In this conversation, Ari Block and Michael Barbera explore the intricate relationship between consumer expectations, product design, and decision-making processes. They discuss how companies can manage expectations to enhance customer satisfaction, using Delta Airlines' innovative approach to flight delays as a case study. The discussion delves into consumer behavior, the psychological concept of loss aversion, and the impact of framing on decision-making. They also touch on the importance of personalization in marketing, the ethical implications of AI, and the role of social media in shaping consumer choices. The conversation concludes with reflections on life choices and the importance of enjoying the moment. ★ Support this podcast on Patreon ★