Grew Their Viewership (and How You Can, Too)

I'm a huge Friends fan. Like...watch the whole series multiple times per year. Did you know they did something in Season 1 to grow their viewership 25%? Season 1, Episode 16 was called, “The One with Two Parts, Part 1,” it was the first of a crossover event with two other NBC shows.Before landing the role of Phoebe on Friends, Lisa Kudrow was a waitress named Ursula on NBC’s hit show Mad About You, also set in NYC. The show wrote them as twin sisters, and Ursula was introduced to the Fr

Nov 28, 2023 • 6:19

The best way to answer “Who are you and what do you do?

The best way to answer “Who are you and what do you do?

I want you to think about the times you make introductions to people. Maybe you’re introducing a coworker to your spouse, or a friend from one area of your life to a friend in another area of your life. You likely say something like, “Bob, this is Jean. Jean, Bob. Bob is one of the best copywriters I know! And Jean is fantastic at graphic design.”What you don’t do is say, “Bob, Jean. Jean. Bob. Now tell each other what you do,” because they’d both be caught off-guard. If you ask me, “Wh

Nov 27, 2023 • 6:59

What Platform Should You Use for Memberships?

What Platform Should You Use for Memberships?

Let’s talk about memberships….specifically the platforms. In the last few years, setting up a membership has gone from “hire a developer to build a custom site” to “I barely need a dedicated website anymore.” So let’s look at a few options that are good for podcast memberships.  Memberful. They are really trying to corner the market on podcast memberships, and they’re doing a good job. Rich features, lots of integrations, and is free to start. The only drawback in my eyes is the price:

Nov 17, 2023 • 10:23

Membership Perks: Low Effort, High Value

Membership Perks: Low Effort, High Value

Membership…that is, charging a listener monthly for bonus content…is a great way to make money with your podcast. But you need to be cautious. It’s tempting to offer a TON of bonuses to make the membership seem more valuable.But what if no one…or even worse…ONE person…signed up. If one person signs up, you’re on the hook for all of those extras.Instead, take this approach:First, test the waters. Ask your mailing list or listeners what they want to see more of. Don’t ask them if they wou

Nov 16, 2023 • 6:38

Breaking Down The Breakdown: A Grand Experiment in Branded Podcasts

Breaking Down The Breakdown: A Grand Experiment in Branded Podcasts

“You either die a hero, or you live long enough to see yourself become the villain.” Aaron Eckhart’s version of Harvey Dent said that in Christopher Nolan’s penultimate Batman film, The Dark Knight.Since its release in 2008, that quote has been referenced and misappropriated to fit situations because, let’s be honest, it’s a cool quote.Well, you can add another reference to the pile because it’s the first quote that came to mind when I thought about prolific podcaster Matt Medeiros: “Yo

Nov 15, 2023 • 25:40

Creating Short Form Videos

Creating Short Form Videos

I’ve decided –  with a push from my new video editor, Zach – to create short-form videos for episodes. This required me to do a couple of things.The first is actually recording video. I’ve toyed with this in the past, and with other podcasts, but I’ve never done it consistently for How I Built It.Part of it was that I never thought straight interviews were compelling videos. But the other part was I didn’t think the effort for short form was worth it.It still might not be. But now I’m w

Nov 14, 2023 • 7:07

Share Your Journey

Share Your Journey

Earlier this year, I had 2 conversations that really shaped how I view making content moving forwardThe first was Tim Stoddart of Copyblogger. He’s a prolific writer, a fantastic business owner, and super down-to-earth.He told me he doesn’t like the term “build in public.” He prefers to say, “Share your journey.”I love this because you’re not giving people a blueprint to follow (despite what the Thread Bois says).You’re telling people what you’re doing, and what’s working for YOU.Then I

Nov 13, 2023 • 5:52

Grow Your Podcast with These 5 Steps

Grow Your Podcast with These 5 Steps

Here are 5 things you can do to grow your podcast:1. Get a Decent Mic. You don’t need to spend $400, but you should use a decent USB mic. I recommend the ATR-2100x2. Don’t just record and release. Too many people just record a Zoom call and release it as a podcast. Listeners expect more than that these days.3. Do a little research. Don’t go in cold. If you’re interviewing someone, do some background work on them and don’t have them introduce themselves — get right to the heart of the in

Nov 10, 2023 • 8:36

Use Dynamic Content for Timely CTAs

Use Dynamic Content for Timely CTAs

Today I want to talk to you about DAI, or Dynamic Ad Insertion. DAI is a way for you to automatically insert ads (or any audio clip) into your already produced podcast episodes. There are lots of services that allow this, like Transistor and Buzzsprout, which makes it super easy. The way it works is this:You upload your episodesYou upload the audio clip you want dynamically insertedYou mark whether it’s a pre-roll, post-roll, or mid-roll ad You can also (based on the service) set an exp

Nov 9, 2023 • 6:29

Everything That Goes Into Making a Daily Podcast

Everything That Goes Into Making a Daily Podcast

There’s a myth that if you do something for 21 days, it becomes a habit. I say it’s a myth because it’s been debunked. Several times.The truth is, no matter how long a habit takes you to form, the more complicated it is, the more easily broken it is.So producing a podcast is likely not a habit you’re forming. It’s work you’re doing, as efficiently as possible, without sacrificing content. But listening to a podcast, that can be a habit.It’s why I often tell my clients and students that

Nov 8, 2023 • 22:07

Stop Using Zoom to Record Your Podcast

Stop Using Zoom to Record Your Podcast

In an episode of the now-retired show Podcast Pontifications, Evo Terra drops a truth bomb for all the “record to tape” or “record and release” podcasters:But if you look at the larger universe of podcasting, which is now millions of podcasts strong, you’ll see that podcast listeners are voting for the kinds of shows that take more time and care than can be put into a linear record and release style of podcast.He was talking about people who record a show and then release it as is (know

Nov 7, 2023 • 7:39

The Perfect Way to Describe Your Podcast (and get more listeners)

The Perfect Way to Describe Your Podcast (and get more listeners)

Does anyone know you so well, they can describe you in a single sentence?When I was at Craft + Commerce, Mike Pacchione gave some great advice for when you tell stories:When describing someone, use a single sentence that instantly tells the listener who they are. Here’s an example:My dad always told people, “Joe would argue with Jesus Christ if he came off the cross.”You probably think I’m…opinionated, to put it nicely.You should do the same thing with your podcast, and episodes.What wo

Nov 6, 2023 • 7:16

Do Short-form Teaser Videos on TikTok

Do Short-form Teaser Videos on TikTok

One way to grow your podcast audience is to leverage the audience you have on other platforms. Short-form video can be a particularly effective medium here because many of those platforms, like TikTik, prioritize discovery over followers. So here's what you do: 1) Record a short-form video (vertical, 60 seconds long) taking about one thing from a recent podcast interview or episode. I try to do this right after I record the episode so it's fresh in my mind. 2) Upload it to TikTok, Insta

Nov 3, 2023 • 7:14

Listener Donations: Make it Easy!

Listener Donations: Make it Easy!

One low barrier for entry these days is asking for donations from listeners. It likely won’t be a huge money maker at first, but it’s an easier sell than a membership. When a listener really enjoys your content, they can send you a few bucks.So what are some platforms that make it as easy as possible for listeners to donate? Here are three: Buy Me a Coffee : Popular among podcasters, Buy Me A Coffee allows you to create a profile, connect a Stripe account, and start accepting donations

Nov 2, 2023 • 6:59

Podcast Audit: How to Grow the Brand Your Passion Podcast

Podcast Audit: How to Grow the Brand Your Passion Podcast

The #1 question potential listeners will ask when they find your podcast is, "What's in it for me."Optimize for that question and that experience and you will get more listeners.This was the crux of what we covered when Hollie Arnett  hired me for a podcast audit of her show, Brand Your Podcast. In this episode we'll cover the Top 8 takeaways from that audit, as well as what Hollie should do next. If you want to get your own Podcast Growth Audit, you can do so here: https://podcastlifto

Nov 1, 2023 • 20:31

Transcripts Help Grow Your Podcast

Transcripts Help Grow Your Podcast

Something that many new podcasters are resistant to is transcripts, and it’s perfectly understandable why. The free/cheap AI-generated ends up taking more work because they aren’t super accurate, and human-written ones cost a lot of money that many podcasters feel they don’t have.But if you want to grow your podcast, you need transcripts. And let's be honest: the AI-generated transcripts are WAY more accurate today than even 6 months ago.Not only do they make your show accessible to tho

Oct 31, 2023 • 8:39

Placing Your Call to Action

Placing Your Call to Action

We’ve all had the experience of an over-eager salesperson. The moment they see you, you're marked as a potential sale and you’re immediately asked if you want to buy whatever they’re selling. And even if you walked into the store, expressing some level of interest, it still feels icky.That's kind of what it feels like when you open your podcast with a CTA.  Want to start 2025 off on the right foot? What if you had an expert ready to give you the exact steps you need to take to get unstu

Oct 30, 2023 • 6:21

Have You Considered a Private Podcast?

Have You Considered a Private Podcast?

