Your show's mission statement is more than just some words on a page. It should determine the direction of your show, the format, who you're talking to, and ultimately how it will make money.  Much like a map (well, Google Maps) when you're going to a new destination, your mission statement will guide your podcast from losing money to generating enough income to support your business.The framework for your mission statement is this: My podcast helps [AUDIENCE] solve [PROBLEM] by [GOAL OF EACH EPISODE]. Listen on to get the prompts to help you craft the perfect mission statement for finding sponsors and selling products. Presented by Nexcess and Podcast Liftoff.Don't burn out trying to create content for your podcast! Create your own content flywheel through my free webinar. Register today.Support the show--------------------------------------------------------Send Feedback | LinkedIn | Facebook Group  ★ Support this podcast ★