In this conversation, Steven Sheiner, a Chief Revenue Officer, discusses the multifaceted role of a CRO, emphasizing the importance of revenue generation through sales and marketing strategies. He introduces the concept of 'Marketing Around the Edges,' which focuses on identifying additional revenue streams that are not easily commoditized. The discussion also covers the significance of innovation in maintaining a competitive edge, the common pitfalls in sales and marketing, and the value of building relationships in business. Sheiner shares personal anecdotes that highlight unexpected successes and offers advice to his younger self about the importance of connections and passion in one's career. ★ Support this podcast on Patreon ★