People love bonus content. They love a look behind the scenes. And they love exclusivity.For these reasons, and plenty more, private podcasting is a great way to make money. But what is a private podcast?Put in the clearest terms, a private podcast is one that only certain people can access. Maybe they are students in a class, employees at a company, or members of club.Use CasesWith a private podcast, you can charge for access and give people a private link to your feed. This works supe

Oct 27, 2023 • 6:13

Growth Hack: Delete "In this episode" From Descriptions

Growth Hack: Delete "In this episode" From Descriptions

A few emails ago I told you to stop putting episode numbers in titles because it doesn't entice listeners. It doesn't give them any information about the episode. The same thing goes with starting your descriptions with, "In this episode..." I understand why you'd want to use it, but people looking at podcasts will already know this is an episode. "In this episode" takes up precious space in search engines that could be used for something better...something that is more pertinent to the

Oct 26, 2023 • 4:00

All the Benefits of a Brand Focused Podcast for Justin Jackson and Transistor

All the Benefits of a Brand Focused Podcast for Justin Jackson and Transistor

It feels fitting that Justin Jackson and Jon Buda referenced 37signals in their very first episode of Build Your SaaS because they were “eating their own dog food,” or “dogfooding” their product.They were launching a podcast about building a podcast hosting company, which they were using to host their podcast.What does this have to do with 37signals? They are perhaps the best example of dogfooding in the modern era1.But the podcast became more than just a way for them to dog food their

Oct 25, 2023 • 20:46

Do a Behind the Scenes Episode

Do a Behind the Scenes Episode

Don't you love a good peek behind the curtain?I do. It helps me get a concrete look at how to do things, and by extension, how I can do things. That's why you should do a Behind the Scenes episode.Show your listeners how you built a product, service, or process. Be detailed about it! It will prove that you think through your problems to find good solutions. This is another trust-builder.Bonus idea: Use these episodes to build your list. Maybe do a 2-parter, where listeners get the secon

Oct 24, 2023 • 5:37

How to Figure Out What to Automate

How to Figure Out What to Automate

Imagine being told you need to get your wedding, and that’s it. No time. No date. No location. Just, “You need to get to your wedding.”You’d feel kind of stuck, right? Surely there are people who know that information. You’d think it would be part and parcel with, “You need to get to your wedding.”That’s kind of how it feels when someone tells you, “You need to automate.”What should you automate? How should you automate it? How do you know if you can automate it?Well, there are a number

Oct 23, 2023 • 6:47

Episode Idea: Customer Spotlight

Episode Idea: Customer Spotlight

Some people don’t like talking about themselves all the time. And that’s perfectly fine. A great way to get content without making it self-centered is by highlighting someone else’s success. That’s why today’s episode is client/customer spotlights.Listeners love content they can relate to. If you can pick a customer or client and highlight how they’ve been able to improve using your product or service, that will be great content for you.Be sure to make the episode about the client, and

Oct 20, 2023 • 5:10

When to Reach Out to Sponsors

When to Reach Out to Sponsors

When it comes to Podcast sponsorship outreach, you likely will think you need a few weeks lead time. But you probably need a month or more. So today’s tip: Start way before you think you need to.Most brands/sponsors aren’t ready to drop money as soon as you email them, or even within the same week. And bigger brands might have a NET-30 or NET-60 payment schedule for invoices, meaning that money won’t even come in for a while.So don’t start when you see you need sponsors for upcoming epi

Oct 19, 2023 • 4:08

How Jay Clouse is Taking the Walt Disney Approach with his Podcast

How Jay Clouse is Taking the Walt Disney Approach with his Podcast

Imagine creating not one, not two, but THREE versions of every podcast episode you produce.That’s what Jay Clouse does with Creator Science. See, last year he made the decision to make his podcast “YouTube-first,” which means focusing on video production, then mastering it for audio.If you produce a podcast, you already know that it’s time-consuming. While Christina Nicholson showed us it doesn’t have to take a lot of time for you personally, there’s still a lot that goes into an episod

Oct 18, 2023 • 27:38

Growth Hack: Stop Putting Episode Number in the Title

Growth Hack: Stop Putting Episode Number in the Title

Quite often, I see podcasters sharing their podcast episodes and they've titled something like: Episode 12: Jim RodgersWould you click on this if you came across it on social media? Probably not. This doesn't tell you anything about what you'll learn in the episode. Even worse, this does nothing for SEO...most people aren't randomly Googling episode numbers.Stop putting the episode number in your title. Your episodes should be treated as any other searchable content. That means a title

Oct 17, 2023 • 5:27

Have You Considered Mini Podcasting?

Have You Considered Mini Podcasting?

Something that turns lots of people away from podcasting (both before and after starting) is how much time and work it takes. But you don't need long interview shows. In fact, there's a new type of podcast that's gaining popular: the mini podcast. Here's why starting a mini-podcast (or pivoting your current show that way) might be a good idea: They are usually less than 20 minutesThey're generally solo shows (no coordinating guests)They allow you to showcase your expertiseThey are easie

Oct 16, 2023 • 5:51

Doing it Wrong: "I can just record and release."

Doing it Wrong: "I can just record and release."

I know it’s tempting. You fire up Zoom, hit record, and just release the combined audio into your podcast feed.That’s called record and release. Lots of podcasters do it. It even works for some people. But it won’t work for you.Here’s why.The podcasters doing this have likely already accumulated a big audience. Back when the best way to record a podcast was Skype and eCamm Call Recorder. Back when it was a lot harder to launch a podcast, so just the act of publishing one at all showed y

Oct 13, 2023 • 5:52

Is Your Podcast Everywhere?

Is Your Podcast Everywhere?

When you launched your podcast, you likely knew to submit to Apple Podcasts. And that covers a good number of bases. Most small directories pull from Apple. But not all of them. Spotify, for example, does not. You need to submit to them separately. The same goes for Amazon.Plus there are lots of other niche directories you want to be in: Podcaster, GoodPods, and more. BuzzSprout has a good list here.But you also want to be on YouTube. YouTube is driving growth for podcasting, and they a

Oct 12, 2023 • 6:01

How Christina Nicholson Uses Her Podcast for Lead Generation in her Business

How Christina Nicholson Uses Her Podcast for Lead Generation in her Business

Have you ever wondered why something gets put on TV? I know I have.That’s what makes Christina Nicholson’s show, Become a Media Maven, so interesting from a content standpoint.From a process standpoint, the show has been around since 2018 and has evolved and adapted to the changing landscape. This has helped Christina keep the show relevant without adding a ton more work to her plate. It’s also what has allowed her to focus on lead generation.Let’s take a look at what inspired the chang

Oct 11, 2023 • 22:58

Making Time to Podcast (Without Taking Up All Your Time)

Making Time to Podcast (Without Taking Up All Your Time)

Have you ever thought, "I don't have time to podcast," ?When I ask people what’s stopping them from launching or continuing their show, this is the number one concern I'm told.Podcasting is definitely time-consuming, but it doesn’t have to take up all your time! There are a few things you can do to clear time on your calendar:Start small. You don’t need a 2-hour podcast to start. One of the longest-running, most popular podcasts, Stuff You Should Know, started with 6-minute episodes.You

Oct 10, 2023 • 6:39

Your Network is Your Show's Lifeblood

Your Network is Your Show's Lifeblood

Do you want to know how I got my podcasts sponsored before launching? How I get big-name guests? How I get my show off the ground in the first place?It was my network. It was the relationships I formed by being a professional, trustworthy person. I suspect you have one too. It's important to leverage in, especially in the beginning.That's also why it's important to clearly define your show and who it targets. But that's a tip for another day. So for today, I want you to think about who'

Oct 9, 2023 • 4:08

Don't Try to do Everything

Don't Try to do Everything

Podcasting, as you likely know by this point, is a TON of work. You need to launch, which is one project. But then you need to keep the show going. For every episode, you need to research, write/outline, record, edit, publish and promote. It's a TON of work, especially if you do it weekly. But what if you didn't have to do everything?I'm a big fan of automating and delegating work, which is why I want to share two resources with you today. The first is a few ideas for automating tasks y

Oct 6, 2023 • 7:27

Monetize Without Being Smarmy: The SMASH Framework

Monetize Without Being Smarmy: The SMASH Framework

A common question I get is, “how can I make money with my podcast.” But what most people don’t realize is sponsorship isn’t the only way. So for today’s tip, I want to share with you my SMASH framework – 5 ways to make money with your podcast:S: Sponsorship -The most common way people think of to monetize their podcast because it’s the most visible. You get a company to give you money in order to advertise on your show.M: Membership - Another commonly known way to monetize. Instead of a

Oct 5, 2023 • 7:59

How the Trailer Park Podcast Got 10,000 Downloads in 6 Weeks

How the Trailer Park Podcast Got 10,000 Downloads in 6 Weeks

Arielle Nissenblatt eats, sleeps, and breathes podcasts.Her main job is with a podcast company.Her newsletter is all about podcast curation.She runs a podcast community on Discord.She loves podcasts so much that she, along with her co-host Tim Villegas, produce a podcast about podcasts. Well really, about podcast trailers specifically. It’s called Trailer Park.You might think that this is too niche, but they got 10,000 downloads in just a few weeks. Their outreach process was crucial to

