Scott Cowan runs a podcast called Explore Washington State. It’s part of a greater site all about Washington. The podcast publishes 3-4 times per week, and he’s looking to grow his audience and potentially increase his output to 5 times a week. Listen in as I give Scott advice about SEO, website improvements, and pointing his enormous Instagram following to the show.Top Takeaways: Having a good website with easy-to-speak URLs is the best way to send people to your podcast. Easy to share on social media, and easy for listeners to share too. Optimize titles and descriptions. Use them to tell people what the episode is about, and use keywords that will help the episodes show up in searches. Instead of trying to grow your podcast directly, grow your newsletter and social media followings. Then share your show with those audiences — your newsletter especially can be ripe for growth and promotion. Check out Scott podcast. ---Don't burn out trying to create content for your podcast! Create your own content flywheel through my free webinar. Register today.Support the show--------------------------------------------------------Send Feedback | LinkedIn | Facebook Group ★ Support this podcast ★