Oct 4, 2023 • 20:36

Build Your Email List

Build Your Email List

Something I overlooked for a long time was using my podcast to build my email list. I was so focused on everything else — getting it launched, finding guests, and you know, getting people to actually listen — that I completely ignored building my mailing list.But your email list is the best way to capture your audience — the only direct line you have to them, since podcast subscriptions are a scattered mess, and a black box.Through your email list, you can share episodes, better engage

Oct 3, 2023 • 4:50

How to be a Consistent Podcaster

How to be a Consistent Podcaster

“I can’t be consistent” is a common misconception in podcasting! I was worried about this too, and I’ve publishing at least 1 show weekly for over 6 years. During certain times, it’s 3 weekly shows! So how can you be more consistent? I recommend that you:Capture Ideas constantly. I always have a way to capture an idea when it hits me, from a pen and paper, to a voice activated note that logs whatever I say. Idea capture is the lynchpin of consistency.Repurpose content from your blog, n

Oct 2, 2023 • 4:00

How Podcasters Can Get Good Stories from Bad Interviews (Coaching Call)

How Podcasters Can Get Good Stories from Bad Interviews (Coaching Call)

Amie was struggling to get good conversations from her legally technical guests, so she reached out for a coaching call where we discussed a number of things: - Weaving story into the answers your guests give- The importance of a pre-interview- How to make sure your guest gives the best stuff during the recording- Permission to nix a bad interview. If you want your own coaching call, head to https://podcastliftoff.com/coaching/ - Mention this and the permission to publish YOURS, and I'l

Jul 30, 2023 • 24:16

Season 4 is Coming and the Show is Better Than Ever

Season 4 is Coming and the Show is Better Than Ever

You love your podcast, but you spend too much time on. Don't worry! You're not alone. After my first daughter was born in 2017, I noticed a monumental shift in my time. I used to run a side hustle nearly full time, while also maintaining a full time job. But, as they say, kids change everything. I didn’t seem to have enough time in the day to run my own business, while also making time for my family. Then our babysitter quit.I knew it was time to make a change or drowned.  ★ Support

Jul 3, 2023 • 3:00

Can Generative AI Help Us Be Better Podcasters?

Can Generative AI Help Us Be Better Podcasters?

You know what the problem with most podcast repurposing tools is? As programmers say, garbage in, garbage out. If your inputs are bad, your outputs are bad. So today, we're going to look at how the hero's journey can help us write better podcast episodes, and that, in-turn, will give us better inputs for AI for content repurposing (AND planning). LinksCan Generative AI Help Us Be Better Podcasters?How AI Tools Can Benefit Podcasters: A Deep Dive Want to start 2025 off on the right foot?

Jun 1, 2023 • 16:26

How AI Tools Can Benefit Podcasters: A Deep Dive

How AI Tools Can Benefit Podcasters: A Deep Dive

Today, I explore the world of generative AI for podcasters. You'll learn how podcasters can benefit from AI tools like ChatGPT, Descript, and others for research, summarization, scheduling, and script writing. While AI can assist with various parts of the process, we need to remember it cannot replace the emotional connection created by a human’s voice. Don’t miss out on this practical episode full of tips for podcasters looking to incorporate AI into their workflow.LinksChatGPTRaycastC

May 18, 2023 • 21:42

My Most Important Workflow: Booking Podcast Guests

My Most Important Workflow: Booking Podcast Guests

Booking podcast guests can be a mess without the right tools. Missing one step can mean a bad recording, forgotten instructions, or unprepared interviewees. They might never get the right invite, or the right link. That’s why I’ve automated my entire podcast guest booking process. I don't need to remember anything, and my guests fully know what to expect. Today, I’m going to show you this crucial podcast workflow and how I automate booking guests for my podcast.Links/ResourcesHow to Eas

May 11, 2023 • 18:34

How I Automate and Delegate my Podcasts

How I Automate and Delegate my Podcasts

Recently, I was on a panel where someone asked, “How can you possibly run 3 podcasts? I struggle with one!”The clearest answer is I’ve been doing this for 10 years. Because of that, I have a clear system in place for how I create podcast content. At the heart of that is automation and delegation. When it comes to automating your podcast, you probably have a few important roles: Creating the contentTalkingGenerating incomeEverything else can be removed from your plate. Here’s what I do w

May 4, 2023 • 22:13

9 Bad Pitch Archetypes to Avoid in Your Own Pitches

9 Bad Pitch Archetypes to Avoid in Your Own Pitches

Want to get on more podcasts? There's something you need to know.There are SO many bad podcast pitches. From the shameless to the clueless, standing out is as easy as showing the host you care more about their audience than about your personal PR.To do that, AVOID these Bad Pitch Archetypes.LinksCheck out the artworkAre You an Effective Podcast Guest?The RIGHT Way to Pitch Podcasts ★ Support this podcast ★

Apr 27, 2023 • 18:44

The RIGHT Way to Pitch Podcasts

The RIGHT Way to Pitch Podcasts

Going on someone’s podcast can be a great way to establish your authority and promote your work, right? Wrong. Well…it is right, but it shouldn’t be your primary motive. Much like how the intentions behind your actions get you into The Good Place, your intentions for reaching out to a podcast host and coming on the show also need to be good. Otherwise, the host and the audience will see right through it. So how do you get on someone’s podcast? Show NotesHow to Get Yourself on Someone's

Apr 19, 2023 • 17:14

Repurpose for Success: Your Content Flywheel

Repurpose for Success: Your Content Flywheel

Content reuse is a tale as old as time. Disney, when making Robin Hood, famously re-used stills from Snow White and The Jungle Book in order to save money when their budgets were low. While the discovery of this practice was frowned upon for Disney, we should look at it as a smart thing. We're saving time where you reusing our message to reach new people. That's why, in today's episode, I'm going to teach you all about my Content Flywheel. Show Notes Check out my content flywheel How can I turn

Apr 13, 2023 • 17:17

Repurpose for Success: Your Content Flywheel

Repurpose for Success: Your Content Flywheel

Content reuse is a tale as old as time. Disney, when making Robin Hood, famously re-used stills from Snow White and The Jungle Book in order to save money when their budgets were low. While the discovery of this practice was frowned upon for Disney, we should look at it as a smart thing. We're saving time where you reusing our message to reach new people. That's why, in today's episode, I'm going to teach you all about my Content Flywheel. Show NotesCheck out my content flywheelHow can

Apr 13, 2023 • 17:35

Are You an Effective Podcast Guest?

Are You an Effective Podcast Guest?

Are you an effective podcast guest? Much like podcast swaps, this can be a great way to grow your show. But you need to do a good job! So how can you be an effective podcast guest? I have 3 tips:  Provide Value. Ask the host about their audience, what their problems are, and do you best to offer actionable advice. Don’t self-promote too much. You don’t want to come off as salesy or smarmy the whole time. If you’re only pushing your own stuff, you’re not providing value…and it’s obvious.

Apr 6, 2023 • 18:12

Are You an Effective Podcast Guest?

Are You an Effective Podcast Guest?

Are you an effective podcast guest? Much like podcast swaps, this can be a great way to grow your show. But you need to do a good job! So how can you be an effective podcast guest? I have 3 tips:   Provide Value. Ask the host about their audience, what their problems are, and do you best to offer actionable advice.  Don’t self-promote too much. You don’t want to come off as salesy or smarmy the whole time. If you’re only pushing your own stuff, you’re not providing value…and it’s obvious.  Have

Apr 6, 2023 • 17:54

What Gen-Z Listening Habits Mean for Podcasting

What Gen-Z Listening Habits Mean for Podcasting

Recently, I had the privilege of speaking at my high school alma mater’s Career Day about being a podcast coach and content creator.It was an opportunity to teach students about what I do, but it was also a learning opportunity for me. I’ve been listening to podcasts essentially since some of these students were in diapers (or even before they were born). I’ve been podcasting since they were my oldest daughter’s age.What I found was fascinating. Show NotesRead the articleCheck out Podca

Mar 30, 2023 • 16:29

What Gen-Z Listening Habits Mean for Podcasting

What Gen-Z Listening Habits Mean for Podcasting

Recently, I had the privilege of speaking at my high school alma mater’s Career Day about being a podcast coach and content creator.It was an opportunity to teach students about what I do, but it was also a learning opportunity for me. I’ve been listening to podcasts essentially since some of these students were in diapers (or even before they were born). I’ve been podcasting since they were my oldest daughter’s age.What I found was fascinating. Show Notes Read the article Check out Podcast Mast

Mar 30, 2023 • 16:11

Use Your Podcast to Build Your Authority

Use Your Podcast to Build Your Authority

Are you using your podcast to build your own authority? Most people aren't. See, if you have an interview podcast, you probably aren’t. Instead, I recommend you do this:1. Start working in short, 20 minute or less episodes into your show. 2. Pick topics that allow you to showcase your expertise and solve a problem.3. Have a super clear CTA to join your mailing list or schedule a free call.If you’re a coach, course creator, or author, these episodes will be an incredible way for your to

Mar 22, 2023 • 11:30

Use Your Podcast to Build Your Authority

Use Your Podcast to Build Your Authority

Are you using your podcast to build your own authority? Most people aren't. See, if you have an interview podcast, you probably aren’t. Instead, I recommend you do this:1. Start working in short, 20 minute or less episodes into your show. 2. Pick topics that allow you to showcase your expertise and solve a problem.3. Have a super clear CTA to join your mailing list or schedule a free call.If you’re a coach, course creator, or author, these episodes will be an incredible way for your to get liste

Mar 22, 2023 • 11:12

A Podcast Post Mortem with Trudie Avery [Coaching Call]

A Podcast Post Mortem with Trudie Avery [Coaching Call]

We've got another coaching call for you today, but it's a little bit different than the other coaching calls that I've done. That's because Trudie Avery is shutting down her podcast. So instead of a coaching call on what she can do to improve her podcast, we're doing a little bit of a post-mortem. Trudie's biggest problem, as you'll come to find out, is positioning. She is a branding expert, but her show was about starting a brand new business. So what we discuss is passion projects versus proje

Mar 15, 2023 • 27:50

A Podcast Post Mortem with Trudie Avery [Coaching Call]

A Podcast Post Mortem with Trudie Avery [Coaching Call]

We've got another coaching call for you today, but it's a little bit different than the other coaching calls that I've done. That's because Trudie Avery is shutting down her podcast. So instead of a coaching call on what she can do to improve her podcast, we're doing a little bit of a post-mortem. Trudie's biggest problem, as you'll come to find out, is positioning. She is a branding expert, but her show was about starting a brand new business. So what we discuss is passion projects ver

Mar 15, 2023 • 29:19

Podcasts are Coming to YouTube Music

Podcasts are Coming to YouTube Music

Over the past several months, I’ve covered YouTube a few times, and made the arguments for and against video in podcasting. And if you’re in the “I don’t want to add video to my podcast” camp, there’s good news that came out of Hot Pod Summit ’23.Head of YouTube Podcasting Kai Chuk was in attendance and announced that podcasts are coming to YouTube Music — but that’s not all he announced.Read the full article hereShow NotesPodcasts are coming to YouTube MusicJoin the Profitable Podcaste

Mar 9, 2023 • 13:59

Podcasts are Coming to YouTube Music

Podcasts are Coming to YouTube Music

Over the past several months, I’ve covered YouTube a few times, and made the arguments for and against video in podcasting. And if you’re in the “I don’t want to add video to my podcast” camp, there’s good news that came out of Hot Pod Summit ’23.Head of YouTube Podcasting Kai Chuk was in attendance and announced that podcasts are coming to YouTube Music — but that’s not all he announced.Read the full article hereShow Notes Podcasts are coming to YouTube Music Join the Profitable Podcaster Progr

Mar 9, 2023 • 12:30

Podcast Audit: The Lovable Survivor

Podcast Audit: The Lovable Survivor

There are a lot of moving parts to launching and producing a podcast! Lots you need to think about...not just about putting the content together and recording it and editing, but about how you present your show. Last week , I shared with you my 7-Point Framework for podcast growth. I also shared with you that I am offering podcasts audits, where I apply that framework and give you objective and honest feedback on how you can grow your show.  Today, I'm excited to bring you one of those audits.Sh

Mar 2, 2023 • 19:27

Podcast Audit: The Lovable Survivor

Podcast Audit: The Lovable Survivor

There are a lot of moving parts to launching and producing a podcast! Lots you need to think about...not just about putting the content together and recording it and editing, but about how you present your show. Last week , I shared with you my 7-Point Framework for podcast growth. I also shared with you that I am offering podcasts audits, where I apply that framework and give you objective and honest feedback on how you can grow your show.  Today, I'm excited to bring you one of those

Mar 2, 2023 • 20:56

How to Grow Your Podcast Using the 7-Point Growth Framework

How to Grow Your Podcast Using the 7-Point Growth Framework

One of the biggest struggles for podcasters is growth. Getting more downloads, more engaged listeners, more leads! That’s why I put together a 7-point podcast growth framework. If you want to grow your show, do these 7 things:  Make sure you’re in all the podcast directories Review Title and Description Review of Episode titles and descriptions to attract more listeners (and for SEO) Rework your CTA Be intentional with your intro/first 60 seconds Identify podcasts for episode swaps Figure out ho

Feb 23, 2023 • 17:36

How to Grow Your Podcast Using the 7-Point Growth Framework

How to Grow Your Podcast Using the 7-Point Growth Framework

One of the biggest struggles for podcasters is growth. Getting more downloads, more engaged listeners, more leads! That’s why I put together a 7-point podcast growth framework. If you want to grow your show, do these 7 things: Make sure you’re in all the podcast directoriesReview Title and DescriptionReview of Episode titles and descriptions to attract more listeners (and for SEO)Rework your CTABe intentional with your intro/first 60 secondsIdentify podcasts for episode swapsFigure out

Feb 23, 2023 • 19:05

Is Your Podcast a Painkiller?

Is Your Podcast a Painkiller?

Are most of the podcasts you listen to for fun, or for growth? If you're like 74% of podcast listeners, you listen to podcasts to learn new things. That's why your podcast should be a painkiller. And today, I'm going to give you all the reasons why. Show Notes Painkillers vs. Vitamins 3 Questions You NEED to Answer to Have a Profitable Podcast (Show's Mission Statement) Don't burn out trying to create content for your podcast! Create your own content flywheel through my free webinar. Register to

Feb 16, 2023 • 16:59

Is Your Podcast a Painkiller?

Is Your Podcast a Painkiller?

Are most of the podcasts you listen to for fun, or for growth? If you're like 74% of podcast listeners, you listen to podcasts to learn new things. That's why your podcast should be a painkiller. And today, I'm going to give you all the reasons why. Show NotesPainkillers vs. Vitamins3 Questions You NEED to Answer to Have a Profitable Podcast (Show's Mission Statement)Don't burn out trying to create content for your podcast! Create your own content flywheel through my free webinar. Regis

Feb 16, 2023 • 18:28

What Would You Do with an Extra 10 Hours Per Month?

What Would You Do with an Extra 10 Hours Per Month?

Tell me if this sounds familiar: you have a great interview with a guest. Now it’s time to edit. You’re using software you’re still kind of learning. And this interview has a slightly different issue you haven’t seen before, so you’re watching YouTube videos on how to remove AC hum from your guest’s audio. You feel like you said “um” too much so you’re trying to remove some, but not all of them. You don’t want to sound unnatural.Even though the interview was only 30 minutes, the edit takes 2 hou

Feb 9, 2023 • 12:54

What Would You Do with an Extra 10 Hours Per Month?

What Would You Do with an Extra 10 Hours Per Month?

Tell me if this sounds familiar: you have a great interview with a guest. Now it’s time to edit. You’re using software you’re still kind of learning. And this interview has a slightly different issue you haven’t seen before, so you’re watching YouTube videos on how to remove AC hum from your guest’s audio. You feel like you said “um” too much so you’re trying to remove some, but not all of them. You don’t want to sound unnatural.Even though the interview was only 30 minutes, the edit ta

Feb 9, 2023 • 14:23

How can I turn my newsletter into a podcast?

How can I turn my newsletter into a podcast?

Want to know a secret that saves me a TON of time (and can save YOU time too)?This podcast isn’t the only place you’ll see this content. You’ll see it on Instagram, on LinkedIn, and in my newsletter. The process is easier than you’d think. Here’s how mine works. Show NotesSave Time! 7 Things You Can Automate for Your Podcast TODAYHow to Add a Google Doc in a Specific Folder with Your Stream DeckSwitching to MakeFirst, I put the text of these posts into a Google Doc. This ensures that bo

Feb 2, 2023 • 17:34

How can I turn my newsletter into a podcast?

How can I turn my newsletter into a podcast?

Want to know a secret that saves me a TON of time (and can save YOU time too)?This podcast isn’t the only place you’ll see this content. You’ll see it on Instagram, on LinkedIn, and in my newsletter. The process is easier than you’d think. Here’s how mine works. Show Notes Save Time! 7 Things You Can Automate for Your Podcast TODAY How to Add a Google Doc in a Specific Folder with Your Stream Deck Switching to Make First, I put the text of these posts into a Google Doc. This ensures that both my

Feb 2, 2023 • 16:05

Save Time! 7 Things You Can Automate for Your Podcast TODAY

Save Time! 7 Things You Can Automate for Your Podcast TODAY

Podcasting is a TON of work -- it's no wonder 75% don't make it past 7 episodes. But it can be easier through automation...and you don't need to be super technical to automate some aspects of your podcast! Here are 7 things you can automate for your podcast today. Get the Podcast Automation PackShow Notes Calendly Buzzsprout Descript ConvertKit Repurpose Castos Airtable Don't burn out trying to create content for your podcast! Create your own content flywheel through my free webinar. Register to

Jan 26, 2023 • 19:33

Save Time! 7 Things You Can Automate for Your Podcast TODAY

Save Time! 7 Things You Can Automate for Your Podcast TODAY

Podcasting is a TON of work -- it's no wonder 75% don't make it past 7 episodes. But it can be easier through automation...and you don't need to be super technical to automate some aspects of your podcast! Here are 7 things you can automate for your podcast today. Get the Podcast Automation PackShow NotesCalendlyBuzzsproutDescriptConvertKitRepurposeCastosAirtableDon't burn out trying to create content for your podcast! Create your own content flywheel through my free webinar. Register t

Jan 26, 2023 • 21:02

Coaching Call: Improving Your Production Process with Aaron Lee

Coaching Call: Improving Your Production Process with Aaron Lee

Today’s episode is the first in a new series of coaching calls I’m doing for the show. I’m talking to Aaron Lee, who got his start in radio before pivoting to podcasting in late 2020. He’s seeking advice on how to improve his process, how to turn his podcast into lead gen for consulting, and get an answer to the question, “do I need transcripts?”Listen to Aaron's PodcastApply to have your own coaching call for the showDon't burn out trying to create content for your podcast! Create your

Jan 19, 2023 • 31:44

Coaching Call: Improving Your Production Process with Aaron Lee

Coaching Call: Improving Your Production Process with Aaron Lee

Today’s episode is the first in a new series of coaching calls I’m doing for the show. I’m talking to Aaron Lee, who got his start in radio before pivoting to podcasting in late 2020. He’s seeking advice on how to improve his process, how to turn his podcast into lead gen for consulting, and get an answer to the question, “do I need transcripts?” Listen to Aaron's Podcast Apply to have your own coaching call for the show Don't burn out trying to create content for your podcast! Create your own c

Jan 19, 2023 • 30:15

5 Places Where You Can Find Podcasts to Swap with TODAY

5 Places Where You Can Find Podcasts to Swap with TODAY

One of the most common questions I get when I tell people that they should do more podcast swaps is, "Where should I go to find podcasts to swap with?" You can just look on Apple Podcasts or reach out to the podcast that you listened to. But that might not be the best strategy. You want to find similar audiences -- look alike audiences where the listeners will be more likely to tune into your show.Here are 5 great places to look:Tink Media’s Podcast Swap database. There are people who’v

Jan 12, 2023 • 14:48

5 Places Where You Can Find Podcasts to Swap with TODAY

5 Places Where You Can Find Podcasts to Swap with TODAY

One of the most common questions I get when I tell people that they should do more podcast swaps is, "Where should I go to find podcasts to swap with?" You can just look on Apple Podcasts or reach out to the podcast that you listened to. But that might not be the best strategy. You want to find similar audiences -- look alike audiences where the listeners will be more likely to tune into your show.Here are 5 great places to look:Tink Media’s Podcast Swap database. There are people who’ve opted-i

Jan 12, 2023 • 13:19

6 Ways to Double Your Podcast Downloads in 2023

6 Ways to Double Your Podcast Downloads in 2023

Last year, I more than doubled my monthly downloads for my already popular podcast, How I Built It, from 34,000 downloads per month to 71,000 downloads per month. Today, I want to give you 6+ ways you can do the same thing. 1/ Podcast promo swaps. Easily the best way to do it. I saw a marked increase in the number of downloads on weeks I swapped promos with another podcaster. Why do you think Wonder, iHeart, and the other big networks do it? 2/ Feed drops. If you want to give an audience a taste

Jan 5, 2023 • 16:06

6 Ways to Double Your Podcast Downloads in 2023

6 Ways to Double Your Podcast Downloads in 2023

Last year, I more than doubled my monthly downloads for my already popular podcast, How I Built It, from 34,000 downloads per month to 71,000 downloads per month. Today, I want to give you 6+ ways you can do the same thing. 1/ Podcast promo swaps. Easily the best way to do it. I saw a marked increase in the number of downloads on weeks I swapped promos with another podcaster. Why do you think Wonder, iHeart, and the other big networks do it? 2/ Feed drops. If you want to give an audienc

Jan 5, 2023 • 17:35

All the Tools You Need to Launch a Mini Podcast

All the Tools You Need to Launch a Mini Podcast

I want you to start 2023 strong, so today I'm telling you all the tools you need to start a mini podcast. It's no secret I think a mini podcast is the way to go, but how do you get started? Is there a complicated process? The truth is, you only need 2 tools...but I'm going to tell you about a few more :-) Show Notes Free Podcast Planner Descript Buzzsprout Hover Switchy Canva ConvertKit Airtable Don't burn out trying to create content for your podcast! Create your own content flywheel through my

Dec 15, 2022 • 20:11

All the Tools You Need to Launch a Mini Podcast

All the Tools You Need to Launch a Mini Podcast

I want you to start 2023 strong, so today I'm telling you all the tools you need to start a mini podcast. It's no secret I think a mini podcast is the way to go, but how do you get started? Is there a complicated process? The truth is, you only need 2 tools...but I'm going to tell you about a few more :-) Show NotesFree Podcast PlannerDescriptBuzzsproutHoverSwitchyCanvaConvertKitAirtableDon't burn out trying to create content for your podcast! Create your own content flywheel through my

Dec 15, 2022 • 21:40

Setup Saturday 001: Multitude

Setup Saturday 001: Multitude

Welcoming to the first ever Setup Saturday, where I take a look at interesting podcast setups. I've partnered with my friend and longtime podcaster, Matt Medeiros and his new website, thepodcastsetup.com to bring you the gear and software that podcasters around the world use. This first setup is from podcast collective Multitude. Let's dive it! Show NotesCheck out Multitude's post on The Podcast SetupSubscribe to The Podcast SetupShure SM7bRME InterfaceZoom H3-VR Ambisonic and Binaural

Dec 10, 2022 • 14:52

Setup Saturday 001: Multitude

Setup Saturday 001: Multitude

Welcoming to the first ever Setup Saturday, where I take a look at interesting podcast setups. I've partnered with my friend and longtime podcaster, Matt Medeiros and his new website, thepodcastsetup.com to bring you the gear and software that podcasters around the world use. This first setup is from podcast collective Multitude. Let's dive it! Show Notes Check out Multitude's post on The Podcast Setup Subscribe to The Podcast Setup Shure SM7b RME Interface Zoom H3-VR Ambisonic and Binaural Reco

Dec 10, 2022 • 13:23

The Best Type of Podcast Sponsors (Especially if You Don’t Have a Lot of Downloads)

The Best Type of Podcast Sponsors (Especially if You Don’t Have a Lot of Downloads)

Not all sponsorship campaigns are created equal, and some are better for small podcasters than others. In fact, the best type of sponsorship for smaller podcasters is Awareness campaigns. They don't rely on ROI or number of conversions from listeners to buyers. They rely on you leveraging your trust to talk about their product. Here's what you can do to better pitch sponsors with awareness campaigns. Show NotesJustin Moore's Thread on the 3 types of brand campaignsHow to Calculate Your

Dec 8, 2022 • 22:37

The Best Type of Podcast Sponsors (Especially if You Don’t Have a Lot of Downloads)

The Best Type of Podcast Sponsors (Especially if You Don’t Have a Lot of Downloads)

Not all sponsorship campaigns are created equal, and some are better for small podcasters than others. In fact, the best type of sponsorship for smaller podcasters is Awareness campaigns. They don't rely on ROI or number of conversions from listeners to buyers. They rely on you leveraging your trust to talk about their product. Here's what you can do to better pitch sponsors with awareness campaigns. Show Notes Justin Moore's Thread on the 3 types of brand campaigns How to Calculate Your Overall

Dec 8, 2022 • 21:08

Making Money Through Podcast Memberships

Making Money Through Podcast Memberships

Sponsorship is one of the many ways to make money podcasting. It's maybe the most well known way, but it's not necessarily the best way. In a previous episode of this podcast, I walked through my SMASH framework,- five ways that you can make money with your podcast. The M in SMASH is membership, and that's what I want to talk to you about.What are memberships, why and when should you do them? What you should consider, and a couple of ideas for actually implementing the membership.Show Notes Buy

Dec 1, 2022 • 22:09

Making Money Through Podcast Memberships

Making Money Through Podcast Memberships

Sponsorship is one of the many ways to make money podcasting. It's maybe the most well known way, but it's not necessarily the best way. In a previous episode of this podcast, I walked through my SMASH framework,- five ways that you can make money with your podcast. The M in SMASH is membership, and that's what I want to talk to you about.What are memberships, why and when should you do them? What you should consider, and a couple of ideas for actually implementing the membership.Show N

Dec 1, 2022 • 23:37

2022 Podcaster's Gift Guide

2022 Podcaster's Gift Guide

It's that time of year! The 2022 Podcast Liftoff Gift Guide is here, fully updated with new gear and a section for video podcasting. We'll go through the what and why of it all, and I'll highlight some other great gifts for podcasters. View the whole gift guide here: https://podcastliftoff.com/gift-guide/Contains Affiliate LinksShow NotesSamson Q2U Mic Audio-Technica ATR2100xPop FilterShock MountBoom ArmATH-M50XDT 770 Pro HeadphonesHexagonal Wall PanelsAuralexElgato FacecamFacecam ProMy

Nov 23, 2022 • 33:27

2022 Podcaster's Gift Guide

2022 Podcaster's Gift Guide

It's that time of year! The 2022 Podcast Liftoff Gift Guide is here, fully updated with new gear and a section for video podcasting. We'll go through the what and why of it all, and I'll highlight some other great gifts for podcasters. View the whole gift guide here: https://podcastliftoff.com/gift-guide/Contains Affiliate LinksShow Notes Samson Q2U Mic  Audio-Technica ATR2100x Pop Filter Shock Mount Boom Arm ATH-M50X DT 770 Pro Headphones Hexagonal Wall Panels Auralex Elgato Facecam Facecam Pr

Nov 23, 2022 • 31:58

Experimenting with "Video First" Podcasting

Experimenting with "Video First" Podcasting

One of the questions I've been getting on live streams and webinars lately is, "how are you dealing with video for your podcast?" For a long time, I've said you don’t need video for your podcast, or you don’t necessarily need compelling video. But as more platforms (like YouTube and TikTok) get into podcasting, I’m changing my tune. So I’ve been experimenting with “video first” podcasting. Here’s how I’m doing it. Show Notes Twitter Thread My Live Stream Setup Check out the Podcast Liftoff YouTu

Nov 17, 2022 • 18:24

Experimenting with "Video First" Podcasting

Experimenting with "Video First" Podcasting

One of the questions I've been getting on live streams and webinars lately is, "how are you dealing with video for your podcast?" For a long time, I've said you don’t need video for your podcast, or you don’t necessarily need compelling video. But as more platforms (like YouTube and TikTok) get into podcasting, I’m changing my tune. So I’ve been experimenting with “video first” podcasting. Here’s how I’m doing it. Show NotesTwitter ThreadMy Live Stream SetupCheck out the Podcast Liftoff

Nov 17, 2022 • 19:53

5 Ways You Can Add Value for Sponsors

5 Ways You Can Add Value for Sponsors

Worried that you don't have enough downloads to get sponsors? It's one of the biggest concerns I see from podcasters who want sponsors, but aren't sure they have the audience to attract and keep them. But here's a secret: there are things we can do to add value for our sponsors that the big podcasts won't do. And that's what we're talking about today. Don't burn out trying to create content for your podcast! Create your own content flywheel through my free webinar. Register today.Support the sho

Nov 10, 2022 • 15:57

5 Ways You Can Add Value for Sponsors

5 Ways You Can Add Value for Sponsors

Worried that you don't have enough downloads to get sponsors? It's one of the biggest concerns I see from podcasters who want sponsors, but aren't sure they have the audience to attract and keep them. But here's a secret: there are things we can do to add value for our sponsors that the big podcasts won't do. And that's what we're talking about today. Don't burn out trying to create content for your podcast! Create your own content flywheel through my free webinar. Register today.Suppor

Nov 10, 2022 • 17:26

Answering YOUR Questions About Podcasting

Answering YOUR Questions About Podcasting

It’s a listener questions week! For my birthday a couple of weeks ago, I asked for your questions about launching, growing, and monetizing podcasts. I got some fantastic questions, so let’s dive into them: Questions 01:54 How do you stay motivated? 05:16 What are your top 3 tips for getting started? 08:43 What platforms should you put your podcast on? 10:27 Do you think BuzzSprout is the best audio host? 11:25 How long should my podcast be? 14:01 How many sponsor spots should you have per episod

Nov 3, 2022 • 26:59

Answering YOUR Questions About Podcasting

Answering YOUR Questions About Podcasting

It’s a listener questions week! For my birthday a couple of weeks ago, I asked for your questions about launching, growing, and monetizing podcasts. I got some fantastic questions, so let’s dive into them: Questions01:54 How do you stay motivated?05:16 What are your top 3 tips for getting started?08:43 What platforms should you put your podcast on?10:27 Do you think BuzzSprout is the best audio host?11:25 How long should my podcast be?14:01 How many sponsor spots should you have per epi

Nov 3, 2022 • 27:44

Use Descript for Your Mini Podcast

Use Descript for Your Mini Podcast

Over the last couple of months I've been pushing hard on the idea that first time podcasters should start a mini podcast - that is, a solo podcast that's 20 minutes or less. But how do you actually produce that show quickly? The answer is Descript. Show Notes Get Descript Why You Should Start and Monetize a Mini Podcast Don't burn out trying to create content for your podcast! Create your own content flywheel through my free webinar. Register today.Support the show-------------------------------

Oct 27, 2022 • 14:17

Use Descript for Your Mini Podcast

Use Descript for Your Mini Podcast

Over the last couple of months I've been pushing hard on the idea that first time podcasters should start a mini podcast - that is, a solo podcast that's 20 minutes or less. But how do you actually produce that show quickly? The answer is Descript. Show NotesGet DescriptWhy You Should Start and Monetize a Mini PodcastDon't burn out trying to create content for your podcast! Create your own content flywheel through my free webinar. Register today.Support the show-------------------------

Oct 27, 2022 • 15:46

Using a Website to Grow Your Podcast (Coaching Call)

Using a Website to Grow Your Podcast (Coaching Call)

Scott Cowan runs a podcast called Explore Washington State. It’s part of a greater site all about Washington. The podcast publishes 3-4 times per week, and he’s looking to grow his audience and potentially increase his output to 5 times a week. Listen in as I give Scott advice about SEO, website improvements, and pointing his enormous Instagram following to the show.Top Takeaways:Having a good website with easy-to-speak URLs is the best way to send people to your podcast. Easy to share

Oct 20, 2022 • 50:03

Using a Website to Grow Your Podcast (Coaching Call)

Using a Website to Grow Your Podcast (Coaching Call)

Scott Cowan runs a podcast called Explore Washington State. It’s part of a greater site all about Washington. The podcast publishes 3-4 times per week, and he’s looking to grow his audience and potentially increase his output to 5 times a week. Listen in as I give Scott advice about SEO, website improvements, and pointing his enormous Instagram following to the show.Top Takeaways: Having a good website with easy-to-speak URLs is the best way to send people to your podcast. Easy to share on socia

Oct 20, 2022 • 48:34

How to Price Podcast Sponsorships (Hint: It's NOT CPM)

How to Price Podcast Sponsorships (Hint: It's NOT CPM)

The most common I question I get about pitching sponsors is, "how much do I charge?"While you might hear terms like CPM (cost per mille, or dollar amount per thousand downloads), starting out that's not going to yield a lot of results for you. There's a better way. You want to show brands the full picture when it comes to your audience. You want to tell potential sponsors about your overall reach, and how you can help them achieve their goals.Check out my interview with Justin Moore for more (ha

Oct 13, 2022 • 18:47

How to Price Podcast Sponsorships (Hint: It's NOT CPM)

How to Price Podcast Sponsorships (Hint: It's NOT CPM)

The most common I question I get about pitching sponsors is, "how much do I charge?"While you might hear terms like CPM (cost per mille, or dollar amount per thousand downloads), starting out that's not going to yield a lot of results for you. There's a better way. You want to show brands the full picture when it comes to your audience. You want to tell potential sponsors about your overall reach, and how you can help them achieve their goals.Check out my interview with Justin Moore for

Oct 13, 2022 • 20:16

Do You Need a Contract for Podcast Sponsorship?

Do You Need a Contract for Podcast Sponsorship?

Contracts can be a scary and confusing thing...especially when the relationship is strictly ad placement on your own podcast. Listener Erin recently wrote in to ask about podcast sponsor contracts, and while I am not a lawyer, I'm happy to share my own experience. In this episode I:  Answer if you actually need a contract Go over what an Insertion Order is Talk payment terms Cover what to watch out for Tell you it's OK to redline.  It's a good one, and I'd love to hear your feedback! If you'd li

Oct 6, 2022 • 22:15

Do You Need a Contract for Podcast Sponsorship?

Do You Need a Contract for Podcast Sponsorship?

Contracts can be a scary and confusing thing...especially when the relationship is strictly ad placement on your own podcast. Listener Erin recently wrote in to ask about podcast sponsor contracts, and while I am not a lawyer, I'm happy to share my own experience. In this episode I: Answer if you actually need a contractGo over what an Insertion Order isTalk payment termsCover what to watch out forTell you it's OK to redline. It's a good one, and I'd love to hear your feedback! If you'd

Oct 6, 2022 • 23:44

Podcast Swaps Grew My Show by 21%

Podcast Swaps Grew My Show by 21%

In the past month or so, I've been experimenting with something that grew my podcast downloads by 21% and it wasn't paid ads. See, the best way to grow your podcast is to get in front of other podcast audiences. With that in mind, I decided to try some Podcast Swaps, and they've been working so well I'm going to do another round. Let's take a look at what they are, how they work, and how you can do them too. Show Notes Tink Media's Podcast Swap Database @larenpassell on Twitter My podcast growth

Sep 29, 2022 • 23:43

Podcast Swaps Grew My Show by 21%

Podcast Swaps Grew My Show by 21%

In the past month or so, I've been experimenting with something that grew my podcast downloads by 21% and it wasn't paid ads. See, the best way to grow your podcast is to get in front of other podcast audiences. With that in mind, I decided to try some Podcast Swaps, and they've been working so well I'm going to do another round. Let's take a look at what they are, how they work, and how you can do them too. Show NotesTink Media's Podcast Swap Database@larenpassell on TwitterMy podcast

Sep 29, 2022 • 25:12

It’s Easier to Renew Former Sponsors Than to Do Cold Outreach

It’s Easier to Renew Former Sponsors Than to Do Cold Outreach

They say it's easier to sell to current customers than to get new ones. It makes sense, right? Those customers have entered into a relationship with you, have shown they trust you, and have proved their open to giving you money. The same thing can be said of sponsors. Many people forget that sponsorship is a relationship, and as the creator, you can help the brand. So when a campaign is over, don't assume the relationship is too. Most of my sponsors from the past year have been former sponsors t

Sep 22, 2022 • 20:18

It’s Easier to Renew Former Sponsors Than to Do Cold Outreach

It’s Easier to Renew Former Sponsors Than to Do Cold Outreach

They say it's easier to sell to current customers than to get new ones. It makes sense, right? Those customers have entered into a relationship with you, have shown they trust you, and have proved their open to giving you money. The same thing can be said of sponsors. Many people forget that sponsorship is a relationship, and as the creator, you can help the brand. So when a campaign is over, don't assume the relationship is too. Most of my sponsors from the past year have been former s

Sep 22, 2022 • 21:47

Why You Need a Sponsor Pitch Deck and What It Should Include

Why You Need a Sponsor Pitch Deck and What It Should Include

As you start to pursue sponsors, especially those you don’t have a personal relationship with, you will surely be asked for more information. A great way to convey that information, as well a look professional, organized, and ready to accept sponsors, is a pitch deck (or a sponsor deck).Today, let's look at what a pitch deck is, what it should include, and how to put it together. You can get my free pitch deck templates at https://makemoneypod.com/pitchWant to accelerate your ability to get spon

Sep 15, 2022 • 20:43

Why You Need a Sponsor Pitch Deck and What It Should Include

Why You Need a Sponsor Pitch Deck and What It Should Include

As you start to pursue sponsors, especially those you don’t have a personal relationship with, you will surely be asked for more information. A great way to convey that information, as well a look professional, organized, and ready to accept sponsors, is a pitch deck (or a sponsor deck).Today, let's look at what a pitch deck is, what it should include, and how to put it together. You can get my free pitch deck templates at https://makemoneypod.com/pitchWant to accelerate your ability to

Sep 15, 2022 • 22:12

What is Dynamic Ad Insertion (and can Indie Podcasters Use it)?

What is Dynamic Ad Insertion (and can Indie Podcasters Use it)?

Today I want to talk to you about DAI, or Dynamic Ad Insertion. DAI is a way for you to automatically insert ads (or any audio clip) into your already produced podcast episodes. Let's dive into how exactly it works, how you can get started, and what indie podcasters should use it for.Show NotesProgrammatic Advertising for Podcasters: How to Get StartedMarco's TweetPodcast Ad Delivery: Make Better SandwichesTry BuzzsproutDon't burn out trying to create content for your podcast! Create yo

Sep 8, 2022 • 17:58

What is Dynamic Ad Insertion (and can Indie Podcasters Use it)?

What is Dynamic Ad Insertion (and can Indie Podcasters Use it)?

Today I want to talk to you about DAI, or Dynamic Ad Insertion. DAI is a way for you to automatically insert ads (or any audio clip) into your already produced podcast episodes. Let's dive into how exactly it works, how you can get started, and what indie podcasters should use it for.Show Notes Programmatic Advertising for Podcasters: How to Get Started Marco's Tweet Podcast Ad Delivery: Make Better Sandwiches Try Buzzsprout Don't burn out trying to create content for your podcast! Create your o

Sep 8, 2022 • 16:29

If you’re talking to no one, why are you talking?

If you’re talking to no one, why are you talking?

I wanna share with you something fantastic advice my 5-year-old daughter gave me today about podcasting we were driving her to school. See, someone cut me off, which lead me to mutter under my breath. When she asked what I was doing, I said I was talking to nobody. And she said, "If you're talking to nobody, why are you talking at all?"And that my friends, is what we're going to address today. Because if you don't know who you're talking to, your podcast isn't going to grow, and it's not going t

Sep 1, 2022 • 19:18

If you’re talking to no one, why are you talking?

If you’re talking to no one, why are you talking?

I wanna share with you something fantastic advice my 5-year-old daughter gave me today about podcasting we were driving her to school. See, someone cut me off, which lead me to mutter under my breath. When she asked what I was doing, I said I was talking to nobody. And she said, "If you're talking to nobody, why are you talking at all?"And that my friends, is what we're going to address today. Because if you don't know who you're talking to, your podcast isn't going to grow, and it's no

Sep 1, 2022 • 20:47

YouTube Throws Its Hat into the Podcast Ring

YouTube Throws Its Hat into the Podcast Ring

It's finally happened! After months of speculation and leaked slide decks, YouTube has quietly launched its podcast area in the US. You can get to it by going to the "Explore" page. So today, we discuss how to get your show on YouTube, how to leverage YouTube to make money, and some recommended tools for converting your audio to video. Links FusionCast Descript Castos Repurpose.io Don't burn out trying to create content for your podcast! Create your own content flywheel through my free webinar.

Aug 25, 2022 • 23:04

YouTube Throws Its Hat into the Podcast Ring

YouTube Throws Its Hat into the Podcast Ring

It's finally happened! After months of speculation and leaked slide decks, YouTube has quietly launched its podcast area in the US. You can get to it by going to the "Explore" page. So today, we discuss how to get your show on YouTube, how to leverage YouTube to make money, and some recommended tools for converting your audio to video. LinksFusionCastDescriptCastosRepurpose.ioDon't burn out trying to create content for your podcast! Create your own content flywheel through my free webin

Aug 25, 2022 • 24:33

Can Only Promoting Apple Podcasts Grow Your Show? Let's Find Out Together!

Can Only Promoting Apple Podcasts Grow Your Show? Let's Find Out Together!

One of the most common calls to action is “leave us a rating and review on Apple Podcasts, or wherever you get your podcasts.” I’ve long railed against this CTA, stating that you’re alienating a large portion of the audience. But what if this approach is wrong? That's what we'll explore today. Show NotesRate and Review on Apple Podcasts! Tanner Campbell on SubstackSubmit Your Review for a chance to win a gift cardDon't burn out trying to create content for your podcast! Create your own

Aug 18, 2022 • 21:54

Can Only Promoting Apple Podcasts Grow Your Show? Let's Find Out Together!

Can Only Promoting Apple Podcasts Grow Your Show? Let's Find Out Together!

One of the most common calls to action is “leave us a rating and review on Apple Podcasts, or wherever you get your podcasts.” I’ve long railed against this CTA, stating that you’re alienating a large portion of the audience. But what if this approach is wrong? That's what we'll explore today. Show Notes Rate and Review on Apple Podcasts!  Tanner Campbell on Substack Submit Your Review for a chance to win a gift card Don't burn out trying to create content for your podcast! Create your own cont

Aug 18, 2022 • 20:25

The WRONG Way to Make Money with Your Podcast

The WRONG Way to Make Money with Your Podcast

You want a sure-fire way to betray trust in your podcast? Invite a guest on just to ambush them with a sales pitch of your own services. Sounds farfetched, but it's happened to me 3 times in the last 6 weeks!Friendly Reminder: Your podcast guests are not part of your sales funnel. Not even close. Let's look at how this tactic works, why it's wrong, what to do instead, and how to prevent it from happening to you. Presented by Nexcess and Podcast Liftoff.Get all of the show notes at https://makemo

Aug 11, 2022 • 18:32

The WRONG Way to Make Money with Your Podcast

The WRONG Way to Make Money with Your Podcast

You want a sure-fire way to betray trust in your podcast? Invite a guest on just to ambush them with a sales pitch of your own services. Sounds farfetched, but it's happened to me 3 times in the last 6 weeks!Friendly Reminder: Your podcast guests are not part of your sales funnel. Not even close. Let's look at how this tactic works, why it's wrong, what to do instead, and how to prevent it from happening to you. Presented by Nexcess and Podcast Liftoff.Get all of the show notes at https

Aug 11, 2022 • 20:01

Why You Should Start a Mini Podcast (and how it can make money)

Why You Should Start a Mini Podcast (and how it can make money)

There's a reason  lots of podcasters  fall victim to podfade. Podcasting can be a difficult thing to do, especially if you are doing long episodes with guests.  But recently over on The Podcast Host, they wrote an article about how Mini Podcasting is on the rise. I shared this article with my newsletter and it's one of the most clicked on links in the history of my newsletter. Lots of people are interested in Mini Podcasting and for good reason. So today, we'll look at what mini podcasting is, w

Aug 4, 2022 • 18:52

Why You Should Start a Mini Podcast (and how it can make money)

Why You Should Start a Mini Podcast (and how it can make money)

There's a reason  lots of podcasters  fall victim to podfade. Podcasting can be a difficult thing to do, especially if you are doing long episodes with guests.  But recently over on The Podcast Host, they wrote an article about how Mini Podcasting is on the rise. I shared this article with my newsletter and it's one of the most clicked on links in the history of my newsletter. Lots of people are interested in Mini Podcasting and for good reason. So today, we'll look at what mini podcast

Aug 4, 2022 • 20:21

3 Solid Ways to Find Your First Sponsors

3 Solid Ways to Find Your First Sponsors

Sponsorship is the main monetization goal for a lot of podcasters, but there are often some misconceptions around how it happens. You might think that you don’t have enough downloads to get sponsors. Or that once you *do* get enough downloads, brands will magically start reaching out to you. You might assume that you need an “in” with any company to get a brand deal. I’m here to tell you: you don’t need a ton of downloads, brands will not just reach out to you, and you don’t need an in!

Jul 28, 2022 • 24:56

3 Solid Ways to Find Your First Sponsors

3 Solid Ways to Find Your First Sponsors

Sponsorship is the main monetization goal for a lot of podcasters, but there are often some misconceptions around how it happens. You might think that you don’t have enough downloads to get sponsors. Or that once you *do* get enough downloads, brands will magically start reaching out to you. You might assume that you need an “in” with any company to get a brand deal. I’m here to tell you: you don’t need a ton of downloads, brands will not just reach out to you, and you don’t need an in! So how d

Jul 28, 2022 • 23:27

3 Questions You NEED to Answer to Have a Profitable Podcast (Show's Mission Statement)

3 Questions You NEED to Answer to Have a Profitable Podcast (Show's Mission Statement)

Your show's mission statement is more than just some words on a page. It should determine the direction of your show, the format, who you're talking to, and ultimately how it will make money.  Much like a map (well, Google Maps) when you're going to a new destination, your mission statement will guide your podcast from losing money to generating enough income to support your business.The framework for your mission statement is this: My podcast helps [AUDIENCE] solve [PROBLEM] by [GOAL OF EACH EP

Jul 21, 2022 • 20:51

3 Questions You NEED to Answer to Have a Profitable Podcast (Show's Mission Statement)

3 Questions You NEED to Answer to Have a Profitable Podcast (Show's Mission Statement)

Your show's mission statement is more than just some words on a page. It should determine the direction of your show, the format, who you're talking to, and ultimately how it will make money.  Much like a map (well, Google Maps) when you're going to a new destination, your mission statement will guide your podcast from losing money to generating enough income to support your business.The framework for your mission statement is this: My podcast helps [AUDIENCE] solve [PROBLEM] by [GOAL O

Jul 21, 2022 • 22:20

5 Best Ways to Make Money with Your Podcast

5 Best Ways to Make Money with Your Podcast

If you're a podcaster and you're wondering how in the world you'll make money off your podcast, you're in luck! Today we're covering the SMASH Framework, which is designed to help you understand all the ways you can make money as a podcaster. The SMASH Framework is: SponsorshipMembershipAffiliatesSelling (products)Helping (with services)The approach to your podcast should depend on how you want to make money, and understanding your options is a crucial first step! Presented by Nexcess.

Jul 14, 2022 • 15:43

5 Best Ways to Make Money with Your Podcast

5 Best Ways to Make Money with Your Podcast

If you're a podcaster and you're wondering how in the world you'll make money off your podcast, you're in luck! Today we're covering the SMASH Framework, which is designed to help you understand all the ways you can make money as a podcaster. The SMASH Framework is: SponsorshipMembershipAffiliatesSelling (products)Helping (with services)The approach to your podcast should depend on how you want to make money, and understanding your options is a crucial first step! Presented by Nexcess. Get your

Jul 14, 2022 • 14:14

Season 2 is Coming

Season 2 is Coming

Make Money Podcasting is coming back with better focus! While talking about landing pages and calls to action is helpful, they don't get to the meat of the show's mission: to help you make money as a podcaster. That all changes in Season 2. Stay tuned and be sure to subscribe at https://makemoneypod.com. New episodes drop in July. Presented by Podcast Liftoff and NexcessDon't burn out trying to create content for your podcast! Create your own content flywheel through my free webinar. Register to

Jun 23, 2022 • 5:24

Season 2 is Coming

Season 2 is Coming

Make Money Podcasting is coming back with better focus! While talking about landing pages and calls to action is helpful, they don't get to the meat of the show's mission: to help you make money as a podcaster. That all changes in Season 2. Stay tuned and be sure to subscribe at https://makemoneypod.com. New episodes drop in July. Presented by Podcast Liftoff and NexcessDon't burn out trying to create content for your podcast! Create your own content flywheel through my free webinar. Re

Jun 23, 2022 • 5:24

How to be a Consistent Podcaster

How to be a Consistent Podcaster

Recently on Twitter, I asked a series of questions about podcasting, the challenges, and what would make it easier. The conclusion I came to based on the answers was consistency is the biggest pitfall for podcasters (or would-be podcasters).As someone who puts out 3 weekly shows, I totally get that. Podcasting can be a grind, which is why 75% of shows don’t make it past 7 episodes. So this week, I decided to put together some of my best tips to avoid the dreaded podfade and be consisten

Mar 10, 2022 • 21:50

How to be a Consistent Podcaster

How to be a Consistent Podcaster

Recently on Twitter, I asked a series of questions about podcasting, the challenges, and what would make it easier. The conclusion I came to based on the answers was consistency is the biggest pitfall for podcasters (or would-be podcasters).As someone who puts out 3 weekly shows, I totally get that. Podcasting can be a grind, which is why 75% of shows don’t make it past 7 episodes. So this week, I decided to put together some of my best tips to avoid the dreaded podfade and be consistent.Present

Mar 10, 2022 • 20:21

Should Your Podcast Have a Landing Page (and what should go on it?)

Should Your Podcast Have a Landing Page (and what should go on it?)

In Episode 2, I talked to you about having one, clear, call to action for your podcast. There, I recommend your CTA should be to join the mailing list. This will allow you to capture your audience to directly communicate with them. From there, you can further promote sponsors, sell products, or provide more benefits for your membership (along with providing real value, of course).But you still need a good place for the mailing list sign-up form to live. There’s no way to add a form in A

Mar 1, 2022 • 20:40

Should Your Podcast Have a Landing Page (and what should go on it?)

Should Your Podcast Have a Landing Page (and what should go on it?)

In Episode 2, I talked to you about having one, clear, call to action for your podcast. There, I recommend your CTA should be to join the mailing list. This will allow you to capture your audience to directly communicate with them. From there, you can further promote sponsors, sell products, or provide more benefits for your membership (along with providing real value, of course).But you still need a good place for the mailing list sign-up form to live. There’s no way to add a form in Apple Podc

Mar 1, 2022 • 19:11

You Need a Clear Call to Action

You Need a Clear Call to Action

What’s the balance between offering choice and getting people to take action? That really depends on the medium. For example, you may notice podcasts have a ton of calls to action (CTAs). Maybe you do. My podcast does at times. Is that really the right route? And if not, what should your podcast’s CTA be? Let’s explore.Presented by Nexcess. Get all the show notes and a written to be read article at https://makemoneypod.com/002Get your free SMASH Framework PDF at https://makemoneypod.com/smash/Sh

Feb 22, 2022 • 19:21

You Need a Clear Call to Action

You Need a Clear Call to Action

What’s the balance between offering choice and getting people to take action? That really depends on the medium. For example, you may notice podcasts have a ton of calls to action (CTAs). Maybe you do. My podcast does at times. Is that really the right route? And if not, what should your podcast’s CTA be? Let’s explore.Presented by Nexcess. Get all the show notes and a written to be read article at https://makemoneypod.com/002Get your free SMASH Framework PDF at https://makemoneypod.com

Feb 22, 2022 • 20:50

Finding Your Podcast’s Focus

Finding Your Podcast’s Focus

I think a crucial misstep in nearly anything business related is lack of planning. I’ve made the mistake multiple times. I get an idea, I launch, I figure out how it will support me financially later. So when you’re thinking about your podcast, going a little slow to smooth out the process with help you earn money faster.Presented by Nexcess. Get all the show notes and a written to be read article at https://makemoneypod.com/001Get your free SMASH Framework PDF at https://makemoneypod.com/smash/

Feb 15, 2022 • 19:06

Finding Your Podcast’s Focus

Finding Your Podcast’s Focus

I think a crucial misstep in nearly anything business related is lack of planning. I’ve made the mistake multiple times. I get an idea, I launch, I figure out how it will support me financially later. So when you’re thinking about your podcast, going a little slow to smooth out the process with help you earn money faster.Presented by Nexcess. Get all the show notes and a written to be read article at https://makemoneypod.com/001Get your free SMASH Framework PDF at https://makemoneypod.c

Feb 15, 2022 • 20:35

Welcome to Make Money Podcasting

Welcome to Make Money Podcasting

Trying to make money with your podcast through sponsorship can feel like trying to work while handcuffed to a bench. It works, but it's really constrained. You can think of this show as the key to get you out of those handcuffs.Don't burn out trying to create content for your podcast! Create your own content flywheel through my free webinar. Register today.Support the show--------------------------------------------------------Send Feedback | LinkedIn | Facebook Group  Want to start 202

Dec 31, 2021 • 6:08

Welcome to Make Money Podcasting

Welcome to Make Money Podcasting

Trying to make money with your podcast through sponsorship can feel like trying to work while handcuffed to a bench. It works, but it's really constrained. You can think of this show as the key to get you out of those handcuffs.Don't burn out trying to create content for your podcast! Create your own content flywheel through my free webinar. Register today.Support the show--------------------------------------------------------Send Feedback | LinkedIn | Facebook Group ★ Support this podcast

Dec 31, 2021 • 4:39

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